Desktop wallpaper with apple logo. Glowing logos for iPhone from Kulturi. Outline illuminated logos

The very first Apple logo looks more like a painting than a brand name. It showed Isaac Newton reading under a tree with a falling apple hanging over it.

Along the outline of the frame is a line from William Wordsworth’s poem “The Prelude”: Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone (“Newton... A Mind that sails alone through strange seas of thought”).

The emblem turned out to be rich in references and secret meanings, but too overloaded and complex to be used for marketing purposes. It lasted only a year.

By the way, the author of the logo, Ronald Wayne, was the third co-founder of the company. He did not believe in Apple's success and recklessly sold a 10% stake in the future corporation for only $800. And thereby deprived himself of a multi-billion dollar fortune.

The official logo that adorned the company's first product, the Apple II, was a bitten apple made of bright multi-colored stripes. In just a week, it was created by designer Rob Yanov at the request of .

The artist bought apples and painted them, removing unnecessary details. So only the outline with the handle remained. At the same time, the famous bite on the right side was created without hidden meanings. It was needed only to accurately distinguish the fruit from a tomato and other fruits.

The rainbow color palette provoked speculation about hidden sympathies in support of the LGBT community, as well as references to the famous mathematician and cryptographer Alan Turing, who was gay.

In fact, the rainbow in the logo does not carry any secret messages. As conceived by Steve Jobs, on the contrary, they were more than explicit: six colors indicated that the computer supported color image output. And in times of monochrome monitors, this is a significant advantage.

The brand new iMac in Bondi Blue stood out against the dull beige and gray boxes of regular PCs. The old rainbow badge would have looked childish on the shiny plastic, so the designers changed it to a color-matching logo in a translucent style.

Returning after more than 10 years of absence to a company that was going through difficult years, Jobs set a course for change. And the first thing he did was change the brand name, abandoning bright colors in favor of a monochromatic outline of an apple.

A little later, the Apple logo began to be depicted in the style of the Aqua graphical interface, which appeared in macOS X. Such logos have long been used on business cards and signs at the company’s headquarters in Cupertino. The red version was used for extended warranty support for Apple Care, and the darkened graphite version was used on Power Mac G4 system units.

Then the logo changed slightly. The glossy shine remained in place, but the apple turned from glass to highly polished metal. The logo has been used for many products, but is most memorable for the boot screen of iOS devices and the About This Mac screen in OS X.

After almost 15 years, Apple is returning to the minimalistic logo that was first introduced back in 1998. The recognizable monochrome silhouette of a bitten apple against a contrasting background - this is how it is now known all over the world.

Many people know that Apple is currently the most valuable brand in the world. But no one knows about the “bitten apple.” Why is it bitten? Who is Ron Wayne? We will learn about this further...

Start:

Ron Wayne, Co-Founder of Apple Computers Co.

The first logo was created by Ron Wayne.

At the time, Ron was the third co-founder of Apple, owning 10% of Apple shares. But after 11 days of registration, he sold them for 800 Dollars.

You can call him, forgive the rudeness, a loser. If Apple is now the most valuable brand, then Ron would be a Billionaire at the moment.

Apple Computers Co.'s first logo.

The first logo is not like all subsequent ones. It's something like a work of art. On it was Newton, and above him was that ominous apple that would change the life of the Physicist, Alchemist, in general - scientist - Isaac Newton.

If you look at the frames of the logo, you will notice a certain inscription: " Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone..."(Newton... The mind that sails alone through strange seas of thought).

Rainbow Apple?

Steve Jobs, Former CEO of Apple

Then Steve Jobs set the task to create a simple, light, memorable logo that would not be associated with fruits or vegetables, but would be associated with Apple.

Rob Yanov, Graphic Designer

And then he turned to Rob Yanov, a graphic designer. He explained how the logo was created on the Revert To Saved blog

Rob bought some apples, put them in a bowl, and thought about how to create a logo. He wanted to eat the apple and bit it. And then, like Newton, it was as if he had been hit on the head. The similarity of the pronunciation of Byte and Bite (Byte and Bite) also came to his aid.
And Yanov created a new “logo” in a week.

Second logo of Apple Computers Co.

But why is it colorful? There are many myths, such as that the logo was created in honor of Gays, because Apple supports them. But the “logo” was invented a year before the rainbow colors were accepted into the ranks of Gays.

Then what? Why did Rob use Rainbow? Let's figure it out.

It turns out that these six colors were depicted on the "apple" due to the fact that Apple monitors were color and showed these colors.

Black is the color of courage...

Jonathan Ive, Senior Vice President and Designer at Apple

Jonathan Ive, currently known as the Designer, Vice President of Apple and the “Creator” of iOS 7, created the new iMac G3 case.

iMac G3 in several colors

New colorful computers literally pulled Apple out of a cloud of problems. But it’s somehow strange to use colored apples on a colored Mac. Realizing this, Apple abandoned the old logo and adopted the color black.

The third logo of Apple Computers Co.

Since 1998 - The black, dark “logo” of the apple will be with Apple.

Metal and Aluminum - new perfection

We need to create new logo. So that it is suitable for both the new iPhone and the future iPad. Jonathan Ive, again, came up with a new logo, gray, it looks like a mixture of metal and aluminum with a sheen.

Apple's fourth logo

This “logo” is still used by Apple to this day. In the meantime, we need to wait until Apple thinks of changing its “logo.”

The world has turned into a huge platform for consumption. Now the prospect of any company achieving world fame is practically zero, especially considering the fact that brand promotion is by no means the cheapest pleasure. Before the world was overflowing with brands that managed to firmly fill all the niches in the economy, the famous iPhone logo also appeared, which represents a bitten apple.

If we remember the beginning of his career path, one can only admire his perseverance on the path to his goal - to conquer the whole world with his creation. The iPhone logo left the world of specialists and became widely known among ordinary users modern technology. Its creation can be called a modern legend.

A bitten apple - iPhone logo

It is no coincidence that this symbol Apple became one of the most famous in the world. There are actually many reasons why this happened. The first reason, of course, is the promotion of the company, the second is the recognition of the logo. The indirect reason why the iPhone logo could achieve such fame is one old, but inferior to any criticism, theory that the logo should not only be well remembered visually, it must be easily recreated graphically, that is, depicted on anything using any means without any effort or time. The following can be summed up under this theory: car logos: Volkswagen, Opel, Mercedes and the like. Therefore, the bitten apple became a good example, reflecting the effect of such a method.

The logo itself appeared a little earlier than the company. This happened due to the fact that the creators initially wanted to play on the world-famous legend about Newton’s apple, which supposedly led the scientist to the brilliant discovery of the law of universal gravitation. The idea, of course, was original, but the proposed logo turned out to be too bulky and difficult to understand.

1976 - appearance

The iPhone logo was designed specifically for the company by a representative advertising agency Regis McKenna. As the legend goes (this is where numerous speculations arise), Rob Yanov, the art director of this agency, bought apples in a supermarket and began to do something like an experiment: he cut the apples and arranged them in orderly rows, in general, he carried out various “apple operations” . As a result, quite unexpectedly, he settled on a bitten apple. Who bit him and why?

There are two theories about this. According to the first, the bite makes the apple “real” and does not give it the outline of other fruits. The second seems more logical - it is based on the fact that the English words “byte” and “bite” sound similar, which creates a kind of pun (“byte” - “bite”).

A certain preacher saw in the bitten apple the seduction of Adam through Eve. This funny man even wrote an entire treatise in which the devilish origins of the “unclean” Apple are sorted out.

Rumor has it that Jobs, tired of waiting for Rob to develop a logo, simply bit into an apple and said that if he didn’t come up with anything worthwhile in the near future, they would take an apple with a bite as a logo. However, this version is more like a baseless rumor; Rob himself has never mentioned such a story.

It is noteworthy that the first apple was rainbow. This is how another theory arose, according to which the bitten apple carried a deep meaning. Allegedly, this was an allusion to the suicide of a scientist who made a powerful breakthrough in the field computer technology and computer science. According to the stories about him, he was gay, and ate the apple, having previously filled it with poison, in order to leave the mortal world in which he was subjected to incessant humiliation.

As a matter of fact, it was Turing who contributed to the quick solution encryption machine Enigma, which the Germans used during World War II. But at the end of the war, when everyone around learned about Alan’s unconventional sexual orientation, the technician was faced with a dilemma - forced chemical castration or practically lifelong imprisonment. Wanting to fully engage in science, the brave scientist decided on the first option, but he could not withstand the effect of the operation performed on him - his appearance changed completely, he did not recognize himself in the mirror. In general, this transformation influenced Alan's decision to take his own life. However, his mother insisted that the incident was an accident, saying that in no way did her son have suicidal tendencies; his experiments with various poisons were to blame.

To smithereens

In fact, the “gay apple” theory does not stand up to criticism. The thing is that the rainbow became officially recognized as a logo of sexual minorities much later. They only officially started using the rainbow in 1979, three years after the apple logo was introduced.

Jobs was very insistent on the rainbow apple logo, according to Rob, because in his understanding it was a symbol of mutual understanding and tolerance. It is known that Jobs was a hippie in his youth, which is why he chose a logo to match his thinking.

There is another version: the “color kaleidoscope” of the apple was used to show the fact that Apple technology is capable of working with color. This was new in the years described.

The most plausible version seems to be that the company abandoned the rainbow coloring in 1998, due to the fact that this symbol firmly became part of the ranks of sexual minorities. And the company did not want to get involved in the propaganda of any views; they only wanted to produce gadgets useful to any society.

Sly Steve

Thanks to the use of a color logo, which was rare in those years, the public noticed the desire to get ahead and gave the newly formed company a chance to exist. By the way, it was thanks to the diligence of Steve Jobs, who gained confidence in the Regis McKenna agency, that the brand developed. Poor Rob, who agreed to everything, never received a single cent for the logo and its promotion.

It's all in the details

It was the attention to design detail that attracted new clients. For example, given the latest developments in the field of technical breakthroughs in modern mobile devices, it can be noted that the iPhone 5S logo is made in the form of a glowing apple thanks to the airbrush technique.

Undoubtedly not so much technical specifications, how much the aesthetics of fashionable devices attracts modern youth, who are greedy for everything bright and shiny. The iPhone 6 logo is also distinguished by its wisdom - it is made of liquid metal. This approach, however, also speaks to the practicality of these devices, because this way the logo will be more difficult to scratch and make unsightly.

The design has advanced so much that they now even produce numerous iPhone cases with the logo. Although, if you take a quick glance at the counters with phone accessories, you can immediately identify the sales leader. It was Apple that managed to so strongly instill in people’s minds the apparent superiority of this brand over others that competition in the market is practically zero - yes, cheap Chinese phones are becoming popular, but no one has yet surpassed the iPhone. For better or worse, progress is being made, and who knows what logo the city tabloids will cover tomorrow.

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