The methodologist's work to improve the image of the dhow. Competitions as a PR technology for creating a positive image of a preschool educational institution. Analysis of the image of madou “seven-colored”

The image of an educational institution implies an emotionally charged image that has developed in the mass consciousness, determined by the relationship between various aspects of its activities and transmitted to the external environment [Pocheptsov G.G., 2001, p. 86].

The concept of image is also associated with the reputation of an educational institution, which consists of several components and is retained in the mass consciousness for a long time. The difference between image and reputation is that reputation is the result of creating an image.

There are constant and variable components of the positive image of an educational institution.

Permanent images include:

1. A clear definition by the teaching staff of the mission and concept of the educational institution;
2. Friendly atmosphere in the teaching and children's teams;
3. Pedagogical, social and managerial competence of employees;
4. The leader must be: a professional in his field, a clear leader, a bright personality, have informal authority, have the ability to inspire the team to achieve a high goal;
5. Effective organizational culture of an educational institution, including shared norms, values, a certain management philosophy, the whole range of views, relationships that determine the specific behavior of the team as a whole;
6. Quality of educational services;
7. Availability and functioning of children's public organizations;
8. Relations of the educational institution with various social institutions, higher educational institutions, etc.;
9. The contribution of the educational institution to the development of education and preparation of students for school, moral education, the development of creative abilities, the formation of a healthy lifestyle;
10. The administration’s concern for providing timely, relevant psychological assistance to individual participants in the educational process (students, young professionals, parents, etc.);
11. The presence of bright external symbolism [Lazarenko I. R., 2009, p. 11].

Image variables include:

1. Contents of the mission and priorities of the educational institution;
2. Types of educational services;
3. Material resources of the educational institution.

Therefore, when working to create a sustainable positive image of an educational institution, it is necessary to attach paramount importance to unchanging and permanent components. From the perspective of managing an educational institution, the identified components can be grouped into the following blocks:

1. There should be comfort in a general education institution (optimism and goodwill in the team, timely psychological assistance to individual participants in the educational process, etc.);
2. Quality of educational services (the educational institution must make a contribution to the development of students’ educational training, their upbringing, mental health, creative abilities, the formation of a healthy lifestyle; a clear vision of the goals of education and upbringing, formulated in the mission of the educational institution; connections of the school with various social institutions etc.);
3. The style of the educational institution should be perceived positively (effective organizational culture of the school; the presence and functioning of children's public organizations, etc.);
4. Positive image of the head and staff of the educational institution (pedagogical, social and managerial competence of employees);
5. Vivid external attributes (the presence of external symbols, rituals, etc.) [Lazarenko I. R., 2009, p. 13].

The image of a general education institution is always aimed at stimulating positive emotions and projecting them onto the services that the educational institution provides. Image is a means of influencing public opinion. Since the result of learning is often distant in time and may not be realized by the student himself, it is necessary to take into account such features of the image as universality and uniqueness. Universality can be expressed, first of all, both in the unification of scientific approaches, concepts, principles and factors, and in the standardization of requirements, quality indicators, the use of technologies and teaching methods. In this case, uniqueness is manifested in the choice of educational institutions that are in demand in the labor market and increase the competitiveness of a specialist [Panasyuk A.Yu., 2004].

The formation of the image of an educational institution is understood as a process during which a planned image is created based on available resources.

There are the following main stages of image formation:

1. Analysis of the external environment; determining the target group to which the image will be addressed;
2. Analysis of internal resources; definition of tasks and their classification (substantive, organizational and effective, etc.);
3. Motivation of project participants;
4. Role distribution;
5. Identification of the relationship between the components of the image: scientific, educational, social, image in the labor market, etc.;
6. Determination of the principles of image formation;
7. Development of technology for forming a component of the image;
8. Analysis of the correspondence of the resulting image with the expected result.

The image of an educational institution as a positive one can only be formed if quality materials are provided. But this condition, while necessary, is not sufficient.

The technology for forming a positive image should include the organization of information promotion (forms, channels, frequency, dosage), a feedback system (diagnosis of intermediate results, adjustment, prognostic assessment) [Rabinovich L.A., 2001 p. 25].

What is the mechanism for forming a positive image and what are the ways to create it? The image that the public perceives about an educational institution and its leader significantly influences the influx of parents, the receipt of high awards, and the development of social partnership.

The end result, therefore, is to increase the competitiveness of the educational institution. And competitiveness is achieved through a formed attitude.

Analysis of several technologies for creating a positive image, created by various authors, gives reason to believe that the algorithm for creating a positive image of an educational institution may include:

1. Identification of existing ideas about it among social groups interested in the provision of educational services;
2. Identifying current preferences and expectations of the audience;
3. Constructing the image of an educational institution, developing a strategy for forming the image of an educational institution;
4. Direct formation of the image of the educational institution;
5. Monitoring of intermediate results, adjustments;
6. Monitoring the formed image of the educational institution.

In order for an educational institution to be attractive and have its own already established unique image, it must have:

1. Clearly defined priorities, your own philosophy, your own vision of the future;
2. A unique and inimitable, special system of values, customs, traditions, styles of behavior;
3. Diverse and high-quality educational services;
4. An original system of educational work, including the presence and functioning of children's and youth organizations, the development of creative abilities, improvement of mental functions and the level of education of students, the formation of a healthy lifestyle;
5. Relations with institutions of additional education, higher educational institutions, various social institutions;
6. Information material must be bright, recognizable, timely updated, intended for external presentation;
7. A system for providing information to consumers about their potential, successes and educational services offered.

The main methods in forming a positive image of an educational institution are: effective PR events (open days, presentations and exhibitions of educational services, publications in the media, etc.), improvement of the building, improvement of the pedagogical culture of the team and all personnel [Pocheptsov G. G. ., 2001, p. 102].

The formed positive image of an educational institution will allow solving a number of problems:

1. Increase the attractiveness of preschool educational institutions, first of all, for parents, students and staff;
2. Increase the effectiveness of activities to inform parents about new educational services;
3. Facilitate the process of introducing new educational services;
4. Increase the level of organizational culture;
5. Contribute to the improvement of the socio-psychological microclimate in the team [Lazarenko I. R., 2009, p. 19].

As a result, the developed favorable image of an educational institution can become a kind of measure of the degree of development of the entire institution, an assessment of the prospects of its undertakings, the maturity and professionalism of the entire team and methodological work.

Kindergarten is an open social and pedagogical system that actively interacts with the parents of pupils. The problem associated with its external representation has always existed; in modern sociocultural conditions it manifests itself more clearly. This is due to the following reasons:

1. The process of formation and development of different types of preschool educational institutions, having different areas of activity, strive for maximum disclosure of the child’s personality, but working on different preschool education programs, realizing their goals using different methods and means in different conditions.
2. Modern research shows that the goals, content, and results of innovative processes and individual pedagogical innovations are not always clear to parents, and their expectations, formed on the basis of a general understanding of preschool educational institutions among potential consumers of educational services, do not always correspond to the fact that they and their children really get it.

Therefore, there is a need to form the image of an educational institution.

The main factors for the formation of a positive image of a preschool educational institution are:

1. Work experience and work experience in the field of education;
2. Fame in professional circles and among the public;
3. Reputation of the head of the preschool educational institution, professionalism of management;
4. Prospects for professional development of an educational institution;
5. Demand for graduates by city schools, the level of their achievements;
6. Attitude of preschool educational institution employees towards pupils;
7. The level of professionalism, fame of teachers, their exactingness;
8. Opinion of pupils and their parents about the organization of the educational process, the level of training and education;
9. Territorial location, external and internal design of the establishment;
10. Professionalism of management’s work with the media in promoting their services;
11. Openness and integration of preschool educational institutions [Lazarenko I. R., 2009, p. 23].

Sequence of image creation:

1. Determination of the real characteristics of a preschool educational institution - highlighting all its advantages and disadvantages.
2. Identification of a typical circle of consumers, that is, a certain segment in the educational services market.
3. Highlighting benefits that are important to typical clients.
4. Formation of social characteristics of preschool educational institutions, which are introduced by the organization itself into public opinion. Ultimately, this leads to a mission statement for the kindergarten.

The problem of forming the image of a kindergarten belongs to the field of preschool educational institution management and, like any management innovation, contains motivational-target, content and technological components [Panasyuk A. Yu., 2004].

The motivational-target component includes:

1. Studying the needs of all subjects of pedagogical practice in shaping the image of the preschool educational institution, both inside and outside it;
2. Psychological readiness to participate in the upcoming work;
3. Study of existing experience;
4. Determination of the goals and objectives of this management innovation, the results of its implementation.

The technological component presupposes a sequence of stages in the implementation of this innovation, the technological readiness of the subjects of activity, and the development of recommendations for its use.

Building the image of an educational institution - as an emotional image of a preschool educational institution, often consciously formed, possessing purposefully specified characteristics and designed to exert a psychological influence of a certain direction on specific groups of society involves solving a number of problems:

1. A public opinion survey within the kindergarten in order to determine satisfaction with the preschool educational institution on the part of parents, students, and teachers;
2. Transfer of information related to the development of innovative processes - the processes of development, implementation and use of new pedagogical methods. At the same time, the presentation of innovative processes can act as a characteristic of the life activity of a preschool educational institution and, in a comparative analysis, as an advantage of this preschool educational institution over others;
3. Providing coverage of events in the activities of the kindergarten - establishing effective feedback from the external environment. The solution to this problem is the implementation of one of the postulates of the formation of public opinion: “opinion is more determined by events” than by words;
4. Development of information material that should be accessible, understandable, reflect positive changes in the life of preschool educational institutions, and demonstrate achievements obtained in the process of change [Lazarenko I. R., 2009, p. 25].

Parents are shown research, literature analysis, observations, conversations with heads of preschool educational institutions, representatives of educational authorities, so that a significant characteristic of a modern preschool educational institution is an already established or emerging positive image, the basis of which is:

1. The mission of the preschool educational institution, its priorities;
2. The culture of a preschool educational institution is unique and inimitable, a special system of values, customs and traditions, styles of behavior of a particular kindergarten;
3. Types and quality of educational services of this preschool educational institution;
4. Relations between preschool educational institutions and city schools and various social institutions, higher educational institutions, etc.;
5. Contribution of preschool educational institutions to the development and preparation of children for school; in the development of their education; in the development of mental functions, creative abilities; in the formation of a healthy lifestyle.

It is important to clearly define the purpose of the educational institution when developing presentation materials and programs for creating an internal image:

1. For whom these documents are being developed;
2. Are they part of the general preschool plan;
3. Act as a form of planning;
4. Are they of an external informational nature;
5. What is the intended target audience?

The main components of the image of a preschool educational institution are:

1. For students and their parents - images of a group teacher, music director, physical education instructor, head;
2. For parents with higher education - an idea of the quality of education, the style of work of the preschool educational institution;
3. For parents of children with poor health - the comfort of the kindergarten environment;
4. For parents of children with special educational needs, the presence of compensating groups in different areas.

In recent years, a lot has been said and written about how to present the uniqueness of an educational institution and the features of its life. This is partly solved through the development and documentation of Concepts, “Educational Programs”, “Development Programs” of preschool educational institutions. However, they are a necessary, but not sufficient condition for the formation of the external information field of a kindergarten as an open social and pedagogical system for potential customers and consumers of educational services [Panasyuk A. Yu., 2004, p. 65].

In this regard, there is a need to develop original, individualized information documents for each preschool educational institution.

An example of this kind of materials can be advertisements, newsletters, leaflets, flyers, information letters, booklets that reveal the features of the educational practice areas of the educational institution, attributive image characteristics of the preschool educational institution: logos, slogans, mottos, printing constants, printed materials, gaming, didactic material, used in the work of preschool educational institutions, etc. [Zhuravlev D.V., 2005].

The need to form the image of a preschool educational institution is determined by the following reasons:

1. Firstly, the difficult demographic situation (especially in small northern cities) increases competition among preschool educational institutions of the same territory in the struggle to enroll children;
2. Secondly, a strong positive image facilitates preschool educational institutions’ access to the best possible resources: financial, informational, human, etc.;
3. Thirdly, having a formed positive image, a preschool educational institution, all other things being equal, becomes more attractive to teachers, since it appears capable of ensuring stability, job satisfaction and professional development to a greater extent;
4. Fourthly, a stable positive image has the effect of acquiring a certain strength for the preschool educational institution in the sense that it creates a guarantee of trust in everything that happens within the walls of the institution, including innovative processes.

A preschool educational institution, like any other organization, goes through four stages during its life: formation; approval in certain positions; innovation activity; transformation leading either to extinction or to the next round of innovation [Zhuravlev D.V., 2005].

It is obvious that each stage must have its own image policy, both external and internal.

An external positive corporate image is the consistency of all elements of communication of the preschool educational institution, conveying the main idea, causing a favorable response, which increases the degree of trust of the environment. To create it you need the following:

1. Development (or adjustment) of visual and activity elements of external attributes to demonstrate the spirit of community, corporate spirit, and unity; formation of a recognizable image in the educational services market;
2. Advertising products produced by preschool educational institutions, focusing on the uniqueness of the services offered by preschool educational institutions, emphasizing their quality.

Here are some of the elements of the company standard.

1. Logo or brand name. It reflects the name of the preschool educational institution. It can be presented in the following options:
1.1 sign on the building;
1.2 folder for the manager’s business papers;
1.3 letterheads;
1.4 calendars (month, year on one side, DOW logo on the other);
1.5 cup;
1.6 balloons used at matinees, entertainment evenings, corporate parties, etc.;
1.7 greeting cards;
1.8 invitation;
1.9 diploma;
1.10 advertising information materials (leaflets, booklets, newsletters).
2. Chronicle of the kindergarten, a book of reviews for parents and guests of the preschool educational institution.

Z. Badge, or internal card of the teacher, which indicates the name, patronymic, surname of the teacher, and position.

4. DOW newspaper. The name of the newspaper must match the name of the kindergarten. So that parents and guests can become more fully familiar with the activities of the institution, the newspaper should have approximately the following sections: “Information certificate”, “Leisure time in kindergarten”, “Visiting Neboleyka”, “Child explores the world”, etc.
5. PR - events: organization of open days, presentations, participation in specialized exhibitions, education fairs.
6. Publications about the achievements of preschool educational institutions in the media.
7. Visually fluid communications - the way staff communicate with parents, children, colleagues:
7.1 format of corporate events;
7.2 speech of an employee answering a telephone call;
7.3 behavior of preschool employees in a work environment and in public;
7.4 business etiquette, professional ethics;
7.5 speaker art;
7.6 teacher brand.
8. Visually fixed communications:
8.1 printed symbols;
8.2 appearance of personnel (clothing, hairstyles, makeup, manicure, accessories, etc.);
8.3 commercials, presentation films; - corporate website;
8.4 appearance of the building, landscaping of the territory of the preschool educational institution;
8.5 location of the preschool educational institution.
9. Corporate color. It should make the preschool institution recognizable. All necessary documents are made on paper of this particular color.

The listed attributes form the corporate style or external image of a preschool institution and provide an opportunity to take its place in the educational services market.

However, you need to understand that the basis of everything is people, i.e. heads of preschool educational institutions, teachers, service personnel. The desire to cooperate with him or an organization largely depends on a person’s image [Zhuravlev D.V., 2005].

A modern head of a preschool educational institution must have high professionalism, competence, organizational skills, efficiency, political culture, high morality, personal authority, and strive for a democratic leadership style. (A high reputation as a leader requires an individual leadership style.)

A leader must find a common language with young and old, children and parents, workers of different professions, people of different education, marital status, qualifications, speak simply, correctly, accessiblely, be able not only to speak, but also to listen [Zhuravlev D.V., 2005 ].

An important component of a leader’s image is self-presentation. What matters is the special sparkle in the eyes, the smile, the unique intonation of the voice, and the attractiveness of the demeanor. Particular attention is paid to a smile, which conveys a lot of positive emotions. The main thing is that the leader’s image is attractive to the widest segments of the population.

All of the listed components of a leader’s image also apply to a teacher. High demands have always been placed on his personality, since it is he who creates the culture of subsequent generations, raises children and parents, educates and teaches with his behavior, attitude towards people, and appearance.

The image of a teacher is a toolkit that uses voice, plasticity, facial expressions, and external data to influence students and parents. The external attractiveness of preschool teachers is important for a child’s faster adaptation to the team [Rabinovich L. A., 2001, p. 35].

Thus, in order to form an attractive and unique image, a preschool institution must have:

1. Clearly defined priorities, your own philosophy, your own vision of the future;
2. A unique, inimitable system of values, customs, traditions, styles of behavior;
3. A variety of high-quality educational services;
4. An original system of educational work that develops creative abilities, improves mental functions, and forms a healthy lifestyle;
5. Communication with healthcare institutions, additional education, various social institutions;
6. Vivid, recognizable, timely updated information materials intended for external presentation;
7. A system for providing targeted information to consumers about their potential, successes and proposed educational services.

It is very important for the formation of a positive corporate image to strictly comply with the compliance of promises with their implementation. It is better to promise modest services, but deliver them with dignity, than to designate a wide range, but ensure the implementation of only some part.

Thus, when choosing priority areas of activity, each preschool educational institution should rely on the creation of elements of its corporate standard (style), advertising its ideas and developments.

Every director of any educational institution and his teaching staff dream that their institution will bear the stamp of a bright individuality, so that it stands out among others, and makes them want to get a job or study there. Therefore, one of the most difficult tasks in creating the image of a kindergarten is to create a system for ensuring the implementation of the image components.

Sections: Working with preschoolers

Project type: managerial.

Relevance.

The current stage of development of the education system of the Russian Federation is characterized by the presence of competition between educational institutions, including preschool ones. A preschool educational institution today is considered not just as a kindergarten, but as an organization that provides educational services. Today, the role of kindergarten in a child’s life is changing. Kindergarten is the second social institution after the family, where the socialization of the child takes place, where the process of personality formation continues. The style of relationship between kindergarten and family is changing. Today, the family acts as the customer of services for the education and upbringing of children. And high demands are placed on teachers. Teachers must take into account the order of the family and be its ally. They must work in such a way that, on the one hand, they do not neglect pedagogical experience and tradition, and on the other hand, they must always be on the wave of innovation.

A special mission appears for a kindergarten when the kindergarten is located in a rural area. A modern village today cannot create conditions for families similar to those in the city, and therefore a kindergarten should not only be a place for children to stay and their preschool education, but be a center where they care not only for the child, but also for the family, and teachers deal with children not alone, but together with parents.

When a preschool educational institution offers educational services and ensures a stable level of quality, then it begins to work on creating its own image. According to T.N. Piskunova’s image of a general education institution is “an emotionally charged image that has purposefully specified characteristics and is designed to exert a psychological influence of a certain direction on specific groups in the social environment of the general education institution.” The structure of the image, in her opinion, consists of seven ideas:

About the image of a leader

About the quality of education

About the op-amp style

About external attributes.

staff image

About the price of educational services

About the level of psychological comfort

The image of a preschool educational institution consists of a set of requests and expectations of various social groups interested in providing educational services (parents, children, employees of schools and institutions of additional education that accept graduates of preschool educational institutions; employees of educational authorities and municipal authorities, rural population), as well as the ability and readiness administration, teaching staff, and employees of the institution to those activities that can provide these requests and thereby achieve the success of the institution itself. In our opinion, a stable positive image of a preschool educational institution at the present stage is considered as the most important modern component of the methodological product of a kindergarten and an additional management resource, a resource of an educational institution.

The need to create a positive image of our preschool educational institution arose due to the fact that, firstly, competition among preschool educational institutions is intensifying, secondly, the formed positive image of the preschool educational institution to a greater extent ensures stability, job satisfaction and professional development, and thirdly, it will facilitate the access of the educational institution to the best resources: financial, information, etc., fourthly, the positive assessment of the educational institution by social partners and the parent community will increase.

I, as a leader, want our institution to have its own face, its own name, to be attractive and necessary. Forming the image of a preschool educational institution belongs to the field of management. If a positive attitude is formed, then trust will certainly follow as a result of the influence of social connections. In addition, a positive image, as a rule, helps to increase prestige, and, consequently, authority. A positive image is also an important factor in a high rating.

The goal of the project: to create conditions for the formation of a positive image of the preschool educational institution.

Project objectives.

Conduct monitoring and analysis of subjects of educational relations (children, teachers, parents) to the activities of preschool educational institutions.
Create conditions for improving the professional competence of teachers in order to create a positive image of the educational institution.
Increase the role of parents (parental community) in the public management of preschool educational institutions.
Develop elements of a corporate standard (logo, coat of arms, flag, etc.)
Ensure information openness of the educational institution.

Stages of image formation. (Appendix No. 1)

The mission of our institution is to create favorable conditions for a child to fully enjoy preschool childhood, form the foundations of basic personal culture, develop mental and physical qualities in accordance with age and individual characteristics, and prepare the child for life in the modern world. Interaction with parents as equal partners.

When determining the target audience, we distinguish four main groups:

Our students, who are almost the main “PR people” of the educational institution, what they talk about their stay in kindergarten, what successes they achieve at events at various levels, directly demonstrate certain conditions and resources of the preschool educational institution.

Parents of students are the most authoritative subjects who can not only give a real assessment of our work, but also correct public opinion and the opinion of their children about us. They are the main target group we focus on in our work. Today, social and public activity is increasingly important for the successful promotion of preschool educational institutions.

The media are a kind of intermediaries between the institution and society: thanks to timely information about our achievements, we form a positive opinion about ourselves in the eyes of others.

The preschool educational institution team (director and employees of the preschool educational institution).

To understand which image is most preferable for our preschool educational institution, to determine the volume and specifics of our resources, we conducted a SWOD analysis of the preschool educational institution’s activities. (Appendix No. 2).

Having analyzed external and internal resources, we have identified factors that will positively influence the formation of the image of our preschool educational institution:

Territorial location. Our kindergarten is located in the regional center, where three more preschool educational institutions are located.
Our kindergarten is known in professional circles and among the public.
The kindergarten has experience in providing educational services and is in demand among village residents. According to the survey of parents “Satisfaction with the availability and quality of educational services,” the percentage of satisfaction was 95.15%.
The preschool educational institution has the status of a supporting institution in the region in the area of cognitive and speech education. The priority areas are: cognitive, speech and physical development of preschool children.
Kindergarten has its own traditions and values. Common interests, joint events, creative activities bring together all subjects of the educational process (teachers - children - parents). Annual competition “Family of the Year”, kindergarten newspaper “We Are Together”, etc.
The preschool educational institution has a speech therapy group, the only one in the area.
Kindergarten graduates are in demand by village schools. Their achievements, reviews from parents about the organization of the educational process, and level of training also contribute to the formation of the image of our preschool educational institution.
The openness and cooperation of a preschool educational institution makes it possible to expand social partnership.

Project implementation stages: (2014-2016).

Stage 1 - preparatory, planning and prognostic (September, 2014 – December 2014)

Stage 2 - practical, basic (January, 2015 – February, 2016)

Cost estimate for the project implementation

Expected results.

Creation of a corporate identity for a preschool educational institution.
Optimization of the information environment.
The developed model of the image of a preschool educational institution.
Regulations on the standards of professional ethics of teaching staff.
Parents' participation in public management.

Soburai Natalya Ivanovna
Job title: manager
Educational institution: GBDOU kindergarten No. 91 Frunzensky district of St. Petersburg
Locality: Saint Petersburg
Name of material: article
Subject:"The image of a preschool educational institution as a means of increasing competitiveness in the educational services market"
Publication date: 22.05.2018
Chapter: preschool education

The image of preschool educational institutions as a means of increasing competitiveness in

market of educational services.

There is no aspect of upbringing that the situation does not

would have an influence, there is no ability that would not be found

in direct dependence on the immediate surroundings of the child

concrete world...

Anyone who manages to create such an environment will make his work easier in

highest degree. Among her the child will live and develop

own self-sufficient life, his spiritual growth will be

improve from yourself, from nature...

E.I.Tikheeva

Each preschool institution has its own personality. It is important which kindergarten

parents

not indifferent

an attractive institution for potential employees. For today

day, it is important to remember that educational institutions are presented with more and more new

requirements

important

reputation,

preschool

institutions.

creation

positive

preschool institution to the attitude of the head and teachers towards parents

and their children. What is the image of a kindergarten?

Image is not a new phenomenon, but it is relevant and its result is determined by all members

team. Therefore, each employee understands and shares responsibility for

his work of individual components of the image that are within his competence.

The image of a preschool educational institution is an emotionally charged image of an educational institution,

consciously

formed,

possessing

purposefully

given

characteristics and designed to exert a psychological influence of a certain

targeting specific groups of society.

Five years ago, a combination of words

“The image of a kindergarten” sounded unusual to say the least. And now more and more

managers

preschool

educational

institutions

are thinking

targeted

direction. Subject

relevant

today's

institutions.

increases

competition

preschool

educational

institutions

microdistrict,

located,

a small distance from each other. Currently

many kindergartens are forced to think about what their advantage is in

comparison

parents

appeared

opportunity

choose

an institution that satisfies all his needs. Under these circumstances

Creation

positive

children's

seems

necessary

element of increasing its competitiveness.

Specifically for our institution, image and reputation are very important. Working

innovative

gradually

formed

corporate identity of a preschool institution. Every employee is considered

institutions,

to whom

the team has its own professional image, and at the same time everyone - and

managers, teachers, and junior service personnel - unites

general image: appearance, communication culture, intelligence, friendly smile,

attractiveness

behavior,

pride

institution

pupils. It is from the image of the employee (in particular, professionalism

the desire to cooperate with him or the institution depends.

I believe that the main subject of image formation is precisely

the leader and the teaching staff formed by him, and also due to

reverse

various

social

interested

providing

educational

include

parents; employees of competitive institutions, employees of governing bodies

education

municipal

authorities, local

residents. Main

The reason why you should pay great attention to the image of a leader is

is that it is with him that the institution is personalized, both by employees and by its

clients. Consequently, a lot in the perception of others about the organization

depends on the leader.

we understand

head

the word “manage” is described as follows. "To manage (what), to know

manage,

department

indicate

lead

boss

Manage

rule, give direction, direction, dispose of, be the master, manager

what". The manager is defined in the concept of people as the “face” of the preschool educational institution.

Modern

supervisor

have

professionalism,

competence,

organizational

qualities,

efficiency, political culture, high morality, personal

pursuit

democratic

manuals.

reputation

head

individual

manuals.)

A leader must find a common language with young and old, children and

parents,

employees

professions

education,

marital status, qualifications, speak simply, correctly, accessible, be able to

not only talk, but also listen. An important component of a leader’s image is

self-presentation. What matters is the special sparkle in the eyes, the smile, the peculiar

intonation

attractiveness

behavior.

attention

is given to a smile, which conveys a lot of positive emotions. The main thing is that

the leader's image was attractive to the widest segments of the population.

Main

attention

leader, is that it is with him that the institution is personified, as

employees,

Hence,

perception

surrounding the organization depends on the leader.

All of the listed components of a leader’s image also apply to a teacher. TO

his personality has always been subject to high demands, since it is he who creates

culture of subsequent generations, educates children and parents, educates and

teaches by his behavior, attitude towards people, appearance.

Children are like tender buds. They need a gardener with a kind face. Only

morally elevated and fluent in the art of “tuning

show

medical scientist research

V.F. Bazarny,

conditioned

aggressiveness

behavior

teachers. Image

The teacher must create the illusion of a major, while hiding weakness, etc.

This is useful to learn. Poor health, bad mood, your inner

You need to be able to hide discomfort from external eyes, to always be in “shape”.

You should remember Leo Tolstoy’s advice: try not to get irritated, achieve

own peace, because in a calm state the matter settles itself

yourself. Love

condition of pedagogical activity.

Enamored

passionate

with my work

intuitively

consciously

chooses

behavior,

most

adaptive

dignity

relevant

needs.

teacher

flawless. He is like a spiritual shepherd for a child, a reliable older friend,

confidential interlocutor. His image remains in their minds for a long time, and often forever.

memory as an eternal example to follow.

In collaboration with such a teacher

needs

family. They

called upon

consultants

parents,

Together, keep track of the individual development history of each child.

“Many thousands of years ago GOD saw that the vices of people were multiplying and decided

help them. He created Spirits and said: “People have lost their way. What should I do?

One of the Spirits proposed to inspire a prophetic dream on people, the other - to send

manna from heaven, the third water - from God. And only the fourth, the High Spirit, said:

“Instill in every person a thirst for knowledge and give them a teacher.” God sent

the land of teachers Moses, Jesus Christ, Buddha, Muhammad. And then I collected

bright angels and ordered them to be teachers for children. Since time immemorial

Angels are born on earth like ordinary children, grow up and rush to the children. This -

teachers!

Educator

meets

children on their life's journey. And how much he is able to give his heart

children, the child’s joyful experience of childhood and his entire future life depend.

For the most part, teachers are special people: lacking money, not thirsty

There are no honors or rewards from fate. But what about the desire to be significant, respected,

in demand? And for this they need to be in the center of events, know and

understand

stay

restless,

caring,

pursuit

self-improvement.

Educator

"runner"

"jumper"

engine" because children want to be healthy. The teacher is a singer

musician,

magician,

play out

lullabies before bed. The teacher is a guide, researcher,

experimenter,

encyclopedist,

pleasure

are watching

experimenting

ask

Educator

architect, designer, artist, sculptor, because children are always ready

create.

Like the manager, the teacher, each kindergarten has its own “face”.

The individuality of our kindergarten is manifested by:

current

stable,

creative

pedagogical

team

like-minded people. Most of the institution’s teachers work in

teachers

In creating comfortable conditions, an original developmental environment for children

garden Our kindergarten is "Garden of Flowers": Each age group is named

with your flower. These are: “Lily of the valley”, “Forget-me-not”, “Rose”, “Poppy”, “Chamomile”,

“Aster”, “Carnation”, “Narcissus”, “Tulip”, “Peony” “Cornflower”. In each

age

worked out

registration

interior,

taken into account

basic

characteristics

creation

developing

subject-spatial environment:

Comfort and safety of the environment;

Providing a richness of sensory experiences;

Ensuring independent individual activities;

Providing opportunities for research.

The visiting card of our kindergarten is the information stand in

the form of a flower.

Our kindergarten is wonderful

There are countless flowers in it:

Narcissus and carnation

Aster and peony,

Chamomile and forget-me-not,

The tulip and poppy are showing off,

And the lily of the valley is so good!

In the bouquet of our garden

And you will find a rose.

In the traditions of kindergarten, including:

Celebrating Mother's Day;

Celebration of Maslenitsa with pancakes, round dances and burning of effigy.

Carrying out

subbotniks

territories

institutions

together

parents, the result of which is not only cleanliness and order, but also

drinking tea together in the open air;

Holding Open Days for parents of future students

kindergarten;

Conducting thematic weeks: Space Week, Book Week,

Weeks - fairy tales from a basket, Weeks - favorite cartoon, etc.;

Publishing a newspaper together with parents “My Favorite District”, “Favorite

the city is a clean city”;

Holding sports festivals, Small winter and summer Olympiads

territories of preschool educational institutions;

Decorating the interior of a kindergarten with children's creative works.

Chronicle of a kindergarten, a book of reviews for parents and guests of a preschool educational institution;

Respectful attitude towards every guest.

activities

illuminated

concerts

kindergarten students, not only in the music hall of the institution, but also on

various

winners

musical

district

competition

"Gold

performance

festival

health

future

countries").

Conducted

survey

parents,

consulting,

parental

meetings.

active

nearby

library, health care institutions, children's and youth center

creativity.

office

head

institutions

located

Honorary

achievements of preschool educational institutions (diplomas, certificates, letters of gratitude).

After 15 years of activity as the head of a preschool educational institution, it is clear to me that

that to create a positive corporate image the following is necessary:

institution

attractive,

to unite the team (not only the teaching staff, but in general). Kindergarten should

become not only for the child, but also for the entire kindergarten staff, parents -

territory of joy.

Analysis of the image of MADO "Semitsvetik"

After many years, the kindergarten “Semitsvetik” is recognized and successful: a stable creative team, effective interaction with society and with parents, positive public opinion in the city, decent results for kindergarten graduates and, most importantly, the well-being of children. This indicates that the kindergarten has a positive image, and it needs to be maintained and developed.

Work on creating and maintaining an attractive image of a preschool educational institution began with the study and assessment of the existing image today. The study was carried out in 4 main blocks:

1. The foundation of the image lies in determining the purpose of the preschool educational institution, the idea of its functioning and development, and its distinctive characteristics from other kindergartens.

Since the team works with a priority area of physical education and health, the activities of the preschool educational institution are to provide high-quality health and educational services to children. The main value in the work is the safety of the life and health of children and teachers. Therefore, the key activity of the kindergarten is the organization of health-improving work and the use of health-saving technologies in working with children. The implementation of the designated content of the work of a preschool educational institution is ensured by the high competence of the staff and the equipment of the material and technical base.

To obtain qualitative results on the study of the image of the preschool educational institution, preschool educational institution employees, parents and children were involved in his study. Diagnosis of the image of the preschool educational institution took place in 3 stages:

1. Study of the image of the preschool educational institution by employees and staff through answers to the proposed questionnaire.
2. Studying parents’ ideas about preschool educational institutions through a personal interview with parents when admitting a child to a preschool educational institution, observing their behavior in the process of interaction with preschool educational institutions employees, questionnaires, and projective methods.
3. Studying the characteristics of perception of kindergarten by children of senior preschool age through the use of the following methods: conversation and drawing test.

The first stage of diagnosis is the study of the image of the preschool educational institution by the administration and staff.

The teaching staff developed criteria for studying specific characteristics of the image based on the results of studying the opinions of parents and analyzing work on assessing the image of other kindergartens. The head and teachers of the preschool educational institution, using the proposed questionnaire, assessed the characteristics of the image (4 blocks) for each designated criterion.

Since monitoring studies of parents' satisfaction with the quality of education and upbringing in preschool educational institutions are carried out systematically, below are diagrams of diagnostic results in the process of studying the image of the preschool educational institution, starting from the 2009/10 academic year and ending with the 2011/12 academic year, which allow you to see changes in the image of the preschool educational institution over the last 3 year (Appendix 1).

Thus, a comparison of diagnostic results over the past 3 years made it possible to see an increase in indicators:

Rice. 2.1

The work carried out made it possible to identify problems and outline a further strategy for transforming the image of preschool educational institutions, which are highlighted in the development program for 2009-2012: work to expand and change the range of services. Planned: creating conditions for organizing services for children who do not attend kindergarten (as part of pre-school education), organizing evening groups.

Stage 2 of diagnosis - the image of the preschool educational institution through the eyes of parents.

To determine the features of the image of the preschool educational institution, a study of parents' opinions was carried out, and a questionnaire was proposed (Appendix 5). The main criteria for analyzing the information provided by parents: motive, reason for choosing a preschool educational institution; first impression of the preschool educational institution; determination of the positive and negative aspects of the activities of preschool educational institutions; satisfaction with the amount of information, participation in the life of the preschool educational institution; expectations and the degree of their implementation, commitment to the preschool educational institution; the nature of associations in connection with preschool educational institutions.

In order to study the opinions of parents, traditional methods were used: personal interviews, focus groups, observation, and questionnaires.

In addition to the traditionally used methods, projective methods were used in working with parents to identify the ideas and attitudes of parents towards the activities of preschool educational institutions by consciously or unconsciously transferring their own state to external sources by parents.

This work helped determine the attitude of parents towards kindergarten. The work of preschool employees was rated 5 points by parents. A total of 163 parents were interviewed. Parents willingly took part in the discussion of this issue. This is explained by the fact that, while offering parents basic and additional services, the individual characteristics of specific children are taken into account (adaptation groups for young children, developmental classes for future first-graders, aerobics sports section, intellectual, artistic and aesthetic, creative development circles, etc.), parents, their cultural and educational level, degree of competence in the field of pedagogy and psychology, interests, abilities (dance studios, theater, music lounges). Based on the results of the survey, all proposed wishes were considered by the staff of the preschool educational institution for further coordination of their work.

Stage 3 of diagnosis - the image of the preschool educational institution through the eyes of a child.

Children are carriers of an external and intangible image. They spend most of their lives within the preschool educational institution, constantly in contact with teachers, the culture of the institution, that is, they are also connected with the internal image of the preschool educational institution. Their attitude towards the kindergarten and teachers has a direct impact on parents and on the image of the preschool educational institution in their eyes. The main criteria for analyzing the information provided by children: the child’s attitude towards the preschool educational institution; identified factors (toys, activities, teacher, peers, food) that attract or repel the child; the nature of associations, the ability to give a figurative, original name; the child’s desire to complete a drawing on a kindergarten theme and the features of the drawing.

The study of the image of a preschool educational institution through the eyes of a child was carried out using the following methods: a conversation with the child aimed at determining his attitude towards the kindergarten; drawing test. A drawing on the theme of kindergarten, which allows, based on image analysis, to identify the characteristics of the child’s perception of the preschool educational institution and his attitude. The most effective use of this method is possible when an educational psychologist is included in the study.

So, as a result of the implementation of the diagnostic material, the originality of the image of the preschool educational institution was revealed, that it meets the optimal requirements placed on it by consumers of services, which made it possible to determine ways for its further improvement.

The modernization of the education system in Russia puts the issues of developing the professional competence of a teacher at one of the leading positions. Professional competence is a condition for the effectiveness of the organization of the educational process. The leading role in kindergarten is given to methodological work.

Today, preschool educational institutions require a teacher who is able to build work with children on the basis of modern technologies and new programs, and to be the creator of the pedagogical process.

Teachers can be divided according to the level of teaching skills and qualifications into 3 groups of teachers. And work with them taking into account their level of pedagogical skills and qualifications.

Organization of work with teachers of preschool educational institutions, taking into account their level of pedagogical skills and qualifications:

Rice. 2.2 Forms of work of the methodological office for the formation of the image of a preschool educational institution

Each group has its own ways of stimulating innovative creative activity.

One of the powerful incentives can be competitions. The spirit of professional competition stimulates teachers to demonstrate their knowledge, skills, and creative findings, and activates them to search for new approaches to organizing the educational process and improving the developmental space.

Preparation for competitions allows teachers, on the one hand, to feel like a team of like-minded people, and on the other hand, it gives everyone the opportunity to self-realize in accordance with their abilities and innovative potential.

Holding professional competitions of various types in preschool educational institutions can be considered relevant and considered as one of the signs of the modernity of the methodological work carried out in the educational institution.

Objectives of holding competitions at preschool educational institutions:

1. Ensuring professional growth and improving skills in all indicators of a teacher’s performance;
2. Increasing the level of pedagogical and psychological competence;
3. Creating conditions for creativity, innovation and teacher involvement in research and experimental activities;
4. Formation of skills for effective interaction with children, their parents, administration and colleagues.
5. Current control of the educational process.

Firstly, each review competition is focused on solving a specific problem in a specific educational institution with specific teachers. For example, such a task may be, first of all, improving the professional skills of teachers or disseminating innovative teaching experience, or stimulating the conscious activity of teachers.

Secondly, the variety of forms of holding competitions allows us to avoid routine and predictability in terms of implementing the plan and adapt the content of each pedagogical competition to the professional needs of a given preschool educational institution.

In kindergarten, a spirit of healthy competition appears between individual teachers and creative groups, which cannot but have a very favorable effect on the educational process in the preschool educational institution.

It should be noted that the actual holding of a particular competition is preceded by careful preparation. So, at the Semitsvetik preschool educational institution, the senior teacher is developing a draft regulation for a certain review competition. The development of this document takes into account the following:

1. The topic of the competition must be relevant and must correspond to the annual tasks facing the preschool educational institution.
2. The objectives of the competition must be clear, as specific as possible and close to the needs of preschool teachers.
3. Both in terms of the nature of the content and the method of execution, competition tasks must be varied and, despite their relative labor intensity, be feasible for the competition participants.
4. The formulation of tasks must be extremely precise; If necessary, assignments must be accompanied by explanations.
5. The number of evaluation criteria for a specific competitive task must be sufficient (optimal) to identify objective results; the criteria must be scientific in nature and, if necessary, accompanied by explanations.
6. Evaluation sheets should be easy to use for experts both when filling out and when summing up the overall results (calculating points).
7. In addition to moral encouragement for competition participants, their material incentives should be provided in accordance with the level of results achieved.

The developed draft regulation is considered at a meeting of the creative group or Commission. The regulatory framework for holding the competition includes:

1. Order to hold a review-competition in the institution (Appendix 2).
2. Regulations on holding a review-competition, approved by the head of the preschool educational institution (Appendix 3).
3. Score cards based on competition criteria.
4. Certificate on the results of the competition

Below is a brief description and results of professional competitions held in the Semitsvetik kindergarten from February 2009 to May 2011.

It can be said with a certain degree of confidence that the competitions:

1. Allow teachers to approach their implementation with special responsibility.
2. Contribute to improving the quality and effectiveness of teaching activities and creative initiatives of preschool specialists.
3. Positive changes are taking place in the professional environment, and the interest of preschool workers in pedagogical creativity is growing.

Of course, competitions are not a panacea for all the ills that exist in kindergartens. However, one should not neglect the opportunities hidden within such professional competitions to fill the life of a certain teaching staff with unique and relevant content, to give each teacher a chance to express themselves and be heard. Analysis of the results of past competitions indicates that kindergarten teachers showed their best side and experienced the joy of recognition of their work by colleagues and administration. Therefore, this area of methodological work should be strengthened and developed as a good and very useful tradition.

In November 2010, a competition “My group is the best” was held in the kindergarten. Each group and specialist teachers represented their groups or rooms. The senior and pre-school groups held their presentations with the participation of children.

During the presentation, teachers presented:

1. Groups (subject development environment as a whole or its individual play areas);
2. Exhibition materials that introduce the life of the group;
3. Group achievements, revealing the results of a children’s group in any type of activity, or the individual achievements of a child.

Thus, in order to form an attractive and unique image, the preschool educational institution must have:

1. Clearly defined priorities, your own philosophy, your own vision of the future;
2. A unique, inimitable system of values, customs, traditions, styles of behavior;
3. A variety of high-quality educational services;
4. An original system of educational work that develops creative abilities, improves mental functions, and creates a healthy lifestyle;
5. Communication with healthcare institutions, additional education, various social institutions;
6. Vivid, recognizable, timely updated information materials intended for external presentation;
7. A system for providing targeted information to consumers about their potential, successes and proposed educational services.

It is very important for the formation of a positive image to strictly comply with the compliance of promises with their implementation. It is better to promise modest services, but deliver them with dignity, than to designate a wide range, but ensure the implementation of only some part.

MBDOU "Kindergarten No. 21 "Rucheek"

city of Novocheboksarsk, Chuvash Republic

Plan - outline

TEACHING COUNCIL

“Formation of the image of a preschool educational institution”

Date:

April 2014

Business game on the topic: “Formation of the image of a preschool educational institution”

Tasks:

- give the meaning of the concept “image of a preschool educational institution”;

Show the importance of a positive image on the formation of a preschool educational institution;

Joint development of tasks and parameters for forming a positive image of a preschool educational institution.

Literature:

1. Alikperov I. Formation of the image of an educational institution: Western and Russian options [Electronic resource] // International relations in the development of socio-economic processes in the CIS countries: materials of international. scientific - practical conf. June 14-15, 2001 Omsk. - Omsk, 2001. - URL: (12.01.07).
2. Volkova V.V. The image of an educational institution in the context of the problem of competitiveness of universities [Electronic resource] // Collection of articles. scientific tr. North Caucasus State tech. Univ.Ser. "Humanities". - 2005. - No. 2. - URL: (12.01.07).
3. Dagaeva E.A. University image management // Personnel management. - 2005. - N 3. - P. 26-28.
4. Zhuravlev D.V. Scientific foundations for the formation of the image of a preschool educational institution // PR in education. – 2005. - No. 2. – P. 68-74.
5. Zhuravlev D.V. Image as a specific unity of typical features that control individual, group and mass consciousness //PRin education.-2004.-No. 2.

6.Zueva E.I. Approaches to forming the image of an educational institution [Electronic resource]//Sat. articles to fourth international scientific and theoretical conference “Education and science in the third millennium”/ Altai Economics and Law Institute.- (25.04.2002).

7.Image of the corporation//Imageology. How to please people /Auth.-comp. V.M.Shepel.-M.: Public education, 2002.-P.392-402.

Image of Moscow State University and the prestige of higher education / prepared material. A.B. Likhanova // Sociology of power. - 2005. - N 1. - P. 185-186.

8. Karpov E.B. Image in education // PR in education. - 2003. - No. 6. - P.40-50.

9. Karpov E.B., Ardysheva E.A. Employment of graduates and the image of the educational institution//PRin education.- 2006.-No. 3.-P.75-78.
10. Kovtunova O.M., Larionova I.A. The image of social institutions as virtual reality//PRin education.-2006.-No.4.-P.36-38.

11.Corporate project for image promotion of a preschool educational institution // PR in education. - 2005. - No. 2. – P. 96-103.
12. Lazarenko I.R. Formation of the image of an educational institution as a management innovation [Electronic resource] // Pedagogist. - 2000. - No. 9. - URL: (12.01.07).
13. Lerner P.S. Vectors of reforming the content and image of general and secondary vocational education // PR in education. - 2006. - No. 2. - P. 46-48.
14. Lerner P.S. Image of a secondary school: perception, expectations // PR in education.-2004.-No.1.-P.80-96.

15. Lizinsky V.M. Image and mission of the school as a resource for its development // Resource approach to managing school development. - M.: Center “Pedagogical Search”, 2006.-P.106-108.

16. Moiseev A. Mission of the organization: what does it mean? // Leader of Education. - 2004. - No. 5. - P. 43.

17.Panasyuk A.Yu. Image: definition of the central concept of imageology//PRin education.-2004.-No. 2.

18. Pantyushina O.I. The image of a higher educational institution in the minds of schoolchildren //PRin education.-2006.-No.4.-P.46-49.

19. Piskunov M.S. Image of an educational institution: structure and formation mechanisms//Standards and monitoring in education.-1999.-No.5.-P.45-55.

20. Pocheptsov G.G. Profession: image maker. Kyiv, 1988.

21. Rakovskikh V.L. Television image of an educational institution // PR in education. – 2003. - No. 6. – P. 86-88.

Preparing for the teachers' meeting:

Conducting a survey with parents

Slide presentation development

Mini-survey of educators “Components of the image of a preschool educational institution”

PLAN:

Theoretical part: slide conversation

Business game

Survey results

Results of monitoring the implementation of the basic general education program

Results of the educational work of preschool teachers:

Analysis of the results of the review “Corner of the Future First-Grade Student”

Analysis of a comparative study “Developmental zones in early age groups”

Professional growth of teachers, analysis

Miscellaneous

Decision of the pedagogical council

Part 1:

Coverage of the meeting topic.

“Wherever we go, our image (no matter whether good or bad) will definitely precede us.” Chesterfield F.

It is not the image that colors the actions, but the actions that paint the image. (Tetcorax)

What is IMAGE and why do we need it?

Image is a specially formed image that psychologically and emotionally affects others. Image allows you to achieve a certain effect in communicating with other people; it helps others create a certain impression.

Image - translated from English as “Image”.

People form their opinion about us within the first few seconds, just by taking a glance. Whether you are giving a presentation, negotiating, or going on a date - in any case, the first impression you make is very important.

Everyone has an image: a politician and a school teacher, a businessman and a salesman, a top model, an athlete and a homeless person. But, of course, not everyone has a successful image. A successful image is acquired by working hard at it and constantly polishing it. A well-thought-out image works for us and helps us move through life successfully. Conversely, the image of a loser can destroy all our plans.

But image is not only about appearance. Image is an infinitely deep concept. Our hairstyle, makeup, clothes, accessories, look, voice, gestures, facial expressions, manners, communication style, books we read, music we listen to, people and objects around us - all this is our image.

Any item that belongs to us tells about us.

There are three areas in the image:

Physical image – our health, grooming, style of clothing, hairstyle and makeup

Psychological image – our character, temperament, inner world.

Social image is our role in society, behavior and communication characteristics.

These directions are intertwined and form a single whole.

Not only a person has an image, but also organizations, institutions, firms, groups, etc. And our preschool educational institution is no exception.

The basis of the image of a preschool educational institution is to determine the purpose of the kindergarten, the ideas of its functioning and development, as well as its distinctive characteristics.

Theoretical:

1)an integral part of the teacher’s image

2) Relevance (Federal State Educational Standard Requirements)

3) Stages of image formation

4)Brand standard

Part 2:

Greetings.

What do you think is necessary in order to form a positive image of a preschool educational institution?

Participants in the business game are preliminarily divided into 2 microgroups.

Task 1.

Make up the tasks that need to be set (solved) to form a positive image of the MBDOU “Rucheyok”.

Groups discuss and present their options.

To form a positive image of a preschool educational institution, it is necessary to solve the following tasks:

Slide.

Explore the real attitude of employees, parents and students towards preschool educational institutions;

Create conditions for the professional development of kindergarten teachers and staff in order to improve its rating;

Organize informing society about the activities of preschool educational institutions.

Task 2.

To evaluate the image of a preschool educational institution, it is necessary to study (research, evaluate) it.

What do you think needs to be done to conduct a preschool assessment?

To evaluate a preschool educational institution, respondents are needed (i.e., those who will evaluate). Who do you think it could be?

Slide. (Preschool teachers, parents of students, representatives of the social sphere, schools, clinics, traffic police).

Task 3.

By what criteria (parameters) is it important to evaluate a preschool educational institution?

The participants of the game discuss and present their answers.

Slide.

Parameters for determining the assessment of preschool education:

Fame of the preschool educational institution;

History of the institution, duration of its activity;

Image of the leader;

The attitude of staff towards students and each other;

Form of ownership (state or private preschool educational institution);

Quality of educational services provided;

Continuity of the educational process of preschool educational institutions and schools;

Reputation of the institution;

Position in the educational services market;

Socially useful activities;

Attractiveness of the name, symbols, attributes;

Interaction with government agencies;

Participation in charity and social programs.

Each parameter can be assessed on a 5-point scale based on its importance for the respondent:

5 – very important;

4 – rather important;

3 – half important;

2 – rather not important;

1 – not important at all.

Task 4

Rate the preschool educational institution according to the proposed parameters based on their significance in accordance with a 5-point scale on behalf of the following respondents:preschool teachers, parents of students, representatives of the social sphere, schools.

Participants in their microgroups are divided into pairs and assessed on a 5-point scale on behalf of the selected respondent).

Every organization, firm, institution also hasinternal image. Internal image of the kindergarten - it is the perception of the institution by all its employees. It consists of employees’ attitude to work and their emotional state. The internal image also affects the reputation of the institution, as well as the visible aspects of the image, because it is the kindergarten staff who build the relationship between the preschool educational institution and parents.

To form the internal image of the preschool educational institution, the following activities are carried out among its employees:

Professional skills competitions;

Open views of educational activities;

Methodological development competitions;

Seminars and workshops.

An important aspect of the internal image of a preschool educational institution is also work with parents of pupils, which may include:

Consultations;

Information stands;

Parent meetings;

Living rooms, parent clubs, etc.

External image of the institution - this is the perception and assessment of the kindergarten by society, the media and consumers of educational services. Of great importance for the formation of an external image are the quality of upbringing and education of children, public relations, role in the social environment and the visual perception of the preschool educational institution as a whole.

The creation of a recognizable visual image is facilitated by certain attributes that form the style, external and internal image of the preschool educational institution.

Slide

Corporate identity The DOW consists of the following elements:

A brand name that is used to mark a sign on a kindergarten building, a folder for the manager’s business papers, preschool forms, balloons used at events, greeting cards, diplomas, etc.;

Anthem of the preschool educational institution;

Chronicle of a kindergarten, a book of reviews for parents and guests of a preschool educational institution;

Badge for each employee indicating his data;

A newspaper published by the creative group of the kindergarten to inform parents of pupils in detail about the activities of the institution;

PR events (open days, presentations, exhibitions);

Publication of information about the achievements of the institution in the media;

Corporate website, presentation films and videos.

Task 5.

Choose and try to develop one of the proposed corporate identity elements for our preschool educational institution.

The participants of the game discuss and present their answers.

Along with the corporate style, the formation of a favorable opinion about the institution is influenced by the appearance of the preschool educational institution building and the landscaping of the territory; interior; the manner in which staff communicate with parents, children and colleagues; appearance of employees; speech of an employee answering a telephone call.

Colleagues, I propose to use the acquired experience of intensive activities in creating a positive image of the kindergarten and increasing its rating in the future work of the preschool educational institution.

Decision of the pedagogical council:

1.In order to strengthen the image of the preschool educational institution, introduce innovative methods and technologies

Duration: permanent

Responsible: teachers in preschool educational institutions

2. Conduct a CONDUCTION analysis of the image policy of the preschool educational institution

Responsible: senior teacher, head

Deadline: May 2014

3. Conduct a master class for teachers “Modern teacher - the image of a preschool educational institution”

Responsible: senior teacher

Term: 2014-2015 academic year. year

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