Children's products sell well always and everywhere. It is not customary to save on descendants. In addition, there is no alternative to buying clothes or shoes for children. After all, children cannot wear clothes for adults, and they also grow quickly.

At the same time, there are certain standards regarding the design, tailoring and quality of things. If we compare a store with a point on the market, the first has a lot of advantages. The first and most important of them is comfort. It is convenient to try on clothes at a stationary point located in the building (there are mirrors, sufficient lighting and heating).

In addition, by properly organizing the space, you can encourage customers to stay in the store longer, which will undoubtedly affect the number of purchases.

However, in practice it is not easy to implement such an idea.

All parts of the business process are important, starting with suitable personnel and premises to the formation of a “marketable” assortment.

It is impossible to do without a document that will spell out the main cost items, the nuances of the organization and consumer policy. For those businessmen who are attracted by the prospect of becoming the owner of such a profitable business, we will give a business plan for opening a children's clothing store with calculations as an example.

Deciding on an idea

Before you start drawing up a business plan for a children's clothing store, you need to decide on an idea. The fact that children's clothing is supposed to be sold is a direction. It is important to understand who exactly to sell to and what.

Knowing target audience and their needs, it will be easier to come up with some kind of “trick” that sets you apart from similar stores. If you can come up with something interesting that gives a special touch to the business, then buyers will prefer you, even if your competitors’ prices are lower. Positioning is what will contribute to the success of a store.

Assortment of clothes for children

When an idea is found, it becomes clear which format is more convenient and beneficial for its implementation. It is important to think through the design trading floor, type of service, location principles so that they fit into the size of the room. The advertising company will “dance” from here.

In the clothing retail segment, the children's clothing line wins in many respects. Children grow quickly and you have to buy clothes often, which is beneficial for an entrepreneur. : expenses, legal registration, payback and business organization.

Read about the features of the business selling household chemicals.

The surge in birth rates after the early 2000s led to an increased demand for children's clothing. This area of ​​business activity is special: since children's wardrobe needs to be updated annually, even in times of crisis this area of ​​business will be promising and profitable.

The first thing you need to pay attention to when organizing a business in the field of selling children's clothing is: format of the future enterprise. There are a number of possible commercial projects, and which one will be more profitable in this case must be taken into account after carrying out a certain marketing research and finding out the current relationship between supply and demand.

The most budget option would be to open second-hand children's items. Many low-income families turn to secondary market stores. There is always a demand for such things, however, the issue of proper sanitary processing of the goods will be important. But this issue can be resolved quite simply; now there are large enterprises, engaged in such wholesale, the cleanliness of things for them is an important condition for working with partners. Therefore, they strictly monitor and sanitize all things.

Popular today and format of the sale (stock) hall. In such a store you can purchase new, but stock or confiscated, high-quality items at affordable prices.

Citizens with above-average incomes are happy to purchase clothes for their children in brand salons and even boutiques. Their prices are significantly higher than average, while customers are offered not only high-quality, but also exclusive goods. A preliminary marketing study of the market will help determine the relevance of such stores.

If you don’t have enough finances, you can consider opening a business on children’s things in the format online children's clothing store or organize Joint purchases, specializing in children's products. Moms are the ideal target audience and the easiest to work with, since they are already prepared.

Stages of creating a business selling children's clothing

Regardless of the chosen sales format, one of the main conditions for establishing a clothing store will be tax registration business. There will be two main options: get status individual entrepreneur and open a legal entity - LLC.

Both organizational forms have individual advantages and disadvantages. IP will be more simple option in registering a business and conducting regular reporting, however, an LLC provides broader opportunities. The period for registering an individual entrepreneur is minimal, it is no more than three working days; LLC registration will take a little longer.

For most clothing stores, no more licenses or permits are required. The only thing the owner needs to do before opening a children's clothing store is to notify Rospotrebnazdor by submitting a corresponding notification to this body.

• UTII, which allows you to pay tax once a quarter, regardless of the company’s profit. The size of the tax determines the area of ​​the store;
• simplified tax system, in which the tax is determined by the level of income of the enterprise and is usually 6%;
• PSN – suitable for individual entrepreneurs and requires payment of the cost of a patent.

Since the clothing trade is a risky business, you should consider methods of accounting for goods. Documenting of all incoming and outgoing transactions will allow you not only to compile statistics and understand the level of demand, but also to control the assortment. To do this, you need to keep records of invoices, delivery notes received upon delivery of goods, and conduct regular inventory, counting the entire assortment.

To avoid theft among employees, you need to enter into an agreement with the seller performing the function of a cashier on financial liability, which he will bear and pay for the shortage if it occurs.

Equipment rental will also be an important aspect of the future business commercial premises. The store must be equipped with all the necessary furniture for placing goods, a buyer’s corner, as well as equipment, including a cash register, a payment card terminal and an alarm system. It is better to entrust the drafting of such an agreement to a lawyer in order to prevent possible challenge by the employee.

Even at the stage of preparing a store for opening, it is imperative to obtain permission from the fire and sanitary services, and you should also enter into an agreement with specialized companies for waste removal.

Thus, the question of how to open a children's clothing store is solved in several aspects at once: economic, legal and some others. By taking an integrated approach to establishing such an enterprise, you can achieve significant success in this business.

Selecting product content for a children's clothing business

After organizational issues A logical question arises: what products should you stock your store with? This issue can be easily resolved if you have experience. If not, here are some tips to help you organize your business correctly.

• Do not try to cover all age groups of products. You will not be able to satisfy the entire volume of demand and will lose customers, including due to distrust - the store format is “products for all ages”. Focus on products that are in demand by specific age groups. For example, offer for sale products for children from 1 to 3 years old. This way you will provide a wider selection of goods, and Customer loyalty to your store will be higher.
• There are three groups of goods - cheap, mid-price segment and expensive. Ideally, you should focus on one product group. But in reality, you usually have to cover two neighboring directions. Cheap and average. Average and expensive. This will offer an alternative choice to your customers and increase your sales. Buyers usually buy cheap goods incidentally and spontaneously, seduced by the price. But don’t make a strong price contrast; the price should attract, not scare away. So very high price against the backdrop of cheap goods will be a deterrent. And vice versa. Having bought expensive things, the client is “afraid” to buy extremely cheap ones.

The first thing you need to open a children's clothing store is to decide on its format. Retail outlets that sell items from 0 to 15 years are considered children's outlets.

Several are common types of outlets:

• Clothes for all ages.
• Clothing and accessories for newborns, children of the first year of life (from 0 to 1 year).
• Shop for toddlers (1 to 3 years old).
• Clothes for children up to school age(from 3 to 7 years).
• Shop for school-age children (from 7 to 15 years old). Here it makes sense to separate by gender in order to offer a high-quality assortment in sufficient quantities
• Specialized children's stores: school uniforms, sports, holiday or carnival clothing.

When deciding on the format, it is not at all necessary to immediately open an enterprise with a full range of products for all ages - this will require a larger area and greater financial costs. Initially, you can focus on narrow groups of consumers and improve as your business develops.

Professional automation of goods accounting in retail. Organize your store

Take control of sales and track indicators for cashiers, points and organizations in real time from any convenient place where there is an Internet connection. Formulate the needs of outlets and purchase goods in 3 clicks, print labels and price tags with barcodes, making life easier for yourself and your employees. Form a customer base using a ready-made loyalty system, use flexible system discounts to attract customers during off-peak hours. Operate like a big store, but without the expense of specialists and server equipment today, and start earning more tomorrow.

Market analysis

For a store to become successful, it is necessary to carry out children's clothing market analysis, carefully tracking key aspects such as:

• Capacity and dynamics of the market, level of demand.
• Main competitors: their shares in total sales, strengths and weak sides, prices and quality of goods, advertising.
• The target segment is determined by several criteria: age, income, social status, place of residence, number and age of children in the family.
• Analysis of consumer actions: motivation, identification of needs and expectations, causes of dissatisfaction, purchase decision-making process.
• External factors: economic (inflation rate, bank rates, customs duties, VAT rate), social (number, standard of living of people living next to the future store, fashion), legal (changes in legislation, current regulations relating to the future business).

A good step to take before opening own business- work for some time in a children's clothing store as a salesperson or administrator. This will allow you to see the business from the inside, understand the nuances, collect reliable information, and make sure that everything is done right choice areas of work.

Comprehensive trade automation at minimum costs

We take a regular computer, connect any fiscal registrar and install the Business Ru Kassa application. As a result, we get an economical analogue of a POS terminal like in a large store with all its functions. We supply products with prices in cloud service Business.Ru and let's start working. For everything about everything - maximum 1 hour and 15-20 thousand rubles. for the fiscal registrar.

Having planned the assortment point of sale by age segment, you will have the opportunity to get by with little starting capital, avoid credit, organize convenient display, regularly update goods in a limited sales area, meet customer expectations.

It is worth considering that parents with 2 or more children tend to shop in one place, choosing a general store for children of different ages and genders.

When forming an assortment, pay attention to the quality of materials, the content of natural fibers, successful design, price-quality ratio. You need to take care of variety and the availability of a size range for each type of product.

Registration of a children's clothing store

When starting a business from scratch, you should decide on the organizational and legal form. Most often, young businessmen choose between individual entrepreneurship or opening a limited liability company. Each of them has pros and cons:

• The registration procedure is simple for both individual entrepreneurs and LLCs and takes no more than 5 working days.
• There are also no special differences in tax obligations: you can choose to work with VAT, pay taxes according to a simplified system, or an imputed percentage of profits.
• The state fee for registering an individual entrepreneur is 800 rubles, for an LLC - 4000 rubles. (2017).
• Opening an LLC will require additional costs: creating a charter, registering a legal entity, actual address, ordering printing, opening a current account, depositing authorized capital(minimum 10,000 rubles).
• The individual entrepreneur pays contributions to Pension Fund regardless of their work, making a profit, and the LLC is exempt from such payments, subject to the provision of appropriate “zero” documents.
• If there is a need for lending, banks are more loyal to LLCs, but self employed may face additional difficulties.
• We should not forget about stereotypical thinking: an organization is a more reliable partner than an individual entrepreneur.

In the event of bankruptcy or repayment of obligations to creditors, the individual entrepreneur risks losing all of his property, regardless of whether it is related to entrepreneurial activity or not, and the LLC is liable only to the extent of the authorized capital or property of the organization (unless otherwise ruled by the court).

A clear understanding of how an individual entrepreneur differs from an LLC will allow you to make a reasonable decision.

Increase store efficiency in 1 month

The service will improve the efficiency of the store by reducing the loss of inventory, significantly speed up the process of revaluations, printing price tags/labels, strictly discipline the cashier’s work and limit his capabilities when working with discounts/sales at a free price.

Choosing a location for a children's clothing store

Where to open a children's clothing store to quickly create your own customer base and achieve success? It would be very good to open such a retail outlet in close proximity to children's institutions: clinics, kindergartens, schools, additional development centers.

It is convenient if the store is located in a shopping center, shopping arcades with high traffic and the presence of similar departments in the neighborhood to be in sight potential buyers from the first days of work.

The choice of location should be approached with the utmost care, because attendance and, accordingly, profit and the rate of return on costs depend on this.

Premises for a children's clothing store

The size of the room can be any, the main thing is that there is enough space for fitting rooms, display of goods, and customers do not feel cramped if several customers arrive at the same time. The store should be interesting for children and convenient for parents!

In the design, it is recommended to use bright, rich colors of yellow, orange, red, green, but avoid acidic, “harmful” colors. The interior can be supplemented with images (drawings, figures) fairy tale characters or cartoon characters.

Having a children's corner where the child can draw and play will provide additional benefits.

How to squeeze maximum sales out of your store

You can increase sales with the help of loyalty systems, they allow you to motivate the buyer to come back again, as well as attraction tools in the form of creating sales or promotions for certain groups of goods, analytics that will allow you to see profit, profitability, revenue and other indicators that will help you see the picture of current sales and will influence the growth of these indicators.

Equipment for a children's clothing store

To open a children's clothing store, you can get by with a minimal set of commercial equipment. Initially it will be enough to organize workplace seller, a small service room with a bathroom, fitting rooms with mirrors and curtains, hangers, racks, racks and shelves, mannequins, a cash register and a children's corner.

Regularly update the appearance of mannequins - this will attract the attention of potential buyers to a greater extent.

It would be good if there were at least two spacious fitting rooms that could accommodate a parent and child.

Buy a laptop - it will be useful for running a store group in in social networks, communication with customers; printer (preferably color) for leaflets, announcements and price tags.

Make a workplace for a director or accountant.

In addition, by hanging screens in the fitting rooms with the ability to broadcast your favorite cartoons, you can entertain even the most capricious little customers during fitting.

Approximate costs for equipment will range from 100 to 300 thousand rubles.

They will depend on the chosen format of the outlet and the price category of the goods. Items in the premium segment require appropriate design; in a consignment store you can get by with simple display cases.

Advertising for a children's clothing store

Be sure to organize a loud festive opening with the issuance of discount cards, business cards and booklets.

When issuing discount cards, ask customers to fill out a short form indicating Email and phone numbers. This way you can inform them about promotions, discounts, and new product arrivals.

How can a small store compete with a supermarket?

The Business.Ru service will help with this, which will allow you to form a customer base through a loyalty system, which in turn will attract them to purchases again and again in pursuit of bonuses and special discounts for cardholders. Create happy hours to boost sales during off-peak times. Work with remaining goods correctly, the system itself will show you what minimum you need to order and create an order for the supplier in 3 clicks. Small stores can compete with chains, this has been proven by clients of the inventory service Business.Ru

Suppliers for children's clothing store

Every person wants the thing they buy to be beautiful and safe for the child. Therefore, the selection of suppliers should be approached with great care.

Can work with foreign companies, already proven in the market, with newly emerging domestic manufacturers offering competitive prices.

The main thing you should pay attention to is product quality, stability of supplies, updating the range, availability of the necessary certificates.

Staff for a children's clothing store

Find good sellers It's not easy, but you have to try. It depends on the employees whether visitors want to make purchases on their first visit and return again.

Service should be kind and polite, but unobtrusive.

Sellers must be patient and be able to find a common language with both children and parents. High professionalism of the employees is important: knowledge of the assortment, the ability to determine the size of a child by eye, and navigate the trends of children's fashion.

To obtain maximum profit, the store must be open seven days a week. You can hire 2-4 sales consultants, set a shift schedule, go into the hall yourself, and participate in customer service. This will provide important information about customers and employees. A cleaner and auxiliary workers can be hired for 2-3 hours a day.

As a business owner, you can leave administrative issues to yourself, but it is better to entrust accounting to a professional.

Minimum expenses for staff salaries:

The salary level depends on the regional average.

How much does it cost to open a children's clothing store?

To draw up a business plan, you need to include in it all upcoming expenses for the purchase of equipment, goods, and monthly mandatory expenses.

One-time costs will include:

• registration of a legal entity;
• room decoration;
• purchase of equipment;
• purchase of goods;
• advertising expenses.

High margins make the children's clothing trade a very attractive business. The average markup on children's items is 100 - 500%.

According to the estimates of entrepreneurs already operating in this market, the business is considered highly profitable and has a payback period of about a year.

For example, with an initial investment in a business of 900 thousand rubles, net income of 200 thousand, net profit of 100 thousand rubles, the payback period for the store will be about 10-12 months.

Control your store's operations using a mobile application and online service

Track revenue online, opening/closing of stores and shifts, as well as the dynamics of receipts mobile application. Set up cashier rights, set the sales ban to negative and generate online sales reports. Try the service and online cash register Business.Ru with free technical support.

Franchise clothing stores

As statistics show, the share of children in the total population of Russia is currently about 16%. And according to forecasts, this figure will grow annually thanks to government programs to support families with children.

Thus, children's retail trade, if properly organized, is not in danger of bankruptcy. However, one should not discount the crisis that has hit all areas of business. Opening a retail outlet under the franchise of a well-known partner, selling goods of a famous brand that has won the hearts of customers, will help a novice entrepreneur protect himself from financial failure.

Advantages of retailing children's items under a franchise:

• well-known brand, well-known name, reputation of the franchisor;
• providing quality goods;
• support of the company during the opening and operation of the store;
• training;
• advertising campaigns at the expense of the franchisor, incl. and in the federal media;
• reducing risks to zero;
• low purchase prices;
• ensuring constant profit.

Using a franchise also has several disadvantages:

• Mandatory thorough compliance with the franchisor's standards in all matters: from operating hours to strictly regulated assortment.
• Costs of purchasing a franchise.
• If the franchisor goes bankrupt, the franchise may be sold or canceled.

You can open a children's clothing outlet through a franchise of the following companies: Next, Akula, Stilnyashka, Orby, Ivashka, PlayToday, Born, Button Blue, Gulliver, etc.

When choosing a company that sells franchises, you should pay attention to companies that invest their ideas, experience and skills in partners, and do not consider franchisees only as an additional way to sell goods.

Open your own children's clothing store as a franchise or make your own - the choice is yours. Children are the most precious thing we have. And we will always strive to give them the best - development, toys and of course clothes. In any case, children's clothing is always in demand, and a children's goods store is a profitable enterprise, regardless of the changing seasons or the size of the locality where the opening is planned.

• Children's clothing store format
• Children's clothing store assortment
• Store registration, OKVED, taxation
• Choosing a premises for selling children's things
• Design and store for children's things
• Advertising
• Children's clothing suppliers
• Children's clothing store staff

Selling clothes for children is a popular business, because children's clothing is always in demand. The business is suitable not only for megacities, but also for small towns.

In the article we will give step by step instructions about how to start this business, what difficulties and pitfalls there may be.

Children's clothing store format

First of all, you need to decide on the format - an online store or a regular store. In this article we will analyze the plan for opening an offline store.

You can sell things for children from 0 to 16 years old or focus on a specific age and direction:

• things for newborns and children up to 3 years old;
• clothing for preschool and primary school age;
• school uniform;
• elegant things, carnival costumes;
• sports items for children;
• things for girls only/boys only;
• teenagers clothes.

You can also sell children's shoes, food, toys, stationery and some other accessories for babies. The assortment can be very different.

Children's clothing store assortment

Whatever direction you choose to start a business from scratch, it is important to ensure that all sizes are available in that category. One of the most promising options is a store with clothes for newborns and children up to one year old. The range of products for the little ones has remained virtually unchanged for many years.

Natural fabrics, high-quality tailoring, pleasant design and reasonable price are the main requirements. As a rule, in addition to clothes, such stores also sell diapers, bed linen, baby food, toys, etc.

As for children's clothing for preschool and primary school age, parents will give preference to durable and high-quality items that will survive more than one fall or swim in a puddle.

The most difficult thing is to choose an assortment of things for teenagers. At this age, parental opinion loses authority, children try to be independent and want to imitate adults.

You can also open commission shop, second-hand stores or stockists with things for children are the places where you can find very cheap, but high-quality used and new clothes for children whose parents cannot afford too much. This business idea is also quite interesting, especially during a crisis.

Store registration, OKVED, taxation

Owners of small retail establishments most often choose to register individual entrepreneurs ( Individual Entrepreneurship). You can open an individual entrepreneur in a week, the cost is within 1000 rubles.

OKVED code 47.71.1 - Retail trade of men's, women's and children's clothing in specialized stores

The taxation system is simplified. Possible different options - simplified taxation system for income (15% of net profit), simplified taxation system for income minus expenses (6% of total revenue), UTII (fixed tax amount does not depend on actual profit). It will also be necessary to register the cash register with the tax authorities. In addition, the opening must be coordinated with the city administration, and also obtain permission to trade from the SES, Rospotrebnadzor and firefighters.

You might be interested in: Stages of opening a hotel for animals

If you are going to open a business on the territory of a shopping center, then the landlords will take on some of the worries.

Choosing a premises for selling children's things

You can open a small children's clothing store with an area of ​​about 20 sq.m., but it is better to rent a room of 50 sq.m. or more. There should be enough space for all the merchandise, fitting rooms, displays, shelving and a sales area.

The choice of location depends on what target audience you are targeting. A budget store with popular goods can be opened in a residential area. It is advisable to open a store in a more expensive price category in central region city, in a place with good traffic. Considered a good option opening a business in popular mall. If you want to rent space in a residential building, this is possible on the ground or first floor.

A good idea for a business selling children's clothing is to open a store near schools, kindergartens and other institutions intended for children.

It is important to evaluate your competitors. There is no point in opening a business if there are already several similar stores nearby. Look at what your competitors are selling, analyze them pricing policy, look how many clients they have. Don’t copy their range, but try to occupy an empty niche.

Design and store for children's things

When the premises are selected, you need to make repairs there and buy equipment. Come up with a catchy sign with a memorable name, buy accessories and set up a small corner for children with coloring books, books and colored pencils.

Hang pictures or posters on the walls. Any clothing store should have mirrors, display cases, shelves for goods, and fitting rooms. Their number and specific models depend on your assortment. Furniture should also be bright, comfortable and soft. Remember that your establishment is designed for children and their parents, so the design of the room plays a very important role. You can see an example of the original design of the room in the photo:

Advertising

To open a successful children's clothing store and make your first customers permanent, you need to take care of advertising. Most buyers are attracted by discount cards, various promotions and sales. Be sure to develop a system of discounts and holiday offers.

In addition, do not forget about standard advertising - distribute leaflets, arrange a festive opening, think about publications in the media, outdoor advertising- on transport, billboards.

Children's clothing suppliers

In Russia, China remains the main suppliers of children's things - these goods have good quality, combined with a low price and a huge range. In addition to the well-known AliExpress, there are TaoBao and 1688.com stores

Nowadays, more and more young entrepreneurs are ordering clothes from China wholesale from online stores and then resell them at a large markup. This is a convenient and popular option for starting and growing a business. The downside is that you have to wait a long time for delivery.

You can also cooperate with domestic suppliers, especially since all their products are made according to GOST. The advantages of Russian manufacturers include adequate price and fast delivery. More expensive options are Türkiye, Italy. Clothes from these countries are more expensive, so you need to immediately assess whether there is effective demand.

You might be interested in: Ready business plan wedding salon

You can experiment and combine different suppliers. Some time after opening, you yourself will evaluate what is more profitable to sell and which suppliers are better to cooperate with.

You can open a branded children's clothing store through a franchising program. This option is especially popular among new entrepreneurs. In this case, the risks are much less, but there are many restrictions (special design, ban on selling items from other brands). Franchises are offered by Zara, Gulliver and other companies

Children's clothing store staff

To open a good children's clothing store from scratch, you need to hire 2-4 salespeople who will work in shifts. These must be experienced specialists; the ability to communicate with children is also important. This is a very important rule that should be taken into account when searching for employees. In addition, the seller must always be polite, neat, smiling and sociable. Make sure that he communicates correctly with clients and is not intrusive in any way. You can hire a store manager or perform his duties yourself. You will also need an outsourced accountant and a cleaner.

Professional business plans

* The calculations use average data for Russia

A store selling children's clothing is the best idea for a business, especially if you do not yet have or have very little experience in entrepreneurship. The main advantages of this business include high profitability and an almost “win-win” product. Children's clothing, which can be quite comparable in price to clothing for adults, is in constant demand. A child’s wardrobe is updated many times faster than an adult’s, and loving parents will be the last thing to save on their children. Fashion trends, although present in this segment, do not play as important a role as in clothing for adults. This means that clothes that were unsold last season do not lose their relevance.

Market research

However, before opening a children's clothing store, like any other business, it is necessary to carry out preliminary work on planning, studying the market and searching for a free niche. In general, the situation on the Russian children's clothing market is assessed as favorable. In 2005 alone, its share was 12% of the total clothing market capacity, and in 2014 the category’s share reached 20%. In addition, children's retail is considered the most stable: even during the crisis, its turnover increased by more than 10%, while the women's and men's clothing lost more than a third of their value. As the birth rate increases, the share of buyers of children's clothing also increases. Now they make up almost 10% of the total population of our country.

According to analysts, the market is growing not only intensively, but also qualitatively, which implies an increase in the share of expenses for the purchase of children's clothing and the cost of the average bill. But there are also certain features that hinder the growth of this segment. These include lower margins (setting on average lower prices for children's clothing compared to adult clothing with comparable production and logistics costs), high requirements to the materials and production technologies used, as well as competition retail stores with clothing markets. Numerous popular sites greatly darken the lives of small entrepreneurs joint purchases(SP), in which participants chip in to purchase goods in bulk directly from suppliers. At the same time, they go to “real” stores only to try on things and then order them through the joint venture.

Earn up to
200,000 rub. per month while having fun!

Trend 2020. Intellectual business in the field of entertainment. Minimum investment. No additional deductions or payments. Turnkey training.

In the children's clothing market, the most popular clothing is in the low and medium price category. The share of premium and luxury clothing is generally 12%. On the market women's clothing this price category is 15%, but the purchasing power of the latter is much higher. Until recently, the luxury and premium children's clothing market was considered promising, since in large cities there was a tendency to choose children's clothing brands similar to adults. However, now, due to the unfavorable economic situation, it is not worth choosing this direction. In addition, income from the sale of expensive clothing is not as great as it seems: the costs of promotion and production (and, as a result, purchasing) of clothing are higher, and the return on investment is lower than in other price categories.

However, there are certain risks in the budget segment of children's clothing. They are connected, first of all, with the fact that the cost of producing children's clothing is, in general, comparable to adult clothing, but parents, on the one hand, do not want to pay a lot for clothes that the child will quickly outgrow, and on the other hand, they expect high quality . As a result, the retail markup for children's clothing in the budget price segment turns out to be low. It is difficult for individual stores to compete with chain stores, hyper- and supermarkets, which also sell children's clothing, and clothing markets. Experts advise betting on turnover, since only economies of scale can compensate for low markups, but for a small clothing store, even with a good location, achieving large turnover will be almost impossible.

However, this does not mean that you should completely abandon the idea of ​​opening a children's clothing store. The main thing is to correctly assess demand and study the range and pricing policies of competitors. If you can satisfy the existing demand and find a supplier of products with the optimal combination of price and quality, as well as choose a good location to open a point, then your business will be successful. When assessing, consider the number of children's clothing stores in your city and the number of people living in it. On average, a family spends about 10-15 thousand rubles a year on clothes per child (of course, in the regions and in the capital this figure will be very different from the average).

Children's clothing store: registering a business and searching for premises

First, you need to register as an individual entrepreneur. It makes no sense to open an LLC if you plan to work exclusively with individuals. The tax burden for individual entrepreneurs is much lower, and the paperwork is less (although you still have to tinker with the papers). Registration as an individual entrepreneur is cheaper than an LLC and takes less time. If your plans include wholesale other children's clothing stores, then the form of a limited liability company in this case will be preferable. When registering, please indicate the following OKVED codes:

52.42 Retail trade of clothing,

52.42.1 Retail trade of men's, women's and children's clothing

52.42.2 Retail trade of underwear

52.42.5 Retail trade of sportswear

52.42.6 Retail trade in hosiery

52.42.7 Retail sale of hats

Ready ideas for your business

52.42.8 Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders, etc.).

Still at the stage of registration of all necessary papers start looking for premises for your children's clothing store. Finding a suitable option will not be easy. It should be located in a busy place, where there will be a minimum of competitors. Ideally, this is a shopping center in a large residential area with high traffic. Renting it will not be cheap, but experienced entrepreneurs say that this option is generally preferable to a separately located store. In order to place all the goods in a children's clothing store, large areas are not required. Clothing is an oversized product. It can be compactly placed on racks, displaying several of the most beautiful models on mannequins in the window. When renting space in a shopping center, you get several advantages at once, including the opportunity to place your advertising on the facade and on the territory of the shopping center and the target audience (mothers with children of different ages). However, this option will not work if in the same shopping and entertainment center there is one or even several chain stores children's clothing of the same price category that will be presented at your place. If, for example, a chain store is located in the same shopping center Child's world", then you can take a risk and bet on expensive branded clothing. But it’s still better to consider other options for opening a point.

Ready ideas for your business

The cost of rent in a shopping center is quite high. And the rental conditions are also not suitable for all beginning entrepreneurs. If you decide to look for premises in a separate building, give preference not to the city center (where rent is also expensive), but to a large residential area. Proximity to a market or shopping center is an additional plus. It is advisable that your store is located not deep between houses, where only residents of nearby houses can find it, but near a busy road. A bright, eye-catching sign will be an additional way to attract the attention of potential buyers. Experts advise beginners, when choosing premises for a free-standing store, to focus on the so-called “points of attraction” - the most visited places in a given area. In our case, these include kindergartens, schools, children's development centers, grocery stores, etc. In practice, this advice may not work at all. Buying children's clothing is usually not immediate. As a rule, parents go to children's store purposefully, knowing exactly what they want to purchase. It is unlikely that someone, on the way to the grocery store, will accidentally pick you up and buy a winter overall. Therefore, you should not get attached to such points.

The issue of store renovation and design deserves special attention. If we're talking about about a non-brand store with inexpensive children's clothing, then designer delights will be completely useless. It is enough if your store is clean and cozy inside. Renting a small space will cost from 30 thousand rubles per month (the exact cost depends on the region, area and location of the point). For minimal repairs, if necessary, another 50 thousand rubles will be required.

Do not forget that your store must comply with the requirements of Rospotrebnadzor, Gospozhnadzor and the Trade Department, which are specified in regulations, rules or laws. In particular, the Trading Department monitors the implementation of the “Trade Rules” individual species goods", especially with regard to store equipment. Rospotrebnadzor requires compliance Sanitary rules, reflected in the PLC - a laboratory control program, which is created on the basis of SanPiN and GOSTs. Any retail trade entity must have this Program. The fire inspection is guided by Federal law dated December 21, 1994 No. 69-FZ "On Fire Safety", issuing permission to open a store.

You will also need special retail store equipment and furniture. The minimum set of equipment includes shelving, racks, shoe cabinets, mirrors, hangers, display cases, and a cash register. Furniture should be designed for children of different ages (depending on the assortment that will be presented in your store). If the range by age is small (for example, you sell clothes only for infants or preschoolers), then you can get by with five or six mannequins. If the assortment is wide enough, then a minimum of nine mannequins will be required (three for each age group: preschoolers, junior schoolchildren, teenagers). Don't forget to place mirrors in fitting rooms. If the space and budget allow, then you can also equip a children's corner with a board or table for drawing. Some stores have a TV showing cartoons. This will distract the child while the mother chooses things for him.

Children's clothing store assortment

Ready ideas for your business

The main income for such stores comes from sales outerwear(over 80% of total revenue). In second place in terms of profitability are underwear, knitwear and various accessories. However, this does not mean at all that you need to limit the range to only these positions. It should be varied and include models for any occasion - from sports and recreational options to festive and formal occasions. If you do not have experience with children's clothing, then take a walk through competitors' stores and see what their range includes.

It is better to start with small volumes, since an assortment for all major age groups will require a large area and experience in purchasing such goods. You can limit the volume by selecting one or more age groups with the prospect of further expanding the range taking into account consumer demand. The simplest products include clothing for newborns and nurseries. Experts advise giving preference to products made from natural materials, attractive designs and, no less important, at affordable prices. But this advice is not universal. The fact is that you won’t earn much on clothes alone in this age category. If you choose this option, then there are two ways.

You can bet on expensive gift products (mainly sets of clothes for discharge, clothes for photo shoots, luxury envelopes and bedding for newborns). As a rule, such clothes are purchased not by the parents themselves, but by their relatives and friends as gifts for the new mother and father. In this case, considerations of practicality and cheapness do not work. This option is suitable if in the shopping center where you are opening your store there are other outlets selling children's clothing at budget prices. By giving preference to the luxury and premium categories, you will work in your own niche without entering into competition with other stores. If, in your opinion, such a boutique turns out to be unprofitable (for example, for a small city it is not the best option), you can open a clothing store for newborns and children up to three or four years old at affordable prices. But in this case, you will have to expand the assortment by adding, in addition to clothes, various accessories (for example, feeding bottles, pacifiers, etc.), toys, baby bedding and diapers, music books, etc. For such a store, it is better to look for premises in a separate building. In a shopping center, most likely, you will not find a sufficient number of your target audience.

The next age group to bet on are children who attend kindergarten. Clothes for them should be comfortable, practical and attractive in design. The greatest demand is for models in the mid-price category, made from natural and at the same time wear-resistant materials. Particular attention should be paid to the underwear group and knitwear. For manufacturers, consider Russian brands that develop designs in our country, and the models themselves are sewn in China. Their products have affordable prices and good quality.

Clothing for primary and secondary schoolchildren is a rather complex category. It is not recommended to contact her unless you have extensive experience with such a product. The fact is that the child himself begins to take part in the choice of such clothes. Moreover, he is guided, as a rule, by considerations of “fashion,” but this fashion develops absolutely spontaneously (for example, what one of his classmates has becomes fashionable). However, in the range for this target group school uniforms and various variations on this theme predominate (trousers, vests, shirts, sundresses, dresses, skirts, blouses and jackets). The price category in this case is practically unlimited: both affordable and expensive items will be in demand. However, the specialization of your store will determine its location and promotion methods, so you will need to decide on it in advance, even before searching for space to rent.

If you rely on the versatility of your assortment and are going to sell clothes on different ages, then it is advisable to make a breakdown by contiguity of groups (for example, clothes for newborns and nursery assortment, clothes for children of senior preschool and primary school age).

As for suppliers, products from Russian, Chinese, Polish and Turkish manufacturers have proven themselves well. More and more often, entrepreneurs give preference to domestic brands, primarily because of lower prices, which are understandable, because Russian manufacturers do not spend additional funds on customs clearance and delivery. It is traditionally believed that the quality of products from Russian factories is better than those of Chinese or Turkish ones, since they develop their own technical specifications, guided by Soviet standards. Unfortunately, this is not always true, so before purchasing products from a new manufacturer, take a small batch “to try.” But avoid strangers brands It's also not worth it. Recently it has appeared a large number of small sewing enterprises that sew products in small quantities, but with an original design, high quality And low prices. Some of them have their own narrow specialization (for example, some produce exclusively baby envelopes from designer fabrics, while others produce elegant dresses and suits for preschoolers). It may be that working with several manufacturers at once will not be as convenient as working with one supplier. But this way you will get additional competitive advantage- unique assortment. Just be prepared to constantly search for new models, as competitors are not asleep either.

Domestic manufacturers have two more advantages: the availability of all necessary documents(their products are certified directly at the factories, so you don’t have to certify anything yourself, as when working with foreign companies), as well as more convenient ordering conditions. When working directly with the factory, you will be able to agree on the release of not a whole range of sizes, but selectively, and will also have the opportunity to agree on the production of individual size grids. As you work, you will notice that some sizes turn out to be more in demand, and some remain on the shelves. It is unlikely that it will be possible to reach an agreement with foreign companies on ordering goods in incomplete size ranges.

You can find domestic manufacturers of children's clothing via the Internet. Once you have confirmed that you are an entrepreneur (usually a copy of constituent documents), you will have access to directories with wholesale prices and you will be able to conclude an agreement for the supply of goods. The goods are shipped upon prepayment and are usually delivered transport company, if the supplier is located in another city.

Working with foreign manufacturers requires experience in organizing the delivery and customs clearance of cargo from abroad. You can shift all worries to intermediaries, but the cost of production in this case will increase significantly. Keep in mind that you will need to negotiate with the seller about minimum amount order, about the documents that he can provide along with the goods, about the terms and conditions of delivery. All this requires time and knowledge foreign language(at least English). If you plan to work with an expensive product, you will have to go to the seller to check the quality of the product. It will not be difficult to exchange a defective item from a Russian manufacturer, but foreign suppliers will not agree to a meeting, or the cost of shipping a defective item will be too high (and you will have to send it at your own expense). Therefore, you will have to resolve the issue of defective clothing yourself (as a rule, an impressive discount is set on it, and it is sold at a price even lower than its cost).

The average markup on children's clothing is 125%. The trade margin on cheap products can reach 200%, and on expensive ones it rarely exceeds 80-100%.

Let’s say a few words about selecting sellers to work in your store. With a small area, one store located in a shopping center and operating according to its schedule (seven days a week from 10 to 22 hours) will require at least two sellers. The main requirement for staff is excellent knowledge of the product range and size chart. It is important that they know what size (in children's clothing it is usually determined by height) corresponds to what age. In addition to salespeople, you will also need an accountant. Although accounting for an individual entrepreneur is much simpler than for an LLC (if you work on a simplified taxation system), without experience and relevant knowledge, at first it will take too much time to maintain accounting and tax records. Do not forget that you must make contributions to compulsory pension insurance, depending on the salaries of your employees, and pay personal income tax.

Expenses and income of a children's clothing store

To open a small children's clothing store with a narrow specialization (for example, by age) you will need from 500 thousand rubles. For a store with a universal assortment, you need from 2 million rubles. One-time costs include the purchase of equipment and furniture (up to 100 thousand rubles). Monthly – premises rental (30-50 thousand rubles), wage personnel (from 30 thousand rubles), contributions to pension insurance, taxes, and other costs. The profit of a small store is from 80 thousand rubles per month. The payback period for such a business is estimated by experts at 12-18 months.

1902 people are studying this business today.

In 30 days, this business was viewed 228,631 times.

Calculator for calculating the profitability of this business

home » Useful » Business plan for opening a retail outlet for children's goods. Business plan for a children's clothing store with calculations: main points for starting your own business. What is the tax system?