Business plan for creating a cafe. A business plan for opening a cafe is a ready-made example of a business. Arrangement and search for design solutions for the premises

At this point we write down the basic data of the project. Sample:

Square: total area 120 square meters, hall - 60 sq. m.

Type of ownership: rent

Model: youth mini-cafe with 10 tables.

Activity: services in the field Catering.

Location: one of central regions cities.

Schedule: from 8.00 to 23.00 - on weekdays, from 10.00 to 02.00 - on weekends.

Market analysis

Where to begin? From an analysis of competitors and the situation. You definitely shouldn’t be located near similar institutions. And the city center is not yet a guarantee of high attendance. Pay attention to places near business centers and office buildings, hotels.

• Proximity to roads or parks, squares, transport stops;
• First line from the road, entrance from the street;
• A building at an intersection with windows facing two streets at once.

To stand out among competitors, with appropriate design and targeting certain visitors (children’s, informal, kebab shop, etc.) But promoting it will be more difficult.

The most popular option is the “Russian format”. This is a cafeteria with wide range dishes (required first and second courses and salads) and strong drinks.

Menu and pricing

The establishment is designed for a wide audience, the bulk of clients are middle class. The average check is 4-5 dollars.

On the menu– Russian and European cuisine plus a little oriental (popular sushi and noodles):

1. 3-4 types of soups;
2. 4-5 types of side dishes;
3. 5-6 hot dishes;
4. 5-6 cold appetizers;
5. 6-7 salads;
6. 10 desserts (cakes, ice cream, pancakes);
7. Pizza and sushi;
8. 3-4 types of Chinese noodles;
9. 7-8 hot soft drinks (coffee, tea);
10. 4-5 soft drinks;
11. 9-10 spirits and alcoholic cocktails.

Marketing events

Opening a cafe involves a lot of work on design, proper planning, etc.

Title and design

Customers pay more attention to places with their own style. You will need an interesting name and a bright sign. To make your establishment recognizable, you should think about a logo.

The interior must match the name. , pay attention to soft coffee colors, cozy sofas, themed decorations, paintings or photographs on the walls. A youth cafe or pizzeria is decorated brightly, modernism, pop art, and hi-tech are welcomed. In terms of style, postmodernism, eco style, and country are also well suited.

Small interior details, such as flowers on tables, wall decorations, lighting fixtures - important part of design. You can turn to professional designers, or you can do everything for free, relying on your own taste and independent study of materials from the Internet.

Nuances of arranging the interior space:

• There should be no “labyrinths” inside. The room should be left in the form of a rectangle or square with evenly spaced tables. Otherwise, visitors may experience discomfort;
• Ceiling height – from 3 meters;
• The windows should open beautiful view. The space near the window is always the most popular.

Promotion channels

Sales promotion methods

Promotions and discounts are very popular. These are discounts for corporate customers, service free shipping to the office, as well as all kinds of promotions. Good example— business lunch at a favorable price, discount on the third order, “gift from the chef” when ordering for a certain amount, etc.

Business registration

The company is registered as . It will be more difficult for an individual entrepreneur to work with suppliers, and such a company will not be able to sell alcohol (only beer). OKVED codes:

1. 56.1. – “Restaurant activities and food delivery services”;
2. 56.10.1. – “Activities of restaurants and cafes with full restaurant service, cafeterias, restaurants fast food and self-service";
3. 56.10.2. – “Activities involving the preparation and/or sale of food ready for immediate consumption on site, with Vehicle or mobile shops";
4. 56.3. – “Serving drinks”;
5. 47.1. – “Retail trade in non-specialized stores.”

, you will need the following documents and permits:

• Rental agreement for premises and permission for accommodation in a certain building from the local administration;
• Permission from Rospotrebnadzor to retail trade;
• Conclusion from Rospozharnadzor. Conditions for obtaining: fire alarm, two emergency exits, evacuation plan, availability of fire extinguishers;
• Sanitary and epidemiological certificate issued by Rospotrebnadzor. To do this, you need to comply with the sanitary conditions specified in SanPiN 2.3.6.959-00. In addition, it is worth familiarizing yourself with the Law “On Protection of Consumer Rights”;
• Technical report on the premises. This includes communications drawings, engineering drawings, architectural drawings, BTI plan;
• Registration documents of cash register equipment;
• Quality certificates for products. They must meet government regulations. Certification is carried out by private companies.
• Agreement with private security. A “panic button” to call security is installed inside the cafeteria;
• Program production control, agreed with Rospotrebnadzor;
• Documents confirming that personnel have undergone a medical examination;
• Trade license alcoholic products. Issued Federal service regulation of the alcohol market. To obtain a license, a company must have authorized capital from 15-16 thousand dollars. The requirements are specified in Law No. 171-FZ “On government regulation production and circulation of ethyl alcohol, alcoholic and alcohol-containing products." The cost of registration is 600-650 $.

Organizational events

The project provides for how and with whom the enterprise will work. What does it take to open a cafe?

Preliminary agreements with food suppliers on daily deliveries. This farms, wholesale centers, confectionery shops, bakeries. All products must be certified.

Agreements on waste disposal and regular disinfection.

Production plan

Renting the premises will cost approximately $2000-2500 per month. Of the 120 square meters, the visitor hall occupies 60 square meters. m., 40 sq. m. - kitchen, 20 sq. m. - warehouse and 10 - toilet.

Premises requirements:

1. The dining room and production area should be separated;
2. Ventilation, sewerage, cold and hot water, fire extinguishing system, air conditioning are required;
3. When making repairs, it is necessary to comply with building regulations; you can familiarize yourself with them in SNiP 06/31/2009"Public buildings and structures."

Technical base

Dining room

The hall should be equipped with chairs and soft sofas. When purchasing furniture, be sure to take “with reserve”, just like dishes. This business requires reserve resources, especially in terms of dishes (10% for slaughter and loss). All calculations are given in dollars.

• Tables (12 pcs.) – $1100. The best manufacturing companies: Delacosa, Equivalent;
• Chairs (25 pcs.) – $300-350. Delacosa, PremierDecor, Equivalent;
• Sofas (11 pcs.) – $1500-1700. HoReCa, Delacosa;
• Reception desk – $80-90. SmartDecor, Pioneer;
• Cash register – $350-400. Evotor-Standard, Mercury;
• Racks and hangers for tables (11 units) – $300. HoReCa, PremierDecor.

Kitchen

1. Four tables for cooking and cutting food - $200-300. Hicold, ATESY, CRYSPI;
2. 2 refrigerators, freezer– $1500. Polair, "Nord", "Marikholodmash";
3. Two electric stoves – $1000-1200. Convito, LOTUS;
4. Two cabinets each for cooking and frying – $1000-1300. Amitek, ABAT, CRYSPI;
5. Grill cabinet – $200-250. Indesit, CORA, LOTUS;
6. Pancake machine – $150. ERGO, ATESY;
7. Microwave oven – $70-100. CONVITO;
8. Combi oven – $1500.TECNOEKA, ABAT, ATESY;
9. Dishwasher – $700-900. Hansa, Smeg, Mach, ABAT;
10. Coffee machine – $600-800. Philips, Nespresso, De Longhi;
11. Pizza oven – $600-700. PRISMAFOOD, ABAT, ERGO;
12. Two food warmers – $90-100. LOTUS, ABAT, ERGO;
13. Air fryer – $60. ABAT, LOTUS;
14. Electric kettle – $50. Redmond, Galaxy;
15. Electronic scales – $15. AKAI, Galaxy;
16. Four sets of knives – $200. Supra, Thomas, Mo-V, Shadow;
17. Containers for spices and bulk products (4 units) – $40-50. RESTOLA;
18. Meat grinder – $80-100. FAMA, Supra, Panasonic, BORK;
19. Mixer – $100. QUAMAR, ERGO;
20. Slicer – $250-300. CONVITO, Airhot;
21. Electric vegetable cutter – $40. Wellberg, CONVITO;
22. Dough mixer – $300-400. ERGO, CONVITO;
23. Small equipment (graters, dispensers, measuring utensils, can openers, cutting boards, tongs, spatulas) – $100. TECNOEKA, MAC.PAN;
24. 2 holders for kitchen utensils – $10-13. CRYSPI;
25. 3 placemats – $16-20. TECNOEKA;
26. Two sinks – $120-150. HESSEN, RADA;
27. Cabinet and racks for dishes – $70-80. CRYSPI, ATESY;
28. Food trays (20 pcs.) - $30. RESTOLA;
29. Wall shelves (5 pcs.) – $120-150. CRYSPI;
30. Dishes for visitors (15 sets) – $800-1000. Collage, Verona, Baltic, Tvist.

Cookware

• Pots (6-7 units) – $130-150. Merxteam, APS, Westmark;
• Boilers (2-3 units) – $90. Luxstahl;
• Frying pans (2-3 units) – $50. Luxstahl, BOK;
• Saute pans (3-4 units) - $80. Merxteam, Lacor;
• Bowls and gastronomy containers (15-20 units) – $40-50. RESTOLA;
• Baking sheets (4-5 units) – $40. RESTOLA, UNOX;
• Colanders, sieves, spice grinders (5-6 units) - $150-200. Lacor, Fortuna.

Non-production base

1. Napkins, towels, dryers for the bathroom – $40-60;
2. Uniform washing machine -$250. BEKO, Electrolux;
3. Computer and printer – $400-500;
4. Plumbing for a bathroom – $300-400;
5. Garbage cans (3 pcs.) – $40-50;
6. Mirror – $30.

When calculating how much it costs to open a cafe, the purchase of equipment and inventory takes up a large share of the funds.

Staff

To work in two shifts, you need to hire 4 cooks, 2 auxiliary workers, 2 administrators, 6 waiters, and an accountant. Salary fund – 6-7 thousand dollars per month.

All employees must have a medical certificate. It is also worth sewing uniforms for workers ($400-500).

Launch strategy

It is necessary to assume that the preparation will take at least five months. Event planning looks like this:

• Finding a suitable building, concluding a lease agreement;
• Repair and decoration of premises;
• Engineering and technological design, laying communications;
• Registration stage, paperwork, obtaining permits and licenses;
• Purchase of equipment, furniture, inventory, its installation;
• Hiring;
• Promotional events.

Risks

It is necessary only by appreciating possible risks and developing ways to overcome problems. What threatens a new business in the catering industry?

Lack of visitors. To overcome this problem, you should intensify advertising activities, expand the list of promotion channels, and conduct an interesting promotion.

Opening and operating costs are higher than those indicated in the business plan. This can be solved by clearly recording income/expenses. At least temporarily, it is possible to reduce costs by reducing staff (usually waiters) and partially using semi-finished products.

Low quality food and service. Since you personally will not be able to control the work of the establishment “from” to “to”, there is a risk of dissatisfied customers. Be sure to study reviews about your establishment on the Internet and keep a book of complaints. To ensure that the visitor remains satisfied, carefully select your staff and change workers if necessary.

Economic instability in the country. This is usually reflected in the cost of cooking products, equipment, and the purchasing power of customers. To avoid this, long-term contracts must be concluded with suppliers.

Financial calculations

Below is ready plan financial costs for starting a business:

1. Registration, permits, licensing – approximately $2000;
2. Rent for a year in advance – $28,000;
3. Renovation of the premises – $2000;
4. Interior design development – ​​$1500;
5. Process design – $500;
6. Engineering design – $800;
7. Installation of lighting, fire safety system, necessary communications - $4,000;
8. Finishing work, purchase of decorative items – $3,000;
9. Furniture, equipment, kitchen utensils – $17,000;
10. First purchase of products – $1,500;
11. Advertising campaign and illuminated sign – $2000;
12. Incidental expenses – $1500.

Total capital investments in the business will be 64-65 thousand dollars.

Monthly expenses in the first year are in the range of $9,000-10,000, taking into account paid rent.

Efficiency and profitability

You can count on income when attendance exceeds 80-100 people per day. In this case, the revenue will be about $14,000 per month, and the net profit will be 5-6 thousand. In a year or two, with a constant increase in “workload”, you can earn up to 15-20 thousand dollars “net” monthly.

Only after carefully planning and calculating is it worth taking on this matter. You also need to have some kind of financial reserve, because the payback period for public catering establishments ranges from one to four to five years.

The restaurant business in our country is growing rapidly. However, before opening a cafe-bar, you need to calculate every step in detail. We present to your attention a business plan for a cafe-bar with calculations.

Where to begin?

Input data:

• Type of activity: cafe-bar.
• Area: 150 sq. meters, 100 sq. meters – trade group (service hall), 50 sq. meters - production, utility and administrative premises.
• Premises: rent.
• Number of seats: 20 tables, 84 seats.
• Opening hours: from 10:00 to 00:00.

Menu

• Wide alcohol menu (at least 100 types).
• Soft drinks.
• Beer snacks and aperitifs.
• Main courses (salads, main courses of meat and fish, soups).
• Short list of desserts.

Form of ownership: LLC. Taxation system: simplified taxation system. Tax base: income minus expenses.

Organizational aspects

The creation of an LLC is due to the fact that only entity has the right to sell strong alcoholic beverages. Accounting will be carried out independently, using an online service.

To open, you must go through the following steps:

*The rental price is indicated for the first two months, including a deposit, then the rent is paid monthly.

Total costs for business registration and original documents will cost 998 thousand rubles. But before you start officially registering your business, you need to fully prepare the premises. Repairs, redevelopment, installation of fire hydrants and necessary plumbing can cost 500 thousand rubles.

Technical equipment

Let's consider the necessary equipment and furniture for production premises and bar:

For a trading group you will need:

Thus, to fully equip your cafe-bar you will need 2,289,500 rubles.

Staff

For a small cafe-bar, at first you need to hire:

Volume of capital expenditures

Planned performance indicators of the cafe-bar

The restaurant business is subject to seasonality. The flow of visitors increases in October and continues to grow until April. Then there is a decrease in revenue due to a decrease in the number of clients. Therefore, it is better to open a cafe-bar in September-October. In this case, you can reach the break-even point in April-May next year.

To increase the flow of clients it is planned:

• From 12:00 to 15:00, in addition to the main menu, include a business lunch at lower prices.
• An hour before the kitchen closes, offer a 10% discount on the entire range.
• Offer discounts on the dish of the day.

The establishment's revenue will consist of the following items:

• Alcohol products – 45%.
• Snacks and aperitifs – 25%.
• Main courses – 20%.
• Desserts and soft drinks – 10%.

Expenditure part

This section can be divided into 2 components:

Part 1 is the cost of production. If you plan your purchases correctly, it will always pay off, since the following markups will apply:

• Alcohol products – 200-300%.
• Soft drinks – 500-700%.
• Main courses, appetizers and aperitifs – 250-350%.
• Desserts – 400%.

Part 2 includes general business expenses:

• Renting premises and public utilities– 230,000 rubles.
• Salary with deductions – 755,160 rubles.
• Others Consumables(cleaning products, napkins, garbage bags, air fresheners) – 50,000 rubles.
• Maintenance of contracts (security, disinfection, deratization, disinfestation) – 22,000 rubles.
• Advertising – 50,000 rubles.
• Taxes – 6% of the taxable base.
• Other expenses – 20,000 rubles.

The largest share in the structure of expenses is occupied by products (about 30%), wages including taxes (27%) and rent (22%).

Now let's calculate the profitability. If about 150 people visit your cafe-bar per day, and the average check is 800-1000 rubles, then the daily income will be 135,000 rubles. You will receive 4,050,000 rubles per month. If we subtract all fixed and variable costs, we get about 1,300,000 rubles of net profit. Thus, the profitability of the cafe-bar will be about 32%. Of course, it will take time to reach such figures.

Financial plan

As a result, the initial investment will pay off within 2.5 years after opening.

Marketing plan

The PR campaign should be aimed at the following goals:

• Providing information to residents and guests of the city about the opening of a new establishment. Advertising should be placed on radio, local print media, in social networks, on billboards and banners.
• Formation of a constant flow of clients and regular visitors.
• Increasing loyalty to the cafe-bar: distributing flyers, discount cards, holding sweepstakes and promotions.

Benchmarks

• Project start: May.
• Bar opening: September.
• Return on investment: 39%.

Eventually

Opening a bar is extremely attractive and interesting business. If you choose the right concept, it is sure to bring in quick profits. An example of a successful cafe-bar can be found in every city. To stay afloat and get a stable income, and eventually open a chain of bars, you need to:

• Constantly update and optimize the menu.
• Organize themed parties and interesting evenings.
• Organize corporate events.

Even if you have a detailed business plan for a cafe-bar, ignorance of the specifics of the “cuisine” of the restaurant segment can lead to unnecessary waste of time and money. To avoid mistakes at certain stages, it is advisable to seek the help of professionals: designers, recruiters, legal agencies, and others. Hundreds of books read and courses taken cannot replace practical experience.

Do you love various national cuisines and are good at pizza, sushi or meat dishes? But is it difficult to find a restaurant with a more or less tasty snack? Open own business. A monthly income of about 200 thousand rubles is practically guaranteed with proper organization affairs.

You should start by drawing up a business plan, and be prepared for the fact that start-up capital will be at least 2 million rubles.

Market analysis

When choosing a suitable location, pay attention to nearby summer cafes, bakeries, restaurants and other forms of catering. A large concentration of these organizations in a limited area will create high competition. Against the backdrop of well-promoted establishments with a regular clientele, it will be difficult for a new cafe to attract visitors.

Pay attention to the format of the establishment. The following options are possible:

• mini fast food cafe;
• with a self-service system;
• fast food restaurant;
• an establishment specializing in the delivery of its own products.

It is also necessary to choose a specialization - will your cafe be of a general direction or a fairly narrow profile: pastry shop, ice cream parlour, children's, pancake shop, sushi bar and so on.

Below, as an example for specific calculations, we will use the option pizzerias. It will be popular in a big city, where residents literally eat on the go. The main contingent will be students, office employees and noisy youth. In other words, a client with low and medium income.

Menu Basics

While the client is waiting for the pizza to be prepared, you can offer him snacks and salads that are prepared quickly. You can also diversify the menu with quick Italian desserts. Don't forget about drinks: various types of coffee, tea, juice, water and non-alcoholic beer.

Along with the famous types of Italian pie, offer your customers unique types of pizza. Let them choose the filling themselves from the ingredients provided. These may be the following products:

• different types of cheeses and sausages;
• mushrooms and sliced ​​vegetables, herbs;
• seafood, shrimp, anchovies;
• pickled onions, olives or black olives;
• bacon, cold cuts;
• pickled vegetables and fruits;
• sauces.

Business registration

To begin registration, you need to clearly understand in which premises the establishment will be located. Not only area and lighting are important, but also location. If this is a separate building, then you will need to register large quantity documents than in the case of renting premises in mall, the owners of which have already taken care of obtaining documents from the SES, have agreed on a retail space in fire service, approved the architectural design.

Ultimately, the entrepreneur needs to draw up a lease agreement for the space, register the business and notify the city leadership.

A convenient option - and pay only 6% of all income of the establishment. If you are embarrassed by high rent, do not rush to abandon your plan of action. Renting premises in a shopping center has several other advantages:

• guaranteed flow of visitors who are potential clients of the pizzeria;
• profitable target population;
• self-promotion, providing savings on marketing activities.

When calculating the profitability of a decision to rent premises in a shopping center, the following data will be obtained. An area of ​​60 square meters will require a rent of approximately 130 thousand rubles. per month. On weekdays the attendance can be approximately 50 people, on weekends up to 90 visitors. As a result, the flow of visitors will be about 1,720 people per month. If the cost of an average order is approximately 530 rubles with a standard markup of 250-300%, then monthly revenue will be in the range of 900-915 thousand rubles.

Financial plan

The starting investment for starting your own business will be not less than 2 million rubles. This amount should include organizational, repair and advertising activities.

Of course, the most expensive item is the purchase of equipment and inventory. But you cannot save on this, since the speed of preparation and the taste of the dishes served will depend on the quality and level of technology.

No pizzeria can do without a dough mixer, flour sifter, dough divider, dough sheeting machine, press and oven. You will also need devices for quickly slicing ingredients: a cheese grater, a vegetable cutter and a slicer. The last point of purchase is furniture and refrigerators: refrigeration showcase, a pair of refrigerated cabinets, work tables and a shelving unit.

Marketing plan

In a city with a population of 500-600 thousand residents, the level of competition in the catering industry is quite high. To announce a new pizzeria and attract customers, you need to carry out a detailed advertising campaign. When planning promotional events, there are several factors to consider:

• age potential clients(students, office workers, other shopping center visitors aged 16 to 45 years);
• possibility of carrying out promotions in shopping centers;
• social networks and other Internet resources have a great influence on young people.

Before opening establishments can use the following methods of informing the population:

• produce and distribute leaflets;
• order outdoor advertising (banners, banners, etc.);
• launch an advertising project on social networks, present the idea of ​​the opening with promotional prices for products, tastings and other offers.

On opening day A special strategy should be planned, which will consist of the following:

• not far from the pizzeria there is a sign with outdoor advertising, which contains not only delicious photographs of products, but also promotional prices and special offers for different groups of customers;
• in the shopping center on the opening day there should be an announcement about a new pizzeria that offers delicious pizza;
• outdoor advertising will also be needed outside the walls of the center to attract residents from nearby offices and educational institutions.

In the future, it is necessary to analyze all the marketing methods used. Abandon unprofitable ones and strengthen effective ones. But it is worth remembering that the success of a pizzeria depends not only on the number of customers attracted, but also on the taste of the main dish and the quality of service. It is necessary to work out methods of working with regular customers. Establishing good, cooperative relationships with people will help strengthen and expand the business.

Detailed story about the opening own cafe you can watch the video:

Opening preparation schedule

On average, it takes two months to prepare for the launch of a catering establishment, depending on the condition of the premises, the speed of personnel selection and the promotion of registration events.

If we take into account that the privilege of opening in a shopping center simplifies the procedure for approving permits from the SES and fire service, then it will take no more than 1 month to complete the documents. You should not wait until registration is completed, but immediately begin the procedure for recruiting personnel and repairs. You need to make a schedule and perform all actions sequentially.

Profitability assessment

The most expensive item - the wage fund - is calculated subject to the involvement of the following employees:

• chef;
• five cooks;
• administrator;
• one cleaning lady;
• three dishwashers;
• four waiters/pizza delivery people;
• payment accounting services by agreement.

Thus, with monthly expenses of 665,500 rubles. and an income of 915 thousand rubles. gross profit will be 249,500 rubles. Net income taking into account 6% taxes will be 234,530 rubles per month.

There are situations when you have an idea for organizing your own enterprise, the desire and ability to implement it, but for practical implementation you only need a suitable business organization scheme. In such cases, you can focus on the cafe business plan. An example with calculations will help you determine the initial data needed to open your own business and predict the final result to which it could potentially lead. Ready-made examples can provide guidance in the trends of a rapidly changing market and offer non-standard and in-demand activities. Also, a high-quality business plan for a cafe, an example with calculations of initial investments, profits and payback periods will help attract an investor for the planned project.

Summary

Coffee drinking culture changes from decade to decade. Nowadays it is not just a stimulating drink, but a companion for a pleasant pastime with friends and acquaintances, colleagues and loved ones. Why not make coffee a reason to enjoy contemplating the creations of modern art?

Among other things, creating a coffee shop is not only a successful and profitable business, but also has great potential for development. Various varieties, manner of serving and methods of accompaniment, a lot of activities with which you can diversify your usual pastime.

The original interior, friendly and creative staff, exhibitions and creative evenings will create a special atmosphere and culture that will attract visitors for a pleasant stay and spiritual development.

If successfully implemented, the project can develop according to various directions. It is possible to create highly specialized branches of the network - a literary cafe, a theater cafe, a coffee shop for artists, a coffee shop with live jazz music, etc.

By adapting a business plan, a sample with calculations, to specific external and internal conditions, certain initial values, you can organize successful business, take your competitive position in time and use all the invested potential. However, the example contains descriptions and calculations that would be common to most potential markets. In order to fully describe the specifics and certain conditions of existence, the document must be supplemented with a competition analysis, edited prices for raw materials and fixed assets that are relevant for the region in which it will be used ready business-plan cafe.

Product Description

The project is aimed at creating a literary coffee shop “Murakami”, which is intended to become a “cultural island”. The main goals included in the cafe’s ready-made business plan are to instill in young people a love of literature and interest in contemporary art, support young talents and contribute to the formation of a cultural society.

Range of coffee shop services:

• High quality coffee and coffee-containing drinks.
• Holding photo exhibitions.
• Literary evenings.
• Crossbooking.

Clients of the coffee shop will be able to enjoy high-quality coffee and coffee-containing drinks to the accompaniment of relaxing lounge music; three times a week, literary evenings, mini-performances, photo exhibitions or painting exhibitions of contemporary avant-garde artists will be held, which will allow young talents to express themselves, and clients of the coffee shop to get acquainted with modern trends in art. These activities involve neither profit nor costs.

The coffee shop also invites its customers to take part in a social movement - crossbooking, which involves exchanging books they have read. The coffee shop is equipped with original shelves on which anyone can leave a book they have read and take in return one left there by someone else. The relaxed, calm atmosphere of the coffee shop provides conditions for comfortable reading.

Types of coffee and coffee-containing drinks, recipe and price:

Basics competitive advantage coffee shops are its specialization, since this kind of thematic establishments are not sufficiently developed in provincial cities. This cafe business plan can be considered original (example with calculations). Takeaway coffee can also be included in the coffee shop's range of services.

The cost of production with increasing volumes will reduce both fixed unit costs and variable costs due to wholesale purchases of raw materials. The pricing concept for a coffee shop includes cost method with a trade markup taking into account the originality of the establishment. The emphasis is on the creative atmosphere and originality of events.

SWOT analysis

The target audience

The company is aimed at audiences with low and medium incomes, in particular:

• for creative youth and university students (17-25 years old);
• for middle-aged clients interested in contemporary art (26-45 years old).

The potential client of our coffee shop is a creative person searching for himself, interested in trends in art, looking for inspiration, like-minded people or cozy solitude.

Coffee shop location

The location of the coffee shop is expected to be in a shopping center near the city center, close to educational institutions, in a crowded area. The premises will be leased under the agreement for a period of 5 years. The rental price is 180 thousand rubles. in year.

Sales promotion

Customer incentives will be carried out using the following methods:

A cafe business plan (sample with calculations) offers basic options that can be varied in every possible way by calculating the costs and profits in the financial part.

Pricing policy

Product prices will be calculated based on the volume of potential demand, costs and profits. Pricing principles and markup percentage are set by the company itself. They differ from each other in different enterprises, be it a Unido cafe business plan (example with calculations), a fast food cafe or any other restaurant business enterprise.

Sales volume and pricing at the enterprise will be calculated as follows:

Advertising

One of the primary issues when opening a business is informing the public (in particular, your potential clients) about the opening and subsequently about news, events and promotions.

• inside - 1;
• outside - 1;
• around the city - 3.

The cost of placing a banner is 2 thousand rubles.

1*2=2 thousand (rub. per year)

Production plan

Capital investments for the purchase of equipment for the project

The annual cost of repairs and operation of equipment is 2% of the cost of the equipment.

The list of required equipment varies from various types restaurant enterprises. Therefore, for example, in order to implement a business plan for a fast food cafe, it is necessary to calculate the costs of a completely different list of fixed assets.

Investment for the project has the following structure:

Capital investments - 290.72 thousand rubles.

Investments in working capital- 114.40 thousand rubles.

The total amount of necessary investments for the project is 405.12 thousand rubles.

Capital investments will be made at the expense of credit resources, investments in current assets - at the expense of own funds.

Production capacity

Using existing equipment, an enterprise can implement per day:

Expense items are basically similar in restaurant enterprises, regardless of the features and range of services offered. Planning expenses for similar items can be applied and a business plan for a children's cafe can be calculated.

Depreciation at the enterprise is calculated using the method of reducing residual value

Organizational plan

The management of the enterprise is entrusted to the director, who works part-time since the enterprise is just beginning, the turnover will be insignificant at first, there is no money and there is no need to include an accountant on the staff.

As a director, the director is a financially responsible person, represents the interests of the enterprise in the authorities, opens a bank account, draws up contracts and other documents, issues orders, orders the hiring and dismissal of employees, the application of incentives or penalties.

As an accountant, the director is responsible for carrying out the operations of receiving, accounting, issuing and storing Money. He also keeps accounting records, checks the accuracy of the information received, and monitors compliance with legal principles when spending resources. Higher education, knowledge accounting in a restaurant business.

Number production personnel will be determined based on functional feasibility. The payroll system is based on official salaries, allowances and bonuses depend on actual production and achievement of final results. Upon achieving results, the remuneration system may change and include a percentage of the sale of drinks in its structure. The calculation of the number of staff is made on the assumption that the coffee shop will be located on the periphery or closer to the center; if the location of the enterprise involves a large flow of customers, then the number of employees needs to be expanded. For example, if you plan to implement a business plan for a cafe (example with calculations) for an employment center on the highway.

Coffee shop opening hours: From 10:00 to 22:00. Daily.

Financial plan

Cafe (example with calculations) makes it possible to assess the ability of the project to ensure the flow of funds in a volume sufficient to service credit resources, taking into account profit generation and the payback period. The business plan calculation period is 5 years.

The company plans to purchase all fixed assets using credit resources. The bank offers a loan at 18% per annum. It is assumed that the entrepreneur plans to open a cafe and is designed for the fact that there are no stocks and financial results from past activities.

Calculation of loan interest payments:

The amount of overpayment for the use of credit resources is 65.27 thousand rubles.

Organizing a coffee shop is a cost-intensive business. Share variable costs in the product price excluding VAT - 80%. Taking into account the planned revenue, we can say that the business will have a large reserve economic sustainability, because it is quite low. If the customer or investor is not satisfied with the indicators presented in this business plan, he can, based on the example and regulatory documents do similar work independently, adapting it to practical reality, for example, calculating a business plan for a roadside cafe. The example with calculations is for orientation only.

Planned sales revenue:

A cafe business plan with calculations of projected profit for an investment project demonstrates the following resulting indicators:

Calculation of discounted cash flow and payback period

Calculation of the payback period suggests that, taking into account discounting, the project will pay for itself in 7 years and 7 months. The period that the cafe business plan offers (sample with calculations) exceeds the estimated period and is very long for restaurant enterprises, however, it is necessary to take into account that profit is not the main goal of creating an enterprise, the main goal is the education of culturally enlightened youth and development contemporary art.

Attention! The free business plan offered for download below is a sample. A business plan that best suits the conditions of your business must be created with the help of specialists.

Download a ready-made business plan for a cafe with calculations for free

What is a cafeteria, what are the trends in this market segment

We are faced with the task of opening a highly profitable catering establishment in the form of a cafeteria in order to make a profit and meet the demand for catering services.

Cafeteria means a small establishment on fresh air. It is equipped with tables and chairs, often with a bar counter. The assortment includes only simple ready-made snacks, alcoholic, low-alcohol, non-alcoholic and tobacco products.

Of course, the main emphasis of the cafeteria will be on beer and accompanying snacks and ice cream. IN summer period The cafeteria is capable of selling up to 2 tons of beer per month.

For successful implementation of the project it is necessary to determine target audience and choose the location of the cafeteria wisely. The project will pay off faster if there are few public catering establishments in a similar price segment nearby.

The markup on goods is of no small importance.

It depends on what exactly you plan to make money on: the cost of products or their turnover.

The optimal markup on drinks is 100-150%. But on food you can make a markup from 200% to 1000%.

Market analysts claim that such a cafe pays for itself in a season or two.

This market segment is constantly growing.

In 2015, the catering market is projected to increase by another 20%. But even this pace does not fully satisfy demand.

Business plan for opening a cafeteria from scratch

Material and technical base of the cafeteria

The main material and technical equipment of the cafeteria looks like this:

• Tent or marquee;
• Work furniture;
• Refrigeration and commercial equipment;
• Tables and chairs;
• Disposable tableware.

Another possible variant– This is a trailer for trade with tables and umbrellas.

Estimated Costs

Taking into account one-time expenses and monthly payments, the cafeteria project will cost 1 million rubles. The project implementation plan involves a loan in the amount of the required amount for a period of 24 months.

Consumables include:

• Taxes (profit, property, VAT, income tax, social payments) – 71,200 rubles/month;
• Salary – 253,980 rubles/month;
• Garbage removal, electricity – 5000 rubles/month;
• Toilet maintenance – 18,000 rubles/month;
• Plot rent – ​​4000 sq.m.;
• Trade equipment – ​​302,000 rubles.

The purchase of products for sale will cost from 50 thousand rubles.

Estimated Income

The revenue part must be considered based on the duration of the project we take – a year or two. It will be formed at the expense of the cost of production (here we're talking about on the markup) and the quantity of goods sold (turnover).

Revenue from the sale of drinks (minimum cost 55 rubles, from 600 orders per month) – from 35 thousand rubles. up to 1 million rubles Revenue from the sale of snacks and main courses (minimum cost - 85 rubles, from 190 orders per month) - from 16 thousand rubles. up to 500 thousand rubles.

The payback period for the project does not exceed 6 months. The profit from the implementation of the project over 24 months amounted to 15 million rubles.

Table No. 1. Potential for consumption of cafeteria services in Russia

Possible risks

It is necessary to realistically assess risk factors when implementing a project. These include administrative obstacles and bureaucracy of the state apparatus, the seasonality of the project, dependence on weather conditions, and high capitalization of investments.

Conclusion

This catering establishment, despite the risks and large initial investments, is profitable and has further growth prospects.

Opening a coffee shop from scratch

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