Car wash cafe business plan. List of services provided. Where is the best place to buy or rent a building or plot for construction?

Alexander Kaptsov

Reading time: 15 minutes

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Most motorists prefer to keep their cars clean by resorting to car wash services. The success of an enterprise depends on its good location, convenient access, speed and quality of service.

Opening a car wash for business involves:

• determining the type of car wash,
• searching for suitable premises,
• purchase of equipment,
• drawing up a business plan.

What types of car washes are there?

Manual contact

This type of service involves cleaning the car using detergent, a rag and a sponge.

All manipulations are performed by a person, and a hose with water is used as an additional device. An employee can wash several cars in one hour.

Advantages

Flaws

• Low speed of service.
• Possibility of damaging the top layer of paint.
• High cost of work.

Manual non-contact

A device is used to clean surfaces high pressure, and the procedure is performed by an employee manually.

Washing excludes mechanical impact onto the car body and is performed in three stages.

1. Removing dirt with water.
2. Cleaning the body using detergents.
3. Drying.

Touchless hand car wash, which has become widespread, is the most popular way to clean cars.

In one hour, a specialist can serve about 4 Vehicle.

Advantages

• Does not adversely affect paintwork.
• High throughput.
• Low cost of work.

Flaws

• Cheap car wash shampoos can damage the outer layer of paint and cause darkening of chrome elements.

Steam

A steam car wash cleans surfaces using steam supplied under high pressure.

You can process no more than 2 cars in an hour.

Advantages

• Has no harmful effect on paintwork.
• Has minimal consumption of water and detergents.
• It is characterized by mobility and convenience.
• Low cost of equipment.

Flaws

• Low speed of service.
• Not applicable at air temperatures below +5 °C.
• Does not clean difficult stains and dirt.
• Not suitable for washing tall cars.

Tunnel

Refers to the automatic type of sink.

The process of servicing a vehicle is carried out inside a conveyor, where all the necessary manipulations are carried out step by step, for example, contact cleaning with rollers and brushes or non-contact processing using high pressure.

To accommodate such a complex, you will need a room whose dimensions will be at least 200 square meters.

Several cars can be on the line at the same time, and the total washing capacity reaches 40 vehicles per hour.

Advantages

• Good speed of service.
• Excellent throughput.

Flaws

• High cost of equipment.
• Significant energy consumption.
• The need for a large area.
• High cost of repairs.

Portal

This is an automatic car wash that processes the body of a standing car using a movable arch. Cleansing is carried out by contact or non-contact method.

The wash is located on an area of ​​about 70 square meters; it can service 15-18 cars in an hour.

Advantages

• Affordable cost of equipment.
• Low consumption of water and electricity.
• Compactness.

Flaws

• High cost of repairs.
• Average throughput.

Market research

Before opening or buying a car wash, it is necessary to conduct a preliminary market analysis. This will help evaluate the work of competitors and determine a free niche for future business.

The essence marketing research consists of compiling a list of car washes available in a city or region and determining the range of services they provide.

In this case, you should pay attention to the types of work, their cost, level of service and technical equipment.

By identifying the weaknesses of competitors, you can offer better service or attract visitors with new products.

Opening a car wash from scratch. Where to begin?

To officially conduct business you need state registration car washes. An object entrepreneurial activity can be registered as an individual entrepreneur or LLC.

An individual entrepreneur is the most suitable and popular form of doing business, characterized by simple accounting and low tax rates.

However there is one important nuance: the person who registered the individual entrepreneur bears personal property liability for his activities. In the case of an LLC, there is no such risk.

Documents for registration

Documents for opening a car wash must include the following papers:

• Statement of the established form
• State registration certificate
• Certificate from the tax office
• Lease or sale agreement for premises
• BTI passport
• Copy of the letter from the Statistics Committee
• Document confirming registration of the cash register
• Agreement concluded with public utilities
• Fire safety permit
• Certificate from the State Sanitary and Epidemiological Supervision Service
• Documents permitting the use of external advertising

Licensing

To open a car wash, you do not need to draw up special documents, nor do you need a license. However, its project will have to be approved by various authorities: fire, sanitary and environmental inspections, as well as the city municipality and the traffic police.

Taxation and accounting

It is most advisable to pay taxes on a car wash using the UTII system. In this case, the entrepreneur will be charged the following types of deductions:

1. UTII,
2. personal income tax,
3. unified social tax.

If you use the simplified tax system (simplified tax system), the business owner will pay either 6% of the amount of income or 15% of the amount of net profit. The second option is considered more preferable.

Bookkeeping should not pose any particular difficulties, and an accounting specialist can be hired part-time. Alternatively, you can contact the organization providing accounting services and conclude an appropriate agreement.

Approximate price list for various types of car wash services in Moscow and St. Petersburg

Prices for car washing various classes not the same either. The larger the vehicle, the higher the cost of maintenance. The standard package of services may include cleaning of the body, glass, sills, mats and various plastic elements of the interior.

Generalized price list of car wash

Where is the best place to buy or rent premises or a plot for construction?

The profitability of a car wash directly depends on where it will be located. Such objects are often located on busy highways and roads, at the entrance to the city, near gas stations, car services, and in car parks. You can rent a box in a shopping center or any other building that has a constant flow of customers and a parking area.

Placing a car wash in the city center can be problematic, as there will likely be difficulties in obtaining business permits and finding available space. When choosing a location, it is important to carefully evaluate the ease of access for potential visitors. In addition, it is advisable to organize a small parking area in front of the car wash.

There are two ways to start a business

1. Purchase premises or land for a car wash.
2. Rent a building or land.

In the first case, the investments will be significant, and the payback period will be 5-7 years; in the second, much less investments will be required, and they can justify themselves in just six months.

Car wash design and development

After completing the documents for renting land or premises, you should order a project for a future car wash from a specialized organization. The cost of such a service varies between $20-$30 per square meter. In addition to development necessary documentation, such firms can provide assistance in coordinating all the necessary papers.

If you build the building yourself, the construction of a small facility with an area of ​​60 square meters will cost approximately $21,000, and for approval project documentation it will take about six months.

Organizations offering ready-made car washes turnkey, they promise to complete the entire range of work in 2-3 months.

Designing a new car wash begins with creating preliminary design, allocation of land for development and obtaining a package of permits. The developed EP is agreed upon by the architecture department, the municipality, the fire inspectorate and the SES.

For final approval of the project, it will be necessary to develop about 20 technical specifications in various authorities and pass state examinations.

Car wash drawings must contain the following layouts:

• walls and floors,
• engineering systems,
• cleaning systems,
• installed equipment.

Approximate diagram of a car wash offering additional tire fitting services

Car wash device

In the car wash premises, it is important to organize uninterrupted power supply, ventilation, water supply and water treatment. In addition, you should take care of waste disposal.

Electricity supply

Need to get technical specifications and enter into an agreement with energy supply organization. To operate a car wash autonomously, you need to purchase a generator, and to eliminate possible problems, it is best to install two such devices.

Ventilation

Sufficient air exchange can be ensured by supply and exhaust ventilation. This mechanical system allows you to purify indoor air from:

• water vapor,
• chemical detergent particles,
• removed dirt,
• car exhaust gases.

Any system used must meet established requirements requirements for the frequency of air exchange and the level of its filtration.

Water supply and drainage

The operation of a car wash is based on high water consumption, so it is necessary to draw up an appropriate agreement on its supply and disposal. It is advisable to organize a circular circulation of water, in which the contaminated liquid will be purified and reused in work.

Filters for car washes must ensure the purification of waste water from petroleum products, chemical substances, dirt and grease. Typically, such equipment is mobile and compact, but it is designed for operation in heated rooms with an air temperature of at least +5°.

By and large, a car wash room can be divided into two parts: a customer service area and a place for washing cars.

• The technical room must be designed in accordance with established standards, and the area for receiving visitors must be furnished with furniture for relaxation.
• A minibar offering clients a variety of drinks and snacks: tea, coffee, mineral water, juices, chocolate bars, snacks or cookies.

What equipment and consumables are needed for the normal functioning of the business?

If used manual equipment for a car wash, need to be purchased set of accessories:

• two hand washes,
• high pressure apparatus,
• universal foam kit,
• compressor unit,
• two large vacuum cleaners,
• vacuum cleaner for car,
• water purification system,
• ventilation system.
• video surveillance system,
• cleaning chemicals for car washes,
• a set of rags and sponges,
• water containers, brushes.

The most popular car wash equipment is produced by the German company Karcher. Equipping one workplace with an automatic portal installation from this company will require an investment of about $100,000.

The main consumables are shampoos, polishes, dry cleaning and stain removal compounds.

Such products must be purchased regularly. If the daily number of cars serviced reaches 20-40 units, then the monthly chemical costs will be approximately $300.

The workforce consists mainly of car washers. These people must have certain professional and other useful skills: be polite, active and quick, understand detergents and methods for cleaning up dirt.

The car wash staff must be staffed with:

Employment should be organized in three shifts. In this case, you need to hire 3 administrators and 9 car washers.

How to promote a business?

To make a name for yourself, a new car wash needs to be equipped with a large sign, as well as purchase printing products in the form of business cards, flyers and booklets. Additional advertising will be a video on television or information posted on city billboards.

Visitors can be attracted with special promotions

• Free cup of coffee or tea.
• Sale of subscriptions for several car washes.
• Free 10th service.
• Providing a small additional service through a car wash.

Best titles

The name of the car wash should be short and clear. It’s good to use a slogan in addition to the name.

Among the successful names, we can note those that relate to the topic of water and cleanliness: Aquacity, Aquawest, Autocleaning, Clean City, Chisto.

If a car wash is combined with a car service or tire service, they can have the same names: Autoexpert, StarMotors, Autolux.

Is it worth working around the clock?

Round-the-clock operation of a car wash is in demand exclusively in large cities and metropolitan areas.

If the workload is daytime reaches its maximum, and it is not possible to serve everyone, the work schedule should be increased and additional employees should be hired.

Sample financial plan for a car wash

The average daily revenue ranges from 30,000 to 90,000 rubles. total amount investments will be about $45,000, and the payback period will be from 3 months to several years.

How much does it cost to buy or rent a ready-made business in Moscow and St. Petersburg?

Buy ready business in a large city you can under the following conditions:

• a functioning complex for 8 workplaces with an existing client base and property premises with an area of ​​495 square meters costs RUB 35,000,000. The guaranteed payback period is 11 months, the monthly profit is 403,000 rubles;
• a car wash with an area of ​​180 square meters, providing 2 stations, can cost 1,800,000 rubles. The rent is 350,000 rubles. per month, the payback period is one year, and the monthly profit reaches 175,000 rubles.

Is it profitable to open a new car wash as a franchise?

Organizing a franchise car wash can be less expensive and easier, and the business owner will avoid many organizational problems.

You can open a car wash from scratch together with the company “MOY-KA!”, which works with equipment from EHRLE. The franchise price is from 200,000 to 600,000 rubles.

GeoWash offers cooperation on the following terms:

• Investment amount - 29,000 Euro
• Payback period - from 6 to 8 months

The Fresh car wash network guarantees business payback after 2 months of operation. An entrance fee of RUB 75,000 is required. and investments in the amount of 45,000 rubles.

* The calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to open a self-service car wash to provide a range of affordable and high-quality services to customers in a city with a population of more than 1 million people. The establishment's main source of income is payment for the use of specialized washing equipment. Self-service car wash offers an automated service, with the help of which the client independently takes care of his car. The advantages of this business include:

Demand for this type of service;

High throughput;

The price is 1.5-2 times lower compared to conventional car washes;

Savings on personnel costs;

High level of income.

The target audience is car owners who value quality, speed and low cost of car wash services. Price segment – ​​average.

Investment costs in the amount of RUB 5,533,000. aimed at the construction of a self-service car wash, landscaping of the territory, the purchase of specialized equipment and the creation of a working capital fund.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

Every year in Russia the number of cars grows by 1.5 million units. According to the traffic police, over the past 10 years the vehicle fleet of Russians has increased by 65%.

Rice. 1 – Dynamics of the Russian passenger car fleet

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The total number of car washes in Russia is more than 12 thousand, but this is not enough to meet the demand for car wash services. The need for car washes increases by 110 units annually.

Car washes remain quite in demand and profitable view business. Car wash market trends reflect the growing popularity of self-service car washes. In Europe, the share of self-service car washes is 50%, but in Russia it is only 10% - that is, the niche is almost empty. At the moment, the self-service car wash market is in a stage of active development, which is also explained by the investment attractiveness of the business - the initial investment pays off within 1-1.5 years, and the profitability is 85% or higher.

A self-service car wash is an automated service through which the car owner can independently care for his car. For this purpose, stationary stations are installed in the car wash complex, designed for one parking space and equipped with a panel with connected equipment. A simple interface allows you to select a number of paid services, such as: washing - hot or cold water, with foam, with osmosis; waxing; drying; dry and wet cleaning of the car interior and trunk using a vacuum cleaner. Depending on the number of services chosen, the final cost of washing is determined - the average bill is 90-150 rubles. A full car wash at self-service stations takes 7 minutes, which allows you to avoid long queues and save on staff - two operators working in shifts will be enough. Thus, the phenomenon of self-service car washes consists of the following advantages:

saving time and money for the car owner;

no long queues;

traffic capacity up to 900 vehicles per day;

quick payback project;

low level of competition;

the ability of the car owner to wash the car himself, which eliminates complaints about the quality of services and ensures savings on personnel.

In times of crisis this type car wash is becoming especially popular, since traditional car wash services cost car owners 1.5-2 times more, and washing one car takes an average of 30 minutes. The obvious saving of money and time is a significant advantage of self-service car washes. In addition, such car washes are trusted by customers, since the car owner himself can control the thoroughness and quality of the wash. Another important parameter in favor of self-service car washes is their ability to service up to 900 cars per day. Table 2 shows Comparative characteristics various types of car washes according to this criterion.

Table 1 - Average performance various types car washes

Based on the data presented, it becomes obvious that during a crisis, the most popular service in the car wash market is self-service car washes.

3. DESCRIPTION OF GOODS AND SERVICES

When organizing a car wash, we considered two key parameters - geographical location and equipment that provides a range of services. The profitability of a car wash depends on these two parameters.

Plot. The most significant issue when organizing a car wash is finding a suitable site and collecting all the necessary documentation for the construction of a car wash. We will choose a convenient location for the car wash, since its profitability depends on this. The most attractive areas for a car wash are those located in an area of ​​high but slow traffic:

parking lots of mega-complexes, shopping centers;

parking lots;

areas at the entrance to residential areas;

busy city streets;

entrance to the city.

The most suitable area is the area behind the traffic light. While waiting for the green signal, the driver can examine the surroundings and will definitely notice advertising sign or a sign leading to a car wash.

After choosing a site, you must contact the local administration and inform about your intention to open a car wash in this area. You should also find out the status of the site - the land must be intended for industrial construction. Another important nuance is the presence of the necessary communications or the ability to connect power to electricity, sewage, and water supply.

The next stage is the preparation of construction and permitting documentation. The list of required documentation includes:

Permission from the SES;

Permission from the fire department;

Permission from town planning authorities;

A copy of the self-service car wash project certified by BTI;

Permission from the environmental service.

If the site is rented, the following should be added to the specified list:

Land plan;

Plan of the building to be built;

Permission from the local executive committee.

Approval of the project will take up to 6 months, the construction and commissioning stage will take 2-3 months. On average, it will take about a year to launch a car wash built from scratch.

The entire stage of car wash construction is shown in Fig. 2.

Rice. 2 – Stages of creating a self-service car wash

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It should be noted that the demand for car wash services has a pronounced seasonality - the greatest demand for car wash services is in the fall and spring, and in the summer and winter the demand decreases significantly. Therefore, the time of opening a business must be planned in advance in order to hit the peak of consumer demand.

Equipment and services. Customers will give preference to a sink that is equipped with a convenient and quality equipment, having wide functionality at an optimal cost. Most self-service car wash machines provide the following types of services with an average price per 1 minute of use:

Water supply - knocking down dirt and foam from the car body with water (20 rubles)

Foam - applying contactless foam to the car body (50 rubles)

Air - blowing out residual moisture from locks and rubber seals with compressed air (5 rubles)

Wax – applying a protective layer of wax, which ensures quick drying and protection from dirt (30 rubles)

Osmosis - churning with water without salts to prevent marks and streaks when drying (30 rubles)

Vacuum cleaner - dry and wet cleaning of the interior and trunk of a car using a vacuum cleaner (10 rubles)

Turbo wash - washing the car body with a mixture of water and non-contact emulsion chemicals, designed to eliminate special contaminants (40 rubles)

Self-service machines allow you to choose the required set of services, which determines the cost of washing. The average cost is 150 rubles.

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Manufacturers offer different kinds equipment, the cost of which depends on the set of functions and the number of expected parking spaces. The average cost of 1 set of equipment is 470 thousand rubles - manufacturers such as Avant, Alles, CW TECH fall into this price segment.

The most budget-friendly equipment option is offered by the domestic company Aqua-Group: 6 packages - from minimal to premium, differing in the range of functions. The cost of such equipment ranges from 220 to 470 thousand rubles.

It is recommended to organize a car wash with 3 or more stations - otherwise the car wash will be unprofitable. This business plan considers a self-service car wash with 4 parking spaces. To organize a car wash with 4 stations, an area of ​​about 250 m2 is required. The rent of such a site in an average Russian city will range from 50 to 150 thousand, depending on the availability of communications and the location of the facility.

Thus, fully equipping 4 self-service car wash stations will cost approximately 2 million rubles. It is also possible to purchase washing equipment for rent. For example, the Moi-sam car wash chain offers equipment with a rental fee of 44 thousand rubles/month. This business plan assumes the use of washing equipment from the manufacturer Aqua-Group, Premium package: the cost of a set of equipment for 4 posts is 1,480,000 rubles, the throughput is 576 cars per day. This equipment includes all the basic features above.

4. SALES AND MARKETING

To organize a self-service car wash, we chose to create an independent enterprise with its own brand.

A memorable name is a way to attract consumer attention. The assistance of naming specialists will cost an average of 6,000 rubles - the price includes the development of a brand, logo, and name. Of course, this is an optional expense item.

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The most effective advertising for a car wash is outdoor advertising. It is recommended to install the sign 2 km before the car wash. Manufacturing and installation of one sign next to road signs costs on average 15,000 rubles. To improve efficiency outdoor advertising it is planned to produce two signs that can attract required amount clients.

5. PRODUCTION PLAN

The target audience is car owners for whom speed, quality and low price of services are important.

The work schedule is around the clock, which will increase the number of clients.

To operate a 24-hour self-service car wash, two operators are required who work in shifts. The operator advises car wash clients, monitors clients’ compliance with the rules for using car wash equipment, and carries out refueling Supplies, maintains order in the car wash area. A repair specialist conducting service maintenance is also required. The specialist is expected to work part-time.

Table 2 – Optimal staff of a self-service car wash and payroll

Insurance premiums amount to 32.06% of the payroll, that is, 22,442 rubles. Thus, personnel costs, taking into account all deductions, will amount to 92,442 rubles.

The average number of car wash clients per day is 40 cars per post, that is, the car wash will receive 160 cars per day. Based on an average bill of 150 rubles, daily revenue will be 24,000 rubles, or 720,000 rubles per month. At maximum load of a car wash with 4 stations, the daily revenue will be 86,400 rubles, or 2,592,000 rubles per month.

6. ORGANIZATIONAL PLAN

In order to implement the project, an individual entrepreneur is registered. The form of taxation is the simplified tax system with the object of taxation “revenue” at a rate of 6%. Types of activities according to OKVED-2:

45.20 “Services for maintenance and repair of vehicles" - it is recommended to indicate as the main one, in addition you can indicate:

45.20.3 Vehicle washing, polishing and similar services.

50.20.3 Provision of other types of vehicle maintenance services

77.39 Renting and leasing of other types of transport, equipment and materials not included in other groups.

It should be noted that lawyers do not advise specifying vehicle washing as the main activity, since in fact, at a self-service car wash, the main service is the rental of specialized equipment, and car washing is carried out directly by the client. Based on this fact, the Federal Tax Service classifies the activities of self-service car washes as “the provision of services for the rental of special equipment and working space for washing cars for rent.”

7. FINANCIAL PLAN

Financial plan includes permanent and variable costs. To start a project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the costs of construction, equipment and inventory.

Table 3 - Initial investment

It is important that the initial investment should include the cost of renting a plot in the first months while the project is underway. construction works(3 months * 150,000 rubles). Thus, the required amount of initial investment will be 5,533,000 rubles.

Table 4 - Monthly expenses

The financial plan of the project is given in Appendix 1.

8. EVALUATION OF EFFECTIVENESS

The payback period of the project with an initial investment of 5,533,000 rubles is 20 months. The net monthly profit of the project upon reaching planned sales volumes will be 250,000 rubles. It is expected that the target indicators will be achieved in the sixth month of operation of the car wash. Return on sales in the first year of operation is 33%.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. TO external factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

We list the main risk factors when creating a self-service car wash and ways to respond to threats. TO internal risks relate:

Poor choice of location for a car wash. This risk has the highest probability and significant consequences. A qualitative geomarketing analysis of the area, infrastructure, and traffic flows will allow you to eliminate the wrong decision, which will allow you to more accurately assess the level of sales taking into account the density of potential consumers.

Technological risks, which include incorrectly selected equipment, breakdowns, and misuse of technological capacities, which can lead to the stoppage of business processes. This risk can be reduced with regular monitoring of equipment serviceability, high-quality after-sales service, competent choice of equipment.

Low level of personnel competence. Irresponsible attitude towards property and poor quality of service can lead to serious financial losses. To avoid this, systematic control, financial motivation, and standardization of personnel work are necessary.

External risk factors:

Opening new points in relative proximity, dumping direct competitors. The emergence of new car washes will lead to a redistribution of the customer base and profits. Reducing this risk is possible by creating your own client base, developing a unique trade offer and stimulating consumer loyalty.

Every day, with every kilometer, any car becomes dirty to one degree or another. We are all accustomed to seeing car washes for SUVs, minibuses and cars, but there is a catastrophic lack of places where you can wash a 20-meter-long truck. Not every production facility, much less a food warehouse, will allow dirty vehicles into its territory; such requirements for heavy-duty vehicles are more common at food warehouses. While car wash is available in almost every city for passenger cars, in the case of heavy-duty trucks the statistics leave much to be desired.

The main consumers are truck drivers, bus drivers, and subsequently fleets. Since the flight can last 5 or more days (sometimes up to 2-3 weeks), drivers have to live in their cars. There they eat, sleep and live. Naturally, the cabin must be orderly and clean. But they don’t forget about the outside of the truck, which is why they use the services of car washes.

The essence of the business idea is to satisfy the need of drivers and owners of freight transport to wash heavy vehicles, tractors, and buses.

Experts say that a car wash as a business is a very profitable business. And in order for it to generate real income, a number of important points should be taken into account

It is assumed that cash will be provided by a bank or investors, and so that the costs of starting a business are not high, a portal car wash can be leased.

Capital investments- 2740.8 thousand rubles.

Net profit- 409 thousand rubles.

Payback period- 6-7 months.

Return on sales - 68,2%.

2. Description of the business, product or service

It is planned to start a business with one portal installation costing 2.5 million rubles. After the first installation has paid for itself, it is planned to install a second portal sink.

After the two installations begin to generate stable income, it is planned to install a stationary sink with the same portal installation. It will be possible to expand the range of services, for example, by opening a tire shop, because you always need to develop.

Also open a small store of auto parts and consumables, i.e., motor oils, filters, various liquids such as antifreeze, antifreeze, diesel fuel mixtures, etc. Later, open a car wash for passenger cars.

3. Description of the sales market

This business is just beginning to gain momentum in our country. And it is not developing very quickly at the moment. It is not very developed in our city either.

Truck washing as a business is not only a promising, but also a highly profitable enterprise. Profits from such activities can significantly exceed the income received from car washes for passenger cars.

Just compare the cost of the service:

• For the owner of a car, washing the car costs 250 rubles. (average price of service).
• The minimum cost of washing trucks varies from 1,000 to 2,000 rubles.

Therefore, it is worth actively developing this industry, it will bring considerable profit and will enable truck owners to keep their freight car clean, and will provide people with jobs.

In our city, according to the 2gis portal, there are 9 car washes for trucks. There are more than 45 car washes for passenger cars. These are the main competitors. Most of them are located on the outskirts of the city, i.e., in places where there is a fairly large flow of cars.

Car wash place

Competitive advantage is expected to be achieved through the choice of location for the car wash and additional services. The car wash site is located along Dachnoe Highway.

Because Since this area is located on the outskirts of the city, the flow of both trucks and cars is ensured, especially in spring, summer and autumn.

4. Sales and marketing

5. Organizational structure

First you need to decide on the form of business organization. There are two options here: either registration as an individual entrepreneur (individual entrepreneur), or “opening” a legal entity, for example an LLC. Each of these forms has its own pros and cons, so to make it easier to make a choice, you need to familiarize yourself with each of them in more detail.

Both for registration as an individual entrepreneur and for opening a legal entity, state registration is required, the procedure for which is determined Federal law about registration legal entities And individual entrepreneurs. When contacting the registration authority, it is necessary to draw up an application in the prescribed form, prepare and submit constituent documents, and also pay the state fee.
The next step will be to obtain permits that allow you to engage in a car wash business.

In particular, these are:

• permission from local authorities who are in charge of the territory where it is planned to open a car wash. To receive it, you must submit a letter of request to the city or district administration for the allocation of a land plot for its construction;
• car wash project being developed design organization. Mandatory this project must comply with current sanitary-epidemiological, architectural, environmental and fire standards and be agreed with the authorities responsible for compliance with all these standards;
• permission from the architecture committee, sanitary and epidemiological station, security department environment, fire protection and labor protection for the provision of vehicle washing services. If at least one of the conclusions listed here is missing, the project will not be approved;
• an act of permanent or temporary possession of land, which is drawn up after approval of the project. Only after receiving this document you are allocated land and given a warrant for the construction of your facility.

This is a list of basic documents that are required to open a car wash. Special requirements according to their composition and form, no.

6. Financial plan

7. Risk factors

Let's evaluate possible risks project on a 5-point scale.

External:

• Possible changes in legislation. Risk assessment - 1. This risk can tighten the environment for business development and reduce the level of profitability. Compensation is carried out at the organizational moment when introducing a form of government, type of ownership and form of taxation.
• War, natural disasters, cataclysms, accidents and emergencies. Risk assessment - 1. The event can objectively lead to large material losses. Property may be severely damaged or destroyed. However, this risk is regulated by the insurance service.
• Opening of new car washes in a city with a population of 410,000, lowering prices by competitors. Risk assessment - 3. As we have already said, demand exceeds supply, but income may fall slightly. This is regulated by the creation of a personal customer base, active promotions and the development of interesting offers. It is necessary to reward the client for his correct choice.
• Seasonal reduction in the number of services. Risk assessment - 5. This risk does not have clear time limits. It all depends on the weather. This risk is managed marketing policy, shares, reduction in the number of employees.

• Project Description
• Description of products and services
• Production plan
• Recruitment
• Financial plan
• Which equipment to choose
• • • • Similar business ideas:

We bring to your attention a standard business plan (feasibility study) for opening a car wash. This business plan can serve as an example for obtaining a bank loan, state support or attracting private investment.

An example of a business plan for opening a small car wash with two stations. It can be used both for personal justification of the feasibility of investing in a business, and for attracting financial resources from a private investor.

Project Description

The goal of the project is to organize a car wash in the city of N. The project involves the provision of vehicle washing services, incl. cleaning the body, wheels, bottom, polishing the body, as well as cleaning and dry cleaning of the interior.

How much money do you need to open a car wash?

To implement the project, it is planned to attract investments in the amount of 2.1 million rubles. Them them own funds will amount to 300 thousand rubles, and 1.8 million rubles - credit funds. Economic indicators of the project implementation:

• Net profit per year = 989,406 rubles;
• Return on sales = 38.5%;
• Project payback = 25 months.

Starting cost estimate:

Which taxation system to choose for opening a car wash?

The organizational and legal form of the organization will be individual entrepreneurship. The initiator of the project is I.I. Ivanov.

The tax regime will be a simplified taxation system, 15% of the enterprise’s profit.

Currently started Practical activities for project implementation:

1. Registration completed individual entrepreneurship to the Federal Tax Service;
2. A lease agreement was concluded for a municipal land plot to accommodate a single post mobile car wash area 80m2. Rental price - 10,000 rubles per month;
3. A preliminary search was carried out for a company supplying turnkey modular (mobile) car washes.

The organization will consist of 5 people: an administrator and four car wash workers.

Description of products and services

Let's consider the main services that our organization will provide:

1. Car body wash. This includes body wash and rims. Will be provided by two washers within 10 minutes. The average cost of the service is 250 rubles;

2. Car interior cleaning. This service will include wiping glass, cleaning fabric and leather interior surfaces, removing dust and debris (vacuum cleaner). The average cost of the service is 300 rubles;

3. Chemical cleaning of the interior. This service includes cleaning of seats, floors, ceilings, doors, seat belts, and plastics. The average cost of the service is 1000 rubles;

4. Polishing services. This includes treating the body with liquid wax, polishing the body with polish, polishing the front panel and plastic, etc. The average cost of the service is 400 rubles;

5. Additional services. These are services such as cleaning wheels, blackening wheels, processing locks, removing traces of insects, etc. The average bill for these services is 100 rubles.

It is planned to establish operating hours from 10:00 to 20:00.

The share of each service in the total volume of services provided is presented in the form of a diagram:

Download car wash business plan

Step-by-step plan for opening a car wash

In our country, the number of car owners is growing from year to year, and the demand for car wash services is growing accordingly. The number of middle class people who are the main customers of car washes is also growing. These are mainly middle managers and entrepreneurs.

Our car wash will be located in close proximity to a gas station with a large flow of cars. This is a very good location, so the organization does not need additional advertising. The population of the area where our car wash will be located is about 30 thousand people.

The closest competitors are kept at a respectful distance. There is no such object within a radius of 500 meters.

The presence of two boxes for washing cars will allow you to avoid a long queue and, accordingly, eliminate the possibility of the client leaving for the nearest competitor. Let's move on to calculating the organization's expected revenue.

It is expected that the average throughput of the car wash will be about 30 cars per day. That is, 15 cars for each washing bay. With an average check of 350 rubles, daily revenue will be about 10,500 rubles, per month - 315,000 rubles.

However, take into account seasonality in the car wash business. The peak of revenue occurs in spring and autumn, and the decline begins in summer and winter:

Monthly revenue by period will be:

• Spring period - 504 thousand rubles (+60%);
• Summer period - 157.5 thousand rubles (-50%);
• Autumn period - 472.5 thousand rubles (+50%);
• Winter period - 126 thousand rubles (-60%).

Based on the data provided annual turnover organization will amount to 3,777,000 rubles.

Production plan

A mobile two-post car wash has a number of advantages over conventional permanent structures:

1. Low start-up investments to start a business;
2. The design of the car wash allows installation of the premises in the shortest possible time;
3. A mobile car wash is a completely independent module that does not require construction or installation work;
4. If the location is unsuccessful, the car wash may be moved to another location. The design of the mobile car wash allows you to change its location about 30 times.

The object package includes:

• Power frame;
• Insulated outer contour, which provides thermal insulation of the room from +30 to -30 degrees;
• The internal and external cladding consists of sandwich panels with a polymer coating;
• The car wash is equipped with a three-stage system recycling water supply with coagulation chamber;
• Tank with a capacity of 80 liters for diesel fuel;
• Supply and exhaust ventilation system;
• Fully autonomous air heating system using diesel fuel;
• Waterproof electrical wiring;
• High pressure pump for washing cars, manufacturer - Germany;
• Vacuum cleaner for dry interior cleaning;
• Compressor for blowing locks and other equipment.

Recruitment

The organization's planned staffing includes:

Annual wage costs will amount to 1,312 thousand rubles.

Financial plan

The fixed costs of our organization are presented in the following table:

Total fixed costs per month will amount to 214,220 rubles.

The structure of annual costs is presented in the form of a diagram:

The main expenses of the organization will be the costs of payment wages employees - 51% of general expenses, as well as for the payment of insurance contributions for employees - 42% of the total costs of the car wash.

The calculation of economic indicators is presented in the table - forecast of income and expenses of the organization:

How much can you earn at a car wash?

The net profit of the car wash at the end of the year will be 989,406 rubles. The profitability of a car wash is 38.5%. With these business plan indicators, the car wash project will pay for itself in 25 months.

We recommend download car wash business plan, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Which equipment to choose

Equipment for a car wash will need the following:

• washing chamber;
• overpass;
• ventilation, water purification and lighting systems;
• power supply and heat supply systems;
• washing equipment;

equipment for supplying water and waste liquids. Usually all the equipment is already included in the complex, but if you want to provide additional services, you will need to purchase the equipment necessary for these types of services.

What documents are needed to open a car wash?

First of all, you need to register an individual entrepreneur or LLC with the tax authorities. If you plan to provide services only to private individuals, you can choose an individual entrepreneur. If you are going to serve enterprises, it is better to register an LLC.

Which OKVED code should I indicate when registering a car wash?

You also need to select an OKVED code for business registration. For a car wash, you can use the OKVED code 45.20.3 - “Washing vehicles...”. In this case, this is the most suitable OKVED, and you can stop there.

Do you need a permit to open a car wash?

Will also be needed permits from the architectural chamber, SES, Gospozhnadzor, environmental service, as well as a copy of the project certified by the BTI. Documents must be submitted to the local administration, which, after checking them, will allow construction.

• • 1. Decide on the car wash format
  • 2. Create a portrait of the client
  • 3. Calculate your estimated income
  • 4. Select your equipment wisely and don’t skimp on its service
  • 5. Don’t skimp on extra services.
• 3. Conclusion

In a modern city, with its constantly growing number of cars and the growing needs of car owners for quality services for their cars, high-quality car washes are of particular relevance. Long ago, gone are the days when, in order to wash a car, a car owner would take a bucket, a hose, and a sponge and wash his car. Today, most drivers prefer to use contactless car wash services.

1. How to open a car wash, where to start

Opening a new car wash today - the matter at first glance is very simple. But only at first glance. To organize such a business, you need to take into account a lot of nuances, starting from the selection of line personnel and ending with communication with control, supervisory and licensing authorities. This is exactly what will be discussed in the article.

Start with the main answer to the question: “Where will the car wash be located and what is its customer profile?” The most successful of all can be considered places near regional or super-regional shopping centers, at the intersection of highways or in residential areas near car parks and garage complexes. Less successful options are at gas stations (people, as a rule, do not linger there) and near large service stations (usually they already have their own car wash inside, or a technical car wash is included in the standard hour price). The outsiders will have places in the industrial area or on the highways.

2. Business plan for opening a car wash: example

1. Decide on the car wash format

Will it be a classic contactless car wash or a self-service car wash? In the first case, a waiting area will be required, but, as a rule, the cost of services there will be higher. The second option is preferable in conditions of cramped premises or the high cost of renting land or premises and is aimed at a large and stable flow of cars.

2. Create a portrait of the client

Based on the average cost of a check among competitors and the frequency of car washes. It would also be a good idea to take into account additional services, both directly from the car wash (steam engine washing, waxing, body polishing), and simply convenient for customers (tea, coffee, wi-fi zone or simply the presence of a waiting area).

3. Calculate your estimated income

With an average bill at a car wash in the city (a regional center with a population of 500 thousand inhabitants) of 300 rubles and an average load of each post of 15-20 cars per shift (8 hours) or 50 cars per day, we get:

• 300 rubles * 50 cars * 4 posts = 60,000 rubles per day
• 1800 thousand rubles per month
• 21,600 thousand rubles per year

It is clear that these figures are approximate and achieving such an average check and uniform load on each post will not be easy, but in this situation, a contactless car wash for 4 posts pays for itself in 3-4 months.

Profitable car wash: how to open, where to start

Now let's talk about how to achieve such indicators.

1. Good location. There is a location in itself, a bright sign, etc. Needless to say, a car wash in the city should be open 24 hours a day?
2. The fight for customer loyalty. Extremely important point in conditions of intense competition and staff shortages. Discounts, promotions, bonuses should help win hearts and wallets.
3. Staff. Don't skimp on him and his training. Sooner or later, those you hire will grow up, be rude to the client, or even worse - they will simply stop going to work and it will turn out that there is no one to wash the clients’ cars. The queues will grow or, even worse, stop happening altogether. Hire people who are ready to work and earn money, preferably with similar experience, offer them a progressive pay scale and career to the administrator or director of the car wash - you'll see, things will work out!

4. Select your equipment wisely and don’t skimp on its service

Many novice owners, when drawing up a business plan for a car wash for 4 stations, plan to immediately purchase inexpensive equipment for all 4 stations, but often unknown to anyone and of dubious quality. This big mistake many. To begin with, it is advisable to set up 2 posts, but with high-quality equipment famous brand and train personnel according to the manufacturer’s requirements. And having tested it, having learned its pros and cons, the advantages and disadvantages of the service, you can already launch the next posts with it or with other equipment.

5. Don’t skimp on extra services.

• Would you like a cup of coffee?
• We have a promotion today, blackening rubber for half price!
• You will receive a 20 percent discount on your next wash upon presentation of your receipt.

Admit it, it’s nice to hear such words. And you will be surprised that cross-selling (selling additional services during a purchase) can provide up to 50 percent of total revenue. The main thing is to offer them on time! And let 60 percent of clients pass by, another 20 will be interested and not take it, the remaining 20 are your goldmine! A competent administrator during his shift will be able to greatly “warm up” the average bill with such simple techniques, and this will already be not 300, but 500 rubles from each client.

3. Conclusion

Thus, with the right approach, opening a car wash is not a very difficult task, and recommendations for drawing up a business plan will help you start your own business.

Watch an interesting video: NEW BUSINESS: “Washing without water”

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