Here we will look at an article about how to open a shoe store, what is needed to open it, how to start selling shoes - children's, women's, men's, we will consider ready-made example business plan. But before you begin to study the information presented here, you need to understand some very important points in the shoe trade, namely:

• The hottest times for shoe sales are spring and autumn.
• Most hot commodity– children's shoes.
• The least popular is men's.

If you decide to sell (in addition or mainly) only children's and teenage shoes in the store, then your busiest time will be the pre-school period, i.e. before the start of September 1st.

Why is it necessary to sell children's shoes?

1. Parents will deny themselves the pleasure, but they will buy it for their child.
2. We buy shoes for ourselves for 1-2 years, and for the child as his feet grow. Children enter the winter season with size 36, and end it with size 38, so sometimes during the winter it happens that they take 2 pairs, and plus, don’t forget about shoes for slides - felt boots.
3. What you bought in a shoe store in the spring is no longer enough in the fall, which means shopping again.
4. Children's shoes, unlike adult ones, are not sent for repairs, but simply bought new ones.
5. Count how many pairs of shoes your child has and how many you have (street: boots - spring, boots - winter, boots, low shoes or shoes, sandals, sandals, sneakers, slates; for home and kindergarten/school: slippers, change of shoes, shoes for holiday, sneakers/sneakers, Czech shoes). And this is the minimum set.
6. Children's, unlike adult's, never goes out of fashion, i.e. she doesn't have trends for every season. That's why you don't need to have sales.

Example of a business plan

So, let’s look at a ready-made example of a shoe store business plan for those who don’t know how to open their own store.

Overview section

Purpose of this project is the opening of a shoe store intended for a wide range of consumers.

Form of doing business - individual entrepreneur. This is due to the fact that consumers of the goods are private individuals, the tax rate is also reduced and accounting is simplified. When conducting market monitoring, we took into account a large number of shoe stores in this category and assess the degree of success of the project as average, but making the right choice niche degree can be assessed as high.

Description of the enterprise

The store specializes in selling men's and women's shoes foreign and domestic manufacturers of different price categories. The shoe store's operating hours are from 10.00 to 20.00, seven days a week.

Description of services

The business plan provides for the implementation of trade and purchasing activities, the opening of a store selling shoes that provides the following services:

• Sale of men's shoes;
• Sale of women's shoes;
• Sale of children's shoes;
• Sale of accessories;
• You can also additionally sell socks and stockings.

Market analysis

In this section, you should give a detailed description of the shoe business in your region, select a profitable location for a shoe store, taking into account the lowest level of competition, describe the mistakes of competitors in order to eliminate them in your business.

Production plan

A business plan for a shoe store should contain the following information: location, choice of premises, type of store, i.e. Now we will consider the question of what is needed for it. Options:

• Shoe store in mall;
• Shoe pavilion at the market;
• The store is in a separate building.

The choice of option depends on many factors, including your financial capabilities, personal wishes, the specifics of the shoe market in your region, target audience. Each of the presented options has its pros and cons; first of all, you should focus on the financial capabilities of your target audience. To ensure good display of goods, it is necessary to use a premises for a shoe store with an area of ​​at least 50 m2. In addition, utility rooms for staff and a warehouse are needed. Necessary equipment: cash register, mirrors, chairs, sales racks, counters.

As recent trends show, buyers prefer to buy more expensive and high-quality shoes and shop in comfortable conditions.

Also, when choosing an assortment for a shoe store, you need to focus on the preferences of the residents of your city and the climate.

When looking for a shoe supplier, you can limit yourself to one supplier, a franchise, or open a multi-brand store (which will expand your options).

Store personnel should be selected very carefully. For a small shoe store, four sales assistants and a manager are usually enough. People with good appearance should be hired as salespeople. It is also advisable to spend time training them, because good seller this is the key to your successful sales. Salespeople must be able to work with cash register equipment and know the basics of product display. If the budget is not large enough, then you can work as a manager for the first time. Another important factor successful business is advertising and marketing, special attention should be paid to this. About a month before the opening of a shoe store, you need to place advertisements in local newspapers and magazines, in crowded places, order several banners, if possible, you can order advertising on regional TV. Ad text should be informative and attractive. The day when a shoe store is opened should not go unnoticed; you need to organize a bright reception of guests, distribute discount cards, and you can also hold drawings for coupons and discounts. Stores that constantly support customer interest with various discounts and promotions have a steady flow of both old and new customers. It is important to pay attention to the quality of the product and fashion trends. Seasonal sales and constant updating of the assortment will ensure high productivity of the store.

Financial plan

This section of the business plan for the shoe trade will provide the financial component of the project.

• Purchase of shoes – 2,000,000 rubles. in year;
• Rent of premises – 1,500,000 rubles. in year;
• Advertising – 100,000;
• Store staff salary is 960,000.

Total: 4,560,000 required start-up capital.

• 4,000,000 rub. in year.

The payback can be completely different, because... markup on shoes usually ranges from 100% to 300%. It can also be less - about 50%. It all depends on the seasonality pricing policy your competitors, fashion, etc. factors. Also, the payback period fluctuates due to various factors, including an increase in purchase prices and an increase in rent. However, this type of business is considered very profitable, and this despite the emergence of large chain stores shoes For a shoe selling business to be successful, you must have information about suppliers, shoe brands and know the latest fashion trends. Don't forget that any wholesale purchases can now be made online.

In this material:

A shoe store is a profitable and quick-paying business. During the year, a person changes on average 4 pairs of shoes. And this point concerns only a seasonal nature, but if we take into account shoes for training, work, and leisure, then we can safely say that people visit shoe departments every month. A business plan for a shoe store includes several main stages and great amount subparagraphs, the implementation of which is mandatory for every entrepreneur if he is serious about business and plans to recoup the investment after 6–8 months.

Business characteristics and description of services

The shoe store offers several formats:

• general – sale of a wide range of products, from shoes to hosiery, accessories and even hats;
• narrowly targeted - only women's, men's or children's shoes;
• mixed - men's and women's or children's and women's;
• branded – sale of shoes of famous brands.

The goal of the project is to open a shoe store from scratch with minimal investment.

Objectives: providing the population with a wide range of products at affordable prices, attracting and retaining new customers.

Implementation – own funds, sponsor's money or bank loan.

Relevance

Shoes are an essential item, the purchase of which cannot be postponed until later. The shoe business has always been and remains relevant, especially for women's and children's lines. While men for the most part change their shoes only when they are completely worn out, ladies often buy a new pair of shoes or boots just because they are beautiful or match their dress. Children grow up equally quickly and wear out sets of sandals, sneakers and boots, so they have to change shoes several times a year or season.

A shoe store is relevant for both a small town and a large city. The only differences are in the format. For example, in an urban village, a boutique or branded shoe store is unlikely to be popular. Whereas the mixed type point of sale will pay for itself in a short time.

Reference: the profitability of an enterprise is influenced by many factors - type of product (everyday boots or exclusive models), price, availability of popular and rare sizes, seasonality.

Advantages and disadvantages

Before opening a shoe store, you need to study the positive and negative aspects of the business.

• Demand – everyone always needs shoes, so no matter what happens in the world, no matter how the political or economic situation in the country changes, people are forced to put on shoes.
• Profitability – a shoe store requires a high markup on goods (100–200%), which depends on the choice of supplier and the level of competition. In any case, the profitability of the business is quite high.
• Ease of registering a business – the entrepreneur only needs to choose legal form, indicate OKVED codes and receive a standard package of documents from regulatory organizations. No special papers or licenses are required.
• Quick payback - achieved due to a serious markup and large turnover.

• Amount of start-up capital – when planning a shoe business, you should understand that it requires large investments. Entrepreneurs often take out a loan from a bank, but in order to be able to repay it, they need a competent business plan with step-by-step organizational measures and calculations.
• Competition – the market is crowded with shoe stores. In every shopping center, hypermarket, and residential area there are 2-3 points selling men's shoes, women's shoes, and children's boots. In order not to become another unfrequented store, you need to carefully study your target audience and identify what people need at the moment. For example, in a residential area there are 5 women's shoe stores and 2 points selling children's clothes, but nothing is provided for men. The conclusion suggests itself - a men's shoe store will be relevant in this segment.
• The economic situation in the country - due to the sanctions, many entrepreneurs fear that they will be prohibited from importing shoes from abroad. The risk is quite serious, so initial stage When opening a point, it is worth thinking about domestic suppliers of goods.

Reference. Chinese shoes are cheap and of poor quality, but there is a buyer for such products. There are several advantages to this - high demand, low cost, quick wear of shoes, high markup.

Preparatory stage of work

You need to start a shoe business by collecting analytical data about competitors and researching public demand for products. To obtain complete information, it is recommended to allocate a certain amount from the budget for the relevant activities.

Demand research

Conducting a public opinion survey is the simplest and most accessible option for determining what customers lack. Algorithm of actions:

1. Select one or more city districts.
2. The choice of position for the survey leader is a shopping center, a busy passage, or a street with a shoe store operating nearby.
3. Surveying people on current topics.

Possible questions:

• Are you satisfied with the number of outlets selling shoes;
• reasonable price for everyday models;
• how often do you buy new shoes or boots;
• what is not satisfactory in existing stores;
• what would you add (service, option, range);
• Is the location of existing retail outlets convenient?
• where would you like it to open new shop shoes;
• How likely are you to go to a new point?

There may be more or fewer questions, and they may also touch on other topics of interest to the entrepreneur. Based on the information received, the format of the future business, assortment and price category are determined potential buyers. Respondents are even able to suggest the location of a future business.

Analysis of the level of competition

You can analyze your competitors by simply visiting their stores. It is necessary to determine:

• location;
• the passage of people;
• business format;
• price segment;
• range;
• room area;
• opening hours;
• the number of employees;
• availability of promotions, bonuses, discounts;
• legal form of doing business (LLC or individual entrepreneur).

Reference. It will be useful to find out the names of product suppliers, purchase prices and taxation system. In the usual way it will not be possible to obtain information, so you will have to either exclude these points from the analysis, or use a trick and get a job in a competitor’s store for a few days (the role of a “spy” trainee can be played by acquaintances, friends, hired people).

Organizational plan

Registering a shoe store, choosing a tax system

Beginning businessmen ask questions: how to open a shoe store, what form of business to choose. At the initial stage, the status of an individual entrepreneur is perfect for organizing a retail outlet. This is explained as follows:

• ease of design;
• minimum documents;
• low cost;
• the possibility of using the patent taxation system, which is not available to legal entities.

LLC is relevant for large-scale activities or a chain of stores, as well as for the purchase of large quantities of goods from abroad. Otherwise, a limited liability company does not provide any advantages.

Registration of business activities is carried out at the tax service. You must have your passport, TIN and application with you. You also need to indicate OKVED codes and select a taxation system.

The main OKVED code is 52.43.1 (retail trade of any footwear). If the store only sells shoes, then no other codes are required. However, if you intend to sell socks, stockings, underwear, belts, accessories, then you will need to indicate the appropriate codes.

Help: if the entrepreneur is already in the status of an individual entrepreneur, then new codes are simply added to the existing ones.

Taxation system – simplified tax system or PSN. Simplified is good for its low percentage - 6% or 15%, and the patent system does not provide for the submission of declarations and other reports to the Federal Tax Service, which greatly simplifies the work of an entrepreneur. Everyone makes their own choice.

Reference: a feature of the patent taxation system is that the area of ​​the retail outlet should not exceed 50 square meters. m.

After concluding a lease agreement, you must contact the fire inspectorate and Rospotrebnadzor with a package of documents to obtain permission to conduct business.

Choosing a location for a retail outlet

When deciding on the location of a shoe store, you have to choose from two options - a shopping center or the first floor apartment building. There are pros and cons to both cases.

Advantages of renting space in a shopping center:

• the room is ready for work - just make minor cosmetic repairs, carry out styling and start working in a couple of days;
• savings on the security system, connection to communications;
• loyalty of controlling organizations;
• high traffic of people.

• high cost of rent;
• dependence on the operating mode of the shopping center;
• high competition.

The advantages of opening a point on the ground floor of an apartment building are the ability to create an individual style, independence, and a wide choice of options. The main thing is that the place has a large flow of people, is located at the entrance to the roadway and is visible from different sides.

Disadvantages - the need for expensive repairs and large-scale advertising campaign.

Premises and requirements for them

The shoe store does not have any special requirements. All that is required is compliance with approved sanitary standards:

• water pipes;
• electricity;
• sewerage;
• ventilation;
• evacuation plan;
• presence of a consumer corner;
• conditions for rest and eating of staff.

Equipment

Required list of equipment:

• racks;
• shelves;
• mirrors;
• furniture for fitting;
• furniture for the recreation area;
• cashier stand;
• lockers for storing things;
• computer, printer;
• furniture for the utility room;
• storage equipment.

Recruitment

The number of employees depends on the area and location of the outlet. For example, if the store is located in a shopping center, then the area varies between 25–30 square meters. m, and for this one seller is enough.

If a point with an area of ​​50–60 square meters is provided. m in apartment building, the minimum staff is 2 sellers and an administrator, whose role can be performed by an entrepreneur.

Requirements for employees:

• responsibility;
• honesty;
• communication skills;
• knowledge of PCs and operating features of cash registers;
• neat appearance;
• Experience in the footwear industry (preferred).

You can find sellers on the Internet by submitting a free job advertisement.

Search for suppliers of quality shoes

To implement an expanded assortment, it is recommended to work with several suppliers at the same time. You can find them through the Internet, but you should only enter into contracts with trusted companies or directly with manufacturers.

It makes sense to pay attention to local shoe manufacturers, if they are present in the region, and also to give preference to high-quality and inexpensive products. Unknown brands need to be purchased in limited quantities.

Conducting an advertising campaign

1. Making an attractive sign.
2. Distribution of leaflets.
3. Posting advertisements.
4. Arrangement of pillars along the route to the point.
5. Creation and promotion of your own website.
6. Creating a group on a social network.
7. Original display window design.

The more effective and large-scale the marketing, the more people will learn about the opening of a new outlet. Subsequently, it is necessary to periodically hold promotions, organize drawings and make discounts on past collections.

Financial plan for a shoe store

Investments in the project

Investments at the start (in rubles):

• registration of business activities and execution of related documents – 30,000;
• concluding a lease agreement and making an advance payment – ​​60,000;
• renovation of the premises - 50,000;
• purchase of equipment – ​​200,000;
• purchase of goods – 400,000;
• market analysis – 20,000;
• advertising – 50,000.

Result: 810,000 rubles.

Current expenses

Expenses in the first month (in rubles):

• rent – ​​30,000;
• salary to employees (2 people) – 50,000;
• utility costs - 10,000;
• unexpected expenses - 15,000.

Result: 105,000 rubles.

Sales revenue

The average number of customers per day is 10 people, which also depends on the season and day of the week. The average bill is 1,500 rubles. Daily income is 15,000. Monthly earnings are 450,000 rubles.

Profit calculation

Net income is an indicator of profit minus mandatory expenses.

450,000-105,000=345,000 rubles.

From this amount it is necessary to deduct periodic expenses for the purchase of a new batch of goods. On average, this will cost 200,000 rubles.

Net profit will be 145,000 rubles.

Profitability and payback period

Profitability is calculated using the formula - the ratio of net income to gross income, multiplied by 100%.

R=145,000/450,000*100=32%.

The payback period for a shoe store based on the above costs will be 6 months. In practice, the figure may increase to a year, since in the first months you will have to spend intensively on advertising and purchasing goods, and the number of buyers will be low.

With an increase in trade turnover and purchasing power, an entrepreneur may well achieve a net income of 200–300 thousand rubles per month.

When opening a shoe store, you always need to start small, namely with an analysis of the market, target audience and competitors. A business plan is an excellent helper in this, because without planned organizational issues and financial calculations, a retail outlet will go into the red in the first month of operation.

Order a business plan

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Opening a shoe store is a serious step that requires the entrepreneur to make significant investments and have a clear understanding of the sales algorithm. Despite the large number of stores and departments selling shoes, this market segment remains very profitable and profitable.

To realize your own shoe idea, you should study the market and draw up step-by-step business plan with detailed calculations. So, how to open a shoe store yourself?

Before completing the documents and starting work, you should study the sequence of actions. She is like this:

1. Analysis of the market situation, calculation of the competitiveness of the enterprise.
2. Compilation
3. Selecting premises and hiring workers.
4. Advertising campaigns and PR campaigns to attract customers.

Assessment of the economic situation

Today, many entrepreneurs prefer to organize their business in the form of a point of sale of shoes of various price and quality categories. The most popular are all kinds of children's shoes, women's shoes are in second place, and men's shoes make up no more than 20% of the total part sold.

Before deciding on shoes, it is worth assessing your competitiveness and conducting a general analysis of the situation, finding out the main category of buyers.

Everyone is important for the prosperity of the company Organizing time- from the choice of assortment and renovation of the premises to the location of the store and the solvency of customers in a specific populated city or area:

• in small towns where the average salary is low, it is advisable to open a point selling shoes at low and medium cost;
• at retail outlets located in shopping centers, surrounded by expensive boutiques, only the sale of high-quality and expensive shoes will bring profit;
• in areas where there are many clinics and playgrounds A store with shoes for children would be useful, and it would be desirable that the price range for the products be wide.

It is worth noting right away that the shoe business is very expensive; the entrepreneur will have to invest a lot in it Money, most of which will be spent on the purchase of goods.

Selecting a product group and store location

The most profitable are stores selling shoes for children. But the competition in this business is off the charts - every entrepreneur is trying to take a profitable place.

The greatest demand is for universal shoe stores, where you can buy shoes for all family members at once. Such outlets bring maximum profit.

Where can a shoe store be located?

• In a shopping center, hypermarket. Traffic in such places is very high, but rent also takes a toll, and it is also necessary to rent a large area at once (more than 50 square meters) so that the shoes stand freely and the buyer can examine and try on the pair he likes without jostling with others. The assortment of such a store can be highly specialized, or maybe universal.
• Separate room. Traffic depends on the location of the building; a different range of footwear can also be sold here.
• Department in Since the area of ​​the point will be small, it is advisable to have a narrow shoe focus, that is, exclusively with a children's or adult assortment.

Preparation of documents for running a shoe business

You can conduct legal trade only after completing all the relevant documents:

1. Registration with the tax authority as or , select
2. or a certificate confirming the right to own the premises.
3. Approval of the premises for operation from RosPozhNadzor.
4. Permission to conduct activities from the SanEpidem Station.
5. Permission from RosPotrebNadzor to trade this group of goods.

All products in the store must have quality certificates of conformity.

Repair and equipment of the premises

Before opening a shoe store, you should make quality repairs in the room and place the equipment. If you don’t want to spend money on hiring a designer, you can independently develop a project for transforming a rented or your own premises. The materials to be used must be safe and non-toxic.

The premises must have a separate warehouse from the hall where shoes are stored. The warehouse must be warm and dry, otherwise the product may lose its presentable appearance and quality.

Necessary equipment

• racks- they will be needed both for the sales floor, where the samples will be stored, and for the warehouse;
• showcases- they display samples of goods offered by the shoe retail outlet;
• mirrors of different sizes- they are installed both below, at foot level (small, on stands), and so that the buyer can look around himself entirely (large, attached to the wall);
• furniture- chairs, sofas, ottomans, benches;
• furniture for cashier-seller- table, computer, chair, cash register).

A great idea is to install a POS terminal in the store so that customers can pay bank cards. This move will increase the influx of buyers.

Additional products

You can place additional products near the cash register in separate display cases:

• insoles;
• shoe care products;
• belts and other small items.

Hiring workers for a shoe store

The choice of consultants should be taken seriously, because their work greatly determines whether the client will return to yours again. The seller must not only be well versed in the assortment of shoes, but also win over the person who comes to him, and also skillfully persuade a potential client to buy.

If the shoes are large, then in addition to 4–5 consulting salespeople you need:

• cleaning woman;
• hall administrator (senior salesperson);
• security guard;

Each employee is included in the business plan as a monthly expense item.

Options for attracting buyers

To , potential clients should find out about it. The most effective methods of PR are:

• “word of mouth”, that is, information received from a friend as a recommendation - this option is ideal, but it will be in full effect after more than a dozen people have visited;
• advertising on radio, TV, on the Internet;
• street advertising - banners, distribution of leaflets, mailing.

Buyers, as a rule, really like to attend all kinds of sales, so organize them for any occasion (without detriment to yourself, of course). So, by reducing the price of shoes by 15–20%, with an initial markup of 200%, you can earn more.

Shoe store business plan

A competent business plan must include:

• list of expenses;
• estimated profit and profitability of the enterprise;
• algorithm for achieving stable profits.

Start-up costs for a family shoe store

• purchase of equipment and equipment - from 190,000 rubles;
• purchase of furniture and equipment - from 150,000 rubles;
• delivery of assortment - from 800,000 rubles;
• repair and running costs- from 120,000 rubles.

Monthly expenses

• payment to employees - from 15,000 per person;
• payment utilities and rent - from 80,000 rubles;
• advertising - from 5,000 rubles;
• current expenses - from 20,000 rubles.

In total, to open a store and the first month of doing business, you need to have funds in the amount of 1,380,000 Russian rubles.

There is a markup of 50–300% on each pair of shoes, so the return on investment may vary. Typically, a store located in the right location will pays for itself within the first year of work s.

"Pitfalls" and features of the shoe business

Competition in this area of ​​business is high, so it is necessary to keep an eye on new footwear products and update the range in a timely manner. This is the catch - it’s not difficult to bring in new shoes, but where to put the ones you already have (but are out of fashion or have become inappropriate for the season)?

Each entrepreneur solves this question in his own way:

• sell the remaining pairs at a minimum price, slightly higher than the purchase price;
• shoes are taken away for storage in a separately rented warehouse (which will also become an expense item).

It is worth remembering that most wholesale suppliers sell shoes in boxes containing a whole range of sizes of a certain model. But selling them all is problematic.

To stimulate consumer demand, you can hold a promotion “last size in a row - 50% discount” and other similar PR events.

Supplier selection

• if you decide to work with certain companies, then it is worth concluding contracts with them directly;
• the supplier must provide quality certificates for each batch of shoes requiring certification;
• shoes purchased from the company must be of high quality.

Shoe store with wide range products for every taste, age and style will always be in demand among customers. And if it employs client-oriented professional salespeople, this is a real goldmine.

The shoe business is a dynamic and costly activity, but it brings good income and quickly pays off. If you want shoes, read our advice and go for it.

You can find out how to open a shoe store and what factors influence the success of a shoe business in the following video interview:

This article will discuss what a novice entrepreneur who wants to open a shoe store will have to face.

Documents for the right to conduct activities

At the time of starting work, you must have the following documents:

• certificate of registration of the enterprise with the tax authority;
• TIN certificate;
• state registration certificate;
• charter (for societies);
• documents for the premises (ownership or lease agreement);
• store assortment approved by Rospotrebnadzor;
• opinion of fire safety experts;
• conclusion of the SES confirming the compliance of the premises with sanitary standards;
• waste removal agreement.

If you are going to rent premises in a shopping center, the administration has the right to require additional documents related to business activities from you.

Documents (certificates) for products

Do not forget that rubber (children's and special shoes) and leather (children's and special shoes) and leather (children's and special shoes) shoes are subject to mandatory certification, and declaration of conformity:

• rubber (except for children);
• sports (only rubber and rubber-textile);
• felted (children's);
• Yufteva (except for special and children's);
• chrome (except for special and children's);
• with a top made of textile materials, felt or felt (except for special and children's);
• with synthetic leather upper (casual, except army);
• with an upper made of artificial leather (except for army and children's leather).

If your activity involves foreign trade activities (for example, you plan to purchase products from China), then you need to comply with the rules of interaction between counterparties within the customs union. Reference book A beginner entrepreneur should be guided by the consumer protection law. You should carefully study the rules for trading non-food products, in particular light industry products.

Studying the demand for shoes

If you are going to engage in trade, then you simply need to conduct your own marketing research to assess the demand for the product, select optimal location for store placement, as well as determining the main vectors of business development. This is the first thing you need to do, best of all on your own.

• Look, where are the shoe stores located? in your city (or region, if you are going to work in a million-plus region), what is their range, price level, how many buyers are there?
• Compose map of the most traveled places, pay attention to whether your competitors are in this territory.
• Conduct a short survey residents of the area, find out where they buy shoes, how often, and how much they are willing to spend on the purchase.

Of course, after a preliminary assessment of all shoe outlets in the city (district), leave in your list only those that correspond to the selected segment. These could be stores:

• constant sales aimed at people with lower average incomes;
• mid-price segment;
• premium.

Study them thoroughly to answer the most important question: can your business survive in such conditions (is there demand for the product, growth prospects, is there a lot of competition)? If the answer is yes, you can move on. Try to calculate market capacity using this method.

Selecting a location

Select a location for the store based on the results of the study marketing research. It is clear that it is better to locate where there are many people; as a last resort, consider remote but actively developing areas. The easiest option is to rent space in a shopping center. True, it is not always easy to “break into” them, especially for small private companies. Shopping centers prefer to work with famous brands, and the list of tenants, as a rule, is formed at the construction stage.

shoe store in a shopping center

Benefits of renting in a shopping center:

• a constant flow of visitors, which is supported by the shopping center itself (you will have to attract customers yourself to a single store);
• minimal repair costs (you don’t have to break down walls, install communications, or decorate the entrance area);
• absence of certain categories of expenses (for example, you can do without a security guard).

There are two disadvantages here - high rent and the need to follow the regulations of the shopping center (for example, work from opening to closing). But if you have the opportunity to be located in a shopping center, take it.

Special requirements There is no need for a store premises, the main thing is that it complies with fire safety and sanitary standards. The area may vary, but it is not necessary to allocate less than 45-50 sq. m. for a sales area. m, otherwise it will be problematic to organize a fitting. A little less is needed for storage and utility rooms.

Necessary equipment for a shoe store

In your warehouse, you will need shelving to place your goods. Purchase for the sales area:

• podiums for displaying shoes;
• hanging shelves (installed on the wall);
• showcases for placing accompanying goods (accessories, shoe care products, hosiery products);
• trading systems;
• mirrors (in sufficient quantity);
• places for fitting (poufs, rugs, spoons).

Since retail trade involves accepting cash from customers, when working under the OSNO and the simplified tax system, there must be a cash register (sealed and registered with the tax authority).

Staff

For trade on 50 sq. m. 2-4 sellers (depending on turnover), 2 cashiers, a merchandiser (part-time purchasing specialist, administrator, senior cashier and, if possible, an accountant) are enough. These people will provide continuous work store. To maintain order, you will need a cleaning lady, and the entrepreneur himself can take charge of communicating with the tax office. Other positions, such as security guard-controller, are optional.

Working with customers

You need to work with customers in two main areas: inside the store and outside it. In the first case, this means proper placement of products in the hall, consulting, organizing fittings, and direct sales. The second is to attract clients.

The most attractive pairs that may interest buyers should be placed to the right of the entrance, because... most people in trading floor moving clockwise. For the same reason, it is advisable to place the door to the store (boutique) on the left. In the foreground, identify only current shoes in accordance with the latest fashion trends and seasonality. The height of the racks should not greatly exceed the height of the average person, so that you can reach any model without assistance.

Products should not be placed chaotically on the sales floor; group them according to different criteria (age, gender, size, season). Provide customers with mandatory fitting areas.

Where to buy products

It is difficult to give any advice regarding the choice of suppliers, because there are a huge number of options, among the priorities: cooperation directly with factories and importing products from abroad. However, you can purchase goods on the market, but this is not always justified.

Organization of shoe trade

Do not rush to purchase products, even if you have formed an assortment. Here you need to act extremely carefully, especially for a young enterprise. The fact is that shoes are a seasonal product. Few people buy boots with fur in the summer and sandals in the winter.

By the way, it is useful to know that while a man wears one pair of shoes, a woman manages to buy two, and a child gets all four. This is, of course, approximately. But among all the boots, the most popular ones will be children's ones - they always use 2 pairs per season. When you open a point selling shoes for adults, you willy-nilly begin to depend on fashion trends. The only exception is commission trading. The ability to quickly respond to changing consumer preferences is the main quality of any successful store.

You shouldn’t fill your warehouse to capacity; as you sell products, buy more, but in small quantities. Remember, shoes have a 1-month warranty, which starts from the start of the season. For Moscow, for example, the following seasonality limits have been established:

• winter shoes - from November 1 to March 1;
• spring - from March 1 to May 1;
• autumn - from September 1 to November 15;
• summer - from May 1 to September 1.

According to the law on consumer protection, the buyer, for any reason, within 2 weeks from the date of purchase, has the right to return shoes that have not been worn to the store. In this case, the goods must be exchanged in accordance with the client's wishes (size, color, etc.) with an additional payment, if required. However, this does not mean that the seller is obliged to give money. But if the store cannot offer the product in accordance with the wishes of the buyer, then yes, the shoes must be accepted, and the money spent must be returned.

To summarize, I want to note that these are the main, but not all the subtleties associated with retail trade shoes that every aspiring entrepreneur needs to know. A lot of questions may arise at the stage of organizing document flow, forming an assortment, searching for suppliers, and purchasing products.

It's no secret that shoes in our country are a product that is in high demand. Due to the climatic conditions of our country, every season we are forced to purchase new shoes, boots, sneakers, and sandals. In this regard, many do not miss the opportunity to make money by opening their own shoe boutiques. It should be recognized that with the proper organization of a business selling sneakers or ankle boots, you can really make a good income.

Where to begin

What is needed for this? Firstly, a business plan for a shoe store, thought out in detail and drawn up on paper. And, of course, start-up capital, without which entrepreneurship is impossible in principle. However, before we consider the business plan of a shoe store in more detail, it is necessary to mention some important features of this type of business activity.

Business nuances

You must take into account the fact that it is seasonal. Regardless of whether the winter collection has been sold or not, when summer comes, you need to purchase shoes appropriate for this time of year.

The buyer should be able not only to purchase new models of shoes, but also to choose them based on his foot size. And if you only have one or two shoe sizes in stock, the customer may simply turn to the exit and make a purchase from your competitors.

When developing a business plan for a shoe store, you must clearly define what consumer “audience” it will be aimed at. If these are people with a low level of income, then it hardly makes sense for you to scrupulously follow the latest collections of “shoe” fashion. They may become simply illiquid.

Wealthy clients, on the contrary, should not be offered models that fall into the budget category. Also think about what age group of consumers your shoes will be intended for. Perhaps you will focus on shoes for adults, and perhaps also on children's shoes. In general, the choice is yours!

The above financial document must contain a detailed cost estimate, namely how much money you will need to start. You must rent premises, purchase goods, equipment for a shoe store (computers, cash registers, furniture), pay taxes and wages And so on.

You will have to spend quite a bit of money for these purposes. In the above document, you must also reflect the amount of your potential income; calculate over what period of time you will be able to return your investment.

Many people are primarily interested in the question of how much it will cost initial costs to a shoe store. This depends on a number of factors: the area of ​​your outlet, its design and location, as well as the specifics commercial equipment and product range. Your shoe store business plan should provide a comprehensive answer to the question of the size of your initial investment.

Documentation

To your entrepreneurial activity was legal in nature, you need to obtain the appropriate documents from government agencies.

In other words, you must register your shoe business with the tax office. In addition, your activities must be coordinated with supervisory structures, such as the sanitary and epidemiological station and the fire inspectorate.

In addition, you must have all the necessary certificates on hand that would confirm that the shoes you are selling are of high quality. Don't forget to get your passport too outdoor advertising and enter into a waste disposal agreement.

Equipment

It should be noted that the equipment for a shoe store can be very diverse: it all depends on the thickness of the wallet and the width of your creative imagination. The main thing you should remember is that the buyer must have free access to the shelves on which the entire range is presented model range shoes Be sure to provide shelving for a shoe store.

It’s much more pleasant to look at sneakers or boots on special shelves than when they just lie on boxes of several tiers. Carefully consider the design of the room: decorate the store windows as brightly as possible, take care of the correct lighting and the desired air temperature in your boutique.

The client should feel as comfortable as possible when entering your store. The design of your premises should “shout” that your business in the field of entrepreneurship, as they say, is “going uphill”.

When visiting your retail outlet, the client should be charged with exclusively positive emotions. If you manage to achieve this, then know: the volume of your trade turnover will increase significantly. You don’t know how to properly arrange inner space store? Use the services of professionals.

Location

It is advisable that your shoe boutique is located in a residential area of ​​the city with a high population density. The store should be located near the market and large supermarkets. Choose an area where parking for vehicles is located near your outlet. Take into account the fact that it would be convenient to get to your boutique by trolleybus or tram.

Also think about what to name your shoe store. It should be a euphonious, exclusive and easy-to-remember word or even a phrase. However, keep in mind that in an attempt to be original, you may choose a name that is already being used by your competitors. This, of course, cannot be allowed. Find out the names of the shoe stores located in the same area as your boutique.

How to choose suppliers

On the question of how to open a shoe store, one of key points is choosing a shoe supplier. As a rule, there are no problems with wholesale purchases. As an option, you can try cooperation with several Russian enterprises and companies that manufacture footwear products in neighboring countries, for example, in Belarus. In RuNet you can find all the necessary contact information, both small and large manufacturers boot and sneaker.

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