Creation of a new service in a hotel. Hotel business. Where to begin? List of services provided

• How to open a hotel from scratch
  • How to open a mini-hotel
• Hotel business plan
• Hotel financial plan
• Organization of hotel work
• • • • Similar business ideas:

Many aspiring entrepreneurs dream of owning their own hotel business. Some are attracted by the opportunity for long-term investments for several generations to come, others are simply attracted to this business and way of earning money. Let's try to understand all the features and pitfalls of the hotel business and understand how to open a hotel.

How to open a hotel from scratch

A step-by-step plan on how to open a hotel from scratch is approximately the following:

Test demandand determine how popular the hotel will be in your city. Answer the question, for whom will you work - for tourists, business travelers or someone else? Calculate how many rooms your hotel will have, how much each room costs, and how much income you can generate.

Create a detailed business plan, which should reflect allplanned opening costs and sources of raising money for the start. Ifnecessary, based on this report, look for additional sources financing.

Register your business.If this is a mini hotel, then you can get by with an individualentrepreneurship, but in most cases it is advisable to immediatelyregister a company - a legal entity.

Find a room, which is suitable in terms of characteristics and location. As a rule, we are talking about long-term rentals, since purchasing property requires large investments.

Apply for the necessary permits, first of all, in the sanitary station andMinistry of Emergency Situations. Staff must receive medical records.

Do repairs and finishing work, buy equipment and furniture.

Hire staffwhich the enterprise will serve - it depends on the sizehotels. There must be an administrator (at first his functionsoften performed by the owner himself), an accountant, 1-2 auxiliary workers, as well asmaids. Usually there is a cafe/restaurant on site, and the staff alsoWe need a cook/barista and waiters.

Add the new hotel to all booking sites— booking.com, trivago, also on Google Maps

Think over a system of discounts, pleasant bonuses and giftsfor your guests. Be sure to collect and publish positive reviews. In the first years of a hotel's existence, it is very important to create a good reputation and get a high rating on booking sites.

How to open a mini-hotel

Much easier and cheaper open a mini-hotel, since the costs for it are significantly lower, although the list of permits will be approximately the same. But rental and personnel costs are significantly lower due to the small area of ​​the premises and the small number of rooms and guests. A mini-hotel is considered to be a hotel with 3 to 20 rooms. The plan for opening a mini-hotel from scratch is the same as for a regular hotel. This is a good option for entering the hotel business with a small start-up capital.

Despite the fact that 60% of the market is controlled by large chain corporations, the remaining 40% falls on the share of small hotels. In Europe, the practice of family mini-hotels has become widespread and has long been successful. If a lot of young people come to your city, it is reasonable to think about opening a hostel.

When creating a hotel business in a small format, it is important to think over your own unique style and choose the interior in accordance with it. In such mini-hotels it is easy to create an atmosphere of homely hospitality and comfort, which is appreciated by regular visitors.

Is it possible to open a hotel in a residential building?

To bypass paperwork, some entrepreneurs set up a hotel right in a residential apartment, but in this case they will have to work “in the shadows.” The ideal solution is to buy out the former communal apartment, make repairs and then turn each individual room into hotel rooms.

Sometimes hostels are opened in private homes. The law does not directly prohibit this, since the laws do not have a legal definition of a hostel. Now in Moscow, St. Petersburg and other large cities there is a war between legislators who want to ban hostels in residential buildings or significantly limit them by introducing mandatory requirements (separate entrance, consent of all residents of the house, etc.). But if the issue with hostels has not yet been finally resolved, the answer to the question of whether it is possible to open a hotel in a residential building is clear - according to the law, this cannot be done.

The above procedure is suitable for small cities in the regions. The hotel stock in them, as a rule, is absent or has fallen into disrepair. At the same time, business travelers sometimes need to spend 1-2 nights, and mini-hotels successfully fill this need.

Please note that each guest should have at least 5-7 sq.m., and the equipment in the rooms can be as simple as beds, tables, bedside tables, a wardrobe.

Hotel business plan

The hotel business plan includes:

• Accounting for all expenses - both one-time and permanent (rent, repairs, purchase of furniture, salary fund for the first time, business registration). We'll talk more about hotel costs below.
• Calculation of potential income based on:

1. room cost;
2. total number of rooms;
3. expected hotel occupancy levels;
4. additional income (for example, from a cafe).

Based on these parameters, the average payback period of the hotel is calculated.

What you need to open a hotel: business features

The purchase and redevelopment of premises is as important a stage as choosing a location. The first and second floors of dormitories are well suited for this purpose, since they are already equipped with ventilation systems, showers, kitchens, and laundries. What you need to open a hotel is to decide in advance on the area where it will be located. It should not be located in a residential area, but a business center, historical quarter or park area of ​​the city could be optimal.

When you have chosen a premises, made renovations, purchased equipment and found staff, it is time to start a marketing campaign. Order advertising on local radio and TV, place a board or poster near train stations and the airport. Cooperation and mutual exchange of discount flyers with travel agencies works well.

To quickly promote and recoup your own business, you will need to create a website. In addition, many people now book their accommodation ahead of time via the Internet. The site should be filled with high-quality content and photographs of rooms, and provide information in several languages. Contextual advertising, room booking services, flyers and branded business cards will help promote the hotel.

Watch a video about the secrets and intricacies of the hotel business from an experienced hostelier:

Hotel financial plan

The main component of the costs is associated with the acquisition and refurbishment of premises. For a small hotel (according to the classification, up to 50 beds), you should expect at least 500 thousand dollars if you plan to open a hotel in Moscow. In small cities, this amount can start from 50-100 thousand dollars.

The next expense item is related to the repair and purchase of furniture, appliances, and equipment. Such expenses can reach $250,000 or more. The remaining costs are not significant - registration and payment of staff for the first months of work will not require more than 10 thousand dollars. Thus, even for a mini hotel you need to have an initial investment of at least $300,000; for Moscow, Sochi or St. Petersburg they will start from $800,000.

Now about how much you can earn from a hotel. For example, if you open a private hotel with 3-15 rooms, they can bring in up to 500,000 rubles per month with 100% occupancy. We assume that economy and standard rooms cost from about 800 rubles, junior suites from 1500, suites from 2000 rubles. Good income can come from additional sources (cafes, rentals, entertainment). Thus, you can reach a monthly income of 800,000 rubles or more. The return on investment will be from 5 to 8 years.

Hotel registration and registration

If you intend to open even a small hotel, it is better to immediately register it as a limited liability company. This is necessary in order to successfully complete all permitting documentation. When choosing a form of taxation in the fiscal authorities, choose the so-called “simplified” form, which allows you to reduce the tax burden. If business volumes exceed 150 million rubles per year, you will have to switch to general taxation.

For this type of business, you should choose the following OKVED activity code: 55.1. “Activities of hotels and other places for temporary residence” from section I.

This type of activity is not subject to mandatory licensing. If redevelopment is carried out, you must obtain permission from local authorities. Advertising permission is also issued there. Separately, obtain a license to sell alcoholic beverages (if necessary). Agreements are concluded with third-party organizations (garbage removal, pest control, deratization, utility services).

Organization of hotel work

Let's start with the purchase of furniture and technical components.

Even in the case of a small hotel, there is the necessary set of equipment and furniture, which is designed to provide convenience to guests. To prepare a turnkey hotel, you will need to purchase the following equipment:

• room furnishings (furniture);
• elements of toilets and bathrooms;
• furniture for reception areas, cafes, canteens;
• equipment for cleaning, ironing, washing;
• multimedia equipment;
• towels, slippers, bathrobes, dishes, etc.

Typical furnishings of a standard room should include:

• 1 or 2 bedroom bed;
• chairs, tables, armchairs;
• bedside tables and wardrobes;
• mirrors;
• fridge;
• TV;
• air conditioner.

A standard bathroom must include a shower, hairdryer and mirrors with wall mounts, body care products, and bath accessories. If you have the funds, it makes sense to place dryers, soap dispensers, towel holders, bathroom curtains, etc.

In addition to what has been described, you will need upholstered furniture for the recreation area and reception with TVs, bar counters, information desks, mini safes, boxes for placing keys, information signs and pillars. Purchasing specialized cleaning equipment will reduce the cost of paying staff. To do this, you will need professional vacuum cleaners, steam generators, and consumables for washing windows and wet cleaning.

Separately, it is worth touching on the issue of hiring staff, since they will be directly involved in serving guests and forming an opinion about the enterprise. To open a hotel, you need to find a competent administrator with work experience, pleasant appearance and manners, as well as knowledge of at least one foreign language. This person must be credible and personable, and he must be competent.

The quality of the maids' work will also determine whether visitors will want to return here again. Dust or uncleaned garbage will seriously damage the reputation of the establishment. Mostly women between the ages of 30 and 60 are hired for this job. It is also necessary to hire 1-2 people from the reservation department, a visiting electrician and a plumber (possible under a contract).

The enterprise is managed by a manager who is subject to the highest demands. As a rule, this is a highly responsible, organized and educated man or woman. Typically, a person aged 25-40 is selected for this vacancy, who is able to generate bold ideas to attract clients and improve the quality of service. If the number of rooms of an enterprise is less than 10 apartments, it makes sense to attract a specialist from the management company without hiring him on staff.

Hotel franchise - how to start a successful business with a name

Considering the fact that the hotel business is a long-term one, many entrepreneurs choose to run it as a franchise. The greatest importance is given to the location of the object - if it is chosen poorly, then the business will be doomed to bankruptcy. You need to approach the choice of franchisees responsibly, because the reputation of the parent company is at stake.

Often, franchises are purchased by existing hotels that plan to develop and become larger. Most often this is a class of 3* and above. The amount of the entrance fee will be related to the location of the object, its popularity and occupancy, as well as the promotion of the brand.

The franchise agreement regulates everything from the appearance of the building to the interior decoration of the rooms. The franchisor's recommendations may even apply to suppliers of equipment, consumables, food and beverages. This is due to the fact that the same visitor should expect approximately the same quality of services in hotels around the globe.

In Russia, franchised enterprises pay the main company a royalty (remuneration) reaching 5-6% of revenues. In the world today there are more than 2.5 thousand different hotel franchises, but in our country only about 20% of hotels operate according to this scheme. The most famous and popular franchisors are Days Inn, Hampton Hotels, Radisson, etc. At the same time, according to experts, franchising business is more relevant in large cities, and in small towns it is better to create your own hotel with an individual name and style.

How to create a successful hotel project

The main purpose of such a business is comfortable rest and living conditions for visitors that meet their needs. It is important to prepare a competent technical project, as well as think through the interior of the facility down to the smallest detail. It is advisable to involve professional planners and designers who can create a hotel or mini-hotel project from scratch. The cost of design development services starts from $1000 per 1 sq.m. premises.

Before signing a contract with such an organization, you need to study photographs of their projects in the portfolio - an experienced contractor can always see a gallery of exhibition works and samples on their website. Next, the individual wishes of the customer are agreed upon and the deadlines for completing the order are specified. The design of the project is based on its aesthetic component and overall attractiveness, as well as compliance with the marketing plan of the property.

Hotel business formats

Let's look at different formats, each of which has its own characteristics and the amount of initial investment.

1. Hotel in a resort town. It is very desirable if it has a beautiful view of the sea, pond or park area. Rooms with such access are in high demand among vacationers. To purchase a small private hotel, you can rent or buy the appropriate premises and legalize it in the BTI. The purchase price starts from 50-100 thousand dollars. It is necessary to account for the costs of redevelopment and repairs, arrangement of communications and territory.

For a small startup in a resort area, you can register as an individual entrepreneur. On the other hand, a legal entity will allow you to participate in targeted government programs, making it easier to find an investor or get a bank loan. This hotel format includes 5-10 rooms, 1-2 bathrooms and the same number of showers. In a resort area, it makes sense to purchase an existing mini-hotel with infrastructure and an existing client base.

1. Family hotel. In a business of this format, the key success factor is individuality and hospitality. Not only business people come to such hotels, but politicians, businessmen, and creative bohemians can also stay. Loading of objects is at the level of 70%. As for the cost of the room, it is approximately 6,000 rubles for a standard room and 15,000 for a luxury room for each night of stay. The amount may vary depending on the city.

Such hotels earn relatively little - 500-600 thousand rubles per month, and resemble the format of a house rather than a hotel. But there is an opportunity to get a good additional source of income from expensive food, drinks, private celebrations and corporate events.

1. Hotel with swimming pool and SPA.. A good option would be a symbiosis of the hotel business with a SPA center and a swimming pool. It allows you to attract not only traditional visitors, but also fans of a healthy lifestyle and wellness treatments. Such a center should include the following areas:

• locker room;
• general health thermal zone;
• beauty saloon;
• Gym;
• showers and toilets;
• massage room;
• sauna and bath;
• rooms for individual spa treatments;
• mini herbal bar;
• swimming pool, etc.

The tourism industry is currently one of the most promising in Russia. Since the beginning of the 2000s, the number of people traveling around the world and domestically has been growing at an unprecedented pace. And even the economic crisis in the country only affected travel to other countries, while domestic tourism is only gaining momentum. Therefore, investing in the hotel business today is a thought that excites the minds of entrepreneurs and people who want to join their number. In this article we will talk about how to open a hotel from scratch what is needed for this and how to avoid common mistakes.

How to open a hotel from scratch - budget

Before you start thinking about how to open a hotel business from scratch, you need to assess the amount of feasible investment. It doesn’t matter whether you rely on your own funds or are going to take out a loan from a bank, you need to know the size of your budget as accurately as possible. As “experienced” people note, with a competent approach, a hotel can begin to pay for itself within a couple of years - and this is a very attractive indicator.

Of course, the amount of investment depends on many factors, ranging from the city in which it is planned to open a hotel from scratch, and ending with the price list for rooms. But there are also some average figures that you can rely on one way or another when drawing up a business plan. A hotel with 20-30 rooms will require, according to rough estimates, from 5 million rubles.

How to open a hotel business from scratch - where to start

• Foundation of a legal entity. First you need to decide on the choice of organizational and legal form. If you are planning to open a hotel with up to 50 rooms, registering as an individual entrepreneur will be sufficient. To open a large hotel business, LLC preference is given.
• Taxes. At the initial stage, hotel owners choose a simplified taxation system or a single tax form (it is calculated based on the area of ​​the premises). In any case, consultation with an accountant is required, with whom it is necessary to evaluate the individually prepared business plan. Based on the planned profit, the form of tax calculation is selected.
• Permitting documentation. The hotel business in the Russian Federation is not subject to mandatory certification. However, there are a number of related services that require licensing. For example, if you plan to sell alcoholic beverages, you need a special license. The same goes for dry cleaning, hairdressing services, etc. Obtaining them is not extremely difficult, but be sure to study the requirements for businesses before making a financial plan.

What documents are needed to open a hotel business?

You can develop your own hotel concept, which will provide exclusive services, or open a mini-hotel with standard services. The composition of the title documents will be approximately the same:

• Documents for the premises, land plot, indicating the right to dispose of them (lease agreement or certificate of ownership).
• Certificate of registration of legal entity. persons and registration with the tax authorities.
• Licenses for a number of services (sale of alcoholic beverages, dry cleaning, etc.)
• Permitting documentation confirming compliance with the prescribed standards, agreed with the fire inspectorate, SES, etc.
• Certificate of "stardom". This document is not mandatory, but if you want to open a mini-hotel or a large hotel with stars (from 1 to 5) on the facade, you can go through this procedure. Today, most tourists focus on the number of stars, so it is advisable to obtain a certificate of conformity.
• Permission to place advertisements. Even to place banners on your own fence, you are required by law to obtain permission. On average, 1 banner requires, in addition to a package of documents, a state duty of 5 thousand rubles. (the figure is current for 2016).
• A number of internal documents, such as a cleaning schedule, registration of cash registers, etc.
• Documentation confirming the conclusion of contracts with third-party organizations organizing waste removal, security measures, disinfection, etc.

To summarize the above: to open your hotel from scratch, you need an impressive package of documents, the receipt of which for an unprepared person can take many months. According to the experience of hoteliers, having a competent lawyer on staff, who should begin work long before opening a business, is necessary.

Opening a mini hotel is a good business idea for entrepreneurs who have good management skills, know how to properly organize work and reduce unnecessary expenses. The attractiveness of this idea lies in the fact that people constantly need hotel services, even during an economic crisis. Only the emphasis of demand is changing from luxury category to standard or economy. In this article, we present a detailed business plan for a mini hotel, which will help to properly organize work, calculate the profitability and payback of the business, conduct a SWOT analysis and build a competent marketing strategy.

In order to immediately determine the format of the business, it should be stipulated that the room capacity of a mini hotel, according to GOST, should be between 3-15 rooms. At the same time, a business can be implemented in several directions at once. This includes the creation of youth hostels and the opening of cozy family hotels. A 15-room hotel, which will attract the attention of business travelers and tourists, will be much more expensive for a novice businessman.

GOST also regulates the placement of a mini hotel only in a separate building with its own entrance. You may need an emergency exit - this will be determined by the Fire Inspectorate.

A mini hotel can only be located in a non-residential building.

Despite the economic instability in the country, the demand for hotel services has not fallen. Today, preference is given not to fashionable hotels, but to practical and inexpensive mini-hotels that can offer quality service at an affordable price.

Let's look at the main points that you should pay attention to in order to launch a successful project.

The implementation of any project is preceded by a stage of careful planning. No matter how original and relevant a business idea is, without strategic planning, analysis of the competitive environment, and market capacity, it is impossible to launch a project.

The hotel business involves large investments and, perhaps, it will not be possible to do without the assistance of investors. On the other hand, the profit from this business promises to be large.

A business plan will allow you to build a strategy of actions that are necessary for the successful implementation of an idea.

The document must:

• justify the relevance of the idea;
• perform an analysis of the environment in which the business will develop;
• calculate additional sources of financing;
• draw up a schedule for completing tasks.

Evaluating a business idea: pros and cons

Before we begin drawing up a business plan, let's analyze the advantages and disadvantages of this project, identifying its strengths and weaknesses.

Advantages:

• High demand. This aspect largely depends on the attractiveness of the region and the location of the hotel. Therefore, to choose a location, be guided by an analysis of the competitive environment, study transport accessibility, the location of the bus and railway station, and the presence of attractions near the site.
• Regular customers. With a properly developed marketing strategy and a high level of service, you will be able to occupy your niche in the market and work with regular customers who, through word of mouth, will promote your hotel for free.
• Opportunity to receive high income. A well-organized hotel business is profitable with 30-35% occupancy. And already at 50% occupancy it begins to generate income.

Flaws:

• High competition. Considering the stability of this business and the possibility of obtaining high income, many novice businessmen turn their attention towards opening inexpensive mini-hotels. With a properly structured strategy and high quality services, this drawback can be leveled out.
• Large starting capital. This business is associated with large financial investments, without which it will not be possible to organize a company. Renting premises or purchasing your own real estate, renovations, purchasing furniture and equipment - all this will require capital investment.

Where to start - determining the hotel format

Before drawing up a cost estimate, you need to determine what size and concept your mini-hotel will be.

Starting a business - where to start?

• A small mini hotel is designed for 10-12 people and allows you to create 3-4 separate rooms for overnight stay. This form is distinguished by a quiet, cozy environment and, in comparison with other options, does not require large investments. But you shouldn’t expect much income in this case either.
• The average size of a hotel is designed for 15-20 guests.
• If you decide to open a hotel with 15 rooms and the ability to accommodate up to 40 guests at a time, you will be faced with a large investment. To open such a business, entrepreneurs buy out part of apartment buildings or build separate mansions, initially designed for the hotel business. The disadvantage of this option is the serious investment, but the advantage is the possibility of large profits.

Before opening a mini-hotel, it is important to make sure that it will be able to offer its clients all the necessary services.

The range of services largely depends on the chosen target audience, as well as the intensity of the competitive environment.

The standard service includes:

• daily room cleaning;
• wake-up call in the morning at the request of guests;
• provision of ironing equipment;
• delivery of correspondence;
• change of towels at least once every three days;
• calling an ambulance and providing a first aid kit;
• safe;
• change of bed linen at least once every five days;
• calling a taxi.

• breakfast in the room;
• sauna;
• billiard room;
• providing access to a computer with Internet access;
• pool.

Market analysis

Considering the high competition of this business, it is necessary to clearly define the target audience for which the hotel will be designed.

It can be:

• tourists;
• vacationers;
• people who came for treatment;
• business trips;
• romantic clientele.

Each group of people will have its own requirements, so you need to clearly understand what category of clients your business is designed for.

Analyze the market and identify the main players in your region. As a rule, a large number of hotels are concentrated in places where there are large concentrations of tourists. But quiet residential areas or the entrance to the city often go unnoticed by businessmen. Calculate the feasibility of placing a mini hotel, depending on the range of services and the selected target audience.

Please also pay attention to the fact that the location next to a landmark and a large crowd of tourists largely determines the seasonality of the business.

Pricing

This indicator is significantly influenced by factors such as:

• competitive environment;
• hotel location;
• range of services;
• room category;
• selected target audience.

The average price range of mini hotels ranges from 1400-1800 rubles per day, with breakfast included.

SWOT analysis

To determine the strengths and weaknesses of the business, we will perform a small SWOT analysis.

Strengths of a mini hotel:

• high quality of service;
• high demand;
• designer renovation;
• location in a park area;
• additional level of service (breakfast in the room, transfer, laundry).

Weak side:

• large capital investments;
• lack of parking;
• high competition.

• economic instability in the country;
• emergencies, accidents;
• seasonality of demand.

Project capabilities:

• increase in demand;
• powerful advertising;
• offering additional services.

Production plan

The main production costs include:

• purchase of real estate (or rental);
• purchase of furniture and equipment;
• renovation of the premises.

Organizational plan

The hotel business is in the sight of the state. To register it you will need a certain package of documents. As a rule, mini hotels are registered as an LLC, which allows them to operate under a more favorable taxation scheme.

When contacting the tax office, prepare the following documents:

• passport of a citizen of the Russian Federation;
• receipt of payment of state duty (800 rubles).
• Application on form P21001.

To open a business, you must have the following documents on hand:

• charter, which will specify the type of activity of the enterprise;
• company current account;
• a receipt confirming payment of the state duty;
• authorized capital;
• minutes of the meeting of founders (if required).

To open a hotel, you must obtain a License, which gives the right to provide public services.

As for the form of taxation, this choice will depend on the scale of the hotel. For a medium-sized business, it is advisable to choose the Single Tax. In the future, as the project develops, you can always switch to another form of taxation.

After registering all primary documents, you need to obtain a conclusion from the fire inspectorate and sanitary and epidemiological station that the hotel complies with all legal standards.

In order to obtain such a Conclusion, it is necessary to provide the following documents to the appropriate authorities:

• certificate of registration of individual entrepreneur (or LLC);
• passport of a citizen of the Russian Federation;
• a certificate confirming tax registration and taxation form;
• premises rental agreement or document confirming ownership;
• medical records of employees.

Personnel search

An important stage in the work of opening a mini hotel will be the search and selection of personnel. The success of the enterprise largely depends on the level of qualifications, their communication skills and appearance.

Considering that the mini hotel will operate around the clock, the work of the staff will need to be organized in 2-3 shifts.

To operate a hotel with 10 rooms, you will need about 5-7 employees. The larger the hotel, the wider the staff will be. At the first stages, you can combine management functions, as well as the functions of a production manager. However, over time, you will face the need to separate them.

The main staffing units include:

• Administrator. Considering the hotel operates around the clock, you will need at least two people who will receive guests, keep order, and answer phone calls.
• A maid whose duties will include cleaning rooms, changing and washing linen, keeping the recreation area and kitchen in order.
• Accountant. For a small hotel, you can find a person who will combine the functions of accountant and administrator.

If the range of hotel services is not limited to standard room cleaning, but includes a sauna and serving breakfast, you will need to hire a cook. However, this type of service can be organized in another way.

It is enough to enter into a partnership agreement with a cafe or restaurant that is located in close proximity to the hotel. This will save money on paying for a chef and purchasing equipment for cooking.

Search for premises

The level of service and range of services that you can offer to clients largely depends on the correctly selected premises.

Pay special attention to the area where the mini hotel will be located. If there is an industrial zone, nightclubs, market, railway nearby - all this will significantly reduce the demand for the services of your business and affect pricing.

Regarding the issue of renting premises or purchasing real estate, you should carefully study the issue of investment and payback.

Location

The ideal location is the central part of the city, a quiet residential area, entering or exiting the city.

Please pay attention to the following criteria when selecting a building to buy or rent:

• good transport interchange;
• attractiveness from the point of view of the tourist route;
• parking space;
• quiet cozy area.

Many owners prefer to open mini-hotels in the city center, which ensures good traffic. The only downside to this is the high price of real estate, which will significantly reduce the payback period.

In addition, there are a number of standards that a mini hotel must comply with.

You will have to provide:

• constant cold and hot water supply;
• electricity supply;
• room temperature is at least 18.5 degrees;
• television broadcasting;
• ventilation;
• telephone connection.

And if household appliances help create an optimal hotel microclimate, you cannot influence the level of noise and odors in any way.

Experienced hotel owners advise to be very careful when choosing a hotel location and to visit the place more than once at different times of the day and year in order to correctly determine all the advantages and disadvantages.

Please also pay attention to the requirements for room size and availability.

The area of ​​a single room should not be less than 9 square meters.

The area of ​​a double room must not be less than 12 square meters.

For multi-bed rooms the following calculation applies: basic 9 square meters + 6 sq.m. for each guest. The only exceptions are seasonal mini-hotels - in this case, there can be 4.5 square meters per person.

The completeness of hotel rooms is regulated by GOST as follows:

• bed;
• table;
• chair;
• cabinet;
• storage space;
• mirror;
• one lamp (minimum);
• carpet or bedside rug;
• door lock;
• curtains.

Also, upon check-in, each room must have a set of bed linen and a set of towels.

Repair

The success of the hotel depends on high-quality and stylish renovations, because this will be the calling card of the mini-hotel. Therefore, you need to approach this issue responsibly and not save money on design.

After completing the repairs and arranging the furniture, you should take care of other important points in organizing the hotel business.

You should pay attention to the following criteria:

• provide customers with drinking water;
• install fire-fighting equipment and purchase fire-fighting equipment;
• ensure cleaning of hotel premises, treatment of towels and bed linen;
• ensure the maintenance of cleaning equipment and equipment;
• take care of maintaining the surrounding areas in proper condition;
• ensure waste disposal, as well as protection from various insects and rodents.

When the initial issues have been resolved and a suitable premises have been selected, it is time to start purchasing equipment for the work.

When selecting equipment and furniture for a mini hotel, follow the following rules:

• the equipment of the rooms should not be luxurious, but overly cheap furniture is also inappropriate;
• choose durable and comfortable furniture and textiles;
• The ideal option is to purchase special hotel equipment. Depending on the price level and target audience, choose a set from the economy class or luxury categories.

Even in a small hotel, everything should be thought out to the smallest detail. The beauty of the interior alone will not attract a client. In a hotel, he needs convenience first.

• rooms (beds, tables, chairs, TVs, split systems, wardrobes, mirrors);
• laundry (washing machine and dryer);
• reception (bar counter, armchair, coffee table, sofa, chairs for staff;
• means of communication;
• plumbing;

Marketing plan

You need to take care of how you will promote the service on the market long before the hotel opens. A plan must be drawn up that includes a detailed description of the proposed activities to popularize the service.

In this article we present classic marketing methods

In order for a mini hotel to become popular and recognizable, it is necessary to choose a sonorous and meaningful name for it, and also to create a unique logo. This data is placed on signs, business cards, leaflets and any promotional materials.

Important! Instagram, VK thematic group and YouTube channel are best suited for promotion.

Financial plan

Calculation of starting investments

• Regional peculiarity.
• Market saturation.
• Quality and level of hotel service.

We will present general items of expenses (indicating the average cost in Russia), which cannot be avoided when opening a hotel.

• Buying or renting premises. In the first case, you need to have at least 10-20 million rubles. The price will vary greatly depending on the region and the choice of hotel location. Renting a building for 15 rooms will cost 80-100 thousand rubles. Obviously, purchasing premises as a property is much more efficient and economical.
• Room renovation. This factor determines the status of the hotel, its “star” category and is a calling card. Therefore, you can’t do without a stylish design.
• Purchase of furniture, plumbing, household appliances - from 1 million rubles.
• Registration of documents will cost approximately 300 thousand.
• Expenses for a marketing company - from 100 thousand.

Monthly costs

For the normal functioning of the business, you will have to make certain cash injections every month. The costs can be represented as follows:

• salaries to employees. Depending on the format of the business and the number of staff, it can be 100 thousand rubles monthly.
• payment for utilities is a significant expense item and will amount to approximately 40 thousand rubles monthly;
• taxes from 20 thousand rubles;
• consumables – 10 thousand rubles.

Total: 170 thousand rubles.

When determining the pricing policy of your business, carefully analyze the market in your region and competitors’ offers. It is important to understand what exactly competitors include in their standard set of services.

In some mini-hotels, the price consists of only one bed with a standard set of services.

Other owners offer extended service, which affects the price. Of course, each of these categories will have its own target audience. In order to avoid mistakes and not to overestimate or, on the contrary, underestimate the price, you need to clearly calculate the profitability.

Cost of accommodation 1 person/day 1000 rubles, occupancy 80%

20 people * 1500 * 30 days = 600,000 rubles

With a successfully built marketing strategy, good location and high quality of services provided, the profitability of the hotel business ranges from 15 to 75 percent.

The return on investment is 4-5 years.

Additionally, to increase profitability and increase profits, you can implement related services:

• laundry, ironing;
• snacks in vending machines;
• TV, game consoles;
• massage;
• billiards, board games;
• excursion services;
• nutrition;
• transfer, etc.

Important nuances for organizing a mini hotel

In addition to production costs, it is important to take care of the following nuances for opening a mini hotel:

• It is necessary to organize good security. Do not neglect hiring additional personnel (security guards) and installing an alarm system.
• the hotel must provide 24-hour check-in for guests;
• To organize catering in hotels, you will need additional permits and codes in registration documents.

Conclusion

The hotel business, despite high competition and large initial investments, can bring good profits. It is important to clearly define the target audience, choose the right location and correctly set the pricing.

The high professionalism of the staff and high-quality repairs will become the hotel’s calling cards and will serve as additional advertising, so the implementation of these points of the plan must be approached with full responsibility.

Video. Business plan for opening a mini hotel

Not only serious and large investors think about how to organize a hotel business. Private entrepreneurs are also interested in this issue. It would seem that this niche has been occupied for a long time, and there is no place for newcomers in it.

However, this opinion is wrong. With the right approach and minimal risks, in a couple of years you can not only recoup the costs, but also start receiving income, and a stable one at that. We will tell you how to organize a hotel business.

Hotel or still a hotel?

Today these concepts are considered synonymous. Of course, there is a lot in common. But there are also differences. The word “hotel” itself comes from the Russian “guest”. Simple houses were built for travelers passing through, where they could spend the night. The amenities there were minimal (only everything you needed).

The word “hotel” is interpreted similarly, only the origin here is no longer Russian, but Latin. The original “hospes” (guest) changed, thanks to the French, into the more harmonious “hotel” (hotel).

Actually, there are no significant differences in the dictionaries. However, it is believed that a hotel, unlike a hotel, is more comfortable and has an expanded range of services. However, these differences do not affect Russia. In the classification of hotels in the Russian Federation, the concept “hotel” is not used at all. However, GOST requires the presence of at least ten rooms in premises for temporary residence. The characteristics and completeness of services are reflected by the number of “stars” (minimum one, maximum five).

Mini-hotels

The opportunity to buy an already promoted business is not available to everyone. And the purchase of land along with construction will cost millions. In search of a way out, many will inevitably ask the question: “Is it possible to equip your own apartment as a hotel?”

Here, as in every coin (or, if you prefer, medal), there are two sides. It turns out that approximately half of the hotel business is made up of unofficial (unregistered and not properly registered) private mini-hotels. People are forced to go into the shadows due to bureaucratic problems that arise during legal registration.

The root of the “gray” scheme lies in the official rental of the apartment. The owner of the premises saves a certain sum on legal registration and thereby reduces taxation costs. That's a plus. Now about the minus. Responsibility to the tax authorities has not been canceled. Therefore, if fact(s) of tax evasion are revealed, you will have to answer.

And these are penalties (at a minimum). In addition, if you own a gray hotel, you will not be able to advertise. We are not talking about assigning “class” (“stardom”) at all. The client base, as a rule, consists of regular visitors or guests recommended by them.

The reason for the popularity of small hotels

So why, being in the shadows, is a small hotel so popular? Why do some entrepreneurs, even before organizing a hotel business, try to look for roundabout ways?

It turns out that the whole point is the imperfection of the law, according to which it is not prohibited to equip an apartment as a hotel. That is why law enforcement agencies are quite loyal to such businesses.

And judicial practice confirms this. As an example, consider the claim of a citizen who demanded compensation for damage caused by severe flooding of her apartment.

The culprit was the owner of the “apartment-hotel”. At the same time, a complaint was filed with the prosecutor's office. It would seem that illegal activity has been proven. However, after the hotel owner compensated for the damage, the proceedings were immediately stopped. The complaint sent to the prosecutor’s office was not satisfied, since “a commercial rental agreement was concluded” and “there were no violations of the law.”

What kind of apartment can become a mini-hotel?

Here it is worth turning to the Housing Code of the Russian Federation. According to the letter of the Law, an apartment that is planned to be equipped as a hotel should be located only on the first floor (or on the second, if there are non-residential premises underneath). A separate entrance is required.

It is worth remembering the requirements established for mini-hotels, enshrined in the SNP and GOSTs, in particular GOST 51185-98. As you understand, there are many pitfalls. That is why there are so many mini-hotels that appear in advertisements as “apartments for daily rent”, nothing more. This option will suit some people quite well. But legalization will provide more advantages, including the opportunity to openly advertise services and attract the attention of a large number of potential clients.

Organization

Based on the above, we conclude: it is better to have a transparent business, the hotel must be officially registered! Where to begin? Let's say you have a room that meets all GOST requirements. Now you need to think about redevelopment, transfer to non-residential premises, and the need to register an individual entrepreneur. We provide an explanation of these concepts and a detailed description of further actions below.

Redevelopment

Among the first issues that will have to be faced will be redevelopment with official registration. The apartment will have to be transferred to non-residential use. They will require approval for changes to the façade, reconstruction of premises, and installation of separate entrances.

It will be possible to obtain permission to carry out work if you have a package of documents, including a copy of floor plans (issued by the BTI), property documents, permission to make changes (copies). Redevelopment can only be carried out by those companies that can guarantee the approval of absolutely all work. They will subsequently make changes to the plan and sign the act.

What will be required to convert residential premises into non-residential ones? Here you need to rely on the guidance of the Housing Code of the Russian Federation. The list of documents that will be needed in the local administration department is as follows: house plan (floor-by-floor), redevelopment project, title documents and the application itself. The procedure can be divided into stages:

• decision of the interdepartmental commission;
• determining the cost of transferring premises to non-residential stock;
• registration of property rights (issued by Companies House).

Sublease business

On the one hand, this option deserves attention. And at the same time, a sublease transaction is a risk of putting the property into the hands of a person who is not bound by any obligations with the lessor. How to organize a hotel business and not get into trouble? You can get around the pitfalls. First, you need to conclude the contract correctly. Here it is worth worrying about an additional agreement, the purpose of which is to mark (fix) the sublease agreement and stipulate additional important conditions. Of course, it is difficult to foresee all the nuances.

If they really want to, both the subtenant and the landlord can find a loophole that could harm the company. Therefore, indicate in the contract, in addition to the name of the subtenant, the specific terms of the relationship (the building is rented in full or only part of it; sublease or re-rent), the purpose (hotel, inn) and clear deadlines. The presence of the last item allows you to cancel, if necessary, all actions performed outside the allotted time.

Be sure to discuss the financial issue regarding improvements (for example, repairs, landscaping of surrounding areas, etc.) of the rented property. Decide who will pay for the work - the actual subtenant or the lessor.

Hotel taxation

According to Art. 381 of the Tax Code of the Russian Federation, tax rates in this case cannot exceed 2.3% (for the calendar year). The calculation procedure does not depend on the will of the payers. Delaying state registration of rights will be considered deliberate tax evasion. Accrual is made from the date of commencement of operation of the facility.

The hotel business is considered one of the most prestigious. Beautiful interiors, travelers, famous people, good cuisine - all these are integral attributes of a successful hotel. Running such a business is interesting and profitable. But everyone understands that the initial investment in a hotel is very high and not everyone can afford it. We invite you to familiarize yourself with a budget option for entering the hotel market, and we will tell you how to open a mini-hotel with a starting investment of up to 5 million rubles.

Choosing a hotel premises

By world standards, a mini-hotel is a hotel with up to 50 rooms. In Russia, a hotel with such a number of rooms is a fairly large enterprise that requires a large turnover, a constantly growing influx of clients and about ten employees. Hotels for such a number of visitors can justify themselves either in resort areas or in large Russian cities rich in attractions.

A standard mini-hotel for business in Russia is an establishment with up to 20 rooms. For such a number of rooms, both a separate building and a part of a residential building are suitable.

Suitable areas for a hotel can be:

• redeem;
• rent;
• build yourself;
• take out a mortgage.

If you are planning to organize a hotel in rented premises, you must minimize the possible risks of the tenant as much as possible. All negative circumstances when working on leased premises are associated with the fact that the owner can put pressure on the business by increasing rent payments or threatening to kick out the tenant.

To prevent this from happening, to draw up a lease agreement, it is necessary to involve a competent lawyer who can foresee and include in the document all possible circumstances of cooperation between the tenant and the landlord in the future.

The second difficulty when working in rented premises is the high rent. It will eat up up to a third of the income and, accordingly, you should not expect a quick payback for the project.

Therefore, first calculate how much it will cost to build your own mini-hotel in your region. If it turns out that your own funds are not enough, evaluate the possibility of attracting credit resources. Still, it is much more promising to pay interest on investments in your own property than to pay for the use of someone else’s.

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How to prepare documents for a hotel

Before building or buying premises for a mini-hotel, it is necessary to draw up a number of title documents so that the first acquisitions already have the status of business expenses.

First you need to obtain the status of an entrepreneur (IP or LLC). Read, and. If you already have the status of an entrepreneur or organization, you need to check whether it implies the right to run a hotel business.

The types of activities that an individual entrepreneur has the right to engage in are indicated in the Unified State Register of Entrepreneurs. To change or supplement them, the entrepreneur must submit the relevant documents to the Federal Tax Service (carry out). An LLC has the right to engage in those types of activities specified in its charter.

Standard room equipment should include:

• high-quality bed with a comfortable mattress;
• wardrobe;
• bedside table or table;
• TV;
• chair;
• equipped bathroom.

Equipment for one room, not counting repairs, will cost 2 thousand US dollars. The average daily cost of such a room is about 40 US dollars.

After the hotel is fully equipped, it must undergo mandatory certification. This administrative service is provided by regional certification centers and costs about 40 thousand rubles.

How to provide a hotel with additional income? Consider. By organizing leisure activities for your guests, you can attract additional funds.

Installed on the territory of a mini-hotel, they will also become a stable source of additional income.

In most cases, people staying at a hotel need to rent a car, and you can also make good money on this. Read. Consider a sample business plan for such a project.

Where to look for clients and how quickly a mini-hotel will pay for itself

The main tools for promoting a hotel are outdoor advertising, publication of advertisements and online PR campaign. If you do not have experience in promoting service sector enterprises, then you will need an experienced PR manager who can promote your business.

If you are thinking about how to open a mini-hotel in Moscow, then you should immediately understand what kind of visitor your services will be designed for. If these are expensive luxury rooms with luxurious views, located in the center of the capital, then only a professional should handle their promotion. For simpler rooms, your own website, cooperation with online resources for hotel reservations and advertising on social networks are enough.

The payback of a hotel depends on its monthly costs, and they are very significant and cannot be saved on. So, for a hotel with 20 beds, five employees are needed:

• two administrators;
• two maids;
• auxiliary worker.

The salary for five people is about 200 thousand rubles. Utilities and taxes - about 50 thousand rubles. Monthly purchase of consumables (linen, towels, coffee, tea, etc.) – about 50 thousand rubles. Business promotion – about 60 thousand rubles. In total - about 360 thousand rubles.

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