Really good income comes from serious organizations like an insurance company. How to open it and what is needed for this? We will understand the situation on the Russian market, what problems exist and profitable strategies for solving them, and also draw up a business plan.

Analysis

Property and life insurance is a common thing in the modern world, especially in developed foreign countries.

As is already obvious, insurance companies are engaged in different directions, insuring houses, people engaged in dangerous professions, body parts and cash deposits, as well as much more. Any person can apply for such services, so the company should not focus on one specific area.

It should immediately be noted that in order to open an insurance company in Russia, extremely large investments are required by the standards of the earnings of an ordinary city dweller. The starting capital is a couple of million, and you need to be prepared for this, because here we are talking about a really serious business that a beginner cannot manage.

The manager of such a project is obliged to plan the company's strategy from the very beginning, clearly understanding how to lead it and what to do. If the work is done correctly, the investment will be returned with huge interest.

Insurance agency services

Undoubtedly, to open any project, you need to know what services it generally provides. In the case of an insurance company, the main service is insurance of a specific object. It could be:

1. Property: house, car, piece of furniture, jewelry, etc.
2. Life or just health in case of an emergency at work, while traveling, at home, etc.
3. Responsibility, for example, to compensate for the discrepancy between the requirements and the result obtained.
4. The rest, which includes, for example, political risks.

Remember that you are working mainly with a population that is not very solvent. Therefore, some types of insurance have become so popular that they have received their own directions. As a standard, each agency provides the most popular types: MTPL, CASCO, health, life and home insurance, but the company also tries to provide other services at the request of the customer.

By the way, it is OSAGO and CASCO that are perhaps the most popular now, because in the country at the moment the growth in car purchases is only increasing, as is the deterioration of the situation on the roads. Almost every motorist uses these services, although this is a purely voluntary matter, so you should definitely include this in the list of services provided.

You can download it here for free as an example.

Registration and paperwork

It is important to first formalize and register a legal entity. LLC, CJSC and OJSC are easily suitable for this. Along with registration, the necessary OKVED codes are entered, and here it is recommended to select each item with the word “insurance” to avoid future problems and restrictions.

If the agency also begins to conduct examination and assessment, then it is necessary not to go beyond the limits of anything related to insurance. By the way, if your organization has life insurance in its list of services, you will have to find an extremely large amount - the authorized capital of such an organization should not be less than 20 million rubles.

Obtaining a work license

To open your own insurance company, you must also obtain a license from the Department of Insurance Supervision of the Ministry of Finance of the Russian Federation. There, the already created organization is checked for several requirements:

• Registration on the territory of our country.
• Maintaining the ratio of insurance premiums to the company's current cash flow.
• The amount of maximum liability is not more than one tenth of the entire personal capital of the organization.
• The size of the authorized capital is equal to 25 thousand minimum wages in the standard case, 35 thousand or more in the case of life insurance, 50 thousand in the case of reinsurance.

To obtain a license, you will have to fill out an application with information about the full and abbreviated name of the organization, its legal address and exact zip code, as well as the type of insurance and contact information.

In addition, you will need to provide some documents:

1. A complete and well-designed business plan for the organization.
2. Certificate of contribution of authorized capital.
3. Company charter.
4. Memorandum of association.
5. Certificate confirming business registration.
6. Acceptance certificate of contributed property (if necessary).

It can take a really long time to collect complete documentation and obtain a license. Experienced entrepreneurs advise beginners to hire a specialist in legal matters to speed up the process and prepare the paperwork correctly.

We are looking for office space

The main rule, based on which you should look for office space, is convenience for clients in terms of transport. The site should be located where it is convenient to drive a car, park it, and also where it is convenient to arrive by public transport and not get lost trying to get to your destination.

Many people think that their company should be located closer to the center, but perhaps, due to the high rent, this is not the best option. By the way, the size of the site does not have to be large - 50 square meters is enough for all needs at most.

Documentation and capital of the organization will be stored inside the office, as well as staff will be located and work. In addition, this is where customers will come. Representation should be formalized quite formally, but pleasantly. Easy repairs and comfortable furniture will suffice.

We are recruiting staff

An almost ready-made business at this stage only needs employees. In this case, you need to try to recruit qualified personnel, because in the insurance business a lot depends on the abilities and quality of the employees’ work. Everyone must understand what the insurer must do.

The number of workers depends on the success of the project, and at the beginning of the journey a maximum of ten people will be enough, including security and maintenance personnel. The motivation of the main staff of many companies is based on the scheme of charging a percentage of sales. Successful insurance agency owners advise making a low base rate and then accruing interest.

Opening a branch of another company

In Russia, there is a practice when foreign companies open their own branches in our country. But how can a beginning entrepreneur open a branch of an insurance company in Russia? The main thing here is, of course, compliance with the requirements and norms established by the laws of the Russian Federation.

In the event of conflicts between a foreign company and a Russian citizen, cases will be resolved in domestic courts according to the laws of that country. Specifically in Russia, organizations with a minimum of five years of experience in the market are allowed to work, and in the case of life insurance, the minimum experience must be eight years. The company's financial assets must total at least five billion US dollars.

Your company can cooperate with such organizations if it enters into an official representation agreement. The organization will become a subsidiary that advises clients on insurance issues and receives a percentage of sales. In this way, it is possible to represent several organizations at once, and this turns out to be quite profitable for the company. To work according to this example, you must:

• select companies that interest you;
• prepare a whole package of documentation;
• undergo an interview by filling out the applicant questionnaire;
• write a job application;
• check with the security service;
• choose a package of comprehensive services: medical, MTPL, CASCO, etc.
• obtain the necessary policies.

Opening a company in franchising format

Franchising is now a popular and fairly standard practice, which allows you to largely avoid paperwork, because the license and other documents will already be purchased. The future owner of the franchise, as it were, acquires a partnership, officially working under a well-known name, and therefore having a good reputation from the very beginning.

At the same time, an entrepreneur working under a franchise is obliged to comply with the rules of the entire network of agencies, not only in the principles of work and business, but also in corporate matters. You become part of a brand, therefore you are obliged to behave according to the rules of this brand.

Franchises, by the way, are offered by many organizations you know: Ingosstrakh, Yugoria and Insurance Point. The amount of investment will depend on the degree of popularity of the network, but in the case of a high-quality franchise it is no less than 100 thousand rubles.

Video: how to open an insurance company (agency)?

Profitability

To do this, we will draw up an approximate financial business plan for opening a standard insurance agency in a large regional city:

Try to include different items in the agency’s services, if possible, those that are not available from competitors. The normal payback period for this project is about a year, and in small cities the period can even increase to a couple of years.

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The insurance business can hardly be called stable and it is almost impossible to predict its profitability or unprofitability. In this area, there are regularly both recessions and sharp jumps, and economic instability is to blame.

However, insurance has long passed the stage of formation and is currently for beginning entrepreneurs. This article contains a comprehensive answer to a question that interests many aspiring entrepreneurs: “How to open an insurance company?”

Insurance is conventionally divided into several large-scale industries, having studied them in more detail, you need to decide what exactly you will do.

Insurance industries

• Business risks (losses, loss of income);
• Responsibility (responsibilities).
• Personal (person’s health, life or ability to work).
• Social (income level).
• Property (human material assets - cars, crops, animals, houses, etc.).

Insurance is the contribution by a legal entity or individual of funds to a company, which, in the event of a certain event (insured event), undertakes to pay him compensation.

And if just a few years ago insurance was perceived by people accustomed to hoping for chance as a useless, incomprehensible procedure, Today, many have already appreciated the benefits of this activity and have a normal attitude towards this procedure.

And more enterprising individuals make money from this, but can everyone open their own insurance company?

Procedure for opening your own insurance company

To open your own insurance company, you will need to carefully consider what exactly you will insure. Then you will need to complete several steps:

• and obtain a license;
• rent and equip office space;
• dial
• attract clients.

We will look at each stage in more detail below.

Registration of activities

To carry out insurance activities, you can choose almost any legal form - OJSC, CJSC, LLC. The easiest to register is the last type, namely, for registration of which you will need to collect a certain package of documents.

Before submitting an application for registration, it is necessary to decide on the name of the company, which must contain In addition to the name of the organization, the circle of founders and the director must already be determined.

You will need to submit it to the tax office copies of passports with originals of all founders and the director, TIN and registration of the latter, the Criminal Code, documents about the address of the company, provide the name of the organization in full and abbreviated form, the amount of the authorized capital.

During registration you will need to indicate the type of activity– insurance with a detailed listing of all its types that you plan to deal with.

There is no need to indicate anything other than it, unless the additional activity is related to the main one, such as assessment or examination.

Afterwards you will need to obtain a license. The company must meet the following requirements to receive it:

1. Availability of the required amount of authorized capital:

• from 25,000 minimum wage when implementing types of insurance other than life insurance;
• if life insurance is also expected, then from 35,000 minimum wage;
• from 50,000 minimum wage only when carrying out reinsurance.

2. The ratio between the insurance premium and own funds is observed:

• The maximum liability taken for an individual risk does not exceed 1/10 of the organization’s total assets.
• Registration on the territory of the Russian Federation.

What documents will be required?

To obtain a license, you will need to contact the Insurance Supervision Department of the Ministry of Finance of the Russian Federation and provide them with the following documents:

• insurance documents (business plan, tariffs and insurance rules),
• document confirming payment for the management company;
• registration document;
• if the founder contributes property to the management company’s account, you will need to provide a certificate of its delivery and acceptance;
• information about the manager;
• balance sheet and calculation of the ratio of assets and liabilities;
• application (indicating the name, address, zip code, contacts of the company).

Search for office space

For the office you will need to find an area size from 200 sq. m. if you wish, you can make it larger (up to 400).

The city center is considered the best place for traffic, however, the high cost of renting premises there forces one to look for an alternative.

These could be busy streets, the first floors of business centers, the main thing is that the building is not in a residential area. Finding your company should be easy It is mandatory to have a shuttle or metro stop nearby.

Let it be an old building, the main thing is that it is clearly visible from the road and people passing by in buses and cars can notice a large sign with the name of your insurance company.

A company’s office is its face; you shouldn’t skimp on renovations; the room should be clean, light, modern, and spacious. It is necessary to equip a utility room, a manager’s office, a customer service room, and an area for agents inside.

The presence of coolers and air conditioners in the hall will give the office solidity. Various posters, pamphlets with information about rates, a book of complaints and suggestions should also be kept in the premises.

You will need to purchase office furniture, cabinets, a safe, shelving, office equipment, stationery, consumables, stamps, etc.

Recruitment

Selecting insurance agents It’s worth deciding whether you want to train them yourself or not. In the first case, it is easier to find willing people, but you will have to spend money on training, and you will be able to check the effectiveness of such an employee only after training.

In any case, it is necessary to conclude an agreement with the students obliging them to work for you after completing the courses for a certain time so that the money is not wasted.

The second option involves searching for specialists, who can be quite difficult to find. Really good agents will have to be lured away from competitors by offering them more flexible hours and larger percentages of sales.

Minimum staff of an insurance company

• director;
• about 20 agents at the initial stage (the more there are, the higher the profit);
• cleaning woman;
• teacher (if you plan to train candidates).

Attracting clients

Printing leaflets, hanging banners, advertising on television, radio - second step.

Third and main– attracting clients by agents. Suppose you are in the business of car insurance, which means you need to look for clients in car dealerships, car service centers, parking lots, etc.

Most of the clients are acquired in this “live” way, and the more convincing the agent’s speech sounds, the more there will be those who want to insure their property in your company.

Insurance company business plan

• Charter from 20 million rubles.
• from 30,000 rubles.
• Rent from 100,000 rubles.
• Repair, arrangement, purchase of equipment and furniture from 300,000 rubles.
• from 250,000 rubles.
• Advertising and website from 80,000 rubles.

At the initial stage, you will need to invest from 20,760,000 rubles.

Insurance company profitability

Despite the large initial investment The insurance business is considered quite a profitable business. With proper organization and selection of qualified employees, an insurance company can pay for itself in less than four years, provided that 10% of the insurance premium remains in the budget.

Problems encountered in the process of opening and operating an insurance company

There are several main, frequently encountered difficulties in creating an insurance company.

1. Lack of start-up capital

This problem can be solved by searching for investors. Before starting this business, you need to create a successful one that could interest a potential investor and set you apart from the crowd of other entrepreneurs.

And we shouldn’t forget about the favorable conditions for the investor; they should be a little more pleasant and profitable for him than with other similar companies.

2. Shortage of quality personnel

Difficulties may also arise at the recruitment stage. There may be many people willing, but those who can really attract customers and increase the company’s income are difficult to find. The solution is to search among friends, lure away from competitors, and motivate agents.

3. The likelihood that many insured events will occur simultaneously

It is impossible to predict this moment and we can only hope, that this won't happen. But it is necessary to take this fact into account.

Start your own business in the insurance industry quite difficult, but possible, having the necessary amount of money or having investors.

To open an insurance company, you will need to obtain a license, and then begin to look for employees, paying special attention to their ability to persuade and interest. The success of a business undoubtedly depends on the skill of the manager, but in the insurance business agents also play an important role.

Don’t know how to open an insurance company in Russia on your own and what are the features of doing business in the Russian Federation? Watch the following detailed video:

The insurance business occupies one of the leading places in the market, a favorable position, and therefore there is high competition in it. But, despite this, there are enough niches for opening new companies, as a result of which there are many applicants who want to try themselves in this field of activity.

Dear readers! The article talks about typical ways to resolve legal issues, but each case is individual. If you want to know how solve exactly your problem- contact a consultant:

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Insurance refers to a special type of economic relationship that guarantees insurance protection of individuals, enterprises, and their interests from various types of dangers and risks, reimbursing them from funds generated from paid insurance premiums.

It includes various activities, which include:

• primary insurance;
• reinsurance is carried out on the basis of the risk provisions established by the contract for the fulfillment of all or a separate part of its obligations to the insured to another insurer, who carry it out regardless of the nature of the license;
• Co-insurance is carried out by several insurers of the same object and is used in the insurance of large objects.

Your own path

Only OSAGO

The MTPL insurance contract related to compulsory liability insurance of car owners is one of the low-profit, unprofitable products. The policy provides insurance payments to injured persons for damage caused to life, health, and property throughout the country.

If a company enters into many contracts under MTPL, then the company will unconditionally suffer losses very soon.

It pays a maximum insurance amount of 400 thousand rubles, from which 240 thousand goes to compensate for damage to health, and the rest of the money constitutes compensation for damage to property. When harm is caused to the health of one person, payments are made in the amount 280 thousand rubles.

If the amount of the maximum compensation is exceeded, the payment is made at the expense of the additional insurance program concluded separately by the insurer and the policyholder.

Wide range

An insurance company, without focusing on one service, can cover a fairly wide range, simultaneously carrying out various types of examinations directly related to insurance and assessment of property and damage caused to it. Expertise and assessment allow you to expand the range of services, giving you the opportunity to earn money in various directions. Insurance companies by type of services provided in Russia in 2019 were divided into two types:

• provision of personal insurance services, which includes life, liability and intermediary insurance;
• provision of property insurance services, including the sphere of real estate, transport, and financial risks.

Types of services provided:

• car insurance is one of the most popular, since any person who owns a car seeks to insure their car, protecting themselves from negative consequences and saving money;
• property insurance, including real estate, is voluntary and helps restore property that has been damaged or lost without additional costs;
• medical insurance belongs to the sphere of social protection of the population, additional medical insurance allows you to receive high-quality medical care from highly qualified specialists at reasonable prices;
• Whole life insurance is a long-term contract entered into by two parties, the policyholder and the insurance agent. Under insurance, in the event of termination of the contract, the insured person will receive the amount that he has accumulated. In the event of the death of the policyholder, the finances are transferred to the direct heirs;
• insurance for persons traveling provides protection against unforeseen circumstances that are associated with medical, legal, and administrative expenses throughout the country and abroad;
• Mortgage insurance helps reduce the risk of monetary compensation that arises from various losses.

Any type of insurance protects against all possible losses because it is a guarantor that provides protection.

Special type of insurance

The social policy of countries with a market economy has led to the formation of a social insurance system to protect workers from social risks in the field of professional activity, which appear in the form of illness, disability, old age, loss of a breadwinner, and unemployment.

Its goal is to minimize social risk and increase the responsibility of persons entering into labor relations. It is aimed at workers who belong to the socially active population, is mandatory and voluntary, its activities are based on deductions of workers’ income, on the principles of self-government and mutual assistance.

Both the individual employee and the employer are responsible for occupational risk, because the right to work implies the right to protection of production activities and the consequences arising in its course.

The degree of risk depends on the decision made by the subject, and it is difficult to determine, therefore the introduction of social insurance in Russia is very relevant. The results of the studies confirm the increase in cases of injuries and occupational diseases as a consequence of violations of safety regulations.

Representation of an existing company

According to current legislation, one option is to open a branch of an existing foreign or domestic insurance company. Foreigners are required to comply with the requirements of laws issued in Russia. Controversial situations arising as a result of the activities of a foreign company with clients are considered in the courts of the Russian Federation.

According to the provisions of the Law “On Insurance”, foreign companies that open a branch are required to:

• Experience in the insurance industry must be equal to 5 years, and for life insurance 8 years;
• The company's authorized capital must be more than $5 billion.

To open a branch, you need to select the appropriate company, negotiate and sign an agreement.

By franchise

Clients tend to enter into contracts with insurance companies that have been operating on the market for a long time and have gained sufficient fame and a certain image. A newly opened company does not always inspire confidence in them, so a franchise may be the best option.

A company that operates on behalf of a well-known company for a fee moves faster in the market.

This form of activity has begun to gain popularity, due to the fact that some reputable companies offer to purchase franchising from them. An insurance business franchise can be purchased cheaply. The minimum investment amount is 150 thousand rubles.

Requirements for insurance companies

License

An insurance company must obtain a license that will legitimize its activities and allow it to enter the Unified State Register of Insurance Organizations. A license is issued after receiving a certificate for carrying out activities. It takes up to one year to complete, as the information is thoroughly checked.

To obtain a license, you must draw up a package of documents and submit them to the State Insurance Supervision authorities, which consists of:

• Constituent documents of the company, endorsed by the founders, containing information about the insurance services provided;
• business plan;
• detailed “Insurance Rules”;
• calculations for calculating tariffs for services sold by the company;
• a certificate certifying the qualifications of the general director and practical work experience;
• receipts for payment of state duty.

Authorized fund

Any insurance company cannot begin its activities without an Authorized Fund, which depends on the type of activity.

The current legislative framework establishes a minimum fund threshold of 20 million rubles.

For the production of life insurance, the given amount increases several times.

Beginning of work

Registration

You can register your company with the relevant government agencies as a legal entity having the status of LLC, CJSC, JSC, OBC.

The registration process is carried out in accordance with regulations, which include:

• Federal Law called “On Insurance”;
• Presidential Decree “On Insurance Activities” No. 530, which was promulgated in 2006 in August;
• Regulations “On Insurance Activities”, approved by Presidential Decree No. 530;
• Resolution of the Council of Ministers.

To register a company, an application drawn up according to a unified form is submitted to the Ministry of Finance.

The following documents must be attached to it:

• decision of the founders to create an insurance company;
• copies of the Constituent Documents, certified by a notary;
• document from a credit institution certifying full payment of the authorized capital.

Office

The main requirements for an office are location, sufficient space, interior design, and parking for vehicles. The best option is to locate the office in the city center, near the metro and business centers.

The office area must be at least 500 m2 to create comfortable conditions for working with clients, and in branches - 150 m2.

The design of the office should make a good impression and create a respectable appearance; it is better to decorate the room in the same style. Furnish the room with suitable furniture.

Agent network

The goal of the agent network is to create the most optimized system.

She must be able to:

• satisfy customer needs qualitatively;
• improve the professional level of insurance consultants;
• create a highly stable sales volume;
• develop effective management.

The staffing of the agent network consists of:

• senior manager supporting the activities of the insurance company;
• manager responsible for certain types of services;
• insurance consultants making the sale.

During production activities, it is necessary to teach professional skills by sending them to advanced training courses in order to create a team of highly professional personnel.

Insurance business in numbers

Start-up costs

Opening an insurance company requires funds that are spent on the purchase or rental of premises, the purchase of office equipment, furniture, the purchase of office supplies, the payment of wages to employees, marketing and advertising activities, transport services, and payment of utilities. Their size depends on the scale of services provided.

Initial costs are distributed as follows:

• authorized capital – 20 million rubles;
• for renting premises from 2 million rubles up to 3;
• preparation and registration of documents – 500 thousand rubles;
• major renovation of premises - 200 thousand rubles;
• purchase of office equipment – 650 thousand rubles;
• purchase of equipment – 250 thousand rubles;
• promotional activities and marketing – 100 thousand rubles;
• unforeseen administration expenses – 350 thousand rubles;
• employee salaries – 3 million rubles.

Total start-up costs: 28,050 thousand rubles or 675 thousand dollars.

Profitability

The insurance company is growing and making a profit by expanding the list of services it offers to clients. A successful company makes a profit of 10% of the insurance premiums.

To assess the profitability of insurance operations for individual types or for all, researchers calculate profitability using the formula:

where P is the amount of profit for the reporting period:

P p – the amount of income for all or one type of insurance.

Let us assume that the company received a net profit equal to 580 thousand rubles. per month, while the amount of revenue from all types of insurance amounted to 350 thousand rubles.

Then the profitability indicator is: P = 580/350 = 1,65

When calculating profit, the standard profit expressed in the tariffs for the services provided is taken as the basis. Reduced tariffs and more favorable insurance conditions, together with a wide range of services, will increase the company's profitability and attract clientele. Based on market analysis, the normal payback period is considered to be 3-5 years.

Probability of success according to statistics

Expert forecasts based on the results of research that is constantly carried out on the market reveal opportunities for the development and promotion of the insurance business.

Although some experts note that the insurance business has no future in Russia.

Opening an insurance company is one of the attractive options for starting your own business both for beginners and for those who are already involved in business or have been involved in it in the recent past. For experienced entrepreneurs, however, it will be much easier to pull off such a thing, because they already have experience. But, in any case, the task requires the most serious approach.

First of all, pay attention to the following point: when you study in detail the topic of insurance as a business, rely on the most recent sources, ideally no earlier than 2013. In addition, they should be focused on this segment specifically in Russia (or in your country, if you do not live in the Russian Federation).

Unlike some types of entrepreneurship, in which Western business models take root very well, here everything is from a different angle. If you start studying the theory of selling insurance using the “advanced” schemes of America, you risk being very disappointed with the result or, even worse, getting burned. It’s all about the mentality of society: there, buying insurance is considered an ordinary and almost mandatory procedure, but in our country, even in the most important areas, many people try to save money and do without them.

Profitability

Profitability of the insurance business in Russia – the indicator is very unstable. Several years ago, when this area was just becoming popular and gaining momentum, it was very profitable for many companies. A decline was observed in 2008, as in most other areas of activity, which is difficult to consider as a pattern within this particular business. The next two years saw significant growth, and in general the insurance business achieved very good results.

However, a decline was noted again in 2011, when profitability reached its lowest level in almost 3 years. Experts named the following as the main factors that led to this situation:

• increasing the level of current business expenses;
• reduction in investment flow.

Then in 2012 there was an increase again, and in 2013 there was a decline. Today there are many changes taking place, including at the state level, that can have a positive impact on this business as a whole. But they have not yet happened: so far insurers are just trying to achieve this.

Separately, it is worth noting the insurance business in the field of tourism. Several high-profile scandals that erupted in 2014 resulted in the bankruptcy of many companies. This happened for several reasons, but one of the main ones was cooperation with unscrupulous travel agencies, of which there are a great many today. For beginners, these events became a good lesson: you should not give guarantees for those who are not worthy of trust.

Overall this The type of business in terms of profitability remains in the average range. It cannot be said that it is extremely profitable or, conversely, unprofitable. It all depends on the approach to the matter. If you can be an excellent entrepreneur, provide for everything, always keep your finger on the pulse and develop - that means victory is yours. If you often give free rein to laziness and weakness, and do not take into account important factors, then expect mediocre results or even loss.

How to open an insurance agency? A recording from the webinar is included in the video below.

Types of insurance

Officially, there are four main types of insurance and several subtypes within each. An organization carrying out this activity may be limited only to a certain list. But for more profitable business, it is better to cover several or all areas at once.

Personal insurance. This includes medical care, tourism, accidents, pensions and other situations where people are the object.

Insurance property. Here, as the name implies, material items of property are taken as the basis, with rare exceptions. This list includes cars, housing, and cargo. This also includes construction and installation work and business interruptions. The latter is used by entrepreneurs for personal peace of mind during periods of crisis.

Insurance responsibility. This type implies financial protection in the event of a discrepancy between the promise and the result. An example would be compensation payments in a variety of industries: production of goods, environmental damage, and others.

Insurance specific and financial risks. The most distinct and less commonly used type. This includes political risks, failure to fulfill financial obligations and the like. The second option is popular in the field of lending; the only problem is that banks do not always use it legally, which can lead to problems with recalculations and even refunds.

Company registration

When you have completely decided on your budget and business plan, and have chosen the types that you will offer, you can proceed to the legal side of the issue. The first step is to register the organization.

This process occurs in a special order, which can be read about in Article 2 of the Civil Code of the Russian Federation. If you try to bypass it, you will be able to work, perhaps even for a long time. But the first check, both the largest and the simplest on the part of a thoughtful client, will bring you to clean water... And this is fraught with, at a minimum, large fines.

In the worst case, you may be held accountable using other methods. Therefore, it is better to do everything correctly once and never worry about this in the future.

Registration options:

• company with additional liability.

The choice should be made based on personal reflection, after studying the rights and responsibilities of each type, if you are not already familiar with them. Specifically, this will have a minor impact on the implementation of insurance activities; in this case, legal features are taken into account. It will be easiest to register a limited liability company, so if this option suits you, choose it.

When registering, you need to consider the following nuances:

1. The name of the organization indicated in the documents must indicate the type of activity. This could be the word “insurance” or any derivative of it. An existing example is AlfaStrakhovanie.
2. At the time of registration, a director must be determined, as well as founders. It is necessary to provide the passports of these persons and their TIN.
3. The director and chief accountant will also be required to provide copies of work records and diplomas.
4. A lease agreement may be required for a future organization. If it is owned by the founder or director, then you will need documents confirming this right.
5. To conduct this type of activity you need to obtain a license. More details on how to do this will be discussed below.
6. Entry into the Unified State Register of Legal Entities.
7. You also need to register with Rosinfomonitoring.
8. You may be asked to confirm that staff are ready and trained.

Registration costs:

1. The registration fee, in case of opening an LLC, will be 4 thousand rubles (may change slightly over time).
2. Courses for specialists if you teach them yourself.
3. Fee for obtaining a license.

Self-registration with the collection of all documents usually takes up to 1 month. For those who find this too long, there are services of lawyers who do everything much faster and almost without the participation of the customer.

Obtaining licenses

Licensing of companies conducting insurance activities is mandatory. It must be obtained from the Insurance Supervision Department of the Ministry of Finance of the Russian Federation.

Any process of obtaining a license is, first of all, the issuance of a document after appropriate verification of suitability for conducting activities. In this case, prepare for the fact that the company will be checked on the following points:

1. Registration must be carried out on the territory of the Russian Federation.
2. The standards for the ratio of insurance premiums and the organization's own funds are strictly observed.
3. The maximum liability related to one individual risk does not exceed 1/10 of all personal funds of the company.
4. Authorized capital – from 25 thousand minimum wages. If the list includes life insurance, then the authorized capital increases to 35 thousand or more than the minimum salary. If the area of ​​activity is only reinsurance, then the figure reaches 50 thousand.

To obtain a license:

Write statement, which must contain the full and abbreviated name of the company, legal address and exact index, type of insurance activity and communication data, for example, telephone number, fax, and so on.

Attach it to documentation:

• the most complete business plan (in order to maximize the likelihood of obtaining a license, it is better to devote a lot of time to it or order it from a specialist);
• a certificate from the bank confirming the payment of the authorized capital;
• constituent agreement and charter of the organization;
• registration certificate;
• If the founders contributed any property, then a certificate of its delivery and acceptance is also required.

Attracting investors

Almost no large company in our time, especially an insurance company, operates entirely with its own funds. The reason is simple - almost no one has such amounts. Attracting investors today is cheaper than bank loans, and responsibility is often lower.

But in order for someone to take the offer to invest in a still unknown company, you need to try hard. It is ideal to hire advertising, marketing, and legal experts to help you create the perfect offer for potential investors - one in which you lose nothing, but they also gain.

First of all, you should not advertise the opportunity to invest, but first think about what exactly you can offer. On what terms will they give their money? The rate should be at least a little high compared to competitors. Otherwise, how will a new company stand out? Risks for investors, according to the drawn up agreement, should be minimal.

It may also make sense to attract people with small savings. There are a lot of them in our country. They have little money, the bank rate only causes melancholy, and they are looking for a good alternative.

Where you will receive potential investors, you should always have a detailed and, most importantly, successful business plan on hand, which they can request at any moment.

Premises and staff

The premises for the insurance company are usually rented. It can be located in any area of ​​the city or even in an industrial zone - this is how many people try to save money. But you should think 10 times before agreeing to such an offer. Remember, the more difficult it is to get to you, the greater the chance that the client will change his mind on the way.

However There is also no need to rent an expensive office in the city center. This will be an extra expenditure of money at a time when there is none yet. Choose a decent room that meets the requirements at an average cost. This will be the most competent step.

Staff training is quite expensive. But the specialist will be yours alone, although it is infinitely impossible to keep him in the workplace. The main thing to remember if you decide to pay for training is to include it in the contract, obliging the employee to work for you for a certain time in the future.

You can also hire specialists who already have experience in their work. This is a great option - then things will go better. It is important to carefully consider the choice.

Another solution: some insurance companies use remote workers. Today this is very popular; it allows you to save on payments and rent of premises, since the staff will not need to be kept in a huge office. This approach also has its own nuances. Employees working from home on the telephone should be regularly tested for professional suitability by making experimental calls.

How to attract clients?

To attract customers to insurance companies today, conventional advertising is used less and less. The chance that someone will be interested in her is practically zero. Therefore, the cold calling method is practiced. Most companies also use home-based workers who earn interest only.

You can try other advertising methods - fortunately, there are a lot of them today. But remember the main rule: each of them must be used separately, with an impressive interval (for example, a month or two). Only then will you be able to track the results for each of them.

Insurance business prospects

As in many areas of business, in the insurance business, expert opinions vary and sometimes even diverge. In order for your company to be successful initially and in the future, you need to constantly monitor the situation, compare opinions and analyze what they are based on.

Today it is noted that:

• mandatory insurance of property against various force majeure events, from fire to flood, is planned (in particular, this issue came to the forefront after the flooding of the Far East);
• the rise in the price of compulsory motor liability insurance is a process that benefits insurance companies, although car owners are unhappy with it.

These are just obvious points that speak in favor of income growth in insurance. In general, it is noted that this type of entrepreneurship is becoming promising, although it moves in zigzags, with recessions and declines. Our citizens, brought up in the USSR, are not accustomed to the fact that insurance should be placed on their shoulders. But many situations teach them a different attitude, and more and more people are beginning to take this issue more seriously. In addition, a new generation is entering adulthood that thinks differently.

Problems

The following main problems are noted in this segment:

1. The vast majority of companies lack a significant amount of authorized capital, which creates an obstacle to insuring large objects.
2. The low solvency of the population and its reluctance to pay insurance premiums, which creates a low level of demand for services compared to many Western countries.
3. There are no good options for placing insurance premiums in the long term.
4. Lack of significant development assistance from the state - for example, people are not required to take out insurance in most areas of life.

However, such stumbling blocks are found in many types of entrepreneurship. You need to understand that this is a way out onto a long road of competition and struggle. The main task of the policyholder is to convince potential clients that his services are truly useful and necessary. Moreover, this is how it is. Someone doesn't believe it? Let him ask those who did not have time to apply for CASCO insurance on time and were left without a car!

Franchises

Opening an insurance business, of course, is a wonderful thing, but it is long and quite difficult, especially for those who are doing business for the first time. Therefore, before you start, add another option to your list - opening a franchise insurance company. Moreover, this variety is becoming more and more popular today.

Many large companies offer franchising. Sometimes this role is played by foreign organizations, more often by ours. The cost of this pleasure depends on the degree of fame, but in general, you can buy an insurance business franchise inexpensively - investment amounts start from 100-200 thousand rubles.

But remember, whatever you choose, the main thing is the approach. For some people, any business develops perfectly, for others, entire bought-out corporations collapse for no apparent reason. And the point here is not at all about luck, but about the right attitude towards business. If you become the best in your segment, the results will not keep you waiting.

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