All about fast food baked potatoes. Fast food baked potato. Feasibility study of the project

Potatoes are the most popular food product in Russia. Availability, low price and minimal investment make the baked potato production business extremely profitable and, most importantly, simple!

Fast food "Kartoshka" is a very tasty baked potato in a convenient package and with various fillings. This product is very popular today in many regions of our country and is an excellent alternative to Western fast food.

The essence of the idea

The essence of the business idea is to open a mobile point selling homemade baked potatoes.

How are baked potatoes made?

1. First, the optimal size potatoes are selected.
2. Then they are thoroughly washed, the peel is not removed.
3. Cut the potatoes in half.
4. Wrap in cling film and place in the oven.
5. Ready potatoes are served with butter and various fillings (cheese, meat, etc.). Stored in a special compartment of the heating oven.

Equipment for baked potatoes

To start a business you will need the following set of equipment:

• Potato oven
• Thermal display for maintaining optimal temperature dishes
• Display case for storing fillings
• Washing
• Kitchen table
• Trade trailer

The approximate cost of purchasing equipment is 330,000 rubles.

Cooking potatoes takes 30-35 minutes, with 5 minutes spent preparing the tubers, 20-25 for baking and 5 for cooling.

Optional equipment

To prepare baked potatoes, you will also need a kitchen knife, forks, scissors, spoons, disposable plates and napkins. The purchase of such devices will cost about 5,000 rubles.

We calculate income and expenses

Capital Expenditures:

Purchase of equipment – ​​330,000 rubles.

Purchase of raw materials – 30,000 rubles.

Legal registration persons, development of technical specifications and technical specifications for products sold, registration of a cash register - 50,000 rubles.

The total initial investment will be 410,000 rubles.

Monthly revenue will be approximately 220,000 rubles. Profitability is 30%, and the payback period is 6 months.

Cafe selling baked potatoes

A fast food franchise is a business that is preferred by many entrepreneurs. This is explained by the fact that the sphere Catering occupies a leading position in the Russian services market, and running a franchise business is much easier than starting your own business from scratch. If you are also thinking about this, then pay attention to “Kroshka Potato”.

The idea to open the company appeared in 1997. Then Andrei Kononchuk and Vitaly Naumenko, who had previously been engaged in selling foreign clothing, decided to open the “Kroshka Potato” auto cafe.

Why potatoes? The idea was based on a Turkish dish of stuffed potatoes. It is this dish that is included in the menu of today’s popular chain. The peculiarity of “Kroshka Potato” was that the dish took into account the client’s wishes. He himself chose the filling for the potatoes.

The first drive-in cafe appeared in 1998. On the opening day, the revenue was so small that the amount received was not enough even to purchase a new batch of products.

Kononchuk and Naumenko spent all the money on the project; they had nothing to pay the staff with. Therefore, for several months their wives worked as cooks and sellers. Later, even Kononchuk’s mother-in-law, who prepared the fillings in a rented apartment, began to help them.

Andrei and Vitaly did not waste time; they selected high-quality potatoes in the markets, looked for reliable suppliers and rented vegetable storage facilities.

Such activity allowed entrepreneurs to launch a franchise already in 1999. Its first customers were friends of Andrei and Vitaly, who were selling clothes with them. The network began to gradually expand.

In 2001, “Kroshka Potato” changed its format. The network began to operate in food courts of shopping centers and in pavilion format. The menu has also changed. Salads, hot dishes, soups, desserts and drinks were added to it.

The opening of the first pavilion required large financial investments. In addition, Kroshka Potato now competed with large companies. A specialist from McDonald's, whom the entrepreneurs hired to increase sales, helped them cope with the problems.

By 2003, the number of food court outlets had increased significantly. There are now 15 of them, although two years ago there were only 3. Today, more than 300 cafes are located in several cities of Russia and Kyiv.

Concept

“Kroshka Potato” adheres to the principles of healthy eating. For preparing dishes, selected potatoes are used, the minimum weight of which is 300 g.

The company's management emphasizes that potatoes are not only tasty, but also healthy. After all, baked potatoes retain their properties, which have a beneficial effect on the body.

Franchise card

Kroshka Potato franchise cost

The cost of the Kroshki Potatoes franchise depends on the format of the establishment. There are the following types of outlets:

• Mini unit

It is located in the food court and is a collapsible structure. The minimum required area is 15 square meters. m. In this case, a warehouse is required. Investments for opening a mini-unit will amount to about 1,500,000 rubles.

• Pavilion

This is a small cafe. It requires an area of ​​25 square meters. m. A warehouse is also needed. The amount required to open the pavilion is approximately 2,500,000 rubles.

• Cafe at the food court

To open, you must have 50 sq. m. Mm, that's the minimum. The investment size can reach 5,500,000 rubles.

To open a mini-unit, the costs will be as follows:

Premises requirements

Currently, “Kroshka Potato” prefers to be located in food courts in shopping centers. The minimum area requirements for each format were described above.

However, the pavilion format is also common. If you choose this one, then give preference to places with high traffic. At the same time, the retail outlet should be clearly visible from all sides. You should not locate the pavilion in courtyards.

Franchise Features

The franchisee purchases the bulk of the products from the franchisor. In this case, the markup should not be more than 18%. There are a few federal companies, with whom “Kroshka Potato” cooperates. The franchisee interacts with them independently. Potatoes can be purchased from local producers. But it is important that it meets all the company’s requirements.

When receiving a franchise, the company helps in drawing up a design project for the premises. In the future, the franchisee can seek help at any stage of doing business.

To buy a franchise, it is recommended. It is better to choose as a taxation system. The contract with “Kroshka Potato” can be terminated without any problems. However, the franchisee must not use technological processes, which he learned about in the company, for two years.

To clarify all the conditions for obtaining a franchise, you must call. You can also ask management any questions you have on the official website.

Staff

To operate one point of sale You will need two sales cooks and a manager.

“Kroshka Potato” conducts a free training course for the director of the outlet and the manager. To do this you need to come to Moscow. The training period for a director is 45 days, for a manager – 30 days.

Profit and profitability

The net profit in this business is about 50,000 rubles per month. It's not that big, but it's stable.

It will take an average of 2.5 – 3 years to return the investment. However, if the business develops quickly and successfully, the monthly profit will increase. As a result, the payback period of the initial capital will also decrease.

Advantages and disadvantages

Advantages:

• The franchisor helps initial stage creating a business and in the future;
• Some products can be purchased from local suppliers;
• Small starting capital.

Flaws:

• Long payback period.

The proposed business idea is based on the demand for potatoes, so popular in Russia, as a ready-to-eat food product. Availability of raw materials, minimum investment, demand for the range and its affordable price guarantee quick payback investments and receipt

Street fast food "Potato""is a delicious, conveniently packaged baked potato with fillings for every taste. The offered product is popular today in many Russian regions and has become a worthy alternative to Western and Asian fast food.

The essence of the baked potato trading business

The business idea is to create a low-budget mobile point fast food(fast food), focused on the production and sale of ready-to-eat baked potatoes.

A traditional product for Russian citizens, well and tasty prepared, is in constant demand. In addition, it tastes familiar and is affordable. Its demand does not depend on the season and allows you to receive a stable profit throughout the year.

The essence production process consists of selecting potatoes of suitable size, washing them thoroughly (there is no need to peel the tubers, since they are baked in their skins), cutting them in half, wrapping them in food foil and placing them in a special oven. The finished potatoes are placed in the heated compartment of the oven, where they can be stored until immediate sale. Served with butter or toppings (meat, cheese, others)

List of equipment for baked potatoes

For production and sale you will need the following kit.

• Trade trailer,
• Potato oven,
• Thermal display case for storing prepared dishes,
• Refrigerated display case for storing fillings,
• Washing bath,
• Kitchen table.

The list of equipment given in this article is focused on the sale of potatoes, both with and without filling.

An example of the configuration of a street potato fast food

Picture	Name of equipment	Manufacturer	Cost in rub.
		Miass Specialized Vehicles Plant
		ATESY (Russia)
		Atesy (Russia)
		Rada (Russia)
		Rada (Russia)
Total			RUB 330,820

The equipment presented in the table is designed for operation in a commercial trailer from the current sources provided in it. The cooking time for potatoes is 30-35 minutes: 5 minutes to prepare and wrap the tubers in foil, 20-25 minutes to bake and 5 minutes to cool to the optimal temperature.

Additional inventory and equipment

When preparing potatoes for baking and serving them to customers, you cannot do without using tools such as a kitchen knife, scissors, forks, spoons, disposable plates and napkins. The total cost of a set of dishes and consumables will not exceed 5,000 rubles.

Feasibility study of the project

The total cost of starting a business for the production and sale of baked potatoes will consist of the cost of the above equipment, stock of products (potatoes and toppings), purchase necessary tools and materials, as well as costs associated with registering a business.

Capital investments

• Purchase of equipment, additional equipment and tools - RUB 335,820.
• Initial purchase of raw materials - 30,000 rubles.
• Registration with the INFS, purchase and registration of a cash register, development of technical specifications and technical specifications for products sold, other expenses - 50,000 rubles.

The total initial investment for the launch of a mono-fast food business selling baked katoka is 418,820 rubles.

Calculation of revenue and profitability of activities

* The assessment of the profitability of activities was made based on the expert opinion of the author of the material.

Study the demand. For the baked potato trade, the situation largely depends on the region and population. After collecting all the necessary data, draw up a detailed business plan.

Main risks

The demand for baked potatoes does not depend on the season. The relatively low cost of this dish and the lack of frying, which is why many criticize fast food, also contribute to its popularity. All risks are associated only with subjective factors and depend on the entrepreneur. It is important to choose the right place to trade, think through pricing and provide impeccable service.

Selling baked potatoes is a relatively new direction for Russia. It needs to be popularized. People will buy your products if they see an economic benefit. Every housewife can prepare this dish herself, in her home oven. You must offer original fillings and a reasonable price.

Location

This specialization has its own peculiarities. It’s hardly worth counting on super high profits, offering baked potatoes to residents of a small town with low purchasing power and every second family having their own garden or dacha. But the larger the city, the higher your chances of success.

If we talk about choosing a place for trading, then, as for any other fast food outlet, the most profitable ones are crowded streets. The ideal option is business districts. IN last years among office workers and managers, a healthy lifestyle is becoming fashionable. Baked potatoes are among the dishes that fit this style. During lunch you will be provided with a decent flow of customers.

The relatively low price will also attract students who are forced to eat on the go. Therefore, you can also consider options near large educational institutions.

The beauty of having a mobile van is that once summer and the holiday season arrive, you can move to more lucrative locations. During this period, parks and recreation areas provide excellent profits.

In a metropolis, it is worth considering densely populated residential areas. But in this case, you should also work in the evening hours. Residents of large cities are actively building their careers and often simply do not have the time or energy to prepare dinner. Delicious and healthy baked potatoes are an excellent option that many will want to use.

Equipment

There are enough offers on the market for various special equipment from both foreign and domestic manufacturers. In this case, experts recommend focusing on the second option. Russian models provide optimal quality-price ratios, the opportunity service and execution of the leasing agreement. In total, you can equip a point for 340,000 rubles. We offer an example of a set for street sale of baked potatoes.

Trade trailer from the Miass Specialized Vehicles Plant. Approximate price – 243,000 rubles. Specifications:

Length – 3,000-8,000 mm.
- Width – 1,500-2,500 mm.
- Height – 2,000-3,000 mm.
- Number of axles/wheels – 2/4 or 1/2.
- Wheel track – 1,200-2,400 mm.
- Oven for baking potatoes from the Miass Specialized Vehicles Plant. Approximate price – 30,000 rubles. Specifications:

Dimensions – 550x750x465 mm.
Weight – 20 kg.
Capacity – 30 pcs. for one load.
Baking time for one batch is 20-25 minutes.
Power consumption – 3.6 kW.
There is an upper compartment for storing cooked potatoes at high temperatures.

Thermal display case "Sakura" for storing fillings. Illuminated model from the domestic manufacturer ATESY. Approximate cost: 20,000 rubles. Specifications:

Dimensions – 1,200x410x250 mm.
Weight – 38 kg.
Food storage temperature – +70 °C.
Number of gastronorm containers – 4 pcs. Each has a separate lamp.
Operating voltage – 220 V.
Power – 0.4 kW.
The Sakura refrigerated display case from the manufacturer ATESY costs about 24,000 rubles. Specifications:

Dimensions – 1,150x410x250 mm.
Temperature range – +2…+10 °C.
Number of gastronorm containers – 3 pcs.
Operating voltage – 220 V.
Power – 0.16 kW.
The display case is equipped with sliding doors on the seller's side.

Special single-section stainless steel washing bath VMK-10/6B Rada. Approximate cost: 8,000 rubles. Overall dimensions – 1,000x600x870 mm.

You will also need a stainless steel table, the cost is 5,000 rubles. Kitchen equipment and the first batch of consumables will cost 5,000 rubles.

To transport the trailer you will need a car. If you don’t have your own transport yet, you don’t have to buy it. To transport a van to the trading place in the morning and back after finishing work, you can rent a car.

Personnel

A cook and a salesperson are needed to serve customers. It is better to organize shifts and work on weekends. At the start, it is advisable that the business owner stand behind the counter. This way you can personally see the shortcomings of the organization and make adjustments. Maintaining financial statements And transport services can be outsourced.

In fact, the permanent staff consists of 4 people. Employees must have health certificates, and cooks must have documents confirming their special education. The best accrual scheme wages in fast food - a fixed rate and a percentage of sales.

Documents and licenses

A mobile fast food outlet can operate as an individual entrepreneur. You can choose a simplified or patent tax system. To operate, you must purchase and register a cash register. SES requirements standard, as for other types street trading. They should be known in advance.

To obtain permits it is necessary to develop Specifications(TU) and Technological instructions for all dishes from your menu. To speed up the procedure and save money, it is worth hiring a specialized company that provides such services. In total, the cost of legalizing your work will be about 50,000 rubles.

Registration of rent from a private owner is quick. But what is typical for street trading is that you have to deal with the city administration. It is important to know that this procedure lasts quite a long time and can take about 3 months. First, you will find out from the administration about the availability of free plots and submit an application for the option you like. The administration should announce a tender for it. If your offer is the best, the process of registering a rental agreement will begin.

Marketing

Most effective method promoting your business - outdoor advertising. Install an outdoor structure, try to organize at least a few tables under umbrellas. The range and quality of toppings, salads, tonics and hot drinks is also of great importance.

Come up with and register a unique brand. Printed products are also effective - leaflets and flyers should be distributed in surrounding areas and offered to administrators of nearby organizations. Print your logo on packaging materials and bags.

A website with a detailed menu, prices and location of your point on the map is required. If services with mobile applications, indicating public catering outlets, cooperate with them. Popularization in in social networks also gives excellent results.

Profitability

The total investment amount is 420,00 rubles. It is very difficult to indicate the cost of preparing one serving. It all depends on purchase prices. Many entrepreneurs prefer to grow their own potatoes; this makes serious adjustments. On average, the cost of one serving of baked potatoes without filling is no more than 15 rubles. The price for clients is 50 rubles.

By selling 150 servings a day, you will receive monthly revenue of 225,000 rubles. We subtract the cost and get 157,500 rubles. Toppings, salads and drinks will make adjustments to these data in positive side. After payment current expenses you can count on a net profit of 65,000-70,000 rubles. These are very average data, but as statistics show, the profitability of the baked potato trade is about 30%. At proper organization process payback is achieved after 6 months.

Summary

Street selling baked potatoes – promising business for a big city. For success, it is important to choose the right location, develop unique fillings and provide customers with impeccable service.

Fast food establishments have quickly and firmly entered our daily lives. Indeed, the availability of raw materials, a constant level of demand, and affordable prices make this method nutrition is attractive both from the point of view of the consumer and the producer.

So, let's look at the nuances of the business of producing baked potatoes, popular all over the world, conveniently packaged with fillings for every taste. In fact, the simplicity of the product and affordable prices are what allowed it to gain such popularity in Russian markets.

The root crop of business.

The essence of the business idea lies in the conditions for the preparation, production and competent sale of fast food. So, potatoes of suitable size are selected, thoroughly washed, cut in half, wrapped in food foil and placed in a heated special oven. After this, the finished product awaits its time in the heated compartment of the oven. The finishing touch when serving is pieces of butter, cheese, meat, vegetables and other filling options. Note that both the demand and availability of this fast food option does not depend on the season, which has a positive effect on the consistency of profits.

Price question.

So, we will need a number of equipment and machinery to implement of this business. Firstly, the key figure in the process is the baking oven, the average price range of which is 30,000-35,000 rubles (an oven or oven for potatoes F3SHZHE, baking takes place in foil). A heated display case for finished potatoes will cost approximately 20,000-25,000 rubles, and a refrigerated display case, necessary for storing fillings, will cost about 22,000 rubles. Don’t forget about the boiler washing bath (about 8,000 rubles), the kitchen table (5,000 rubles) and, finally, the trade trailer where the magic of the business is carried out (about 250,000 rubles).

Additional current consumables(foil, packaging, napkins, knives, forks, etc.) will be about 5,000 rubles, which will allow us to withdraw the total amount of the initial investment, which is approximately 340,000-350,000 rubles.

The purchase of direct raw materials itself costs approximately 30,000 rubles. Registration of a small business with the INFS, purchase and registration of a cash register, development of technical specifications and technical specifications for products sold, other expenses - 50,000-60,000 rubles. total amount, thus, is approximately 430,000 rubles.

Now let's look at the income numbers. The cooking time for baked potatoes takes no more than 35 minutes, which on average allows you to produce up to 150 servings during the day. If the product is sold monthly at 50 rubles per piece, the revenue will be 225,000 rubles. Having analyzed all the figures obtained, we get the payback for this business in about 6 months.

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