The most popular brand symbols. Logos of famous brands of clothing and shoes. Logos of famous companies. The evolution of global brand logos
Every successful company has its own logo that represents its products and services in one graphic icon or lettering. Sometimes a whole story is hidden behind the creation of a logo; I suggest you look at what is hidden in the graphic meanings of large well-known brands.
The global company presents its logo in the form of a 3-pointed star, which means dominance. One version of the creation of the logo implies that Mercedes produced engines for aircraft and ships in addition to land transport. Thus, the star meant the company's superiority in the 3 elements: water, air and land. Another version says that 3 rays are related to 3 people involved in the creation of the Mercedes car: Wilhelm Maybach - a German engineer, one of the creators of the classic Mercedes car, Emil Jellinek and his daughter Mercedes (a businessman, racer who promised Daimler (a German engineer who developed one of the first cars and several types of gasoline internal combustion engines) that he would buy 36 cars from him if he created one that would be named after his daughter Mercedes and win the upcoming race).
The winged letter “B” is the logo of the Bentley company, it means speed and the first letter of the creator, the English designer Walter Owen Bentley.
The colors of the symbol play an important role: black for power, green for racing type, red for sophisticated models.
Vodafone is the largest mobile communications company. The name "Vodafone" comes from the words Voice Data Fone (correctly spelled phone), which means voice transmission over mobile communications. A red quotation mark on a white background symbolizes favorable communication.
The modern world of fashion cannot be imagined without the participation of Giorgio Armani, the famous designer. Italian company "Giorgio Armani S.p.A." produces clothes, accessories and shoes that have been popular for decades. The company logo is headed by an eagle with the initials of Giorgio Armani - GA. The eagle is a tribute to the United States' largest trading partner.
Trussardi is one of the most famous fashion houses, which produces not only clothes and accessories, but also specializes in the design of bicycles, airplanes, opera and ballet costumes, porcelain and fragrances. Trussardi celebrated its 100th anniversary in 2010. The logo of this company is the favorite dog breed of the Trussardi family - the Greyhound, a hound dog known for its energy and beauty.
“Hyundai” is a popular brand of the South Korean automobile company, which has taken not the last place among the automobile brands. The logo is the letter “H”, which represents a friendly seller and buyer shaking hands.
Vaio
Vaio is a company under which the global Sony brand produces computer equipment. Since 2008, "Vaio" stands for "Visual Audio Intelligence Organizer". The first two letters of the Vaio logo represent a wave, symbolizing a research signal, and the last one and a zero represent a digital signal.
The Japanese company called “Toyota” is known to everyone as a global automaker. The company's logo looks like a cowboy in a big hat, but it's actually all the letters of the word "Toyota" rolled into one icon. There is also a version that the two overlapping ovals mean the heart of the car and the driver, and the central oval uniting them implies the prospects and broad capabilities of the company.
LG
LG is one of the largest companies in the world producing household appliances. The LG logo implies that "life is good." The symbol consists of two letters that resemble a human face, the red color symbolizes love for its customers.
Baskin Robbins is the world's largest ice cream chain, offering a wide range of products. The logo with the pink number 31 in the letters “B” and “R” means an abundance of ice cream varieties for every day.
Apple
The first logo was designed by the third co-founder of Apple, Ronald Wayne. The symbol represented the image of Isaac Newton sitting under a tree with an apple hanging on a branch, which was about to fall on his head, which meant (insight!). The new logo developer was designer Rob Yanov, who was supposed to make a simple and recognizable symbol of the Apple company. To cope with that task, Yanov bought a lot of apples and began to draw them, removing unnecessary details. To accurately associate with an apple, a bite was taken. Initially, the Apple logo was 6-color, since the company produced computers with color monitors; the Mac display could then display only six colors. Since 1998, Apple has had new computers, and for this reason it was decided to make the logo monochrome.
Toblerone is a Swiss company from Bern that produces chocolate. The company's logo is a bear, which means the purity and freshness of the mountain air of the places where chocolate is produced. The name "Toblerone" is a combination of the confectioner's surname Tobler and the Italian word Torrone (a special type of nougat).
Nike
The world-famous Nike company is famous for its production of sportswear and footwear. The name "Nike" was given to the company in honor of the Greek goddess of victory, Nike. The company's logo is used under the brand "swoosh", which means "the sound of air cutting".
BMW
"BMW" stands for Bavarian Motor Works, which produces German cars, motorcycles, engines and bicycles. Previously, the BMW plant produced aircraft until the end of the First World War. The company logo is a bearing with the blue and white image of the Bavarian flag and the inscription “BMW”.
Adidas is a global brand for the production of sportswear, shoes and equipment. The founder of the well-known Adidas was Adolf Dassler, the company received his abbreviated name “Adi” - “adidas”. The famous three stripes logo means moving up the steps, and the trefoil symbolizes the company's presence on three continents of the world.
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website chose 15 logos that are recognized all over the world. They contain meaning that we have not noticed before.
Hyundai
Many are inclined to think that the logo of the Korean conglomerate Hyundai is the first letter of its name, nothing more. In reality, the letter H symbolizes two people shaking hands (the client on one side, the company representative on the other).
Adidas
The name of the Adidas sports store chain comes from the name of their creator, Adolf Dassler. The logo changed several times, but always included three stripes. At the moment they are tilted and form a triangle - a mountain. It is a symbolic representation of the obstacles that all athletes must overcome.
Rob Yanov, the designer who came up with the Apple logo: “I bought a whole bag of apples, put them in a bowl and drew them for a week, trying to simplify the details. Biting into the fruit was part of an experiment, and by complete accident byte(bite translates as “bite”) turned out to be a computer term.”
Sony Vaio
The first two letters of the Sony Vaio logo make up a wave, symbolizing an analog signal, and the last two resemble 1 and 0 - symbols of a digital signal.
Amazon
At first glance, the Amazon logo does not hide anything unusual, but it helps to understand the brand's philosophy. The yellow arrow resembles a smile: Amazon.com wants its customers to be happy. The arrow also connects the letters A and Z, hinting that this store has absolutely everything - “from A to Z.”
Baskin Robbins
The pink parts of "BR" make up the number 31, which is the number of flavors Baskin Robbins ice cream has historically had.
Toyota
Many people compare the logo of the Japanese automobile manufacturer Toyota with the head of a cowboy in a hat. In reality, it is a stylized eye of a needle with a thread threaded through it. This is a kind of allusion to the past of the company, which during its formation was engaged in weaving machines. However, the logo also has one more little secret: its individual parts make up the letters of the word Toyota.
Continental
Continental is a manufacturer of car tires. One of them can be seen in the first two letters, which create a perspective image of a wheel.
Formula 1
If you look closely at the empty space between the letter F and the red stripes, you will notice the number 1. The logo conveys a sense of speed.
A needle is hidden in the logo of the popular Internet service Pinterest, where users can collect images they like and “pin” them to their online board. Take a closer look at the letter P - it is its sharp “leg” that is stylized to resemble a needle.
The letter B and the red circle of the logo of the American audio manufacturer Beats are positioned as a man wearing headphones.
Toblerone
Toblerone is a chocolate manufacturing company from Bern, Switzerland. It is also called the city of bears. That is why Toblerone included the silhouette of this animal in their logo.
Today you can form a whole army - the length of the lists of items is impressive in its scale, and it seems that there are not so many women who would find all these brands 100% useful. That is why the fashion business has its own rules of evolution - some brands stand above others not only in terms of popularity, but also in price, quality of clothing and other parameters.
Rating of clothing brands according to BrandZ
BrandZ is a huge brand database with data on over 650,000 consumers and 23,000 brands. Since 2006, BrandZ began making a rating to assess the value of brands, in which 100 positions are given and absolutely all brands from different categories take part. Let's find out which clothing brands are included in this global list.
- 26th place - the first company in the ranking that sells clothing, shoes and accessories - Louis Vuitton. It is in the luxury category and costs $24,312 million. This is not surprising, because the company’s bags are the object of desire of women from all over the globe, without taking into account the most remote corners, of course, where the concept of fashion is in its infancy.
- 57th place – Nike. People love sports, and Nike helps make it comfortable. Of course, this is one of the most popular sports companies in the whole world, and its valuation of 13,917 million dollars is quite justified.
- 62nd place – H&M. Not a single report on street fashion can pass without clothes from the Swedish company - fashion bloggers, photographers and models love H&M fashionable clothes, and, given the rating and price of this company ($13,006 million), we can say with certainty that their love is very old and very strong.
- In fourth place in our list of women's clothing brands, and in 71st place in the BrandZ ranking is Hermes. Unique bags and wallets force women to stand in line for several years, and perhaps such a long wait affects the company’s valuation - only 11,917 million dollars.
- 86th place – Zara. The Spanish tycoon, owner of Zara Amancio Ortega, knows how to build a business by selling cheap youth clothing. For the budget category, an estimate of $10,335 million is a good result.
- 90th place – Paff-Dreams. This brand is valued at $9,600 million, and is the last in the BrandZ ranking in the clothing category.
The best clothing brands according to Forbes
Forbes has always had its own vision on different aspects of life, and their gaze has not passed by clothing brands. So, the famous clothing brands according to Forbes are represented mainly by the highest ratings:
- Gucci.
- Louis Vuitton.
- Burberry.
- Chanel.
- Versace.
- Prada.
- Dior.
- Alexander McQueen.
- Giorgio Armani.
- Ralph Lauren.
- Hermes.
- Dolce & Gabbana.
- Salvatore Ferragamo.
- Dunhill.
- Calvin Klein.
The most famous fashion and casual clothing brands
The list of world clothing brands can be organized according to a different principle, for example, by style:
- Zara;
- Calvin Klein;
- Dolce & Gabbana;
- Giorgio Armani;
- Dior;
- Prada;
- Versace;
- Chanel;
- Burberry;
- Gucci;
- NAF-NAF;
- Guess;
- Lacoste;
- Morgan;
- reserved;
- Alexander McQueen;
- Zara;
- OGGI;
- Mango;
- Sela;
- Colin's;
- Topshop;
- Chloe;
- Columbia;
- Givenchy;
- Kenzo;
- Kira Plastinina;
- Mexx;
- Miu Miu;
- Monica Ricci;
- New Look;
- O'stin;
- Savage.
Popular brands of inexpensive women's clothing
Inexpensive and fashionable clothes can be bought from the following brands:
- Zara;
- OGGI;
- Sela;
- Colin's;
- Mango;
- Topshop;
- New Look;
- Savage.
The best women's clothing brands from the category "underwear"
The list of branded clothing companies specializing in creating underwear is as follows:
- Lormar;
- Victoria's Secret;
- Milavitsa;
- Triumph;
- Agent Provocateur;
- Chantal Thomass;
- Intimissimi.
List of famous women's sportswear brands
The list of popular brands of women's sportswear in the post-Soviet space looks like this:
- Adidas.
- Nike.
- Puma.
- Reebok.
- Columbia.
- Esprit.
- Converse.
This list represents all the best brands in the sportswear world.
Nowadays, everyone understands the importance of a logo in the normal functioning and development of a company. It is an identification mark, a kind of brand marking. Therefore, well-known companies spare no expense on logo development. Knowing that in the future, all the money spent will more than pay off. An example is the well-known Apple logo. Before the release of each new model of an Apple smartphone, customers line up in front of the company’s company store for several weeks in order to be the first to buy a gadget, on the back of which there is a recognizable bitten apple. And it’s not about the best characteristics of the smartphone, but only about the brand!
When creating a logo, designers use various graphic images, geometric shapes or a combination of them, etc. It is very popular to use images of animals as identification marks. And this is not surprising, because man, after all, is a part of nature, no matter how much he moves away from it over the past decades.
Animals have always played a big role in human life: they were personifications of the Gods, they were a source of food and clothing, they faithfully served people... It is precisely because images of animals have a symbolic meaning that is understandable to everyone on a subconscious level, many companies use them as their logos .
Let's look at some examples of logos of famous brands that have chosen the image of an animal as their logo. And, I must admit, we made the right decision!
Puma
Of course, when it comes to animal logos, the image that immediately comes to mind is a leaping puma. The Puma company logo is probably the most popular brand, the symbol of which is a representative of the fauna. The company was originally called Ruda, from the initials of its founder, Rudolf Dassler. However, over time, a different name was chosen for the company, a more euphonious one - Puma. The emblem was chosen in accordance with the name. The company logo (a puma in a jump) is associated with agility and speed. Which is not surprising, given that the company produces sporting goods.
Lacoste
Another famous animal is the crocodile, depicted on Lacoste products.
The company was named after its founder, Rene Lacoste, who was a professional tennis player and had the nickname “crocodile”. It is because of this that the image of this predatory beast was chosen as the company logo.
Jaguar
Another striking brand that uses a wild cat as a symbol is the Jaguar automobile company. This is one of the most striking logos among all automobile companies.
A jaguar in a jump symbolizes speed, strength, beauty and aggression. These are the qualities that cars of this brand have.
The logo of the famous microblogging service Twitter looks like a chirping bird. Did you know that this bird has a name? Her name is Larry. This blue bird is named after the famous basketball player Larry Bird. His fan was one of the founders of the social network, Biz Stone. Admired by Bird's success, Stone insisted that this bird be the Twitter logo.
Peugeot
Another well-known car manufacturing company uses an animal as its symbol - Peugeot. The French company's logo depicts a lion with its mouth open. The King of Beasts symbolizes royalty, strength, power and reliability. Peugeot cars are endowed with all these qualities.
Red Bull
The logo of the Red Bull company, which produces the well-known non-alcoholic energy drinks, is two red bulls fighting against a background of a yellow sun. This emblem evokes associations with strength, aggression and resilience. Just what you need for an energy drink!
Ferrari
The Italian automobile company Ferrari uses a prancing horse as its logo. The history of this logo is very interesting. This emblem was invented by the French pilot Francesco Baracca. She was on his plane during the First World War. Francesco was a very skilled pilot and won many air battles. However, he was still shot down by enemies.
Ferrari founder Enzo Ferrari, a former famous racing driver, received this emblem from the mother of the Italian pilot, who was delighted with Enzo's success on the track. Ferrari promised the woman that he would use this symbol as an emblem for his racing car. Which is what he did.
Subsequently, Enzo Ferrari founded his own car manufacturing company, the logo of which was exactly the same prancing horse that previously adorned Francesco Baracca’s plane. And she brought Ferrari good luck!
Bacardi
The emblem of everyone's favorite Bacardi rum is a bat. According to legend, the wife of company founder Facundo Bacardi insisted on such a logo. The fact is that in Cuba the bat was considered a symbol of health, prosperity and good luck. Besides, there were a lot of them at her husband's distillery. Now Bacardi rum is popular all over the world. Maybe it was the bat that brought good luck to the company?
Firefox
The Firefox logo is causing a lot of controversy about who is depicted on it. The fact is that firefox is not a fire fox at all, although this is the translation of this phrase that first comes to mind. And an animal from the panda family, which has a fiery color. It is called hunho in China, and in America - firefox. The name of this animal formed the basis for the name Mozilla Firefox. However, the logo still depicts a fox, not a fiery panda. The fact is that the designer who created it considered that in such a small image it would be impossible to depict a recognizable image of a red panda.
WWF
The WWF logo depicts a giant panda, a rare animal listed in the Red Book. This good-natured animal symbolizes care, responsibility and trust. The panda perfectly reflects the mission of WWF.
P.S.:
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Logos of fashion clothing brands: history of creation and meaning (photos of logos)
We all try to wear things with logos of fashion brands, but rarely does anyone think about what these intertwining images of letters, words and symbols mean - only fashion experts can answer this question. We will talk about the history of creation and the meaning of some famous logos.
Fendi
Let's start with the famous brand Fendi - a famous manufacturer of perfumes, fur products, and extra-class accessories. Fendi's trademark is two letters F, one of them is turned upside down, mirrored in relation to the other. The creator of this sign is the famous designer Karl Lagerfeld, and the two Fs are Adele and Eduard Fendi, the spouses who founded the brand of the same name, the logo of which is a reflection of the strength of the business partnership and family.
Chanel
But the logo that every fashionista not only recognizes, but can easily explain its meaning is the intertwining of two letters C, mirrored to each other. Of course, this is the logo of the famous Chanel brand, which “lit up” back in 1925 at the presentation of the eternal fragrance Chanel No. 5. Without difficulty, in these intertwined letters you can see the initials of the creator of the fashion brand - Coco Chanel.
Versace
What does the head of the gorgon Medusa, depicted on the logo of the Versace fashion house, mean? This question should be asked to experts in ancient Greek mythology. It was from there that Gianni Versace borrowed this image for his logo, rightly believing that the gorgon Medusa has always been a symbol of fatal beauty and hypnotic charms. Be that as it may, the logo really has a magical effect on fans of this brand, and they invariably remain addicted to its products.
Givenchy
It seems completely impossible to understand what is encrypted in the logo of the famous fashion house Givenchy. And this is a stylized image of the letter G, which was repeated four times! But if you think that everything is very simple, then you are very mistaken, because there were more than a hundred ideas and proposals, and you chose the one that resembles magical ancient drawings - this is exactly what harmony itself looks like, and no other way, according to the ancient magicians.
Calvin Klein
Calvin Klein did not try to be original by using its initials for the corporate logo. Interestingly, the famous designer began using it in the early 70s to attract attention to his jeans collection. And he was not wrong, because as soon as Calvin Klein decorated the back pockets of his jeans with two letters, both jeans and logos became a fashion hit. And today the Calvin Klein brand has developed an original and simple system for marking its clothes using logos of various colors: white for the sports line, gray for mid-level clothing, black for extra class.
Burberry
The Burberry brand is famous for its most aristocratic logo, depicting a knight riding a horse. The thing is that Thomas Burberry, the founder of the brand, opened his first store in Hampshire, famous for its ancient traditions. And in 1901, Burberry received a large order, which prompted him to develop his own trademark. Interestingly, the knight’s flag also bears the motto – “Prorsum”, which means “Go forward”!
Lacoste
The story of the little green crocodile, which has become a Lacoste trademark and for more than 70 years has been a symbol of the prestige and quality of all things produced by the brand, is quite simple and banal, and at the same time interesting. The famous athlete Jean Rene Lacoste, nicknamed the Alligator for his ability to wear out his opponents on the court, launched his own production of tennis shirts in 1933. A small crocodile was embroidered on the tennis player's blazer: once drawn by a friend of Lacoste, the athlete liked it so much that it became the logo of the company he created.
Dolce & Gabbana
A tandem of two opposites - the silent Domenico Dolce, who grew up in a poor family and from early childhood was forced to help his father in the workshop, thanks to which he perfectly mastered the science of cutting and sewing, and the sociable Stafano Gabbano - the son of a wealthy Milanese stylist, who from a young age was a real fashionista turned out to be so successful that in 27 years these two, who met in one of the Milanese ateliers, turned the tiny studio they created into a world-famous trademark. And now designers surprise the world with their innovative ideas: their supply is apparently inexhaustible.
Gucci
True fashionistas associate Italy, first of all, with famous brands, among which Gucci is one of the leaders in the modern fashion world. It’s hard to believe that the creator of the fashion empire, which today is a model of elegance, chic and refined taste, was a simple Florentine saddler Guccio Gucci. The first store of the Gucci family, which opened in 1921, sold accessories for jockeys. The logo image encrypts the initials of the founder himself: two intertwined letters G became a talisman for Gucci, which brought him worldwide fame and enormous wealth.
Louis Vuitton
The history of the brand, which today is the embodiment of exquisite style and impeccable taste, begins in 1854. Louis Vuitton, who studied the craft of making chests in Paris itself, founded a modest workshop that was engaged in the production of travel goods. But even then, competitors began to counterfeit suitcases and bags produced by a small but successfully developing company. The crossed and zigzag letters LV, and later the monogram with a flower and a four-pointed star, were invented by Louis's son to protect against plagiarism.
Hermes
The ultimate dream of every fashionista has long been handbags and scarves from the French company Hermes, which began its journey in 1837 with the production of bridles and harnesses for horses. It is interesting that for more than 100 years the company did not have a logo, or rather, its role was played by the name itself. With the image of a horse harnessed to a royal carriage, the founders of Hermès wanted to show how much effort they put into their company and how much time was spent making it a famous brand, which today is associated with high style and refined taste.
