Business card design examples. An effective and unique business card. Examples and ideas. Transparent business cards: a new idea

Let's look at several real business cards with different designs and purposes.

1) Good example standard business card. Nothing superfluous, all details are distributed in accordance with classical requirements. In the first place is the company logo. It is located on the top line, is printed in the largest size and has a single color spot. Such a business card will emphasize the seriousness and reliability of the owner, but will not attract attention. This is exactly what a classic business card should look like.

2) This business card can hardly be called standard. Bright orange color, eye-catching inscription. It has a rhythm, a composition, an idea. However, the owner of the card himself is lost - in comparison with the huge C and the ring, the data about the person written in small print is lost. It does not indicate the position of the owner or the name of his company. As a result, the business card looks good, but does not focus attention on the owner. It can be used as a personal account, but not as a business one.

3) And this is the business card of a typical advertising agent. There are many shortcomings - from manual corrections to poor quality in general (most likely this is a homemade business card). However, it can serve its purpose well. There is praise for the company, catchiness, and the necessary minimum of information. Actually, nothing can be learned about the owner from this business card except his name. This is more of a mini-advertising than a business calling card.

4) Both business cards are the result of my creativity in the specified design club. And this is a little more than just a business card. Business cards in this case are themselves an example of the activities of the club’s designers; they have a creative element. At one glance at such cards, it should be clear who they belong to and what the main advantage of their owner is (which is why two styles with different ideological content were developed). They attract attention and are well remembered. But these are not business business cards. A manager or director of a company with such a business card will not inspire trust and respect. Even for an ordinary advertising agent, such cards will look too flashy. But just like a business person, he looks ridiculous with a bright multi-colored business card (even the best one from the point of view design solution), also a design club with a generic or poorly designed business card will not be highly regarded.

What is a business card for?

A business card provides the interlocutor with some information about you and your occupation. necessary tool business person and an integral part of the image.

Business cards are not only a beautiful attribute, but also a rule of good manners. Moreover, now it’s not at all difficult, since there are many convenient online services to create business cards, for example, .

Using business cards is convenient: share your contacts with other people without unnecessary steps.

In addition to all of the above, a business card has advertising properties, it is understood that it should also have some effect on the recipient, so when creating it, it is worth considering every detail.

Business cards are also an integral element of corporate identity.

Functions of business cards

Business Cards serve to perform the following basic functions:

Informative— the specified data on the business card provides some information about you and your activities: your name, position, contacts, so that a person can contact you or your office.

Image- such a small piece of thick paper as a business card, depending on the design, be it cheerful or elegant, bulky or laconic design can say a lot about you not only as a person, but also as a businessman. A high-quality and tasteful business card creates a positive image of you or your company in the eyes of the recipient.

Promotion function- most likely, a satisfied client will remember that he has your business card and will gladly, if necessary, pass on your contact information to his friends and comrades. A business card also helps spread your logo and slogan, making them more recognizable and memorable.

Types of business cards

In the modern business world, the following types are distinguished:

— Personal business cards You may need them during normal acquaintance and communication in friendly companies. Performed in a completely free style. Most often you will see a surname, first name, mobile phone or address Email. Job title and company name are usually not indicated, but the person's area of ​​activity may be noted.

— Business cards an integral attribute of an entrepreneur, their presence is necessary for compliance elementary rules business etiquette. They are given to potential partners and provide information about the owner. They indicate your first and last name, the name of the organization you represent, as well as contact information. In addition, it is generally accepted to place the company logo and a list of services offered on it. When making such a business card, do not forget to adhere to the corporate style.

— Corporate business cards Unlike business ones, they do not represent a specific person, but the company and the services it provides as a whole. During registration, they provide information about the company, field of activity, list of services provided, contact information, website address, and often include a location map.

How to properly design a business card?

When creating a business card, it is desirable that the design include the following elements:

• company name and logo (in the case of corporate business cards);
• name and position;
• mailing address, telephone number (possibly several);
• E-mail address;
• website address (URL).

In addition, pay attention to the following requirements for business cards:

1. An overabundance and clutter of information creates a negative impression of the cardholder, while a large number of Empty space on business cards in most cases creates the impression of neatness.

2. Check the text seven times for errors. Handwritten corrections are not acceptable as they create a negative impression.

3. Pay attention to whether the color scheme is RGB or CMYK. Color images on screen and on paper do not always look the same. RGB colors are used for display on the screen. The CMYK color scheme is used for typographic printing, so layout elements must be made in this color model.

4. Make sure the resolution is at least 300 dpi.

5. Standard sizes are 90x50 mm, less commonly used are 90x55 or 85x55 mm.

6. Make sure there are indentations to avoid errors during cutting.

7. If you create not only business cards, but also other printed materials, make sure that they are all in the same color.

8. As your business contacts expand, you should think about creating a business card for foreign language. If you do business in a specific region, it is worth making business cards in the local language. In addition, it is advisable to make business cards on English language, which is the language of the international business communication.

How to create a business card?

You can resort to several options for creating business cards. You can always order business cards from a designer or a printing agency.
However, to create a business card, it is not necessary to resort to the services of printing salons. If you're wondering how to create a business card yourself, you have two options:

1. Draw in a graphics editor, for example, Photoshop, Inkscape.
2. Use one of the many online editors and online generators, on whose websites you will find modern business card layouts. It's easy to add and edit personal information into the layouts.

Having created business cards yourself, all you have to do is find a printing house and order printing.
But here, too, modern services have gone far; with their help, in just a few clicks you can order printing of business cards and their delivery without leaving your home.

Creating business cards using the Logaster online service

The advantage of the Logaster service is the ability to create the above business cards in a matter of minutes. However, before you move on to creating a business card, you need to create your logo.

Below is presented to you step-by-step instruction, how to make a logo and then a business card.

1. Select the “Create Logo” option, enter your company name or words that will be associated with your business. Below you can add a slogan that you want to convey to your customers. Below, select your area of ​​activity. Click the “Next” button.

Note for businessmen

A good business card does not guarantee business success, but it can definitely help you! The first impression depends on it. Here's a look at 30 cleverly designed business cards that will help you figure out how to present yourself well and in an original way.

Many of us have probably been guilty of taking business cards purely out of politeness and then throwing them safely in the trash. However, these business cards will remain with you - whether physically or in memory, but still will not go into the trash.

The success of these cards is that they are designed in such a way that they are sure to be memorable or useful to you. These could be product samples, tools, or fun mini-toys, while others can only leave an impression by writing their address and phone number.

In the world of business, standing out from the crowd is essential and here are some creative marketing ideas on how to do just that!

1. Cosmetic Surgeon Business Card

2. Yoga trainer business card

3. Business card of a cheese boutique

4. Tear-up business card of a divorce lawyer

note that the card has contact information at both sides

5. Yoga mat business card

A simple, yet very creative business card for Vancouver Yoga Centre. Card rolls are the same as a yoga mat.

6. Tearable fitness trainer business card

Zohra Mouhetta will help you get rid of your belly fat! ( Advertising agency: Leo Burnett, Dubai, United Arab Emirates)

7. Designer business card with seeds

Design: Jamie Wieck

8. Circumcision business card

Agency: Healthy People by Gray, Istanbul, Türkiye

9. Event photographer’s business card-viewfinder

10. Dentist business card

Design: Michael Häne & Remo Caminada

11. Personal trainer card for stretching

If you want to see the text written on the card, you will have to do a little stretching exercise.

12. Hairdresser business cards

Design: Igor Perkusic

13. Cigarette filter business card

14. Representative's business card investment company

15. Yoga Center Straw

16. Sommelier business card

Design: Caserne

17. Your personal Lego agent

18. Business card - frame

19. Stylish transparent business card

Design: Dario Monetini

20. Business card-stamp of a makeup artist

21. Business card of children's chairs

22. Miniature plumber business cards - plungers with contact information

23. Business card-bag with seeds

24. Multi-tool business card for a bicycle

Designer: Rethink Canada

25. Business card - classic rock theme

This groovy hairbrush plays a classic rock theme when you rub it with your nails. Advertising agency: design Fabio Milito, Rome, Italy

26. Transformable business card of a cargo carrier company

27. Salt Shaker restaurant business card

Design: flux

28. The business card of a survival training company in the form of dried meat

29. Tennis business card

30. Grillable Business Card

Images: adsoftheworld.com

The main principle of building the image of a business person is harmony in everything. And since a business card is one of the components of this image, it must correspond to its owner, be effective, but not contradict the idea of business man. Its main goal is to be informative; only in this case is the business card functional.

Present yourself brightly!

If you are a creative person (designer, event organizer, photographer or artist), choose unusual solutions for decoration. The picture on the back of the business card will illustrate your professional skills, and the non-standard texture or shape will be remembered for a long time. These pictures can be carved and the business card will not be repeated, which can also interest or even attract a potential partner!

The decoration of your business card can be colored geometric elements (triangles, stripes, squares) or a QR code - it makes the design modern and meaningful.

The Poly Print Service company has selected examples of business cards for creative, modern people who keep up with the times and are not afraid to experiment.

Stylish minimalism

Representatives of serious professions or managers should not use business cards with ornate patterns and bright colors. The best choice for them – strict, laconic business cards. By the way, they are considered the most stylish today.

Sample business card in minimalist style: a small image on the front side (for example, a logo) and data (contacts, name, key phrase) on the back.

Embossed business card

Examples of business cards with embossing – convex patterns various forms, which give the business card an elegant, classic look.

QR code. Useful nuance

The QR code, which is known to be a modern way of encoding data (recognized by smartphones), can be seen on many business cards today. Here is the perfect way to redirect a client to an online portfolio or website. So, a QR code is both a decorative element of a business card and an “assistant” in promoting a business!

Games with fonts

If experimenting with shapes or colors isn't your thing, try playing with fonts! Examples of business cards with an unusual use of fonts - an original business accessory!

Innovation. Transparency

One of the most modern business card samples is a transparent plastic business card. It is much more wear-resistant and visually looks unusual compared to a paper business card.

The art of creating business cards

Business cards with unusual shapes are rightfully considered the most creative and impressive. However, keep in mind that this option is quite expensive and impractical - business card holders and bookkeepers are designed for business cards standard sizes and shapes. And in a business card, as we said above, the main thing is information content and functionality.

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