Business plan: gift wrapping. How to open a gift and souvenir shop from scratch. Opening a souvenir shop as your own business Costs of financing an investment project for a souvenir and gift shop

The fashion for unusual gifts has returned again, thereby increasing profits from sales of souvenirs and gifts by 20-25%. Taking into account the statistical data, you can safely open a souvenir and gift shop, the profit of which will grow every year.

In this article, we will look at the business plan for a gift store and find out how profitable this niche is now and whether the market is free.

But before relying on extras, let's look at what it takes to open such a store in more detail. So, in this review, we will together draw up a business plan for a gift and souvenir store with plans for 2018.

Competition

1. Analyze what products competitors offer, what is purchased and how often, price. The information will be taken into account in the business plan. This will allow you to purchase an assortment of gift products with high demand.
2. Pay attention to online gift stores, you can also learn a lot from them: how they conduct a dialogue with the buyer, what they offer, what time frames they deliver. Later, you can emphasize that when you come to your place, you can buy something right away, without waiting for delivery.
3. Study the local market: if an exclusive gift shop already exists in some area, then there will be no point in opening it. There will be revenue, of course, but it’s still not big enough for you to call the business successful. In addition, if a competing store already produces small sales volumes, this does not mean that they are doing something wrong. It is quite possible that this product is simply not in demand in a certain area or city.

There are always a lot of gift shops, so you definitely need to think about how your store will differ from the rest. It would be appropriate to open a business with your own “zest”. You can import products that no one else in the city has. For example, Korean handmade jewelry. Even if their range is not large, there is no need to specialize in this, but it would be nice to mention the availability of such an opportunity.

Location

A very important point in opening a gift shop, of course, is its location. Please note in the business plan that the store should be in a high-traffic area, preferably in the city center or in large shopping centers.

Even if your price is 10-15% higher than that of stores located in another part of the city, people will still buy from you, since more are in the field of view of potential buyers. In addition, based on the psychology of people, they will always go to the center, a crowded place, to buy a good gift, and not buy it somewhere “on the outskirts”.

At the initial stage, it is not necessary to immediately open a large outlet with 5,000 types of gifts and a large square footage. Start small, for example 20 m². We will consider opening such a store in a shopping center with high traffic. The price of such premises will, of course, vary from Moscow to other regions. In the list of business plan expenses, let’s take the average cost - 15,000 rubles per month.

If the room has already been renovated, there is no need to redo it - just decorate it to your taste. Usually, gift shops use their products as decorations, which the customer can immediately buy. You don’t need a designer, you can design everything yourself - focus on the layout and design of existing competitors, personally inspect similar points in your city, look at photographs in Russia and abroad.

Equipment for work

To operate a gift and souvenir shop, you must purchase the following equipment:

1. Computer for accounting - 15,000 rubles. Using it, you can also post updates, new deliveries that come to the store, and their photos on social networks;
2. Cash register - 15,000;
3. Barcoding equipment - 7,000;
4. Various stationery and small necessities - 10,000;
5. Stands for display, cabinets, racks - from 50,000;
6. Other unaccounted expenses - 50,000.

In total, in the business plan, the cost of purchasing equipment will be about 150,000 rubles.

Of course, for any business it is necessary to draw up official papers and register with the tax service. You can open as an individual entrepreneur or an LLC. It will cost from 5,000 to 11,000 inclusive.

Store assortment

Before you open your own business, you need to understand the assortment; thoughtless purchasing of gifts and souvenirs will not give positive results. Maybe these will be goods for everyone or exclusive handmade products, which will be a little higher in price? Depends, first of all, on what competitors sell

If you are aware of trends and know what kind of purchase customers need, and there is no similar store in the area, then feel free to open, since such a business will already be successful due to its individuality, and therefore demand.

Gifts should be for any occasion and for any clients: wedding, birthday, graduation, anniversary and more. Some people like to buy original and unusual gifts for themselves, just because.

Gift products of a wide range (cards, balloons, confetti) are purchased from wholesalers, and exclusive products are purchased from online stores. When taking into account the costs of purchasing assortment in a business plan, do not give preference to the cheapest product names, being tempted by the price. Having bought a gift that immediately breaks in your hands, customers will be disappointed and will tell their friends about you. There is absolutely no need for a business to have a bad reputation; it will quickly affect demand.

Handmade crafts are always welcome; it is wise to open a separate line of goods in the store: handmade soap, jewelry, cards, embroidery and much more. Hand-made goods can be bought directly from manufacturers at a negotiated price, and then sold in a store with a markup. You can work with several local manufacturers at once to find out whose range sells better.

For a traditional souvenir and gift store there should be a markup on products of at least 200%.

The range of goods is expected to be as follows:

The cost of purchasing the assortment is - 76,000 rubles.

Sales income - 1,520,000 rubles.

Staff

If you plan to open a small store, then you can hire a minimum number of employees. Director and two salespeople (shift work).

The director should deal with tasks such as searching for goods, communicating with suppliers, concluding contracts, monitoring deliveries, hiring employees and much more.

Expenses in the business plan for monthly salaries of employees:

1. Director - 30,000 rubles.
2. Seller (2 pcs.) - 40,000 rub.

Total, monthly expenses for paying salaries to employees will amount to 70,000 rubles.

Tax deductions – 21,000 rubles.

Carefully monitor the quality of work of your employees; the success of the gift store directly depends on them. Especially from sellers, who must be as polite as possible and be able to sell well. The buyer comes not only for a gift, but also for the right mood; it is important for him to make sure that he is giving a truly useful and unusual gift.

Store advertising

As advertising, you can use any advertising methods, such as traditional ones - leaflets, banners, opening promotions, as well as online promotion. In your project business plan, you need to make a list of at least 50-100 advertising tools that you will master in the first months.

Use the most basic ones, which do not require any costs - advertising on social networks and among friends. Create groups, post photos of products. You don’t have to hire a professional photographer; you can borrow a good camera from your friends and take pictures yourself.

The name of the store should be memorable so that even people who don’t know about it won’t pass by. You can place a sign or banner at the end of the shopping center, which will cost 10,000.

Costs and payback

Starting investment for opening a souvenir and gift shop:

1. Renting premises - 15,000 rub.;
2. Shop equipment - 150,000 rub.
3. Product range - 76,000 rub.
4. Advertising - 10,000 rub.
5. Opening an individual entrepreneur - 10,000 rub.

Total: 261,000 rubles.

Monthly expenses in a business plan include:

1. Rent for premises - 15,000 rub.;
2. Staff salaries - 70,000 rub.;
3. Tax and social contributions - 21,000 rub.;
4. Product range - 5,000 rub.;
5. Advertising and promotion - 5,000 rub.
6. Income tax - RUB 228,000

Total: 415,000 rubles.

According to statistics, 20% of the goods sold remain on store shelves, so the real income will be 1,216,000 rubles for 1 calendar month.

Net income: 1 216 000 – 415,000 = 801,000 rubles.

Payback:261 000 /801 000 = 0.3 months.

Risks

• Which equipment to choose
• If something goes wrong!?
• Helping a new entrepreneur
  • • • Similar business ideas:

IT CAN TAKE AT LEAST 15 THOUSAND TO OPEN YOUR OWN SOUVENIR STORE. DOLLARS. THE MAIN INVESTMENTS IN THE FIRST STAGES ARE THE PURCHASE OF TRADE EQUIPMENT AND REPLENISHING THE PRODUCT RANGE. UNLIKE THE 90S, WHEN THIS BUSINESS WAS PROMOTED ACCORDING TO THE PRINCIPLE - BUY A GOODS, CARRY UP 300% AND TRADE FOR YOUR HEALTH, TODAY A SUCH SCHEME WILL NO LONGER ALLOW YOU TO BUILD A SUCCESSFUL BUSINESS. IN THE CONDITIONS OF “WILD” COMPETITION FROM NETWORK MARKETS AND OTHER MARKET PARTICIPANTS, AN ENTREPRENEUR WILL HAVE TO WORK HARD TO ACHIEVE THE TEACHED PROFIT. IN THIS WAY, THE RECOVERY OF INVESTMENT CAN OCCUR NO EARLIER THAN 12-18 MONTHS...

How to choose the right location for a store

To place a point selling souvenirs, you will need a retail area of ​​5 m2 (for example, in the “island” format). According to practitioners, the size of the premises depends entirely on the availability of funds to fill empty store windows. If there are initially very few funds to replenish the assortment, then you should look for areas as small as possible, so as not to pay extra money for empty square meters. In addition, the sight of empty storefronts makes some customers distrust the store. Rent one sq. meters in popular shopping centers will cost from $500.

What OKVED code should I indicate when registering a souvenir shop?

Individual entrepreneurship is most often chosen as an organizational and legal form. The most suitable OKVED for such activities is 52.4 “Other retail trade in specialized stores.” The most profitable tax system for a souvenir store is UTII (imputation), which allows you to get rid of the obligation to install and maintain a cash register.

How much money do you need for the initial purchase of goods?

It can cost upwards of $10,000 to fill a retail outlet with souvenirs and related products. What to buy first? - a traditional question for any novice “trader”. Here, as experienced people say, you will never guess 100%. Each district, each city is purely individual. However, any souvenir store always sells well such goods as: boxes, ship models, Feng Shui, collectibles, porcelain dolls, glasses, gift cups, figurines, photo frames, zodiac signs. In addition, a separate showcase can be allocated for holiday goods: candles, cards, gift sets.

Depending on the season of the year, the store's assortment can change dramatically. Closer to December, the assortment is replenished with various New Year's decorations, symbols of the coming year, artificial Christmas trees and all kinds of New Year's jokes. By February 23 and March 8, appropriate souvenir and gift items for men and women are purchased.

Experts do not advise purchasing souvenirs from one warehouse. It is better to acquire several suppliers from different cities. Now many companies carry even 1 kg. This way, you can not only create a truly unique assortment, but you will also have the opportunity to manipulate the price in your favor, and not adjust to the prices of your closest competitors.

It’s not bad to also have an online store, with the ability to send goods to different points in the region, and maybe even Russia and the CIS countries. Smaller towns and regional centers probably do not have similar souvenir shops and such a variety of goods. And someone always has birthdays, weddings, anniversaries. Keeping an online store in conjunction with an offline point is especially important in the conditions of modern competition and due to the rapid development of information technology.

Where to start a business selling souvenirs

Careful planning of all stages of organizing your own business will help you avoid serious mistakes, and will also save time and money necessary to achieve your goals. First of all, you must study the souvenir market, identify the main competitors and make a list of preferences of potential buyers. Next, you need to collect information to prepare a business plan that will show: how much money is needed to start, what are your advantages and how best to attract representatives of the target audience. The next steps include:

• Business registration.
• Search for premises and preparation for future activities.
• Purchasing furniture.
• Formation of staff.
• Purchase of goods.

In the process of implementing this plan, other issues may arise, but they, as a rule, do not have a significant impact on the next stages of organizational work.

How much can you earn from selling souvenirs?

The average monthly gross income (revenue) of a souvenir store is $5,000-6,000. Retail outlet costs include:

• rental of premises;
• advertising;
• utilities and transport services;
• staff salaries;
• communication and administrative expenses.

The total amount of gross expenses is 3.5 thousand dollars, and net profit is 1.5-2.5 thousand dollars per month.

How much money do you need to open a souvenir shop?

To organize the activities of a retail outlet selling souvenirs, an amount of 15-20 thousand dollars is required. It includes:

• business registration and paperwork;
• redecorating;
• purchase of furniture and equipment;
• website creation;
• purchasing the first batch of goods (many items will remain on display for a long time).

Please note that a store selling souvenirs is a fairly broad concept in terms of the range of products and their cost. Therefore, these indicators may differ from other calculations for this area of ​​activity.

Which equipment to choose

To operate a souvenir shop you must purchase:

• staff furniture;
• shelving and glass display cases;
• cash machine;
• office tools.

What documents are needed to open a souvenir shop?

Particular attention must be paid to the preparation of documents. In addition to documents confirming the fact of registration of an individual entrepreneur, you will need:

• permits from the fire inspection and Rospotrebnadzor;
• premises rental agreement;
• certificates and invoices for the entire range of products;
• employment contracts with personnel;
• documents for the cash register.

You do not need to obtain any licenses or permits, other than the above papers, to operate your store.

Which tax system to choose

A retail outlet specializing in the sale of souvenirs can operate under the general taxation regime, simplified tax system (15% of profit or 6% of revenue) or UTII. The last option is the most rational, but is not used in all regions. Therefore, mostly businessmen choose a simplified tax regime.

A good salesman is not born - he is made!

The revenue of any souvenir store directly depends on the seller’s ability to “sell the product.” The seller must have an excellent understanding of the store’s product, know its properties, what it is needed for (for example, what should be put in a vase and where to put it). He must have charisma, be able to convince the client and talk with anyone, even if you may, a mentally unstable buyer. With a good seller, the customer will never leave the store without purchasing.

As you understand, finding such a person is not an easy task. Therefore, often, at first, an entrepreneur personally stands behind the counter and begins to learn the basics of trading art. And there's nothing wrong with that. Firstly, this allows you to study the whole matter “from the inside”, to understand where what is missing, which goods are sold out better, how best to arrange display windows, what to put on them, etc. Not a single seller, no matter how good he is, will will understand this better than you, because only you are interested in the development of your business. Secondly, in the future, you will know what exactly to demand from your sellers, and it will be easier to control current issues of the store’s operation.

If something goes wrong!?

At first, the work of a new store may not go exactly as its owner would like. The most important thing at this time is not to panic. It’s rare that a newly opened souvenir store manages to break even in its first month. While you correct all the shortcomings, while you form the optimal assortment, find experienced sellers - all this takes time and hard work. To achieve self-sufficiency and profit, according to various estimates, it should take from 2 to 6 months. During this time, the store will have time to advertise itself, acquire regular customers and gain respect in the eyes of customers.

As in any trading business (except, perhaps, food retail), there is a down season. In the case of a souvenir shop, the decline is observed in the summer. Each entrepreneur experiences this period differently. Some people just sit in the minus and quietly wait for “the weather by the sea.” Others are trying to make the most of the non-flying period. One of these ways is to change the direction of trade. On one of the forums about trade, an entrepreneur wrote this: “this year, especially for the summer season, we tried to buy cheap goods - jokes, stinky candies, rubber boogers, whistles for mufflers, scratches for cars, etc. This really stretched us from the low season. Now we are waiting for the first of September, when the schoolchildren will come and empty our windows to nothing..."

According to statistics, the market for the sale of souvenir products is growing every year by 15-20%. This is due to the fact that there is again a tendency to give unusual, original gifts. And since the demand for such goods is growing, prices accordingly increase by 10-15% per year. Therefore, having your own shop with gifts and souvenirs is beneficial.

In order to start any business, you need a business plan. Today, the Internet offers many options for creating an effective business plan. You can order its development on the Internet, contact a specialized agency, or draw up a plan yourself. Let's try to formalize this business idea on our own and create a standard gift.

Drawing up a business plan

The order of points in the plan may be different, but a typical business plan includes the following stages:

• marketing analysis of the souvenir market;
• business purpose and concept;
• profitability of opening a souvenir store (calculation of investments, profits and payback periods);
• logistics;
• advertising campaign.

Now let's look at each of the points in detail. At the initial stage, it is necessary to study the supply and demand of the souvenir market. Find out who your potential competitors will be, where their outlets are located, what range of products and additional services they offer. Consider how your gift shop might be different. Pay attention to the products of online stores. In order for the turnover rate to be high, it is necessary to choose the right location for the store. The main requirement is high cross-country ability. The more people a day see your department, the higher the likelihood of a spontaneous purchase. When doing marketing research, be sure to consider the possible risks.

Next, define the purpose and concept of your gift business. Clearly formulate what you want to get from your trading activities in six months, 1 year, 5 years.

Develop principles in communicating with clients and subordinates. As a rule, a souvenir store is not only about goods and packaging, it is also about a festive, cheerful mood that the buyer should be charged with. The concept also includes pricing policy. Experts have calculated that 30% of buyers are willing to spend up to 500 rubles on a gift, 50% are willing to fork out 1,500 rubles, and only 20% of buyers are able to give more than 1,500 rubles. This data must be taken into account when compiling a product range.

Another point that includes a business plan for a gift store is logistics. This means that you need to think about where you will get the goods for sale. Souvenirs can be purchased at large and small wholesale stores, or on the Internet. If you are a creative person, you can make souvenirs, jewelry, bouquets of sweets, etc. with your own hands. To quickly respond to customer requests, constantly look for new suppliers. It should be noted that the gift market is seasonal, and on the eve of the holidays there are sharp jumps in sales. In order not to be left without goods by the weekend, include in your logistics plan backup options for suppliers of souvenir products, which can be found in directories on the Internet.

There is no doubt that a new market participant needs promotion. Create an advertising campaign plan. For your store, come up with a bright, sonorous name, be creative, and let the name be memorable. Try to let as many people as possible know about the opening of a new point of sale. You can advertise on local television, radio, organize the distribution of invitation leaflets, use social networks on the Internet, etc.

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Calculating the profitability of a souvenir store

Let's assume that we are opening a souvenir department on the ground floor of a popular shopping center in a small town. Let's calculate the costs required to open a department and present them in the form of a table. Prices shown will be indicative only.

Since souvenirs and gifts are an integral part of people's lives, many aspiring entrepreneurs are interested in how to open a gift shop and what is needed for this. The business itself would be simply ideal, if not for the huge number of factors that need to be taken into account - despite the fact that some of them can be taken into account quite poorly without a separate study (for example, consumer demand for certain fashionable toys and souvenirs) . But fundamental changes in this area have occurred thanks to the rapid development of the Internet, so the idea can be considered as very promising.

Online or offline?

This is a key question for most people who are going to engage in this type of business. Both options have their advantages. Thus, a traditional store located indoors makes a more solid impression on many than a “virtual” one, and you can also count on the attention of the middle and older generation - people who do not actively use the Internet. However, you need to pay for the premises, the products need to be protected, and costs increase significantly.

If you want to open an online gift store, you will spend significantly less money, and it will be easier to spread information about the product. The potential geography of activity also increases by an order of magnitude. True, there are also some disadvantages: firstly, part of the target audience, which is “on target” with the Internet, will be lost; secondly, you will have to think about how exactly to disseminate information in conditions of dominance of information of all kinds; thirdly, buyers will not have the opportunity to look at the product in person, which is also important for many.

Finally, combined options are also possible. The most common of them is when an online store is an addition to a traditional one and makes it possible to go to the website, view the assortment, select a product and place an order. True, the purchase itself is not made - instead, a message is received that is processed by the manager or salesperson, and the purchase is completed after talking with the client on the phone. It is also possible to have a full-fledged online store with reception and payment, but this is much more complicated.

You should not be deceived by the illusion that an online store will be cheaper than a traditional one - the choice should be made primarily based on what target audience you are targeting and what form of working with clients is convenient for you personally.

Competitive Advantages and Options

The most noticeable disadvantage of networks is repetitive selection. Even a small store can compete with them on equal terms due to individuality. Therefore, the main difficulty when opening a gift store is choosing an assortment. It will be necessary not only to conduct market research, but also to use your own - or someone else's - creative capabilities. Customer demand is quite difficult to predict.

It is difficult to give any advice in this area, because there is no friend according to taste. But general trends can still be traced:

1. For middle-aged and older people, decorative crafts in a traditional style, postcards, souvenirs without being too challenging or shocking in appearance, and the like are well suited.
2. Young people appreciate jewelry, comic and prank cards, provocative (sometimes “on the verge of a foul”) figurines and figurines, mugs and other similar products with original pictures.
3. Children like toys that are funny and attractive, without being too aggressive or provocative. Everything cute, kind, associated with cartoon and game characters is a children's sphere.

It should also be noted that most buyers have a positive attitude towards gifts if they are made by themselves. If you want to attract more people, think about opening a handmade gift shop. But then you will additionally need to take care of finding craftsmen who will supply new products regularly and on time.

Personnel and equipment

The gift shop requires the following personnel to operate:

• director and general accountant (as for any enterprise;
• sales consultants (two are enough to start with);
• security guard (the work can be done by one of the sellers);
• courier (it is better to have a full-time courier even at the initial stage).

Special attention should be paid to the selection of sales consultants. A store where people come to buy holiday supplies should have a festive mood. It is perfectly created by sociable, positive-minded people who are ready to carry on a conversation and talk about the product in an exciting way. Ideal candidates are people with experience as an animator or host of entertainment events.

In addition to standard cash register and security equipment, depending on the specifics of the work, you will need:

• open or glass display cases - for figurines, jewelry, mugs, and so on;
• racks and stands - for postcards, magnets, posters and other printed materials;
• hooks and hangers - for clothes and accessories;
• lockers of various configurations - for storing product inventories;
• pump - for balloons.

In any case, the composition of the equipment will depend on the specifics of the goods.

Start and initial costs

The traditional form of organizing this business is. If you wish, you can get by with a small room (about 15–20 square meters). Separately, you will need to think through the issue of supply and storage of products, and take care of reliable security. The registration procedure is general; no special permits are required. However, care should be taken to ensure that all products offered have quality certificates. If goods are supplied from abroad, then the certificate must be of an international standard - otherwise fines during inspection cannot be avoided.

If you use the premises, remember that you must obtain opinions and permits from the fire and sanitary-epidemiological services. The optimal taxation scheme depends on where the products are supplied from:

• if these are handmade gifts, then with income taxation;
• if goods are from suppliers - then the simplified tax system with taxation based on the difference in income and expenses.

The premises themselves should be located in places where representatives of the target audience most often visit:

• It is best to sell children's gifts near a kindergarten or school.
• Gifts for young people will be in demand near any entertainment and shopping establishments.
• It makes sense to sell souvenirs for the middle and older generations near parks, cultural institutions and places of relaxation.

Of course, the more convenient the approach and access to the store, the greater the chance that random passers-by will come in for a purchase, and it is much easier to attract new customers if the entrance to the store, posters and stands are visible from a crowded part of the street, and not from the yard.

The question of how to open a gift shop from scratch interests many entrepreneurs, but this type of business cannot be done without start-up capital. For a large Russian city, the amount of initial investment is from one and a half to two million rubles; in medium-sized cities, the costs may be less than a million, however, the return on investment will be significantly lower. One-time start-up costs for a large city include:

• purchase of commercial equipment - up to 500 thousand;
• purchase of the first batch of goods - from 200 to 500 thousand, depending on the specifics;
• renovation of the premises - up to 200 thousand;
• advertising - about 100 thousand.

In addition, we must not forget about monthly expenses:

• use of premises - from 100 thousand;
• employee salaries - up to 100 thousand;
• advertising - about 5000;
• transport and related expenses - up to 5000.

If the city is small, then a significant part of the amounts can be accurately divided in two. A well-advertised gift and souvenir store, which has a fairly wide assortment, pays for itself within a year in a large city and in about a year and a half in a medium-sized city. Profit can be made at the level of 200 thousand monthly in a large city and up to 100 thousand on average.

Prospects

The gift shop needs to be developed, otherwise there will be no talk of any return on investment. There are several possible development paths:

• traditional advertising aimed at a specific circle of buyers or a mass audience;
• Internet advertising distributed through social networks and thematic sites;
• cooperation with entertainment organizations, representation at public events;
• promotions and offers combined with “word of mouth advertising”;
• gifts and souvenirs to order, sale of thematic products, such as corporate or tourist products.

A gift shop can be recommended as a reliable project with great prospects, but it is not suitable for people without a creative approach and without any noticeable start-up capital. Since gifts are relevant to all people at different times, sales can be carried out all year round, and during national holidays, attendance will increase several times.

A souvenir shop is a profitable business with minimal investment.

There can be many options for such a shop: you can, for example, open a shop where the main goods will be souvenirs from all over the world - those that bring good luck, love, wealth, or sell only Indian goods, and it is best to sell goods made by yourself.

How to organize a souvenir shop

First of all, you need to find a place for the future store and agree on a lease. It is better if it is a small area (4-6 sq.m.) in a department store or shopping center.

Rental cost 1 sq.m. in such a place it costs about 3,000 rubles per month, that is, monthly costs will be from 12,000 rubles per month. (In regions/provinces, naturally, less).

As for personnel, at the initial stage you can trade yourself without hiring a salesperson.

In total, the initial cost of opening our souvenir shop will be 28,000 rubles.

The next stage is the purchase of goods. The first batch, if you don’t yet know what you need and where to look for it, can be purchased at a wholesale base.

You can find out suppliers of original goods from your competitors by asking for their coordinates, which can be found via the Internet.

Or you can start producing souvenirs yourself for your shop, and in the future for all the shops in the city. For example, you can find a good woodcarver and make African masks, which you can then sell through your store and competitors’ outlets.

The purchase of goods will require from 20,000 rubles. It turns out that the starting capital for opening a souvenir shop is only 48,000 rubles.

The net profit of such a shop (minus rent and other things) is from 1,000 rubles to 5,000 rubles.

This business is easy to start, it does not require large investments, so you can try it, especially if you are creative.

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