Profitable business: production of ballpoint pens. Technology and equipment for the production of ballpoint pens. Advertising text for the CAELUM pen from Pelikan

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Matting

This method allows you to apply an image to a glass surface. Application occurs under the influence of a chemical reagent. The image applied in this way is practically “eternal”; it does not lend itself to abrasion. If necessary, the picture can be applied to the entire surface. You can apply a logo to a pen using this method only if the body of the pen is made of glass.

Sublimation

This technology involves transferring an image from thermal paper. The paint is applied to the product using a heat press. This method allows you to apply a picture that can only be removed along with the top layer of paint.

Embossing

The hot stamping press is a representative of the newfangled method. To color the picture, thin metal foil of any color is used. A tape with foil is applied to the part of the product on which the logo is needed. A strongly heated cliche presses on the product, leaving an imprint of the cliche design. This method is used most often on objects made of plastic, leather, paper, leather. deputy

Offset printing

The advantage of this type of printing is the reduction in cost as the circulation increases. This type of printing allows, unlike other methods, to realize any consumer’s idea. Offset printing used in the manufacture of calendars, postcards, etc.

Silkscreen printing

It is distinguished by brightness and color saturation. Used for applying logos to business cards, bags, T-shirts, business cards, etc. Bearing in mind the application of the logo to the pen, pad printing and engraving are used.

Pad printing

This is a way of transferring a picture to the surface of a souvenir using an elastic swab. This is the most common type of logo application. It is used mainly to decorate the dial of wristwatch, for applying logos to pens, flash drives and other similar office products. This is achieved due to the fact that the tampon is so elastic that it allows you to apply the desired image to any surface. Not used for large objects, since the size of the tampon allows only application to pens and other small objects.

Pad printing allows you to apply an image to a clip or the location of the handle desired by the client, provided that its design allows such an opportunity. This is a very inexpensive application method.

The minimum order for printing on pens is 50 pieces. A circular logo is available for engraving. In addition, the logo with this method of application will be very clear and durable. Orders for engraving are accepted from 10 pieces

When ordering logos on handles, you must prepare a vector view of any information that should be printed on the product (these are .eps, .cdr files). If your computer does not support such files, you can turn to designers for help, who will draw the required logo in the required extension. After you decide on the method of applying the logo, you need to place an order. You can order it by filling out the order form on the website.

You can pay for your order different ways, after confirmation by the manager, acceptance of the order for applying the logo to the handles.

The price is indicated in the corresponding section of the site.

Discount systems are provided for wholesale customers. To get acquainted with them, you need to call the numbers listed on the website. Experienced managers will familiarize you with the terms of discounts and accept your order.

It would seem that pens are a trifle not worth attention. But, nevertheless, such simple souvenirs leave customers with a positive impression of the company.

Thanks to this presentation, the client will again resort to your services and will recommend the organization to his friends and acquaintances.

On positive image The company should never save money, so be sure to order the logo applied to the handles.

Despite the fact that today we don’t write as much with pen on paper as we did several decades ago, the work of not a single company, or studying at school or university, is complete without this office. Ballpoint pens are on every table in any company, in every person’s bag and in the backpack of even first-graders. That is why you should think about using pens as a place for advertising.

Modern ballpoint pens can be made from different materials, will it be wood, metal, glass or plastic. That is why it is very important to choose the right company for printing on a batch of pens that can work with various types of materials and apply high-quality printing so that after some time it does not wear off or, worse, reprint on your hands. Pens with a logo or any other image can be used as a promotional souvenir or a great gift.

The use of pens with a logo printed on it makes it possible to minimum amount money to make stunning advertising. By giving such a pen to all participants at a training or seminar, you can provide an opportunity potential client every time you write, remember about the company or even introduce others with your use potential buyers goods or services with the existence of a particular company or brand.

When choosing a pen and the logo you want to put on it, you first need to decide on the purpose of the promotion. Inexpensive ballpoint pens with a simple inscription or logo are often ordered in series. They are handed out near the metro, along with propaganda brochures, or given out after the end of a seminar. Such pens are ordered en masse for employees of large corporations or distributed during election campaigns. You can also order a batch of pens from the prestige series. These pens will already be more attractive in appearance and, of course, cost more. But a person will take care of such a pen, because he will like it and will look expensive. As a gift for some executive with whose company you are planning a long-term cooperation, you can order an elite class pen. Usually a prestigious pen of some kind is chosen for this well-known company. It goes without saying that printing on such pens is done in single copies and costs a decent amount of money.

The ballpoint pen has proven its durability. It has survived the era of computers, laptops, and now successfully competes with tablets.

Schoolchildren and students choose cheap “feathers” business people presented as a status present "Parker".

You can not only write with pens, but also draw. Artists create amazing masterpieces using this simple tool. Try and benefit from it. Start production ballpoint pens.

Profitable business

You might argue that the costs this enterprise will require quite a lot, so is there any point in starting such a risky and costly business?

Yes, buying equipment will cost you a decent amount. But selling the finished product will quickly return your investment. At the same time, you will be sure that the demand for your product will never fall. It does not depend on the season (although there are peaks here too), or on a certain category of consumers. Buyers can be of all ages.

In addition, there is another win-win option that allows you to get a guaranteed distribution channel. This is an agreement on the supply of your products for the needs of a specific organization. There is always a demand for office supplies in banks, institutions, and post offices.

Advertising and production of ballpoint pens

What does it have to do with advertising business? It's very simple: now it's very fashionable to place a company logo on stationery. It is customary to give such pens to potential or regular customers. They are actively distributed at presentations and various PR events.

Advertising on ballpoint pens works very effectively. Such a gift unobtrusively reminds you of the company whose logo it bears. Writing instruments painted in corporate colors serve as the personification of the company's image and reputation.

For stationery manufacturers, such interest from advertisers is only beneficial. This is a guaranteed agreement for the wholesale supply of products.

Enterprise registration

To start producing ballpoint pens, you need to create a business plan for your future enterprise, as well as go through the registration procedure.

Will you register as individual entrepreneur or collect everything at once Required documents to form a limited liability company, it is up to you.

After the registration procedure, select the tax system that suits you and register with the tax office.

Find a room

To locate the production of ballpoint pens and avoid complaints from residents of the surrounding houses, find a premises that is located outside the city limits.

Or rent a building in an industrial zone.

It is necessary to select a sufficiently spacious place for the workshop (about 200 square meters).

Obtain permission in advance from the sanitary inspection and fire supervision, and also enter into an agreement with the energy supply company.

Technological stages

The production of pens consists of the following stages:

• case manufacturing;
• rod manufacturing;
• assembly of the finished product.

Of course, each step involves certain processes. For example, the rod is cast separately, and the writing unit (ball and tip) is assembled separately. The parts are connected and ink is poured inside.

To cast the body, it is necessary to select molds. If you plan to produce automatic designs, then this factor complicates the technological process.

The assembly of finished products is also mechanized. This allows you to save money. It is better to invest once in the purchase of an automated line than to pay for the services of home-based workers each time. A specialized machine produces 30 ready-to-use office supplies per minute.

At first, many entrepreneurs prefer not to start producing ballpoint pens from scratch. It is much more practical to start by purchasing individual parts. You don't have to install the rod making equipment. You will purchase them in bulk from suppliers, and you yourself will only deal with casting the body and final assembly.

Thus, you will save both on the purchase of raw materials (ink, balls, tips) and on the purchase of equipment. This approach reduces the cost of products, even taking into account the purchase of wholesale quantities of rods of different sizes.

Equipment

Equipment for the production of ballpoint pens must provide all technological stages. Mechanize any manual processes as much as possible, and then you won’t have to hire a huge number of employees.

The standard list includes:

• molds that are necessary for casting plastic cases;
• machine for making writing units and rods;
• centrifuge;
• line for automated assembly;
• polypropylene.

It must be remembered that the molds will have to be changed when changing the design.

What is needed to make a pen with a company logo in addition to the devices already listed?

Undoubtedly, you need a device for applying the drawing. Also take care of this in advance so as not to pay for the services of third-party printers.

When purchasing equipment for your enterprise, focus directly on companies that produce specialized equipment.

This way, you will avoid overpayments when working with intermediaries. In addition, manufacturing companies provide service and warranty service, and in some cases can help with the installation of supplied units and personnel training. Yes, and you can order replacement parts or spare parts directly.

To make life easier for beginning entrepreneurs, equipment manufacturers offer complete technological lines. They are characterized by low energy consumption, which means you will save on costs. The lines are easy to operate and have high productivity.

Range

When starting to develop a business plan, evaluate the range of writing instruments on the market. Here you can find famous brands of ballpoint pens (Parker, Delta Graffiti, B&E, Chaumet, Cross Atx, Giuliano Mazzuoli) and quite budget nibs. All goods can be conditionally divided into ultra-expensive status models, mid-range products, and mass products.

Due to the spread online business and interest in online stores among our readers, we decided to hold a master class for you on selling texts, using a ballpoint pen as an example: “If you had this ballpoint pen, you would become the second Pushkin...”. Described characteristics of the pen: light weight, automatic refill valve, long service life, unique design. The technical details are exaggerated, but the article should be used as a template.

Hello. Today we will talk about the information reproduction tool.

About the instrument that most schoolchildren and students use. No, this is not a computer. This is a good old ballpoint pen.

Who are our clients?

Firstly, these are students who believe in a bright future with education, and therefore write a lot and for a long time.

What can you say about this new pen?

By and large, nothing remarkable. A pen is like a pen. But as soon as you take it in your hand, you understand that there is still something in it.

And that something is super light weight. Despite the fact that it is an automatic machine, it weighs extremely little. Do you understand what this means? It’s simple – your hand gets less tired, and you can write all day long.

I don’t know, have you ever thought about why in ancient times people wrote with quill pens, and wrote a lot by hand and with pleasure? And now, with such an arsenal of reproduction means, only a few engage in this process with pleasure. The secret of a goose feather is its lightness. This is exactly the kind of lightness that the developers of the new pen were striving for.

Now let's talk about lifespan. How much text can you write with a regular pen? Quite a lot, any student or schoolchild will answer. But is 1 pen enough for a whole notebook of 36 sheets? Hardly. And the point here is that a simple pen does not consume ink optimally. At some point she writes a little thicker than necessary. Sometimes this is not even noticeable to the eye. But as a result, the pen runs out faster. “But it’s not such a big problem to buy a new pen,” the student will answer. However, you probably don’t want to get into a situation where you need to write down important information, but you’ve run out of pen.

The proposed pen is far ahead of its current counterparts in terms of savings. It is enough for 4 notebooks of 36 sheets each. This means that you don’t have to worry about carrying around multiple pens for about six months. For the entire school year, you only need 2 of these pens.

By the way, low-quality handles often leak and stain the bag and the things in it. As a result, you have to throw everything away. Common situation? Our handle completely eliminates the possibility of leakage. Engineers have developed a special “self-closing valve” system. When you stop writing and press the button, the tip of the pen is sealed with a rubber gasket.

Therefore, leaks are completely excluded. Moreover, this pen will never dry out, thanks to the same valve. And for the rest of his life he will regularly draw lines of the same thickness, and without any blots.

It is worth noting the stylish design. The pen is available in 2 colors. Blue and white - for guys, and with pink accents for girls. This combination was chosen after surveying several thousand schoolchildren and students. 45 different color options were proposed, and these 2 won. According to the results of the “best student assistant” competition, this hand took 1st place. There is no doubt left - every student should have our pen.

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