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From 150,000 ₽

Starting investments

155,000 ₽

50,000 ₽

Net profit

6-8 months

Payback period

Atelier is women's business, which is quite easy to organize with minimal investment. As in many other areas of activity, the basis for success is the skill of the staff and location.

An atelier is a business that is quite easy to organize and is considered a woman's occupation. You can open your own studio with minimal costs and in a short time. If you know how to sew and dream of opening a mini-business, then the atelier idea will suit you.

Market Review. The relevance of the atelier as a business

In the field of consumer services, which includes atelier services, there has been an increase in demand recently. According to statistics, every year there are twice as many ateliers opened as there are closures. Annual growth in this area is about 10%. Even in times of crisis, the atelier’s services are in demand, because people begin to save on clothes and more often turn to the atelier for repair services.

The two main services of the studio are tailoring and clothing repair. In the last few years, the demand for tailoring has decreased - the market is overflowing with ready-made products, which, moreover, are often cheaper than those made to individual standards. The situation with modern light industry is known to everyone: the overproduction of inexpensive and low-quality Chinese clothing has “corrupted” the taste and culture of the consumer. He has lost the habit of mending his dress, generally loving it, respecting it and treating it with care. The consumer has long been accustomed to throwing tons of everything into the nearest trash bin, immediately buying a ton of new things, “from the latest collection.” Therefore, today people who need the modification of their clothes more often turn to the services of a seamstress - shorten their trousers, fit them to their figure, etc. That is why in shopping centers Clothes repair points began to open actively.

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Ateliers can be roughly divided into two categories. The former rely on wealthy clients, the latter, on the contrary, on people with below average income. Accordingly, the range of services is slightly different. The first category of workshops is focused on creating individual clothing - for example, business suits. Profit comes from completing several, but expensive, orders. Such a business, as a rule, relies on wealthy and regular clients who come to the studio from year to year. The second category of workshops fulfills small orders and makes money on their quantity.

Advantages of the atelier as a business:

atelier services are in demand in any locality;

high demand for this type services, even in times of economic instability;

required to open a studio minimum investment, which can be repaid in a few months;

a small studio needs a minimum of equipment and tools. The main thing is a good master.

Many people think that opening a studio is very simple: find a premises, buy a sewing machine - and you can expect profit. However, in practice everything will not be so rosy. Many studios go bankrupt and close without ever breaking even. In order for the business to develop successfully, you should take into account many nuances, research the sales market in advance and draw up a business plan for the studio. Therefore, we will consider in detail each stage of opening an atelier and the features that need to be taken into account.

Who can open a studio

A seamstress, tailor, or cutter can open their own business. Typically, studio owners are good craftsmen who understand the intricacies of sewing and know the market. This option will be preferable. However, even if you are far from sewing, you can realize yourself in this business as a manager, and entrust all production work to hired employees. And yet, many note that the atelier - especially with the custom tailoring service - is, first of all, creativity. Therefore, it is impossible to live here without a soul. Knowledge of the specifics of the work and an individual approach to each client will help you achieve success in this business.

Market analysis

Before opening a studio, you need to study the market for sewing services in your city. It is important to understand whether there is a free niche: you can determine the approximate number of studios using services such as Yandex.Maps, Google Maps, 2GIS. Find out the cost of your competitors' services and the services they offer. In addition, you will need data on the area's population and income levels to identify your potential clients. The collected information will allow you to assess business prospects and decide what competitive advantages you will have.

List of studio services

At the next stage, you need to determine what exactly the studio will do and what audience its services will be aimed at. In addition to custom tailoring, clothing can also be repaired, restored or altered. Depending on the list of services, equipment and staff are determined. For example, if you plan to provide a custom tailoring service, then you need to make certain demands on the seamstress.

What services can the studio provide to clients:

hemming, shortening clothes;

design and tailoring of evening dresses (dresses for prom);

repair of old items (replacement of collars, fasteners, etc.).

replacing zippers, steaming, repairing and making pockets, re-stitching buttons, replacing a collar or cuff, etc.;

sewing carnival costumes for children (in demand before New Year's matinees);

sewing school suits;

sewing copies of famous designers (also in demand, since it is still cheaper than the original);

sewing curtains;

urgency of order execution (20-50% of the cost of work is added).

It is recommended to start with a clothing repair shop, and then, having developed a client base and established a foothold in the business, move on to individual tailoring. The costs of opening a clothing repair shop are much lower than those for sewing clothes.

Having decided on the list of services, make a price list. Find out what prices your competitors are offering and lower yours a little. At the initial stage, this will attract customers. But be careful with price dumping - don’t work at a loss. Set a price that can recoup your costs. To understand the calculations, draw up a business plan with calculations of expenses and income and an analysis of strengths and weaknesses business. In addition, you will definitely need a business plan if you decide to take out a loan to start a business.

Studio registration

How to register a company for sewing and repairing clothes? To lead commercial activities, you need to register your business. You can choose the form of individual entrepreneur or LLC. The difference is that if you are the only owner of a business, you should register it as an individual entrepreneur. This will make it much easier to manage accounting and simplify taxation conditions.

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13.09.18 20 685 20

How friends make money by sewing clothes

Four entrepreneurs from Yaroslavl invested 2.5 million rubles in an old sewing workshop.

Victor Sikirin

talked to the owners of the sewing shop

Now clothing production brings them 400 thousand rubles a month.

How did you come up with the business idea?

Anton sold sports nutrition in the Murmansk region for two years, but the store brought little profit. In 2016, he added sportswear to the range, which he bought from suppliers. Profits increased, and Anton focused on clothing: it has more margins, and the business itself is easier to scale.

His friend Nastya agreed to help with the production of women's sportswear. Anton sold the sports nutrition store and moved from Monchegorsk closer to Moscow, to Yaroslavl. But developing and promoting a brand from scratch without our own production turned out to be difficult, expensive and unprofitable.

The brand of sportswear that the guys made was called Do, but it never became famous. Anton and Nastya are not going to resuscitate him

Then the entrepreneurs decided to sew clothes for corporate customers and quickly realized that there was a demand for this: brands, sports clubs and federations placed large orders for clothes with symbols.

The first clients were the same sports companies with which Anton collaborated when he sold nutritional supplements. They ordered branded tracksuits, T-shirts and caps.

Nastya’s colleague, Dmitry, got involved in the case. The guys focused on finding clients, and still ordered sewing from contractors. Monthly turnover reached 500 thousand rubles, profit - up to 75-100 thousand.

After six months, the entrepreneurs realized that they did not want to depend on others. The Russian clothing industry has a low production culture: contractors miss deadlines, do not monitor quality, confuse orders and do not value clients.

Anton, Dmitry and Nastya decided to open their own production. They called it Neith Group.

Search for investors

To start, it was necessary to find 1-2 million rubles. Potential investors first of all asked to see a business plan. To obtain financing, a business plan was ordered from a local company for 25 thousand rubles. The search for investment began in May 2017.

At first, entrepreneurs looked for money from friends, acquaintances of businessmen and their friends. Most refused, citing the fact that they did not understand anything about clothing business and therefore do not want to invest. Some at first agreed to give money, but then something always happened: the account would be blocked, or it would fail big deal, then people will simply change their minds.

Not finding investors among their friends, our heroes began looking for funding through funds and investor clubs. The guys were often asked for a business plan and key indicators for it, but most investors disappeared after that. Only a few made appointments.

Anton and Dmitry constantly went to Moscow for negotiations, but each time they ended in nothing: no one wanted to invest in production and the real sector, especially in the clothing industry, which few people understand. The guys were advised to launch a digital or cryptocurrency business: it is more understandable, promoted and attractive. In six months, entrepreneurs received more than two hundred refusals.

The most motivated refusal was from a group of investors who wanted to invest specifically in sewing. The guys were turned down because their visions of prospects were too different: investors dreamed of creating a large retail network, and our heroes were thinking of launching a medium-circulation production facility that would be able to quickly fulfill small and medium-sized retail orders. They simply didn’t think about anything bigger then. As a result, they were offered to return for funding in the future, when they grew up and aimed at large-scale production.

As a result, the entrepreneurs were able to borrow one million from friends and relatives, and raised another million through a new partner - a mutual friend Ekaterina. She sold her business and was ready to invest in new project. Now they had 2 million rubles, but still no premises.

Search for workshop premises

In July 2017, the owner of a sewing workshop in Yaroslavl approached the guys and offered to rent a 400 m² premises along with equipment and 20 employees. He brought the workshop to the brink of bankruptcy and owed workers wages for several months.

A week later, the entrepreneurs signed a long-term lease agreement for 5 years and paid for the first month. Now rent costs 90,000 rubles per month.

To sew clothes in Russia, you must have a Customs Union declaration. You cannot get it in Yaroslavl: there are no certification centers there. I had to go to Ivanovo, where entrepreneurs handed over samples of finished products to a special center and paid 20 thousand rubles. After 6 days they were given a certificate.

Workshop renovation and equipment purchase

To begin with, we decided to renovate the workshop: make new wiring, buy furniture, update equipment and optimize production. Repairs required 2.5 million rubles. The guys already had two million, and entrepreneurs took another 500 thousand from circulation.

Before renting out the workshop, the owner managed to buy high-quality, expensive equipment, but never set it up. The guys paid the master 50 thousand rubles for the setup.

2.5 million R

paid for repairs to the workshop

Entrepreneurs also launched a new direction - knitwear. Before this, the workshop only sewed textiles. I had to buy more equipment. Specialized machines for the production of knitwear were leased for 400 thousand rubles.

Some of the furniture in the workshop required replacement because the old one was already worn out. The guys bought new sewing tables, a cutting table and an intertable - this is a long conveyor table along which the product is transferred for various operations. It took 200 thousand rubles.

We also replaced two non-functioning sewer risers and replaced the electrical system on two floors of the workshop. Almost 400 thousand were spent on everything.

To transport small quantities of materials and products, we bought a new Lada-Largus for 450 thousand rubles. Large consignments are transported transport company.

RUB 550,000

set aside for salaries, purchase of materials and unforeseen expenses

We set aside 550,000 rubles for salaries, purchase of materials and unforeseen expenses.

Launch of the workshop in 2017 - 2.55 million rubles

New equipment

800,000 R

New furniture

200,000 R

Salaries of employees, payments to suppliers

RUB 550,000

Lada-Largus

RUR 450,000

410,000 R

First month of rent

90,000 R

Debugging old equipment

50,000 R

Employees

Along with the premises and equipment, the entrepreneurs received a team of 20 people: 13 seamstresses and tailors, 4 cutters, a handyman, a craftsman and a technologist. Only six months later, using the rental proceeds, the owner paid them back their wages.

The guys did not like the previous organization of work. They faced poor discipline, low skills and low productivity. People could be late for work, orders were fulfilled slowly, there was a lot of waste and leftover fabric. When a new production line was launched, employees had to be retrained so that they could work on modern equipment and perform complex operations.

Entrepreneurs have introduced new work standards, internal logistics rules, and efficiency requirements. Some employees resisted - they did not want to work on new equipment or rebuild work processes - so we had to part with them. Only half of the original team remained.

There are few qualified technologists and management personnel who are able to organize the entire process, and they are expensive. Raising specialists yourself is time-consuming and also expensive. Now the guys are negotiating with the production manager from Ivanovo about going to work for them.

Finding decent seamstresses and tailors is no easier. Young people don’t go into the profession because they have to work a lot with their hands, but they pay little. People of middle age and pre-retirement age work in this area. It is difficult to motivate and retrain such employees.

The average salary of a seamstress before taxes is 25-30 thousand rubles, for a technologist and technician - 30-40 thousand. The salary differs in different months: it consists of a salary and piecework part, which depends on the number of orders and workload.

Products

Before the arrival of our heroes, the workshop produced only textiles - women's clothing budget mass market, which is sold in markets for 300-1000 rubles. Working with such a segment is unprofitable: there is little money, you won’t earn a reputation this way, and big clients won’t come for it.

The entrepreneurs decided to change direction and launched a knitwear line, making it their only one. Knitwear stretches, it is elastic and soft - sweaters, T-shirts, tracksuits, sweaters or dresses are sewn from it. This is an easy segment to start with and a narrow specialization: the demand for it is greater than for textiles. Large and corporate clients like to order knitwear.

Production margin depends on volumes and technological process. Usually this is 20-40% of the cost of the product excluding taxes.

Suppliers

Entrepreneurs cooperate with three suppliers of Turkish knitwear - the entire Russian market works with them. There is no one else to choose from; the quality of Russian suppliers is lower. If the client has his own raw materials, they work with them.

The two main problems when working with suppliers are fabric quality and availability. Each batch of fabric contains at least 5% defects: different tones, holes, missing threads. This cannot be avoided - these are production features. Therefore, such expenses are included in the cost.

There is a minimum amount of defective fabric in each batch. These expenses include the cost

There is not enough fabric in the warehouses of dealers in Moscow - it must be brought from Turkey. The fabric will not be delivered from Turkey to Yaroslavl less than a month in advance, so you have to order much in advance. The guys chose one supplier, since fabrics from different manufacturers differ in color shades, texture and quality.

Depending on the season and workload, fabrics, threads, accessories and raw materials cost from 800 thousand to 1.5 million rubles per month.

Clients

20 companies constantly cooperate with the workshop. They provide more than half of the orders.

The main clients are medium and big business from Moscow. For them, the company sews souvenirs, advertising and branded products, for example: T-shirts, sweatshirts or tracksuits.

Entrepreneurs have a non-disclosure agreement with most clients: they cannot show their products, indicate customers as clients or disclose information about the order. This happens because some of the customers are intermediaries who order products for a dozen other companies at once. If their customers know who the real manufacturer is, they can cut out the middlemen. But this will be unprofitable for entrepreneurs, because it is better to work with intermediaries who provide them with work than to lose large orders and work directly with only one client.

In the spring of 2018, the guys released a series of articles about building a business in the clothing industry and published them on the website. on social networks and Telegram. Having spent 20 thousand rubles on their promotion, they received feedback from a dozen start-up brands, some of which later became their clients.

Difficulties

The clothing industry in Russia is poorly developed: fabrics, dyes and accessories are imported from abroad. In Yaroslavl this is generally bad: there are no fabric dealers, all enterprises are designed to produce cheap mass-market goods.

At first, entrepreneurs took orders from everyone: small and large customers, intermediaries. They turned a blind eye to the timing, price, volume - just to receive the order and do it as quickly as possible. This approach cost the business dearly: in the spring the technologist failed to cope with the tasks and the workshop did not fulfill the agreements on time. Several clients left and profits dropped. It took two months to correct the situation.

I had to change my approach to work: do everything slowly, more efficiently and with larger customers. Nowadays, entrepreneurs try not to work with intermediaries: when the client is the final customer, it is easier to control quality. Therefore, entrepreneurs have focused on the more expensive and profitable corporate segment, for which they sew branded clothing and souvenirs.

Business is seasonal. The peak of orders for cheap mass market (textiles, T-shirts, sportswear) is winter and summer, for souvenirs - during the holidays. Branded clothing for corporate events is ordered all year round. It is important to configure production capacity so as not to miss periods of increased load. Now entrepreneurs work only with the corporate segment - this smoothes out seasonality. In the first months there were downtimes at the enterprise, but since the fall of 2017 the workshop has been constantly busy.

Results and plans

Our heroes entered the business with a ready-made client base, but it was not enough for the workshop. We began to work in plus after 4 months - the pre-New Year's peak load helped.

Since the beginning of 2018, the workshop has been in the black all the time, and profits are gradually growing. Monthly turnover is 2.5-4.5 million rubles, average profit is 300-400 thousand rubles per month for four people. Entrepreneurs invest another 100-200 thousand rubles from turnover every month into development: for workshop repairs and new equipment.

People will always have a demand for quality clothing, despite high competition and economic instability in the country. The sewing business niche has just begun to actively develop in our country, so you don’t have to worry about the future profitability of this business. We present detailed business a sewing production plan that will allow you to properly organize the business and calculate profitability and payback.

At the stage of forming a business plan, it is important to note all the risks and prospects of such production. If you approach the implementation of the project correctly, you can get a good stable income.

Sewing business: definition

This type of production belongs to the light industry. This creative direction can be directly linked to making a profit by making clothes and then selling them. The main thing in the sewing business is competent implementation and clearly thought-out strategies.

In order not to make mistakes in the first stages of the sewing business, communicate with professionals and eminent craftsmen.

In the video you can learn the typical mistakes of beginners.

Video. Common mistakes when starting a sewing business

Pros and cons of sewing

TO positive aspects businesses include:

1. Fast and high return on business.
2. High cost of the average check.
3. Possibility of long-term storage of products in the warehouse.

To the negative:

1. Expensive rental of premises, difficulties in finding the optimal location.
2. Low demand for specific products.
3. High level of competition in the sewing business.

Choosing the current direction

There is a huge selection of different areas in the clothing industry. You can focus on tailoring clothes for children or only for adults, workwear, and seasonal items. You can sew not only clothes, but also household items or accessories.

Any region is consistently famous for its high demand for children's clothing. If you manage to obtain a certificate for permission to sew children's products, you can get rich in a fairly short time.

It is very important to take into account the demand for a product in a certain area; for this you need to monitor the market. Careful analysis will be required to achieve a reasonable ratio of income and expenses.

At first, you can specialize in several niches to find yours. However, it is important not to overdo it; the combination of prom dresses and hammocks for summer cottages looks quite ridiculous.

Production technology from A to Z

The entire stage of sewing consists of 5 points: design, construction, cutting, sewing and finishing. Let's look at each in a little more detail.

The first point is that modeling is done by a designer or fashion designer. He draws up a sketch of the future product, determines the color scheme and suitable fabric.

The design is carried out by the designer, who must transfer the designer’s sketch into the form of a drawing. He calculates the parts and material that will be needed for sewing. At the same time, he draws up patterns and the necessary technical documentation.

In a sewing workshop, the first two steps are usually performed by the cutter. This is the person who combines the functions of a fashion designer and designer. The main stages - cutting, sewing and final finishing - take place in the sewing workshop by professionals in their field.

It is very important to establish clear production technology. This will allow the most productive use of available equipment and labor.

Business plan: main steps

Registration

When creating a sewing production, it is necessary to register the business in local authorities self-government and pass the Fire Inspection inspection. You will also have to create an accounting department with the necessary documentary base and warehouses. Production problems will be eradicated at the very initial stages thanks to reporting, since information about actual condition business

If production involves transportation, issues related to logistics need to be resolved early.

At the first stages, a production or sewing workshop is registered as a legal entity. There are two forms of organizations: LLC and individual entrepreneur. Let's compare the package of documents for these types of organizations:

A package of documents for any type of organization is usually reviewed within 5 days. If the tax service makes a positive decision, the entrepreneur is given an extract from the Unified State Register of Individual Entrepreneurs, OGRNIP or individual entrepreneur number, acts of confirmation of registration with the Federal Tax Service and Pension Fund and Rosstat certificate. The LLC's package of documents differs only in the extract from the Unified State Register of Legal Entities and the organization's charter.

After these events, it is necessary to make a seal of the organization, its cost starts from 500 rubles. In addition, it is important to open a bank account. All costs will be about two thousand rubles.

When opening a limited liability company, it is established authorized capital, his minimum amount should be equal to 10,000 rubles.

Selecting a room

Finding an area to locate a business that will meet all the requirements is an important step. At first, saving on rent will not hurt; it can be achieved by renting premises in remote areas of the city. The production premises must be equipped with heating, water supply and electricity.

The dimensions of the room depend entirely on the planned production volumes. If you plan to produce 200 items of clothing daily, then for comfortable and fruitful work you will need a room measuring at least 140 square meters.

The premises must comply with the requirements of the Fire Supervision Authority; in addition to the alarm system, the workshop must have fire extinguishers and evacuation plans installed.

Employees for sewing production

Workers are an integral part of this sector. At the initial stages, the business will need experienced employees who can ensure the success of the garment production. It is worth remembering that in addition to seamstresses, such a production will need designers, managers to receive orders, accountants, mechanics, managers and support workers.

A little later, if resources allow, you can train inexperienced specialists on the basis of production, who will then become permanent employees. The percentage of beginners and inexperienced employees in production should be no more than 40%.

The optimal number of employees for a sewing workshop, according to various sources, ranges from 11 to 23 people. They can be grouped into different teams to ensure shift work.

The most optimal method for setting wages is a fixed rate with an added percentage of revenue.

In addition, you can reward employees with additional financial bonuses for achieving goals. This way you can motivate employees to do large amounts of work and encourage them to produce efficiently.

Equipment and consumables for work

To organize and effectively process sewing production you will need:

• automatic programs for clothing design;
• cutting equipment;
• sewing and embroidery machines;
• irons, steam generators and ironing boards;
• washing machines;
• printers for printing on fabrics and other specialized equipment.

For sewing, you can purchase inexpensive sewing machines from Korea or China, proven manufacturers are not inferior in quality to European suppliers. When choosing a semi-automatic loop machine, it is better to opt for imported equipment, since domestic technology of this area is not fully developed.

Equipment for sewing production does not have to be new. Many businessmen who get into the sewing business purchase used machines. This saves costs, but also carries certain risks. Old machines can quickly break down.

The total cost of equipment for a workshop with average production indicators will be about 200-300 thousand rubles. Specific figures depend on the type of production and its volume.

The purchase of consumables is an integral and constant cost item in sewing production. Therefore, it is important to find reliable suppliers of fabrics and accessories. It is necessary to familiarize yourself with their reputation in advance to ensure business stability. The best solution There will be direct cooperation without intermediaries. Purchasing an initial base of fabrics and accessories will cost approximately 60-100 thousand rubles.

Marketing plan

In any business, it is important to consider the nuances of marketing. When drawing up a business plan, it is necessary to calculate profitability and determine specific points of sale of the product.

To promote, it is important to conduct regular advertising campaigns. A base of regular customers should be created already in the first stages of the workshop’s operation. To do this, you need to sell products in all kinds of profitable retail outlets. It's important to remember high quality manufactured products, otherwise there will be no influx of new customers.

Approximate expenses and planned profit

The average initial investment costs are:

• Documentation and registration from 10 to 20 thousand rubles.
• Repair if necessary from 20 thousand.
• Equipment from 200 to 800 thousand.
• Logistics and other expenses from 20 thousand.
• Total initial costs from 330 to 1210000.

Monthly expenses:

• Rent of premises from 30 to 50 thousand.
• Fabrics and consumables from 50 to 300 thousand.
• Salaries for employees range from 75 to 100 thousand.
• Utilities from 15 thousand.
• Logistics from 20 thousand.
• Total: from 190 to 485 thousand rubles.

Projected revenues:

• The wholesale price of one product is from 700 rubles to 1,500 thousand.
• The volume of products sold per month is approximately 500 pieces.
• Average monthly income is from 350 to 750 thousand.
• Average profit taking into account monthly expenses from 160 to 265 thousand.
• The payback period for the business is six months.

It is worth understanding that specific numbers depend on production volume, individual characteristics business.

Sewing business: smart investment or risk

To successfully open a clothing production, it is important to become familiar with all the intricacies of the light industry. Experienced economists and lawyers will help you draw up a detailed business plan tailored to specific conditions.

In such a difficult task as sewing, it is important to focus on the needs of customers. One of the main tasks is to maintain high level product quality. Don’t forget about the high competition in this industry. If you have not only the skills, but also the steely grip to keep your business afloat, the clothing industry will pay off for you.

Video. Business plan for opening a clothing production

Opening your own sewing workshop is attractive because of its profitability and payback, but it requires a large initial investment and can be created by any master or sewing expert. This business you can start even in a small city, since the demand for clothing is constant and not subject to seasonality. In this article we will look at how to create a sewing business from scratch and make it profitable.

Advantages and disadvantages of the clothing business

The optimal option for clothing production would be to focus on the production of one type of product, this will make it possible to satisfy customer requirements as much as possible, improve the technological process and reduce the percentage of defects. This segmentation strategy is used by companies that are just starting to produce clothing and want to occupy a narrow market share.

Who is suitable for a clothing business?

The sewing business requires special knowledge and skills, and is suitable for people with sewing skills and experience in this field (1-2 years). If you decide to start a business and are not a specialist, this complicates production and requires time spent searching for specialists. The first option is preferable because at the very inception of the company you can fully control all stages of clothing production and completely build all business processes. A business will develop faster if it opens in a city with a population of >500,000 people; if the settlement is smaller, this is an indicator of a small market volume and demand. Also, in a small town, it may be difficult to repair sewing machines.

Product lines of clothing production

Sewing production is used for a wide variety of purposes:

An ideal place to start a sewing business

Suitable for starting a sewing business industrial premises in the suburbs, this will allow staff to be recruited from nearby cities with lower wages than in the city center. Cities with a population of over a million are suitable for production: Yekaterinburg, Chelyabinsk, Kazan, Samara, Novosibirsk, Rostov-on-Don, Sevastopol, Irkutsk. Almost every federal district there is a large city. Renting premises - main article fixed costs, so you should approach the search for premises responsibly. Business premises must comply SES requirements, production should not be located in residential buildings.

The target audience

Assess your business's audience. If a clothing repair shop opens, it is necessary that there be 20-30 nine-story buildings nearby in the area: 20-30,000 residents. This will create a constant demand for repair services. If you make clothes, then the target audience— wholesale suppliers, shops, markets. It is important not only to engage in production, but also to create a distribution network for products. To do this, enter into preliminary agreements with interested customers.

A preliminary assessment will allow us to estimate the required volume of future products. As a rule, clothing repair is in greater demand than tailoring in a 60/40 ratio.

Registration of clothing production

Let's analyze various shapes business in the table below.

Registration decision individual entrepreneur(IP) and LLC are accepted by the tax office within 5 working days. For clothing production, the following activity codes are used:

As a rule, the following OKVED codes are chosen for clothing production:

Business Starting Costs

The main administrative costs for opening are the production of a seal (~2500 rubles). When starting a sewing business, prepare to invest a certain amount of money. Financial resources will be needed to purchase equipment, consumables (fabrics, fittings), and pay salaries to employees. It is better not to save on materials and equipment, since low-quality goods are not in demand among buyers.

Master class: “7 steps to start a sewing business”

Basic equipment for the sewing business

For mass production of clothing, you will need the following equipment: sewing machines (Brother, Juki, Pegasus, Golden Wheel, Joyee); disc cutting knife; industrial ironing board with steam generator; single-needle semi-automatic loop machine; industrial overlock; button machine. The figure below shows the main types for sewing production.

Basic equipment for clothing production

The table below shows the costs of purchasing basic sewing equipment. The average cost of equipment will be 230,000 rubles, the cost of purchasing fabric will be 50,000 rubles.

Recruitment

To recruit personnel, you can use the following free bulletin boards: avito, irr, professional forums - this will save on the cost of finding specialists. It is necessary to hire employees who have more than 2 years of experience (you should not hire students!). Your own knowledge of the production process will allow you to select necessary personnel. To motivate staff to perform high-quality work, you can go to basic wages add a percentage of product revenue. At the initial stage of the business, the main workers are seamstresses; when scaling the business, fashion designers and sales managers will be required.

Business revenue

The average bill for clothing repair is 200 rubles, for tailoring 500 rubles. Revenue per month is ~100,000 rubles, which allows you to recoup the initial costs in ~6 months.

Assessment of the attractiveness of a business by the magazine website

Business profitability	(3.0 out of 5)	Business attractiveness 3.3
Project payback	(4.0 out of 5)
Ease of starting a business	(2.7 out of 5)
Steady demand for knitwear makes this business attractive for production. The disadvantages of the business are the small margins on sales; as a result, the payback period for initial costs is 6-12 months. To open a sewing business, you need specific expert knowledge. Business does not require large initial financial investments and is suitable as a micro-business at home.

In this material:

How to open a sewing business, what is best to sew - these questions are asked by many aspiring entrepreneurs who are no strangers to sewing skills. Opening such a business will interest people who love and know how to sew. If you don’t have any sewing skills, you can become a co-owner of a sewing shop and deal with purely organizational issues.

The clothing business is an unlimited space for the implementation of creative and design ideas. This type of activity is multifaceted; any direction can become a good source of income. For example, you can sew exclusive, designer clothes to order, create soft toys or small fabric souvenirs. If you don’t want to choose a direction of activity, you can open a sewing workshop for clothing repair. Such services are always in demand.

Search for target audience

When choosing sewing as a business, it is important to decide who exactly to work for. First, we need to monitor all organizations in the district that are involved in similar matters. The list of services offered must be varied in order to attract consumers. Of no small importance is the need of local residents for these services and their level of income. It is unlikely that residents of a small town will go to a designer clothing boutique; they will be more attracted to a small store or atelier that repairs clothes and sews simple things.

To understand exactly where to start a sewing business, you need to draw up a small business plan in advance. It is necessary to include the following sections: expenses, list of potential clients, estimated income, specifics of the services offered, and possible payback periods for the business. Typically this type entrepreneurial activity You can register as an individual entrepreneur. As practice shows, the name plays an important role in the clothing business. The client is attracted by a bright and memorable sign that stands out from the rest.

Possible costs

It is important from the very beginning to agree with suppliers of fabrics, threads and necessary accessories. This will help you save on consumables. As for equipment, it all depends on the size of the organization. If this is a home sewing business, then it is enough to have 1 sewing machine and an overlocker. As the enterprise grows and gains momentum, it will be necessary to purchase additional sewing equipment.

There must be a certain amount in stock Money for payment utilities, rent and salaries employees, if any.

In order for as many people as possible to know about your sewing workshop or atelier, you should order business cards and leaflets that you can simply hand out on the street. They will come to the rescue social media and advertising in newspapers. Regular customers- the main method of advertising that cannot be excluded. High-quality work, reasonable prices and friendly service will do the trick. Grateful clients will advertise you from the best side.

Several ideas for organizing a sewing business

Today, there are quite a few areas in the sewing business that may be of interest to consumers:

1. Sewing clothes for pets is good idea for those who want to open a small workshop at home. In European countries, such a business is considered the most profitable. Today in our country this niche is not fully occupied, so there is still an opportunity to make money in this direction. Initial costs will be disproportionately less than what would be required to open a studio.
2. The idea of ​​sewing ethnic clothes may seem unpromising and very specific at first glance, but it is precisely this that allows you to quickly find your client. This is explained by the fact that it is difficult to find similar clothes in regular stores, and there are many people who prefer ethnic style. They will be happy to order clothes from you. This business can be easily organized within your apartment without spending money on renting additional premises or purchasing expensive equipment. The process of tailoring ethnic clothes is creative except professional qualities You will also have to realize your design potential. To make your business successful and recognizable, you can run your own blog or advertise on social networks.
3. Sewing slings for young mothers is a current trend in the sewing business. Young active mothers who do not want to be tied to the house and strollers will be happy to order such a necessary item from you. You can master such a business both at home and in rented premises. Sewing a sling is not that difficult, you just need to be careful and have some imagination in choosing a design. Such a business from scratch will generate good income if you advertise your activities.

Some useful tips for those who want to organize a sewing business:

1. You need to understand the sewing business in order to perform the entrusted work efficiently. A good place to start is to take a sewing course or talk to a person who understands this matter and has some experience.
2. If you are hiring female workers, then the seamstresses must have a certain level of knowledge and experience.
3. It is better to decide in advance on the specifics of the enterprise and its volume. This will help you avoid unnecessary purchases of equipment and supplies.
4. It is necessary to draw up a business plan. It’s easier to write down the main aspects of running a business on paper so that you don’t get distracted by little things during your work.
5. To avoid trouble, you need to register your business. This will require some financial costs and time, but this will ensure peace of mind.

A sewing business is impossible without problematic situations. The most common of them:

• lack of sales;
• a lack of work force to process existing orders;
• lack of experience among hired workers.

Before you do something like this, you should think everything through carefully. You should not take risks if you have no experience or skills in sewing. You must be passionate about your idea and have an irresistible desire to achieve success in the clothing business. This is the only way to achieve it good results and high profits.

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