Franchise for children's clothing. Children's store: children's clothing franchise - as an option. Relevance and features of running this business

A fashionable word that last years has become almost the flagship of small business. They follow those who created the brand, created the name and developed the working mechanism for making a profit. The increase in the solvency of the population a couple of years ago gave a powerful impetus to the development of trade in.

Among children's stores with a name, there are many who are involved in franchising schemes. However, it is worth immediately making a reservation regarding terminology. From the point of view of the legislation of the Russian Federation, such terms as “franchise” and “franchisor” do not exist. Legal relations between the franchise owner (franchisor) and the franchise user (franchisee) are built in accordance with Chapter 54 of the Civil Code of the Russian Federation "". It is this concept that most closely corresponds to that taken from in English the word "franchising".

An entrepreneur preparing to purchase a franchise and open, for example, a store, should be aware that the format of the franchise agreement is illegitimate. Traditionally, a commercial concession agreement is used. As an alternative, a license agreement is widely used, the legitimacy of which is secured by the legislator.

The commercial concession agreement, being within a fairly strict legislative framework, imposes significant restrictions on the franchisee, while simultaneously providing him with more protection from unlawful actions of the franchisor.

A license agreement is less bureaucratic and gives the franchisor the right to independently determine the rights and obligations of the parties and establish liability regulations.

Today, the problem of franchisees being exposed to low-quality franchises is a very pressing issue.

The purpose of this article is to analyze and understand what are the pros and cons of a franchise offer using the example of such a niche as the sale of children's clothing.

Working in a large network with a well-known name and well-established business structures allows you to save money cash and time.

But the very opening of a children's store under a franchise can be more expensive, and in addition, certain restrictions on conducting business are imposed. However, this commercial area is actively developing among both foreign and domestic brands in the world of children's fashion.

Relevance and features of running this business

Opening as own store both children's clothing and a store with a franchise brand are quite accessible; you just need to decide on the appropriate market segment and choose the optimal economic approach.

The attractiveness of this type of trade is obvious, since you do not have to buy expensive equipment and acquire additional specialization. The product itself, children's clothing, has always been in demand, and trading in high-quality clothing can regularly generate income.

When planning to open A children's clothing store should plan indicators depending on investments, taking into account the following points:

1. Site for organization: monthly rent from 20-40 thousand rubles (small store).
2. Regular purchase of goods, investments per square meter can range from 10 thousand rubles.
3. In summer it is possible to fill up to 40 units per 1 square meter, in winter - up to 30 units per m².
4. The larger the populated area, the larger the area of ​​the store. For example, an area of ​​90 sq.m is recommended for a settlement of up to 300 thousand people.

To open such a business, you will need to conduct market research, develop, draw up a clear one and be prepared for an initial investment of 350,000 rubles - for paperwork, rent paid for several months and a minimum purchase of goods.

When mastering the children's clothing niche, you can go a slightly different route, targeting a more economical buyer. So, for example, open your . For its launch and operation, the requirements and standards will differ in their budget. Such a business can be developed with minimal start-up investments, even during a crisis. The cost of equipping the premises will range from 25 to 150 thousand rubles.

With the estimated costs of opening and the first month of operation being 100 thousand rubles, income can be about 15% of sales.

Costs with proper business management are about 6 months.

Features of opening this type of business as a franchise of a Russian and Western company

The variety of franchising offers from both Russian and Western companies creates the problem of choosing the right option for yourself. And this concerns not only the size of the initial investment and subsequent “bondage” (royalties) for the partner, but also the reliability of the enterprise offering the franchise.

The prices for a Western franchise of a children's clothing store are usually higher than the Russian standard. Western partners who come up with an offer for their children's goods franchise usually sell the right to use the brand for no less than 2 thousand dollars. They position their segment as VIP-class goods.

Russian entrepreneurs have managed to succeed in the competition and often refuse to set the price of a franchise, “raising” its cost with the conditions and requirements for running a branded business. Thus, a Russian-made VIP class can be even more expensive than the Western version, amounting to several million rubles as an initial investment.

In the case of working under a franchise, the entrepreneur has a guideline in conducting market research, conducting business, and a sufficiently high-quality product supplied from wholesale stores within the specified time frame.

In addition, with positive points of view:

• there is an opportunity to obtain a loan with a more acceptable interest rate;
• there are guarantees of obtaining customers who are ready to purchase products of this particular brand;
• more favorable purchasing price from wholesale stores;
• assistance from specialists in selecting premises for rent, decorating the store in accordance with the corporate style, and conducting advertising campaigns;
• Personnel training is carried out.

On the other hand, we should not forget that you usually have to pay for a franchise. The more promoted the brand, the more.

In the contract the franchisor's instructions are written down, which will need to be followed. An entrepreneur needs to be prepared:

• rent a room located in a public area (from 70 thousand rubles per month);
• strictly adhere to the concept of the store of this brand (the design of the store can take from 300 to 500 thousand rubles);
• carry out regular purchases of goods (in the basic set from 500 thousand rubles);
• regularly send network owners reports on their activities;
• pay a monthly royalty throughout the entire cooperation.

The start-up fee includes not only the acquisition of the right to work with the brand, but also the full purchase of goods and equipment, rent or purchase of a place for trade.

Many well-known Western and Russian brands offer their franchises: Next, Orby, KANZ, Acoola, La compagnie des petits, Stilnyashka, Veselo Shagat, Ivashka, Crockid, Choupette, Izabella Baby and many others.

Various brands are opening their boutiques everywhere, not only in Moscow and St. Petersburg. Thus, the Jerry Joy brand is expanding its presence in Krasnodar, Cherepovets, Samara, Chita, Krasnoyarsk, Yekaterinburg and some other cities. Stilnyashka plans to open at least 50 stores every year.

When opening a franchise store, you should focus on the purchasing power of people living in the region - in areas remote from the center it is usually lower. And also learn about established competing companies.

If you have not yet registered an organization, then easiest way do this using online services, which will help you generate all the necessary documents for free: If you already have an organization, and you are thinking about how to simplify and automate accounting and reporting, then the following online services will come to the rescue, which will completely replace an accountant in your company and save a lot money and time. All reporting is generated automatically and signed electronic signature and is sent automatically online. It is ideal for individual entrepreneurs or LLCs on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it has become!

Review of the most popular offers

Next

Children's stores of the English brand Next have been represented on the Russian market since 2006 and offer a wide range of clothes, shoes and accessories in a comfortable and original casual style, all of high quality. Favorably distinguished by democratic pricing policy, the brand has an additional line of high-value products.

The amount of investment, lump sum and royalty is not regulated and is individual in nature. Room area from 50 to 250 sq. meters. We work with both legal and individuals with real trading experience in this area.

The expected payback period for the franchise is 17-18 months.

Ivashka

The stores of the Russian manufacturer of high-quality children's knitwear from the city of Ivanovo have been operating since 2006, opening new branches throughout Russia (currently 14). The stores have a wide range of children's clothing for children from birth to 12 years. The company's policy is flexible, offering franchise cooperation for mutual favorable conditions.

So, entry fee and royalties are missing. It is possible to use software for trade management. Deferred payments and receipt of goods for sale are provided. Possibility of opening a retail store in the region (website – free).

Area requirement – ​​from 30 to 50 square meters. meters.

Calculated payback business – 14-16 months.

Duckling

The Russian brand “Utenok” is one of the most attractive franchise business options in the Russian-made children’s clothing segment. Start-up capital 150-198 thousand rubles.

Small room area 15-20 sq. meters, in a busy place. There are no advertising fees or royalties.

Estimated payback – 6-7 months.

KANZ

Network practicing retail sales high quality children's clothing, will require from a potential partner:

• premises of at least 80 square meters;
• franchise payment in the amount of 2,500 thousand rubles (no other payments).

In addition to meeting company standards and regular reporting, the partner will need to accept pre-orders of collections 2 times a year. The partner is given the opportunity to set a high markup.

Calculated payback– from 18 months.

Acoola

The Russian children's clothing brand (for children from 2 to 14 years old), promoted since 2010, has more than 150 of its own and 50 franchised enterprises. Franchise does not imply lump sum and royalty payments. The required size of retail space is from 120 square meters.

Initial Investment to create a children's clothing store Acoola will range from 1,000 to 3,000 thousand rubles.

Expected payback period franchise – 6-9 months.

The franchise offer from Orby is discussed in the following video:

Sports children's clothing

A stable network of sports stores of the Forward brand, which guarantees business stability and risk minimization. The room should be from 50 to 100 square meters. Wherein additional condition is that the partner has 20% of the warehouse space.

Start-up investments 2600 thousand rubles.

Monthly turnover store - 200 thousand rubles.

Stated payback investments – from 16 months.

Features of opening an online store

When working as a franchise, it is quite relevant to open an online store at an existing outlet. But even if there is no place for trading, you can think about opening an online store itself to quickly start your business. According to statistics, about 60% of users make purchases online.

The volume of investment will depend on the requirements of the franchisor and the positioning of its exclusivity.

In case of work with foreign partners investments can be about 140-400 thousand rubles, in the case of working with domestic partners - much less, and sometimes free of charge (when organizing a retail outlet, for example).

In some cases you need to pay an entry fee and royalties, in others you don’t.

The return on investment on average is the same as in the case of opening a real children's clothing store - from 16 months.

Let's consider the possibilities for creating an online store that the brand represents Isabelle Baby, positioning exclusive premium children's items.

Start-up investments – 400 thousand rubles.

Room requirement– from 10 square meters. Franchise cost – 70 thousand rubles.

Planned payback period– from 18 months.

The site design is the same for all countries, with information updated for each country. The site has a built-in agent program that awards special bonuses to agents. This franchise allows you to independently determine the volumes working capital(from 8 thousand dollars). Products are ordered through a special partner website. There are no restrictions on purchases. The franchisee determines the markup amount independently.

You can sell products from other suppliers on the site, but in a volume of no more than 30%.

Currently, few children's clothing brands are ready to offer the opening of their own online store. Most likely, this will be a common existing site trademark, where information about the coordinates and details of the franchisee partner will be located. An order from such a site is controlled by the franchisor, and its execution can be delegated to a partner company in a specific region, if this is provided for by the terms of the concession agreement (license agreement).

An overview of the conditions of several more franchise offers is presented in the following video playlist:

Today, a franchise is a worthy alternative to starting your own business. After all, independent attempts to launch and establish a business are often fraught with risk - everyone makes mistakes, but for a beginner, mistakes can be fatal.

Working under the guidance of an experienced company that knows all the nuances and intricacies of doing business is an excellent way to establish business in your region. The main thing is to strictly follow the instructions received and the established rules.

The concept of franchising - what is it, why is it profitable?

Franchising is quite profitable for beginning businessmen, since the work is carried out according to a ready-made and repeatedly tested model.

The franchisee (purchaser of the franchise), in addition to the license to operate, receives a number of benefits:

By many Russian businessmen franchising is considered one of the most reliable mechanisms that allows you to promote a business in a short time and with minimal risks. As practice shows, at least 80% of companies opening a franchise business achieve a positive balance in the first days, and full reimbursement of all costs occurs within a period of six months to a year and a half.

Even receiving over time very large and successful companies, management prefers not to break the franchise agreement, continuing to work under the well-known brand.

Franchising children's clothing - pros and cons

Franchising allows you to promote a business in a short time using a previously invented model. In theory, this allows you to reduce the time required to develop a business by several years, but in practice it can turn out completely differently.

Pros of a franchise

The positive aspects of using children's clothing franchising are as follows:

• A well-promoted brand will provide fairly quick target audience, so you don’t have to waste time promoting your own brand and money on large-scale advertising.
• Training specialists allows you to avoid many, sometimes fatal, mistakes.
• The franchisor will provide consultation at any time regarding the conduct of business.
• The reputation of the entire brand directly depends on the success of the franchisor, and you can count on full support.
• The franchisor receives a clear set of instructions, including requirements for the premises, its design, as well as advertising layouts.
• Advertising in most cases is carried out by the franchisor, which represents a certain saving.
• Accepting franchising represents a fairly reliable protection against competitors.
• The experience gained during such cooperation is difficult to overestimate. Conducting business using programs developed by world experts will significantly expand your understanding of business and will help you avoid many mistakes in the future.

Cons of a franchise

But besides positive aspects, franchising also has a lot of negatives:

That is why it is worth choosing large companies that have long proven themselves in the market.

Important! On the franchisors’ side there are teams of strong lawyers who specialize in drawing up contracts that are beneficial only for the company. It is recommended that you read the documents in the presence of a lawyer and do not sign them if there is the slightest ambiguity or disagreement.

The largest companies in the field of children's clothing franchising

Based on statistics, it can be noted that in Russia there are not many companies specializing in children's clothing offering franchises.

Among the leaders in franchising sales of children's clothing are the following companies:

• Shark;
• Provocation;
• VITACCI;
• Stillini;
• The magic of childhood;
• Gulliver;
• KANZ;
• Orbi.

All of them differ in both the amount of capital investment and the conditions for granting a franchise. It should be remembered that the market is constantly evolving, and it is quite possible that a larger player will enter the market soon.

Franchises of children's clothing stores in examples

One of the successful children's clothing brands is Orbi. These are bright colors combined with neat trade equipment, are business card trademark. Orbi has been working on the Russian market for quite a long time, and has managed to gain considerable popularity.

We are pleased with the loyal conditions for purchasing franchises - lump sum, like royalties, are completely absent, which allows you to direct all funds to optimize sales.

Orby specializes in high-quality and fashionable children's clothing, highly in demand among potential clients. The approximate payback period is 17 months, the cost of the franchise is 3 million rubles. The requirements for the franchisor are minimal, the only strict condition is that a large shopping center is required to locate the store.

Shark store franchise

The age of the Gulliver company in Russia has already exceeded 20 years, and today Gulliver is a mono-brand children's clothing store.

The company has multiple awards and offers customers high-quality children's clothing and shoes.
Like the brand described above, the company does not have royalties or start-up fees, and the cost of the franchise itself is set at 2.5 million rubles. However, the requirements for cooperation are much stricter, which must be taken into account. The average payback period is one and a half years.

The provocation, despite the name, refers to rather modest companies. The franchise cost is only 200 thousand rubles, there are no royalties, and the lump sum fee ranges from 40-100 thousand. The advantage of a franchise is a relatively small location for a retail outlet - a small pavilion in a shopping center is enough.

Despite such modest requests, in 2012 the brand ranked first in Forbes among companies that sold the maximum number of franchises. And today the brand enjoys considerable popularity, being one of the most attractive objects for purchasing a franchise.

Children's clothing franchise or your own business?

The choice - to purchase a franchise or develop a business independently - is something every entrepreneur must make himself. In short, we can say that the planned profit from a franchise is calculated taking into account high traffic visitors. This means that in a city with a small number of inhabitants, this venture is more likely doomed to failure.

If you plan to open a business in a multimillion-dollar city, then franchising will help you survive the competition and develop successfully in a relatively short period of time.

The main thing in this is to approach the choice of a partner company with full responsibility, carefully studying all the conditions for granting a franchise.

In contact with

In this material:

Most young people would like to start their own business, but this often seems like a difficult task. However, you can always try. If you don’t have much experience and don’t want to get involved with the SES, which is particularly serious about inspecting public catering, a children’s clothing franchise would be an excellent solution. Thanks to its use, you can open a popular store in your city without much risk.

Franchising business: what is it and why is it needed?

Opening a store involves not only purchasing goods, but also significant investments in marketing. You can avoid spending on advertising if you use a franchise - a ready-made business package that includes permission to use a popular trademark and recommendations for doing business.

Under a franchise agreement, you become a franchisee (buyer of the right to work with a certain brand), and the seller who provides you with this status becomes the franchisor. This way of doing business has both pros and cons. But the advantages significantly outweigh.

The main disadvantages of the franchise:

• the need for a one-time payment when purchasing a business package;
• regular payments to the franchisor for the use of the trademark (royalties);
• limited strategies and approaches to doing business. You cannot choose the store design, change suppliers, set a price tag, etc.

The main advantages of the franchise:

• no advertising costs. Most franchisors undertake to promote the brand in your city, which means that you save at least half of your budget;
• the presence of a clear and proven program for starting a business. This is especially true for beginners. You don’t need to worry about organizing your store; you will have all the necessary recommendations;
• the opportunity to ask for advice from a mentor who is interested in your development. The franchisor is not your competitor, it is your assistant. Each store opened under his brand becomes another contribution to his own popularity, so he will help you;
• gentle working conditions with banks, suppliers, etc. Since you are not just opening a business, but have a strong company behind you, you will be treated with more loyalty than when creating your own brand.

What is good about a children's clothing franchise?

Business in the field of services for children has one big advantage: you will always have clients. It is common for parents to save on themselves in order to give the best to their children, which means that even during a crisis the flow of visitors will decrease slightly.

What else is good about a children's clothing store franchise? There are enough advantages:

• ease of attracting clients. The easiest way is a master class for children. While children are making a dog out of plasticine, parents will be looking at your product;
• low competition. There is a lot of children's clothing, but there are no good children's clothing in most Russian cities today. The overwhelming majority of parents find that the easiest way to dress their child fashionably and beautifully is through the Internet. And this is a big risk, because the item may not fit or the child will grow up while it is being delivered;
• the presence of companies where there are no royalties in principle. If you take, for example, a franchise of a manufacturing company, then it is important for them to sell their product, so they do not charge you money for using the brand.

A competent approach to choosing a franchisor and a little imagination during local marketing will ensure that your store pays for itself in the shortest possible time.

Children's clothing franchise catalog

	Investments: Investments 1,000,000 - 1,500,000 ₽ Miopiccolo is a chain of children's clothing stores that has been successfully operating since 2009. Our business model has been tested in three stores in Moscow, Vladivostok and Chita. The main focus of the company is the sale of clothing for children and teenagers from 0 to 16 years old. The work is carried out both through offline stores in passing shopping centers, and through online stores and…
	Investments: Investments 300,000 - 500,000 rubles. In 2006, a new manufacturer appeared in the Russian Federation - the Ivanovo children's knitwear factory “Ivashka.ru”. Since then, the company has been dressing Russian children for 10 years. Over the past 4 years, we have opened 14 branches from St. Petersburg to Khabarovsk. Today, the company is developing by leaps and bounds, opening new branches, mastering the Russian market and conquering the foreign market for children's clothing. IN…
	Investments: Investments 700,000 - 2,500,000 rubles. The company New Line LLC first entered the Russian fashion market in 2007. Since the founding of the company, the central office has been located in St. Petersburg. The company is vertically integrated and carries out all processes, from the development and production of collections to their sale. The company's portfolio includes three women's and women's brands: Viaggio Donna, Viaggio Bambini and VILATTE. IN…
	Investments: Investments 3,000,000 - 12,000,000 rubles. Miniconf is one of the most dynamically developing children's clothing companies in Italy. It was founded by Giovanni Bazagni in 1973 in Tuscany, where it continues to operate successfully under the leadership of the Bazagni family. The company produces clothing for children from 1 month to 16 years. The collection of clothes for boys and girls is presented in the Autumn-Winter seasons...
	Investments: from 850,000 to 2,900,000 rubles. About the Artel Factory The Tula clothing factory "Artel" was founded in 1999. The main activity is the production of children's outerwear under its own brands “Artel” and “Orso Bianco”. The company is actively developing, using ready-made “capsule models” in the production of clothing, when various elements are perfectly combined with each other. Today Artel is: A full-cycle Russian manufacturer - from development...
	Investments: The adidas brand came to us back in Soviet times, and many may remember the crazy hype around it. Over the years, the popularity of sporting goods under this name has only grown. The development of the adidas franchise network is one of the company's objectives. What is the Adidas franchise? We'll talk about its cost and conditions later. Let us note that this brand has become a real…
	Investments: 500,000 - 1,500,000 rubles. Why YOMAYO?!?... Perhaps the most correct answer is BECAUSE!!! But seriously, we just decided to have a little fun. Someone will say that Choosing a brand name is not a matter in which you should be a bully. But YOMAYO wouldn’t be YOMAYO if we didn’t go beyond the usual boundaries. What else could we be called? Clothing from our brand is always...
	Investments: from RUB 4,500,000. Silver Spoon franchising is modern, beautiful children's clothing stores with reasonable investments. Our company is aimed at dynamic development and long-term partnerships. Silver Spoon boutiques offer up-to-date clothing for children and teenagers from 4 to 16 years old: modern school uniforms, comfortable outfits for city everyday life, items for special occasions and thoughtfully designed...
	Investments: from RUB 1,200,000. The Sweet Berry company has been working in the children's fashion industry for more than 9 years in the middle price segment. The company's federal dealer network has been developing since 2006 and has more than 250 points of sale, represented in more than 50 cities of Russia and the CIS countries. Designers in Italy and a design department in Russia allow the company to navigate not only global trends, but...
	Investments: from 100,000 rub. The “Your Footprint” franchise is a unique opportunity to build a working business in your region, regardless of the difficult economic situation. The company's activity is to create exceptional and unique gifts that cannot be purchased in a regular store and are made in a single copy. There is one succinct expression: “You can say a lot, but everything said before the word “but” will not be...
	Investments: 1,000,000 - 3,500,000 rubles. Italian designers of children's shoes and clothing VITACCI have long won the trust of many parents. The special style of clothing from Italy lies in the unique elegance that designers successfully bring to children's models. Individuality, imitation of “adult” fashion, modernity, elegance - all this can be found in the collections of children's clothing and shoes from VITACCI. Soft lines, comfort and, most importantly,…
	Investments: from RUB 1,400,000. The first store of the Stoke Center chain, where you could buy stylish clothes inexpensively, opened in Moscow in 1998. Since then retail network stores offering quality products low prices, has more than thirty stores that operate in major cities Russian Federation– Moscow, St. Petersburg, Samara, Naberezhnye Chelny, Tula. Now “Stock Center” is a chain of fashionable, convenient…

What does it take to open a children's clothing store?

Before starting any business, it is worth assessing how well you can handle its organization. Of course, when buying a franchise, you can hope for help. But you cannot take a passive position. Let's look at what you will have to face:

Opening a children's clothing store is not as difficult as it seems. With a little entrepreneurship, you can achieve your goal with the support of an experienced franchisor. And then, when the business pays off and starts making a profit, you will have free funds to implement new projects.

To independently select and compare businesses, we suggest using a simple search form: you can enter any name or amount of money that you are willing to invest in your own business.

Children's clothing franchise - does the business pay for itself + how much will the decision to open a business from scratch cost + review 5 best franchises Russia in the niche of children's clothing.

The children's goods market in Russia is one of the most promising for 2018. Even during times of economic stagnation and crisis situations Within the country, parents try not to infringe on their children in any way. This fact makes trade in products for the younger generation one of the most profitable businesses for our country in general.

Today we will talk about how successfully a children's clothing franchise can show itself in our time. Will be served as general scheme opening a business in a niche, and options for partnership cooperation with popular clothing brands in Russia were considered.

Is it profitable to open a children's clothing store on your own?

Every person who plans determines in advance the priority directions for the development of the business. Some start from basic skills that will help develop the “brainchild”. Others focus purely on personal gain.

The children's clothing trade is a universal niche in which anyone can work, regardless of their individual skills and depth of knowledge in this matter. At the same time, the direction is quite profitable and promising.

Before starting a business in the field of selling children's clothing, you need to decide on the formats that are available to a novice entrepreneur.

Business options in the niche:

Ready business.

Successful projects rarely sell - remember this before purchasing a ready-made network or a separate children's clothing outlet. When purchasing someone else's business, study in detail the financial indicators for recent quarters and the level of profitability in general.

Opening a retail outlet(s).

Here you will have to do everything yourself - from finding premises to doing accounting. A good option for energetic beginners who are not afraid of difficulties.

Thrift store.

A relevant format during a crisis in the country. The demand for children's clothing is consistently high, which means discounted items will sell like hotcakes.

Franchise store.

The simplest option for organizing a business for a beginner. The advantage is constant support from the franchisor. The downside is the restrictions set by the brand. You cannot bypass them, and this can be a vital opportunity for small towns.

• from $400 goes to pay rent for a retail outlet;
• $160-170 will go to the tax authorities;
• the amount from $300 will be taken away from you by payment wages to merchants at your point of sale;
• up to $3,000 will be spent on purchasing all necessary equipment;
• $600 – marketing campaign.

The numbers approximate financial side question. Fluctuations of plus/minus 15% are possible depending on the business format and subjective reasons.

Operating a children's clothing franchise will allow you to save up to 50% of money, depending on the region and additional connections of the franchisor himself, which will allow you to optimize key cost items for opening a retail outlet.

You can make a lot of money selling children's clothing. The average markup for goods in this category in Russia ranges from 60% to 110%. There are exceptions, the price of which may exceed the purchase price by 1.5-2 times. To expand your business, you can connect social networks - the return will increase by 30-40%.

In a word, if everything is done correctly, the children’s clothing store will bring the entrepreneur a consistently high income for many years.

Children's clothing franchise - the best solutions of 2018-2019

Having become a franchisee, a businessman will be able to forget about problems - highly qualified specialists will always come to the rescue, who will instantly understand the situation and make the optimal decision.

No. 1. The Silver Spoon franchise is a brilliant brand with an adequate price

A brand that was born 10 years ago. Entry into the international market dates back to 2014. As of 2018, there are more than 100 partnerships operating in the former CIS countries and Russia retail outlets clothes for children.

The main specialization of the franchise is school uniforms “for going out” and for daily visits educational institutions our country.

All stores of the franchise owner have their own style, which looks expensive and beautiful. At the same time, the prices for children's clothing in the store are more than affordable - families with average incomes can easily afford to buy here.

The Silver Spoon franchise, in addition to the Silver Spoon itself, includes two more brands of clothing for children - Pulka and Pepe Jeans.

Another feature of the company is that all clothing is produced by the brand itself, which means that when partnering with a franchisee, you will have the opportunity to receive clothing at the lowest price.

The Silver Spoon affiliate offer contains the following items:

• Search for a partner in the city optimal location under a retail outlet. Negotiations and assistance in concluding a contract are also included in the list of responsibilities of the franchise provider.
• A financial plan for a future retail outlet is created before concluding a contract with a partner - this allows you to evaluate the strengths and weak sides cooperation and make decisions based on objective data.
• The design project is formed from the general template of the Silver Spoon franchise - the style is preserved, only the layout changes.
• Goods arrival plan future store clothing - its correction is carried out in the first 3 months of operation of the outlet. The sales indicators demonstrated by the brand in the partner’s city are taken into account.
• Training the staff of a children's clothing store in merchandising + assistance in the correct hanging of items.
• Assistance in debugging the business and adjusting it to the requirements of the franchise owner.
• The franchise package includes a full set of software for accounting and sales statistics.
• Full marketing support partner from the Silver Spoon franchise.

The children's clothing franchise does not put forward any special requirements for partners. The main points are compliance with the terms of the contract and availability starting capital to purchase the right to conduct business under the Silver Spoon trademark.

Experience in selling clothes for children is welcome, but not required - you can learn about all the nuances of the activity directly at the “young fighter” courses that the company conducts for its franchisees every month.

Under the Silver Spoon franchise you can work in 2 formats:

The average markup for franchised merchants is 130%. This will create a very significant profit. And taking into account the cost of the collections themselves, the return on business will not exceed 12 months from the date of opening the partner’s first outlet.

The franchise does not require royalties or a lump-sum fee - this is a definite advantage of the network.

You can contact company representatives through the official website of the franchise ( https://sv-spoon.ru/franchajzing) or by calling the development department manager on his mobile phone. The number is also available on the company's partner page.

No. 2. Network under the Orby franchise - affordable teenage and children's clothing

All products are produced directly by the brand. This means - Wholesale prices the product is more than available.

The clothing store specializes in children's clothing - the younger generation aged 7 to 14 years.

As of 2018, the chain of children's clothing stores under the Orby franchise has more than 90 retail points of sale, which were opened by the franchisor's partners. Brand communities in in social networks– one of the most popular services on the market. They consist of more than 200,000 people.

Orby franchise benefits:

• a federal type brand - this opens the way to the most visited shopping centers your city;
• supporting partners in finding and renting premises for a future branded clothing store;
• is being compiled detailed business plan before concluding a cooperation agreement;
• an exclusive design of a retail outlet from Orby is being developed;
• you will receive assistance at the final stage of preparing a children's clothing store - 1-2 days before the significant event, a company representative will visit the site and help resolve organizational issues;
• employees have the opportunity to undergo internships in other branches of the franchise;
• the markup on children's clothing can reach 160%;
• if there are any remaining old collections, the franchisor buys back 1/5 of what was not sold during the season.

The right to scale the business remains with the franchise partner himself. Throughout the entire period of operation, the main department of the company provides all possible support to both the entrepreneur himself and his staff - consulting, open access to training materials, exchange of experience at interregional conferences of franchise representatives in Russia, and so on.

The Orby franchise offers its partners two formats of cooperation.

You can find out more about each of them in the table below:

The average bill per customer of the Orby clothing store is about 4,000 rubles. The franchise does not have royalties, lump-sum fees or marketing fees.. The amount of working capital that will need to be invested in one month of active trading activity is from 800,000 rubles.

With deduction current expenses The payback for such a business will occur in 13-17 months, depending on the format and purchasing capabilities of the population living in your locality.

Business profitability taking into account all financial indicators is at the level of 22-24%, which is an excellent result for a children's clothing store.

You can contact children's clothing franchise suppliers through the official website of the representative office - https://orby.ru/franchisees/why-i-choose-orby. To receive comprehensive information about the details of cooperation, you must fill out a form and send it to the manager for review. The response will follow within 1-2 days from the moment the application is sent to the franchise owner.

No. 3. "BRUMS" - a franchise of Italian children's clothing in Russia

Globally, the BRUMS franchise has more than 600,000 retail outlets, which allows it to remain in the top ten among global brands.

In addition to retail outlets, there are 200+ mono-brand stores, where only the company’s products are presented + about 20 corners - this format is not particularly welcomed by the company’s management, but if you really want to open your own corner mini-store selling children’s clothing, it is still possible.

Children's products from the franchise are designed for children aged 1-16 years. There are 1,400+ product articles in a variety of directions - from children's socks to winter jackets for teenagers.

What the BRUMS franchise offers its partners:

• a developed business plan taking into account the characteristics of our country;
• assistance in choosing suitable premises for a children's clothing store under the BRUMS franchise;
• supplies of cheap equipment from direct franchise partners;
• full analytics of financial indicators at all stages of project preparation for launch;
• remote online training to increase clothing sales in a new store;
• development of individual merchandising for the visual design of children's clothing store windows;
• the ability to buy exclusive rights to trade under a franchise in certain regions of the country - low competition will increase revenue by 30-40%;
• product markup up to 110% + the opportunity to draw up cooperation agreements with a franchise on favorable terms with a discount of up to 30%;
• trade in children's clothing from other brands is allowed, which expands the entrepreneur's opportunities for promotion in the region;
• independent purchase of equipment for a clothing store is allowed - relevant for entrepreneurs who have connections in this field of activity.

Franchise providers undertake to support their partners throughout the entire period of cooperation - this includes online consultations, communication with the “top” through a personal manager, periodic conferences for business owners and much more.

There are no royalties or lump-sum fees for the BRUMS children's clothing franchise.

The requirements for partners are more than democratic - the presence of start-up capital to open their own retail outlet, premises of 80 square meters in a shopping and entertainment center or in a separate building on a city street with heavy pedestrian traffic.

Pricing for clothing takes place at two points - at the supplier company and directly at the clothing store itself under the BRUMS franchise. In the first case, the dependence is standard and absolutely logical: the more popular the clothing brand for children, the higher its quality. Accordingly, the price of the product increases.

You can contact franchise suppliers for Russia through the official website of the brand: https://ru.brums.com/ru. All you need to do is fill out a simple form and submit it for consideration. The response will be received no later than 24 hours from the moment the application is submitted (except weekends).

To open your own retail outlet you will need to shell out 5 million rubles. For small towns, such a business project is not profitable, so if your population is less than 800,000 people, you can bypass this franchise.

The payback of the retail outlet occurs in 18-24 months, provided that the monthly turnover of funds is at least 2 million rubles.

No. 4. "Artel" - a franchise of a domestic manufacturer

As of 2018, the franchise has almost 5,000 square meters of production space, which produces up to 20,000 items of children's clothing - both for infants and adolescents under the age of 14 years.

Although the franchise now has a small number of partner enterprises (5 in total), thanks to the active popularization of the brand online, the demand for Artel brand products is steadily growing. Fashion exhibitions and the release of their own designer collections for spring and autumn add fuel to the fire.

Advantages of the brand over competitors:

• discounts of 5-15% from the initial tariff plan;
• an entrepreneur can purchase goods individually, and not in size ranges;
• you can return up to 30% of the supply if the product is not sold out;
• available warehouses, where an entrepreneur can store children's clothing in the off-season - everything that could not be sold during the season;
• branded merchandise on packages, clothing catalogs, discount credit cards - all this is given to the partner free of charge and is part of the franchise’s personal marketing campaign.

A business plan, supply of equipment and support for the entrepreneur at all stages of opening a clothing store for children are mandatory items of the franchise package, which are indicated in the document by default.

The Artel franchisor partner can work in three formats:

The franchise package itself is typical. Among the features, it is worth highlighting the right to use not only the Artel brand, but also its premium version - Orso Bianco. There is a fixed discount on all children's products, regardless of the release time of the collection and the cost of the product itself.

Steps to opening a retail outlet under the Artel brand:

A ready-made business will start bringing in money from the first hours after opening. Since the line of children's clothing under the Artel brand is quite popular in Russia, people will flock to your store even without much advertising. However, to further increase the indicators, it is better to conduct a preliminary announcement of the opening in the media and through social networks.

What should the premises be like to open a store:

• A retail outlet selling clothing should be located in a socially popular place with high traffic. Shopping centers are ideal. In some cases, shopping and entertainment DCs may be used. The option of a separate building on a shopping street in your city is also acceptable.
• The rental rate is also limited - no more than 4,000 rubles per square meter. If the landlord demands more, then either the company joins in the negotiations, or they have to look for another premises for a children's clothing store.
• If you are planning to open a classic children's clothing store, it is necessary that there is space on the facade to place a franchise sign.
• Any option for premises for a retail outlet must be agreed upon with the franchise suppliers.

In relation to the entrepreneur himself, the franchisor puts forward minimum requirements - the presence of start-up capital from 900,000 to 3,000,000 rubles for retail outlets of various formats. Also, the future partner must take care of a financial reserve of 12-17% in case of force majeure.

The person must comply with all the requirements specified in the purchase agreement of the selected franchise. Experience in a similar field is welcome, but not required.

The lump sum franchise fee is 50,000 rubles. There are no royalties.

Payback is very variable - 10-16 months. Much depends on the format of cooperation with the brand. When selling children's clothing through an island in a shopping center, the peak turnover of funds will not exceed 500,000 per month, and for a full-fledged store it will be more than 1,900,000 rubles.

Silver Spoon children's clothing store franchise.

How to open a modern children's clothing store?

No. 5. Playtoday is a franchise with great potential

The company has been operating in the Russian market and in the former CIS countries for 13 years in a row. Initially, only wholesale buyers of children's clothing could cooperate with the brand; the opportunity to work as a franchise appeared only in 2016. This makes the Playtoday franchisor one of the youngest on our list of the best.

As of 2018, the children's clothing franchise operates 30 retail outlets throughout the country + 20 children's clothing stores are privately owned by the company itself. The share of the total supply of children's clothing to the Russian market is 2%.

Three features distinguish the Playtoday franchisor from the rest:

• all clothes are delivered without prepayment;
• payment occurs only after the sale of children's clothing and only for those products that were sold;
• the remainder is returned to the franchise supplier's warehouse.

This type of cooperation scheme is most appropriate for a young entrepreneur. A businessman will not have to look for ways to sell illiquid goods, thereby making additional expenses from his own pocket.

The cooperation scheme described above is operational only on the territory of Russia. If you want to sell under a franchise in another country, you will have to make a full prepayment for the product.

The store chain concept has the following features:

• All children's clothing is produced on the territory of our state, and its quality is no worse than foreign analogues. Thanks to savings on imports, the company's prices for children's clothing are 30-35% lower than those of its competitors.
• Before concluding a contract, the franchisor’s specialists thoroughly analyze the area where the children’s clothing store will be opened. The profitability of the business + its payback is calculated. The entrepreneur will be able to familiarize himself with an objective assessment of the implementation of his investments before signing the cooperation papers.
• All project partners are connected to the franchise loyalty program - PlayTodayFamily, which provides a lot of additional opportunities for expansion own business with the help of the “parent” company.
• All store employees learn the intricacies of merchandising through online training or through face-to-face courses conducted by visiting specialists sent from the franchisor company.
• A private manager gives recommendations on the selection of personnel for a children's clothing store. It is also possible to conduct a remote interview directly with representatives of the franchise - video communication via Skype or similar programs is used for these purposes.
• All company partners receive constant IT support.
• You will receive a full set of marketing products - booklets, flyers, souvenirs, etc.

If you want to contact company representatives, you can use the data that is present on the franchise website - https://playtoday.ru/about/franchising/

When filling out the application, you will need to enter the name of the organization ( legal entity), the city in which the person plans to open a children's clothing store, full name, mailbox and telephone number in international format.

We check the box confirming the processing of personal data, and the form can be sent. Franchise representatives will call you back within 2-4 hours from the moment of dispatch - in this regard, the franchisor’s communication service is one of the most efficient among its competitors.

If you have a charitable streak, the Playtoday franchise may satisfy your urge. The owner of a chain of children's clothing stores is a frequent guest at charity parties and other events where funds are raised for those in need. Every month the owner will allocate 0.2% of proceeds to charity.

If partners join this initiative, incentives from the managers of the Playtoday franchise are possible.

To open a children's clothing store, you will need 2,000,0000 rubles in starting capital. The franchisor does not require royalties, but there is a lump sum payment - 45,000 rubles. This amount is spent on registration of the contract at the registration chamber.

With an average turnover of 900,000 rubles, the business payback will occur no earlier than 12 months from the opening of the outlet.

As you can see, a children's clothing franchise is one of the simplest ways to get a well-known brand and not go broke in the market with high level competition.

Useful article? Don't miss new ones!
Enter your email and receive new articles by email

home » Useful » Franchise for children's clothing. Children's store: children's clothing franchise - as an option. Relevance and features of running this business