Marvel company. Import substitution is not a hindrance: Marvel has increased Oracle sales and wants to grow at the expense of Microsoft sales


Sorry ( Former employee)

Moscow city

11:43 25.01.2019

Pros of work

Only a team that has worked for more than one year.

Negative sides

Unfortunately, I can only say that after working for many years in the company I saw only its decline and deterioration. The leadership that has come in the last few years has only made things worse. Gavrilova Olga so-called Chief Accountant does not correspond to the position held! In just a few years, she simply destroyed the entire Moscow team, who worked faithfully for the benefit of the company! Survives employees, sets absolutely inadequate tasks, demands that one job be completed, while suddenly some other work appears that could be done by another employee, but instead everything is assigned to one. He absolutely does not know how to distribute assigned tasks; when communicating with his subordinates, one can hear continuous swearing, as if the person had previously been monitoring prisoners in prison. People sit, overwork, and the promised overtime hours do not allow them to take time off. In her opinion, employees are slaves who are required to work around the clock without any breaks or vacations. Instead of motivating employees, it only belittles and forces them to voluntarily resign and recruits them to replace them if this former manager then for some reason an employee in the St. Petersburg office although he is required in the Moscow office, if this is an ordinary employee, then some students at the so-called GPH who, at best, will stay for a couple of months and leave after seeing all this absurdity. And it turns out that an employee comes, he needs to be trained so that he can at least somehow start working, and this takes at least a month, a person works for a month, and then quits because no one is ready to work for such salaries, such a volume of work and such conditions ! Until the management comes to its senses and removes it, I don’t advise anyone to get a job in the Accounting department in this company!


Anonymous (Former Employee)

Moscow city

20:56 16.02.2018

Pros of work

Nice, sociable and friendly team.

Negative sides

Negative management, specifically chief accountant Olga Gavrilova! A mediocre manager, wastes excellent personnel who have worked for 5, 7, 10 or more years, communication is absolutely boorish, does not hesitate to humiliate an employee, often uses obscene language in conversations with subordinates, which is not acceptable for a manager! Communication, as a rule, takes place not only in a raised voice, but mostly in shouting! The correct setting of tasks is disgusting, the distribution of responsibilities is useless, a complete lack of mutual understanding with employees, a complete violation labor code towards subordinates! Forced to work more than an 8-hour work schedule (10, 12, 16 hours each), in order to coordinate and approve vacation you need to go through humiliation, for frequent refusal of legal leave, the choice of vacation days is limited at your discretion from the series I want it that way... Satisfied negotiations on speakerphone in a common office, considering that she is the only one, thereby interfering with the work process and solving problems with clients and work colleagues, although there are meeting rooms for these purposes! She does not delve into the work of her subordinates; in her opinion, they sit and idle, although in addition to the tasks she has set, there are ongoing tasks coming from clients and colleagues that need to be verified, carried out, agreed upon and closed. Often ignores email messages, communicates in a raised tone, demanding this or that report or explanation, although everything was sent earlier and on time! The worst leader!!!


16:12 30.03.2016

Pros of work

This company is listed in Moscow, in St. Petersburg it is listed as Mirra LLC where the direct director is Dubovich. E.M. it also has more than 15 left-wing companies, one of them was liquidated in 2015. and their actual address registered in the city of Tula (they are running away from the tax office) there is a pseudo office on Afonskaya street, building 2, where they rent. (5th floor, office 524) naturally the name will no longer be Mirra but Max Group... such a tangled tangle)))
The advantages are only during the interview!! The advantages are that you are your own boss when it comes to displaying goods, you make your own agreements,

The Marvel Distribution company held an annual conference in Moscow dedicated to the results of 2017.

As Konstantin Shlyakhov, general manager and senior vice president of the company, noted, the past year was characterized by positive dynamics in all segments. Sales of consumer devices grew more in monetary terms than in quantity. In particular, in the Monitors and Smartphones category, sales growth has been observed for the second year in a row, while the tablet and digital photo markets have been declining for the third year. It was noted that the corporate market grew significantly last year in monetary terms after noticeable stagnation in 2016.

The recovery of the market, the formation of a pool of new vendors, as well as the strengthening of the ruble exchange rate led to an increase in Marvel’s revenue, which last year amounted to 70.6 billion rubles (excluding VAT).

The growth in retail distribution compared to last year was 10%. Of the four main product niches being developed, the largest segment is the category mobile devices, bringing in approximately half of the revenue. Sales of this category of goods increased by 13%, peripherals, photos, accessories - by 29%, components - by 67%. The categories of personal audio (+87%), gadgets and drones (+56%), monitors (+80%), smartphones and mobile phones supplied to a wide channel (+40%) grew at a faster pace.

The top 10 vendors generating the largest retail turnover included (in alphabetical order) Acer, Fly, HTC, Lenovo, Lexmark, Logitech, Meizu, Nokia, Seagate and WD. Marvel has become the No. 1 distributor in Russia for WD external drives, Canon photographic equipment, LaCie and PocketBook products. The top 10 partners have not changed since last year and include the largest telecom operators, cellular and household retail and e-commerce.

The turnover of the Project Distribution direction increased by 26% compared to 2016. All three departments improved their performance results: Networks and Telecommunications - by 36%, Servers and Storage Systems - by 14%, Software and Oracle - by 43%. Marvel has become the largest distributor in Russia for such vendors as AudioCodes, Crestron, Extron, Extreme Networks, Fortinet, Hitachi, Juniper Networks and Tripp-Lite.

The top 10 vendors of the division by sales volume included (in alphabetical order) APC, Avaya, Cisco, Hitachi, HPE, IBM, Juniper Networks, Lenovo, Oracle and Samsung. The top ten largest partners include all the largest system integrators. For the first time, Sberbank (Sberbank-Technology) entered the top 10.

As for new projects, in 2017 Marvel launched an SMB marketplace for HPE equipment for medium and small businesses, as well as a project for the sale electronic keys various software.

Speaking about plans for the future, the company stated that it intends to further increase its share in the mobile device market in the field of retail distribution, as well as focus on the development of vendors creating devices for the gaming industry and in the field of personal audio. Attention will also be paid to the emerging Internet of Things segment. Electric transport could be a completely new but promising direction in 2018. In the project business, increased cooperation with manufacturers of multimedia and network solutions is expected, as well as increased sales of products that implement the concept of cloud computing.

Marvel is part of the group of companies of the same name and distributes computer equipment, peripheral, network equipment, digital and mobile devices from the world's leading manufacturers since 1991. In each product niche, the company cooperates with several vendors to insure against possible crisis risks. The Marvel affiliate network consists of several thousand companies in many Russian cities.
Marvel supplies the following products: product groups: computer components, network-attached storage (NAS), personal storage devices, UPS, monitors, projectors, commercial panels, digital media, printing and playback devices, mobile communications (phones, communicators, tablets), servers and network storage, laptops , monitors, PCs, tablets, network equipment, audio and video equipment, products from Oracle and Apple.
Marvel is a distributor of the following manufacturers and brands: AdvoCam, AMD, ARTWIZZ, belkin, chieftec, DIGITUS, GEAR4, GRIFFIN, iconBIT, iGRIP, iomega, laCie, Maxell, SENNHEIZER, SVEN, SwitchEasy, Targus, teXet, TOSHIBA, Transcend, Verbatim, AOC, APC, CyberPower, iiyama , LG, Optoma, PHILIPS, POWERCOM, ViewSonic, HTC, HUAWEI, SAMSUNG, SONY, ZTE, HP, Oracle, Hitachi, IBM, Acer, Dell, Apple, Lenovo, MSI, Samsung, SONY and others.
The company's offices are located in Moscow and St. Petersburg. The company's partners with an appropriate purchasing history can get access to a credit line and the possibility of deferred payment. Goods are delivered both throughout Moscow and to the regions. Marvel provides technical, marketing and consulting support to its clients. Among our partners are the largest retailers computer and household appliances, sub-distributors, PC assemblers, system integrators, corporate resellers. For the first acquaintance, we ask you to fill out the registration form. After receiving it, a sales manager from one of our company’s offices will contact you. Currently, our company has two offices, one of which is located in St. Petersburg, and the other in Moscow. Our representative office operates in Kazakhstan (Almaty). The Marvel catalog is loaded via API, which allows you to instantly obtain the necessary information about the status of the warehouse and the cost of goods directly from the Marvel database.

Marvel Distributor Catalog Integration

The module for 1C:Bitrix allows you to integrate the Marvel distributor into your online store. Information about the Bitrix module, its installation, configuration and synchronization with Marvel can be found on the 4Dealer website in the Module for Bitrix section.

The WordPress WooCommerce plugin allows you to integrate the Marvel distributor into your online store. Information about the Word Press plugin, its installation, configuration and synchronization with Marvel can be found on the 4Dealer website in the section

One of the largest wide-profile distributors of IT equipment in Russia and the CIS countries. As of the beginning of 2017, the company's distribution portfolio includes more than 120 different brands.

The marketplace for Lenovo equipment is the second similar project of the distributor. Marvel already has an electronic trading platform offering solutions from another vendor. The demand for the service for all participants in the chain gave impetus to the launch of a similar project.

2018

Law enforcement officers raided the Marvel Distribution office

On October 4, 2018, representatives of Marvel Distribution came to the Moscow office law enforcement. The company says that this is due to some contractors.

A source in the IT market spoke about the visit of security forces to the office of the IT distributor RBC, and company representative Yulia Salagaeva confirmed this information. According to her, law enforcement officers requested “documents on working with some contractors from 2015.” At the same time, the publication’s source claims that searches were carried out in the office.


This is the second case in a month that security forces are interested in large IT companies. Earlier, at the request of the investigation, the Tverskoy Court of Moscow arrested the president of the Compulink group of companies, Mikhail Lyashch. It's about about fraud on an especially large scale. The entrepreneur is charged with Part 4 of Article 159 of the Criminal Code.

Meanwhile, Yulia Salagaeva told RBC that on October 4, 2018, a virus entered the Marvel Distribution system, which caused communication problems. The company was forced to forcibly turn off Internet channels, as a result of which corporate telephone and postal communications stopped working.

Company employees could not communicate with each other via corporate email and landlines, but kept in touch only by mobile phones. An incident that allegedly occurred due to one of the employees opening a malicious file in e-mail, did not affect work with clients, Salagaeva added.

Marvel got rid of the “zoo” of legal entities and became transparent to the tax authorities

According to him, the process of business consolidation began in 2016, when the main contracts with suppliers were transferred to Marvel CT. In total, about 4 thousand contracts were transferred to it.

In total, six legal entities of the company ceased their activities in 2017 through reorganization in the form of merger with Marvel CT. Several legal entities duplicating functions were simply liquidated, they say at Marvel Distribution.

At the same time, according to the Kontur.Focus database, one of them, Marvel Company LLC, has been going through bankruptcy proceedings since 2017. A representative of the management of Marvel Distribution told TAdviser that the owners decided to liquidate this company through bankruptcy, because she developed negative net assets due to the “not very successful passage of the crisis of previous years.”

The net loss of the Marvel Company in 2016 amounted to 1.1 billion rubles. Including these losses in the overall balance of Marvel Distribution would mean artificial damage to the indicators, a company representative noted. At the same time, all external creditors will be satisfied, he added.

The Tax Roots of Transparency

Business consolidation and the transition to transparent reporting were preceded by tax problems at Marvel Distribution in St. Petersburg. After the Federal Tax Service, against the backdrop of sanctions and falling oil prices, set its sights on increasing the collection of taxes into the budget, the largest IT distributors were the first to come under attack and were forced to switch to completely “white-wash” work. The St. Petersburg portal DP.ru wrote about this back in 2017 in its investigation.

In January 2016, inspectors from the Federal Tax Service of Russia No. 2 for St. Petersburg for the largest taxpayers came to Marvel Distribution’s offices for an on-site inspection. Based on the results of the audit, Marvel Company LLC was assessed an additional 441 million rubles in profit tax and 442 million rubles in VAT, as well as penalties and fines for total amount more than 300 million rubles.

“Bonuses” of working “in white”

The consolidation of the business allows Marvel Distribution to display a more transparent financial statements, thanks to which the company becomes more attractive, transparent and understandable for partners, insurers and creditors, noted in Marvel Distribution.

As an example, Konstantin Shlyakhov cited Samsung, with which the company has been working for a long time in the field of project business. Two years ago, Samsung had difficulty confirming the $100 thousand limit for Marvel Distribution on the loan that the latter had applied to it for. In 2018, Marvel Distribution needed a loan of several million dollars for one delivery, and by showing Samsung consolidated statements, the company received a line of credit “tens of times” larger than the previous one.

A more transparent structure also makes it possible to simplify interaction with government agencies, including the customs service. In 2018, the company, together with customs service underwent an audit to obtain the status of an authorized economic operator. This will significantly simplify the procedure for importing goods, reduce overhead costs and the volume of document flow, Marvel Distribution expects.

Business consolidation has made it possible to reduce the costs of administering a large number of legal entities. According to Marvel Distribution, during the process of consolidation, the company's total staff was reduced by about 10%, mainly due to accountants. At Marvel CT in 2018 average number staff is 535 people.

Konstantin Shlyakhov identified one “problem” that arose as a result of business consolidation.


Let us add that in 2015, Marvel Distribution first appeared in the RBC 500 ranking of the largest companies, and at the end of 2016 it took 163rd place in it.

Marvel rented an office with an area of ​​more than 1,700 sq.m.

From 2011 to 2013, a company from the British Virgin Islands, Zymbeline Trading, received almost $96 million, or 2.9 billion rubles, into its account in the Swiss bank UBS AG. The money came from the Moldovan bank Moldindconbank and the Latvian Trasta Komercbanka. According to " Novaya Gazeta", these funds were transferred to fictitious offshore companies, in favor of which Moldovan bailiffs wrote off money from Russia.

Documents regarding Zymbeline Trading are in the Panama Archives. In 2008, Sergei Girdin was named as the manager of the company's bank account. The publication was unable to clarify whether he controlled the company’s account later, when money was transferred to it according to the “Moldovan scheme,” and Girdin himself did not respond to Novaya Gazeta’s request, the publication claims.

Marvel said that the company has nothing to comment regarding the publication of Novaya Gazeta, since the publication did not receive any documents for consideration. However, based on the results of the analysis of open data, it can be concluded that the results of the journalistic investigation have nothing to do with either Marvel or Sergei Girdin, the company added.

From 2013 to 2014, a company from the British Virgin Islands, Comptek International Overseas, controlled by Georgy Gens, according to Novaya Gazeta, received $27 million, or 931 million rubles, through the same scheme into its account in the Swiss bank UBS AG.

Import substitution is not a hindrance: Marvel has increased Oracle sales and wants to grow at the expense of Microsoft sales

Marvel Distribution is also interested in sales software in the field of information security, Konstantin Shlyakhov told TAdviser. For example, antiviruses. Negotiations on cooperation are underway with a number of suppliers in this segment, the company says, without specifying which ones.

Marvel Distribution has experience in selling Oracle products, including software. In 2016 they grew by almost 60%. The growth relates mainly to software. A contribution to the growth was made by the fact that at the end of 2015, Oracle stopped supplies through one of its distributors in Russia, and its share was distributed among the others, explains Marvel Distribution.

The growth of dynamics for Oracle was also facilitated by the sale of the Unlimited License (unlimited license) of this vendor’s software, in which Marvel Distribution participated. As a rule, the distributor does not participate in the sales of unlimited licenses; Oracle supplies them itself either to the customer or to the partner, the company explains. In this case, Marvel Distribution was able to convince everyone that it would not be superfluous in this supply chain. She “was able to offer an offer so interesting to everyone with such a modest estimate of her own percentage that for all participants in the chain, the participation of Marvel Distribution did not lead to additional costs.”

In 2016, Marvel announced that it had become a distributor of the American company PTC, a developer of technology platforms and enterprise applications for computer-aided design (CAD), management life cycle Products (PLM), Applications (ALM) and Services (SLM), Supply Chain Management (SCM) and Internet of Things (IoT). The contract covers everything software products vendor in Russia and the CIS.

The course towards import substitution in Russia does not yet have a significant impact on the company’s business, a representative of Marvel Distribution noted in a conversation with TAdviser. There is a trend towards import substitution as such, but in the area of ​​hardware, there are no solutions with potential that would be of interest to the company’s partners on the market yet. It is very difficult to “replace” products in a year or two, on the development of which the world’s leading vendors spent many years, effort and finances, with Russian “analogues”. Simply because for real analogues to appear, years of corresponding work on the part of “deputies” must pass, says Konstantin Shlyakhov.

The situation with import substitution in the software area is a little better, Shlyakhov believes. In this area in Russia there were initially companies that, even before the advent of the term “import substitution,” were actively working in world markets; a strong school of programming had historically been formed, so it was necessary to create a substitution product not “from scratch,” but often from very good starting positions.

The company is also interested in sales of software by subscription in Russia, acting in this case as an authorized sales channel of the vendor. Marvel invested in the creation internal system software distribution using this model, a company representative told TAdviser.

Marvel Distribution is also interested in sales of cloud services. The company told TAdviser that they are considering the possibility of providing cloud services based on a partner’s data center abroad, outside the CIS. Marvel is exploring the option of investing in the development of this data center and further providing cloud services based on it - both infrastructure and SaaS. In which country and on the basis of which site, the company chose not to specify.

2016

Revenue growth by 3% in dollars

Marvel Distribution's revenue in Russia grew by 3% in dollars in 2016. Company representatives spoke about this in February 2017. The company chose not to disclose the dynamics of turnover in rubles.

Marvel Distribution conducts sales in two directions: distribution in retail and project business. The first of them showed higher growth rates in 2016, and its share in total sales exceeds 50%. The laptops and tablets business showed growth of 6% in dollars, while tablet sales grew by 302%. Sales of mobile communication devices grew by 37%, monitors – by 35%, personal audio devices – by 17%. The components department also increased sales. High growth rates were shown by sales of AMD processors - 21%, Chieftec power supplies - 185%, external and internal Toshiba HDDs - 700%.

The main retail sales channels were companies operating in computer retail, cellular and household retail, as well as the B2B channel. Project distribution also showed growth. The top 10 vendors by turnover here included APC, Avaya, Cisco, Extreme Networks, Hitachi, HPE, IBM, Juniper, Lenovo and Oracle. 83% of products were supplied to system integrators.

Foreign business in 2016 accounted for more than 10% of the company's total turnover. His share in total revenue growing. Marvel Distribution stated that its business in Georgia in 2016 grew in dollars by 100%, in Central Asia by 50%.

Termination of contract with Apple

In February 2016, Marvel Distributions stopped supplying Apple products. Affected high requirements IT giant to partners, a change in the work model in the Russian Federation and a drop in sales.

We are grateful to Apple for its cooperation, but the current economic situation - rising exchange rates, declining purchasing power, declining demand for premium products on the one hand and the vendor's policy - direct contracts with major partners, full financial guarantees of the distributor on the other - led us to the decision to refuse supplies to Apple . Perhaps the situation will change and we will return to cooperation, but for now we will focus on products that require less financial investments and giving more economic effect, - explained Konstantin Shlyakhov, senior vice president and general manager of the Marvel Distribution company.

According to him, Apple, which has been distributing its products in Russia through distributors for a long time, has established direct deliveries retail chains and selling products through your own online store.

At the same time, the Californian giant imposes “not just very strict, but also capital-intensive” requirements on distributors, continues Shlyakhov. Among them is 100% collateral for a credit line (in the form of a deposit or a bank guarantee), which forces the distributor to “freeze” large funds. But in the current market conditions, banks are in no hurry to lend to companies in Russia, notes a representative of Marvel Distribution.

Another reason that influenced the distributor’s refusal to partner with Apple was the reduction in sales of the corporation’s expensive equipment in Russia against the backdrop of falling purchasing power of the population.

Konstantin Shlyakhov emphasized that the distribution of Apple products is not a business that allows for a high return on investment.


He also added that the company does not plan to stop collaborating with any other “iconic” vendors, but clarified that “sometimes circumstances are such that we have to make similar, very difficult decisions.”

2014

The partner network includes over 4,200 companies from more than 240 cities in Russia.

In the total turnover of the company, 40% (in money) comes from system integration; 15% are corporate resellers, 20% are computer retail, 14% are cellular retail, 5% are household retail, the same amount are Internet retail, 1% are “other channels.” In Russia, growth was shown by the direction of system integration - more than 25%, corporate deliveries - an increase of 10%. Computer retail showed growth of 6%, cellular retail – 15%, Internet retail grew by 5% (figures are based on the results of equipment shipment).

2013

The distributor's business volume in the CIS countries (excluding Kazakhstan) in 2013 increased by 193% compared to the same period in 2012. In Kazakhstan, the company's turnover in 2013 increased by 50% (compared to 2012). In total, since the opening of the Kazakhstan office in 2008, the company’s sales in this country have increased 45 times.

The distributor sold more than 1 million smartphones in Russia, the total growth (more than 350%) of the company's turnover for HTC in the CIS countries, as well as an increase in sales of Sony smart phones by almost one and a half times. In addition, other vendors with whom the distributor works showed significant growth. Thus, in the “data storage systems” product line, Hitachi products showed excellent results (+385%); Nikon (+42%) and Canon (+44%) distinguished themselves in photographic equipment. In the very difficult laptop segment, MSI products achieved a 41% increase, while sales of commercial laptops, all-in-ones and PCs under the Lenovo brand increased by 23%. In addition, Marvel Distribution became No. 1 in the supply of commercial Acer laptops.

2012

The largest share of sales in 2012 belongs to the Laptops, PCs and Tablets (ND) department – ​​37%. This is followed by the departments “Networks and Telecommunications” (NET) with 26%, “Digital Technology and Mobile Communications” (DMC) – 24% and “Servers and Storage Systems” (SERV) with 13%. Sales of tablets have already begun to exceed sales of PCs, the share of retail business (DMC and NB) was 61%, and the project business (NET and SERV) was 39%. "The main vendors of Marvel Distribution are Apple, Cisco, .

2011

At the end of 2011, sales growth amounted to 51%, which is 21% higher than the plans set at the beginning of the year. According to the company, achieving such results was made possible thanks to a balanced product portfolio, proven management methods, customer focus and constant improvement of logistics and financial services. In total, since 2000, sales of the Marvel Distribution company have increased 20 times. System integrators brought 40% of the company's turnover, corporate resellers - 10%, computer retail - 20%, household retail - 15%, cellular retail - 8%, Internet retail - 3%, other partners - 4%.

In the total sales volume, the main growth points can be identified. In 2011, the best dynamics were observed for Apple products (+203%), HTC (+149%) and IBM (+111%).

Each of the key departments showed significant results.

The Networks and Telecommunications department showed a noticeable increase in sales for “niche” vendors: Extreme Networks (+155%) and TrippLite (+289%).

Specialized technology solutions Cisco IronPort (+102%) / Cisco Telepresence (+226%) and HP Networking (+264%) are actively developing.

The share of Enterprise products accounted for 68% (growth of 17% by 2010), SMB – 18% (growth of 32%), Voice – 13% (growth of 69%).

The share of laptops accounted for 44.3% (growth of 37.2% by 2010), desktops – 17.1% (growth of 67.7%), servers and storage systems – 25.2% (growth of 70%), tablets – 11.7% (growth 562.5%), other – 1.8% (growth 123.7%).

Department "Components, peripherals, digital equipment, mobile communications" also demonstrated a steady increase in turnover. Sales of smartphones, digital cameras and e-books grew most noticeably. In addition, the range of accessories has expanded significantly, which will now be separated into a separate area within the department.

The share of communicators accounted for 45% (growth of 101% by 2010), components – 4% (growth of 4%), peripherals – 4% (growth of 48%), e-books and accessories – 7% (growth of 113%), UPS – 13% (growth of 23%), monitors and projectors – 9% (decrease of 23%), digital digital systems – 17% (growth of 51%).

2010

The turnover of the Marvel Distribution company in 2010 increased by 102% compared to 2009 and by 49% compared to the pre-crisis 2008, thus becoming a record for the entire period of the company’s operation. The turnover of the EFO company, which supplies electronic components, increased by 60% compared to 2009, Nevsky Bank increased its balance sheet assets and capitalization by 56 and 29%, respectively, and the Timber Product company, specializing in woodworking and construction of wooden buildings, optimized production and loaded capacity at 87%.

The Laptops, PCs and Servers department showed the highest growth rates (144% compared to 2009), its share in total turnover increased from 39 to 47%. The second largest business department, Networks and Telecommunications, maintained a share of 27% of total sales (growth - 105%). The share of the department “Components, peripherals, digital equipment, mobile communications” decreased to 25% (growth - 51%). The Audio/Video department maintained a 0.5% share of total turnover (an increase of 76%).

Growth across product lines was extremely uneven. If sales of voice solutions grew by 207%, PCs and laptops - by 165 and 162%, respectively, network solutions for large and small and medium enterprises - by 99 and 91%, then sales of monitors, peripherals and components - by only 59, 46 and 7%. The increasing popularity of laptops and netbooks has reduced, according to Shlyakhov, the share of domestically produced equipment, which also affected sales of components.

The biggest change in the structure of the dealer network is the growing importance of household appliances sales networks (contracts were concluded with Eldorado and MediaMarkt), where sales increased by 170%, and the emergence of the “photo retail” category. According to the results of the year, “household retail” surpassed “computer retail” (19 and 17% of turnover, respectively) and lags only behind “system integration” (38%).